Hey, Home Depot!

Hey, Lowes!

Hey ACE Hardware!

Contractors, Repairmen, Countrymen, Lend Me Your Ear!  Pack your tools up safe before you drink beer.  Or if today, on the Milky Way, a grease gun floats by . . . SIGH.

You’ve no doubt heard the news by now that one of our space-orbiting Astronauts lost a bagful of tools in the middle of doing a spacewalk repair.  Priceless.  Well, not quite. 

Actually the tool bag contents are estimated at roughly $100,000 worth of stuff, including a high-tech grease gun.  Hmmmm, whatever will space aliens think when they find out that Earthlings have been at war, shooting grease at one another?

There’s an old movie (name escapes me, but please let me know if this rings a bell): It opens in some desolete, remote jungle clearing occupied by a native tribe (Aborigines?) that has never before been exposed to civilization outside its own primative fire and spear devices of living, when suddenly from a rare passing airplane, a Coke bottle falls from the sky into the sand and ends up wreking havoc on the puzzled tribe members who I seem to recall think it came from God, dropped on them with some deep meaning from heaven.

Okay, now fast forward to the week before Thanksgiving, 2008, and a $25,000 (or $50,000?) greasegun crash lands in your front yard snow bank (if you’re in Maine, Alaska, Minnesota, Buffalo, or Canada, or the Swiss Alps or . . .) or your Southern California, Florida or Caribbean swimming pool, or W H E R E ? 

W H E R E ?

Tell me where it lands? 

What’s the situation? 

Has someone just screamed into the sky for help with the annoying garage door squeak? 

Is it in the middle of a major football game? 

How about you, all you Home Depot and Lowes employees?  Where are your voices, Sears Craftsman, and Black & Decker retailers? 

What would YOU do with a $100,000

bagful of high-tech space shuttle tools? 

Send me some ideas Hal@TheWriterWorks.com (“Space Tools” in the subject line.  I’ll publish your response, even your (decent) photo right here for all to see. 

Be creative or not.  Hard-nosed capitalists are also invited.  I’m waiting!  halalpiar        

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Straying off the subject of

business life for tonight . . . 

     A whole lot of driving this week leaves me thinking that — for the first time I can ever remember– it’s time to be prejudiced. 

     First off, if you drive a dump truck and –unlikely though it may be– you are actually reading this, you are not going to like what I have to say. 

     You know the vision most people have when you mention certain careers, like road crew flagger and cone placement professionals? 

     Well, it seems to me after a lifetime of driving every conceivable type of road in thirty different states and dozens of different countries that –generally speaking– dump truck drivers are reckless, power-crazed airheads who harbor secret visions of grandeur imagining themselves as NASCAR champions. 

     Judging by the speeds I often see them traveling, the no-signal lane changing they’re notarious for, they place no value on their lives or anyone elses.  These drivers must have to pass a duh test. 

     Is it possible these people could really be as oblivious to the reality of responsibility that accompanies the operation of relatively inflexible, unstable mega-ton vehicles as they appear to be?

     Well, I know, I shouldn’t pick on dump truck drivers.  They have to make a living too. 

     Okay, let’s move on. 

     Ah, but while I’m on it, there is one worse category of drivers.  I know I should get off of this, but having been the centerpiece of a maniacal four dump truck race on the New Jersey Turnpike earlier today . . . well. 

     So what driver group is worse?  But you shouldn’t need to ask.  Just look around you on the roads.  When’s the last time you saw a 20-35 year-old female driver who wasn’t driving while operating a handheld cellphone (speaking or text-messaging!) and either brushing her hair or smoking a cigarette or picking her teeth (or pimples, eek!) . . . and probably decibelling up her CD player, dancing around, chewing gum (they always chew gum!). 

     Yeah, the same ones with the graduation tassels, dice, baby booties, Native American dream catchers, prisms, and other dangling decorations hanging from the rearview mirrors — you know, those sneaky-peeky little vehicle amenities that make things appear closer than they really are, that are used primarily for guy-watching in the cars and trucks behind them. 

