COST-CUTTING DOESN”T MAKE SALES
Specialists in the men’s room
at the wedding . . .
Sorry to bother you here, like this, Doc, you know, in this men’s room at a wedding reception, but, you know, I’ve got like this terrible pain in my right heel whenever I’ve been running around, and earlier today I . . .”
“Ah, yes, well you DO know that I’m a doctor of psychology?, so I’m afraid there’s not much I could help you out with about your foot . . .”
“My heel.”
“Yes, of course, your heel. The point is you should probably see a podiatrist or orthopedic surgeon or physical therapist or chiropractor or acupuncturist or something. I’m not your man.”
“But you’re a doctor so you know somethin’ about it, right? I mean you know more than my plumber, right?”
“Actually? Your plumber probably knows more. I assume you’re talking about Joe, over by the corner of the bar? He offered to give me a discount RotoRooter job, and I heard him recommending duct tape to someone at the champagne toast.”
“Really! Maybe it was my cousin for her husband’s mouth . . . er, the duct tape, not the champagne, HA, HA!”
“Say, aren’t you the electrician in the family?”
“Yeah, Doc, why?”
“Well, I have this wiring problem with my electromyography unit that maybe you . . .”
“Whoa, Doc. Wait a minute. I’m an electrician, not some rocket scientist. You need a specialist for working on equipment like that.”
“Uhuh.”
Are you using a moonlighting English teacher to write your business blog because she only charges you $25 per posting? Did you put a down and out recycled real estate salesman into a sales manager position because he came cheap and was willing to accept minimal commission splits?
How many people have you hired during this economic downturn because the main asset they brought to the job was one of minimal impact on your wallet? Guess what? If you’re even thinking about the answer to this question for more than 1/100 of a second, you are in big trouble!
Bad economic times, says motivational guru Zig Ziglar, take place not out there, but between your own ears!
YOU CANNOT MAKE MONEY BY CUTTING CORNERS!
THE ONLY THING THAT MAKES MONEY IS SALES.
Cut all the expenses you can and you won’t have earned a single dollar. In fact, you will have lost even more money because your mindset will have turned negative by focusing on saving instead of selling.
When you’re worried about turning off the store lights at night, you are missing the opportunities to make sales impressions on those who pass, even though you may not be open.
Stop thinking the solution to poor sales is to hire inadequate or incompetent people just because they’re cheap. They will cost you more in the end. What is it your granddaddy used to say about work smarter, not harder? halalpiar
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