     Yup, lucky me, had one on each side of me this week, champion multitaskers, heading into downtown Wilmington.

     Then there was the double-length Rutgers University bus that nearly ran me off the road tonight as I cruised quietly along at the speed limit on Rt. 1 in New Brunswick.  Probably getting in some last-minute practice for Saturday’s football game traffic.  Ah, well, somehow I managed to survive it all so I can drive some more tomorrow.  Be Safe!     Halalpiar

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Kick your own butt? 

     Yesterday, we talked some about the importance of being genuine (apologies to all you Ernests out there), and we did a brief inventory to see how obnoxious we were. 

     We touched on some ways to shore up the self-indulgence landslide brought on by trying to impress others, by acting controlling, by exaggerating, by glossing over, by constantly talking and posturing, by trying to act like the boss instead of just behaving like a leader. 

     Being more authentic as a human being earns respect.  Being more of what genuinely makes you tick may feel risky at times but in the end, commands loyalty, sets powerful examples, and delivers sales.  That was the gist of the message.  Of course I tossed in a couple of spoonfuls of my Father for good measure. 

     Today I want to know how much more authentic you can be than you were yesterday?  How much more conscious of your need to grow in this direction are you, or do you need to be?  What will work best to kick your own butt?  Can you start being a more authentic person the minute you click off this screen?

     The point here is that no one can really tell you what you need to do or how you need to do it except you!  YOU are the only human being on the entire planet who knows the REAL you, who knows your real potential.  Are you measuring up to what you know you’re capable of? 

     Or are you feeling like a downed-out failure?  With thanks for the referral to worldclass Internet “HARO” network genius Peter Shankman www.HelpAReporter.com, try this quick-fix for your brain (P.S. Kathy says we should watch it regularly!):   

http://wimp.com/bigfailures/      

     Oh, and on your way to becoming the very best you can be, get in the habit of making something wonderful happen every day before you go to sleep –like right now! 

     No excuses.  What were you planning to do after reading this page anyway?  Take an extra minute.  Think of some outstanding happy thing you could do or say that could make the whole day a great one for you or someone else — some words or action that will make you grin as your head hits the pillow tonight.

     If you already did something wonderful today, congratulations and thank you and go to bed!  You’ll need the sleep.  Why?  Because when you wake up tomorrow . . . you will be facing the greatest opportunity of your entire life!  Halalpiar

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This isn’t the movies and

you’re not in Hollywood! 

     What?  You thought you would be finding more hard core “sales-and-business” stuff here?  Well, working on your authenticity is the most genuine and arguably most important sales-and-business stuff you could ever set your sights on. 

     Businesses (and salespeople) succeed or fail based on how authentically they come across to their internal and external markets. 

     What your employees and suppliers think –for example– of the approaches you take to managing your business, or piece of the business you’re charged with, will positively impact your reputation, sales, and of course customer relations, even R&D projects!

     So, don’t be bashful; let’s take a little inventory.  How much of every day do you waste time and energy “playing the boss role” (making power plays, flexing your internal politics muscle, acting controlling, acting like a know-it-all, exaggerating your accomplishments, glossing over your errors) instead of just “being” the leader? 

     How much, in other words, do you try to influence others by attempting to impress them vs. simply gaining their respect by relating to them at their individual levels? 

     This isn’t the movies and you’re not in Hollywood. 

     Regardless of their stations in life, everyone in your daily path brings a certain energy to bear on each issue.  I grew up in an obscure, dilapidated, 3-room, third floor walk-up apartment next to the railroad tracks in one of America’s richest communities. 

     And if that sounds paradoxical, consider that my father was a mailman, whose advice was sought after daily by mayors, police chiefs, doctors, and Congressmen.  He was confided in by top “Fortune 500” corporate executives, and trusted by well-known authors, columnists, and artists. 

     He was a “closet confidant” to many big-name radio and TV personalities who lived in our low-profile, waterfront village north of New York City.

     How was this possible?  Harry escaped the ravages of genocide and came to America as a six year-old waif with a handful of rice.  He had no formal education, but he considered every encounter everyday as genuine and meaningful. 

     Harry listened carefully, spoke and laughed and cried from his heart, and never pretended to be someone he wasn’t.  He was quick to admit he didn’t have all the answers.  He was a character, all right.  He was the Norman Rockwell style   www.nrm.org/ personification of humility.

     He would have been a smash success at any business venture, but he liked who he was, he liked what he did, and he respected his “customers.”  In spite of his faults, and too much whiskey, he was nonetheless a success at being himself!  And he made sure his two sons grew up to appreciate the values of authenticity.

     In my thirty years of business coaching, consulting, and training, I can attest to this single quality as that which separates successful people and businesses from the wannabees, hasbeens and alsorans: authenticity.  It needn’t be perfect; but it does need to be vigilently practiced and consistently pursued.  How’s yours?  Halalpiar  

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What ARE you looking

to do with your life?  

     Okay, your business is your life, or at least a humongous chunk of your life, yes?  That’s great.  I love my work and consider myself fortunate to be doing what I most enjoy as my means to earning a living so we’re in this together.  BUT . . .

     When did you last break away from your job

and thinking about your job to . . . hug? 

     Renowned Gestalt-based family therapist/author/icon Virginia Satir www.advanta.net/ said it takes 12 hugs a day to grow emotionally strong.  And you do know that being mentally and/or physically strong enough to do your job effectively, and excel, requires that you also be emotionally strong. 

     What good are you as a business or professional practice owner or manager if your emotional scale is tipped too far to the left or teetering on the edge of a breakdown, temper tantrum, road rage, or worse? 

     So what does your scorecard look like?  How many hugs today?  You initiated them or someone else did?  Planned or spontaneous?  Real or token?  Pitter-pattery or bone-crushing?  Start keeping track.  You’ll learn a whole lot about others and your self.  And the more you know about you, the better you’ll deal with others.

     Ah, dealing with others.  Right.  So now that your cage is arattlin’, lets’ try another quiz: When did you last pat someone on the back for a job well done?  A staff member?  A peer?  A teammate?  An opposing team member?  A child?  A parent?  A stranger?  Your spouse?  A customer?  A partner? 

     People –ALL people (and most domestic animals too)– appreciate being appreciated, especially for performing small deeds and accomplishing routine little tasks that ordinarily go unnoticed.

     Try a pat on the back accompanied by: “Thanks for taking the responsibility to do your homework before playing computer games!” or “Thanks for the great dinner; I really enjoyed that salad!” or “Good job with that regular weekly report; it’s nice to see your efforts be so steady and reliable!” or “Good hustle, Harry; you were almost safe, and you did knock in that run!” or “I don’t ever mention it, but you should know I appreciate that you just automatically do so much laundry every week, and never even complain; thank you!” 

     Or just: “Thank you for helping me become the person I am” or “Thank you for helping me become a more authentic person” or “Thank you for helping me to grow” or “Thank you for being so supportive when I needed it!” 

IF WHAT YOU’RE LOOKING TO DO WITH YOUR LIFE IS MAKE A DIFFERENCE IN LIFE, START BY MAKING A DIFFERENCE IN THE WAYS YOU SUPPORT AND APPRECIATE OTHERS. 

     In the process, you will “happily surprise” others, but you will astonish your self!  Guaranteed!  Thank you for considering these ideas! 

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

When you can offer customers 

a clear differential, do it! 

     I know most men shy away from grocery shopping, but I’ve always enjoyed it.  I like seeing what’s new . . . products, services, promotions, packaging, pricing, fresh offerings (fish, meat, deli, bakery, produce). 

     I am what market researchers refer to as a “high tryer” for new and different items, especially those that never made it to THE list because they were considered too new and different by the List Boss! 

     Besides, when I tag along, I can also see firsthand all the wonderful savings most men only get to hear about (as in, “I saved over $50 on groceries today because I had my coupons and was able to get 437 twenty-four-packs of paper towels that were on sale!”)

     So, anyway, as I walked ten feet inside the front door of GIANT Supermarket, that has purportedly been losing customers to the new more upscale HARRIS TEETER supermarket down the street that caters to Yuppiedom descendents, I was confronted by a display of sorts featuring two shopping carts. 

     One cart was labeled GIANT.  It was filled to the brim with food products and accompanied by an actual GIANT itemized cash register receipt (under a heavy plastic lid covering the cart) for some total amount like $97. 

     Next to that was a second shopping cart labeled HARRIS TEETER that displayed the same products as cart #1, but was accompanied by an actual HARRIS TEETER itemized cash register receipt (same date as the GIANT receipt) for some total amount like $155. The amounts are likely wrong, but the impression was not. 

     When you can offer customers a clear differential, do it! 

     Even though I guess I knew there were significant price differences between the two supermarkets, and often would go to the more expensive one anyway just because I liked the atmosphere there, I must confess I haven’t forgotten this little piece of GIANT supermarket showmanship, and am now forced to question my own sanity for spending so much more for the same products. 

     Now I realize, the display –of necessity– was mostly dry packaged goods.  It would, after all, be a bit hard on both customers and staff, if the carts included week-old fish or ice cream or black bananas and gray hamburger for example, but it didn’t matter.  Like taking a called third strike that’s right down the middle of the plate: you have to accept it and walk away without arguing.  There was no arguing with this display.  It did it’s job. 

     When you show customers a fair and balanced, objective and clear differential, with an emotional trigger (wallet and pocketbook contents!), you win! 

     Oh, in case you forgot, by the way, thinking and acting like a winner is a choice!  Halalpiar

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Check out and contribute to the daily growing 7-Word Story started 67 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

“STILL CRAZY AFTER

ALL THESE YEARS” 

     Thank you, Paul Simon.  Yes, I may be.  And, yes, you may be too.  But your music is still the best.  And so are my blog posts (for those of you who are reading this, who are marching, even lumbering, along the road to success) if you’re using the posts like pitstops to fill up with sales fuel. 

     Whaaa?  I’m not even a salesperson!  BRRRrrrrrrrrraaaaaaaaat!  Wrong!  You ARE a salesperson, even if you’re a ballerina, even if you’re a roofer, even if you’re a brain surgeon, or candy apple maker, or homemaker, or rocket scientist, or truck driver, or school teacher, or priest, or (add your own titles here).  You’ve been selling since birth! 

     ALL OF US are actively engaged in selling and the sales process every waking moment of our lives.  Of course we are.  When we’re not trying to convince others to buy our products and services, we’re attempting to persuade them to buy into our ideas and beliefs and wishes. 

     And when we’re not doing any of the above (like when we’re vegging out in some yoga class or on a nature walk), don’t our minds slip into some self-talk?  Don’t we inevitably tell ourselves to do or feel or say something, or not do or feel or say something? 

     Aw, c’mon, Hal, that’s stretching it a bit don’t you think?  Aha!  And isn’t that little question a mini sales pitch all by itself?  (And that last question as well!)  Probably the longest we succeed at removing our minds from some sales process is when we’re watching some no-commercial-interruptions no-brainer movie, and even then our minds will go slip-slidin’ away (Thanks again, Paul!). 

     How long can you play with a baby or even a pet without thinking about something to buy or sell or convince someone of something related to the baby or pet?

     Here’s what’s important:

To recognize and accept that life is all about sales and that that’s okay! 

     On the opposite end, by the way, it’s estimated that each of us (in the U.S.) is exposed to close to 5,000 sales or advertising or promotional messages every single day.  That’s like a bombardment even if it’s only 2,500. 

     So, what this should tell you is that YOUR sales messages are very easily lost in the clutter, like a sling-shot pellet in the midst of thousands of major explosives (Yes, I too have been anxiously awaiting the 11/23 season preview of the all new “24” TV series, so yes, I am thinking more about edge-of-the-seat firepower than I might ordinarily). 

     Your sales message must stand out, with the right words, the right look, the right feel, the right impact, and the right back-up support (from servicing to warranties and beyond!).  

     And getting to that point requires strong product/service knowledge, strong market and competition knowledge, a burning positive attitude, a contagious sense of humor [See yesterday’s post -HA! HA! HA! HA! HA!- below!], the ability to find a need and fill it, outstanding listening skills, and a willingness (like batters and pitchers) to test and adjust and test and adjust and test and adjust.  Halalpiar    

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Check out and contribute to the daily growing 7-Word Story started 66 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

“Where laughter fails

to heal, it never fails

to ease the pain.”

 – A terminal cancer patient

     I am convinced that nothing –nothing– is better medicine or better health food than laughter.  Nothing binds people together like laughter. 

     Laughter is the magic ingredient that’s the single most overwhelming key to success in business, professional practices (I know, it;s hard to imagine laughing lawyers, doctors and accountants, but stay with me here), marriages, families, organizations, and partnerships. 

     I did qualify the professional practice types with the word “success” which may or may not interpret as financial success.  Certainly it’s not in the context of the old medical self-love acknowledgement that “the operation was a success but the patient died.” 

     I’m talking about the success in life success, as in business life, social life, family life, religious life, outdoor life, academic life, you get the idea.  Laughter may not make you a success in any facet of life, but it’s hard as hell to think anyone could get there without it!  Ha! 

     Laughter is a universal symbol of mental and emotional health.  Mental and emotional health is increasingly credited by experts as the central source of physical health.

     Did you get the last laugh when you last laughed?  Or were you simply enjoying the spirit of the moment?  Come to think of it, when did you last laugh?  If you can’t answer this in terms shorter than minutes or hours, you in deep trouble, brother! 

     You better take two aspirin, drink lots of liquids, get to bed, and call me in the morning sounding so hysterical laughing that everyone else in your household thinks you’re sick!  Think you can do that? 

     Oh, and before you make the call, pitter-patter your little bare feet into the bathroom (in all probability, an especially essential trip after drinking lots of fluids anyway), and stick that face of yours in the mirror. 

     Er, maybe take care of the fluids first unless the mirror is, well, you know . . . now SMILE into the mirror!  No, not that dorky make-believe grin you give co-workers when they offer you a bite of their meatball sub or the one you save for the neighbor seconds after stepping backwards in your sneakers onto his Saint Bernard’s fresh deposit in your driveway. 

     I’m talking GENUINE smile here.  Go for it!  What’s the worst thing can happen?  Your significant other asks what you’re doing?  Ha!  “I’m smiling.” is all you have to say. 

     Give it your all.  Teeth.  Cheeks.  Eyes.  Something that will burst into a laugh when you actually realize it’s on your own face!  YOW! 

     Man, what a struggle.  You better start doing a lot more of that.  It’s good for you, uses fewer muscles than a frown, and might even make you some new friends!  Hey, a couple of laughs won’t kill you, y’know.  What’s that commercial?  It’s in you.  Do it.  HA! HA! HA! HA! HA!        

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Hal@Businessworks.US 302.933.0116

Open Minds Open Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No one ever made dollars

                                            

by pinching pennies!  

     Business reports are flooded these days with news of companies cutting, trimming, slicing, saving, searching, eliminating, conserving, consolidating, closing, and filing.  Enough already! 

     STOP worrying and making yourself crazy!  If you own or run a business, keep this thought on your front burner:  NO ONE ever made dollars by pinching pennies!  

     Your business can only survive, grow, and make money by making sales.  Yeah, you say, well that’s not so easy when people are using Gorilla Glue www.gorillaglue.com on their wallet pockets and purse clasps.  (Wow! Try saying those last two words three times fast!)  But, you know what?  It IS easy if:

• A) you CHOOSE for it to be easy (since all behavior is a choice!), and
• B) you concentrate hard on using empathy by putting yourself in your prospect’s shoes, by listening carefully to what your prospect says is important to her or him, and by emphasizing the benefits (instead of features) that specifically and directly address the issues and concerns that you hear expressed. 

     Gently and pleasantly “sizing up” the prospect and the situation accurately is the first and often most important step in making a sale.  You need to clear away other thoughts and concentrate on being a friendly detective.  You’ll never catch a ball that’s hit to you if you’re thinking about your next vacation, or last night!

     Pretend you’ve been hired by the prospect to work together on the same side of the desk to help him or her make a buying decision that will be beneficial (and hopefully “smart”) . . . one that truly provides the benefits the prospect seeks, which you’ll know from A) and B) above . . . one that paves the way for building a long-term relationship and repeat sales.  

     Overcoming objections can be critical as well. 

     People will not always say what’s on their minds, but –aaaaah– you know “The Columbo Technique” because you’ve seen the old TV series, right?      http://www.tv.com/columbo/show/1011/summary.html  Forever trenchcoated Detective Columbo was famous for his last-minute stepping back in through a door he was closing as he was leaving a suspect behind, where he would disarmingly lean back in and say something like, “Oh, by the way, I was just curious about something: now that the murder is practically solved, would you mind telling me the real reason you hated your boss?” 

     The prospect is getting ready to leave, and you turn to say thank you for her or his time and attention, and “By the way, now that you’ve made it clear you really don’t want this particular model we’ve been discussing, would you mind telling me the real reason for your decision?”

     Why is it important to know this missing piece?  Because when you know the real reason for the “NO” you know where to focus your energy and attention.  When someone says he or she wants a practical vehicle that can be used with both family and work needs, you then know where to channel your discussion.  Forget about price.  Forget about fuel economy.  Forget about leather interiors.   

     It’s not that these are not important features; it is that they are blocking you from concentrating on what is truly important to this particular prospect: space and convenience. 

     The person is looking for quick, easy, convertable space that passengers will find comfortable, but that changed-over, will accommodate tools or files—or whatever work needs you heard mentioned when you asked about the individual’s job in B) above. 

     The goal throughout this process is to speak 20% of the time and listen 80%.  The results will speak for themselves with sales instead of savings.  Halalpiar        

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TIME & TIDE & LOST LOTTERIES 

     Well, I’m happy to say that I’m still alive (after thinking about yesterday’s post headline quote), though I am a bit achey after twice sliding (Aha!  Safely!) into second base during my 55+ seniors softball league winter game this morning.  I’d probably be less sore if we’d won. 

     And speaking of not winning, I also got a pile of legal papers today showing that I came pretty close to winning a $600,000+ inheritance from a former student who died last year and surprisingly named me in her will (as the only non-family member, eligible only if none of the four named relatives survived; and I just learned that two didn’t, but then, two did!).  C’est la vie.

     Then my computer service provider was down half the day, and –once again– I failed to win the lottery . . . BUT, you know what?  It was a great day to be alive, and the only thing better will be –tatata-tadah!– tomorrow!  Howcum?  Tomorrow, I get to go to work, and I get to figure out when and how to play in between the work!  It’s like gimme dirt in a room and a broom.  Instant gratification, sweeping.   

     I read where a famous writer, who recently died, was asked who in the world would want to be 90 anyway? He responded, “anyone who’s 89!”

     Well, I have a ways to go yet to get to 89, but you know the older you get, the more seconds (minutes?  hours?) each day that age-related thoughts start to pop into your head.  I remember a 20-something assistant I once had who found out I had just celebrated my 30-something’th birthday, told me I was “older than dirt” because anyone over 30 was older than dirt.  She’s now, let’s see, 35?  Hmmm. 

     What’s the bottom line? (as all the financial wizards of Wall Street inquire in too-little-too-late fashion).  You’ve already heard it.  Maybe if I say it again, you’ll actually think about it.  Maybe you’ll even act on it?  Whoa!  Miracles will never cease!  Ready?  Here it is (again): 

You are only as old as you think you are! 

     Period. 

     Hogwash, you call that?  Well, don’t take my word for it . . . do a survey (better than taking a poll; we’re polled out these days!).  Really!  Ask a bunch of old people what they think about that statement.  Ask yourself!  Me?  Ha!  I’m getting younger every day!Halalpiar        

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