Having grown up a mailman’s

son, maybe I’m just sentimental

(or simply as stupid as the PO?) 

     On top of their idiotic, money-wasting, survey last December [Click on December Archives in right column and go to DEC 15 “NO MORE ROOM FOR “SNAIL MAIL – Gutless, Incompetent, Greedy, The US Postal Service” for the ugly details], the amazing U.S. Postal Service management team has been making some astonishingly whacko business decisions.

     Since revenues are off, they’ve cut back hours, increased postage prices, increased their elaborate sample mailing campaign to entice more small businesses to do more mailings with (you guessed it) stuff that’s prohibitively expensive to the typical small business to even think about mailing anyway.

     I’ve received two personalized t-shirts, a metal hinged and color-labeled box filled with expensive die-cut printing samples, and the list goes on. And now. Now they’re pulling the blue drop boxes off the sidewalks!

     How utterly brilliant! Hey, nobody’s using them, so take them away. How many things can you think of that those boxes could be used for if YOU had them for YOUR business? I’ll bet there are at least 10,000 ideas.

     Okay, here’s where I’m stupid. I’m going to give away my consulting expertise for free to the U.S. Postal Service. Right here. Right now. Think they’ll take it? Not a chance, but I’m going to put it out there anyway just because they are chewing off their own arms and legs and I hate to just stand around watching them self-destruct.

SO… Here’s what the U.S.P.S. needs to do:

1. Stop wasting time and money and effort on useless dumb surveys. Just listen to your customers!
2. Stop with the radical cost-cutting methods and ideas that only serve to prevent future sales and revenue streams. You can’t make money by turning off lights! Only sales make money!
3. Stop throwing good money after bad with products and services no one wants. Stick to your knitting, and remember innovation is taking an idea all the way to completion! 
4. Take some pages from FedEx and other competitors who train their drivers to go beyond being just drivers and to become account managers– as responsible for promoting and selling and customer servicing as for driving and delivering.
5. Start an Email delivery service (Call me for details!).
6. Learn how to use and promote via social media options. Visit Twitter for two hours!
7. Initiate customer service training at ALL levels. When was the last time anyone got a thank you note from the U.S.P.S. when it wasn’t a thinly-veiled give-me-a-tip-for-Christmas card?
8. Put a P.O. Box in every P.O. Box (Call me on this one too!).
9. Recruit community groups to garden and landscape your ugly buildings (inside and out).
10. SPONSOR community events; get out there and mix with your customers! They don’t bite! Show them you’re (like State Farm) a good neighbor! 
11. SELL AD SPACE ON THE INSIDE OF EVERY P.O.BOX DOOR!!!! 
12. SELL AD SPACE ON STAMPS!!!!
13. Provide shelves for the poor souls with heavy packages standing on lines waiting for the incompetent counter clerks to finish their coffee. 
14. PIPE IN SOME MUSIC!!!
15. Make it “A POSITIVE EXPERIENCE” to go to the post office!
16. How about an occasional (NON-Christmastime) slip in empty mailboxes that the carriers sign that says: “I noticed you didn’t get any mail today, but I wanted you to know I was thinking of you anyway. Have a great week!” 
17. Barter some direct mail advertising for media time and space… other services! 
18. Run direct mail training sessions for small businesses in P.O. lobbies – serve coffee for free! 
19. START A REAL BLOG that actually addresses real customer situations on a daily basis! (If you actually read this far, definitely call me on this one!)
20. Teach small business owners/operators how to tie direct mail to website and other ad and promotion programs.
21. Offer (Put in all business P.O. Boxes) detailed info on direct mail programs with package rates for use of postcards and self-mailers, with sizes and deals and discounts and coupons!
22. Offer quantity discounts!
23. Offer and arrange shared delivery discounts (to same office or building, for example).

     NUTS, huh? Well, I’ll tell you what: If you continue the course you’re on, YOU’RE NUTS BECAUSE YOU WILL END UP KILLING YOURSELF and that would be a terrible waste of assets, resources, some super-nice people who work for you and bring about the demise of a still much-needed service.

     God Bless and Good Night!  halalpiar     

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Specialists in the men’s room

at the wedding . . .

Sorry to bother you here, like this, Doc, you know, in this men’s room at a wedding reception, but, you know, I’ve got like this terrible pain in my right heel whenever I’ve been running around, and earlier today I . . .”

     “Ah, yes, well you DO know that I’m a doctor of psychology?, so I’m afraid there’s not much I could help you out with about your foot . . .”

     “My heel.”

     “Yes, of course, your heel. The point is you should probably see a podiatrist or orthopedic surgeon or physical therapist or chiropractor or acupuncturist or something. I’m not your man.”

     “But you’re a doctor so you know somethin’ about it, right? I mean you know more than my plumber, right?”

     “Actually? Your plumber probably knows more. I assume you’re talking about Joe, over by the corner of the bar? He offered to give me a discount RotoRooter job, and I heard him recommending duct tape to someone at the champagne toast.”

     “Really! Maybe it was my cousin for her husband’s mouth . . . er, the duct tape, not the champagne, HA, HA!”

     “Say, aren’t you the electrician in the family?”

     “Yeah, Doc, why?”

     “Well, I have this wiring problem with my electromyography unit that maybe you . . .”

     “Whoa, Doc. Wait a minute. I’m an electrician, not some rocket scientist. You need a specialist for working on equipment like that.”

     “Uhuh.”

     Are you using a moonlighting English teacher to write your business blog because she only charges you $25 per posting? Did you put a down and out recycled real estate salesman into a sales manager position because he came cheap and was willing to accept minimal commission splits?

     How many people have you hired during this economic downturn because the main asset they brought to the job was one of minimal impact on your wallet? Guess what? If you’re even thinking about the answer to this question for more than 1/100 of a second, you are in big trouble!

     Bad economic times, says motivational guru Zig Ziglar, take place not out there, but between your own ears!

YOU CANNOT MAKE MONEY BY CUTTING CORNERS! 

THE ONLY THING THAT MAKES MONEY IS SALES.

     Cut all the expenses you can and you won’t have earned a single dollar. In fact, you will have lost even more money because your mindset will have turned negative by focusing on saving instead of selling.

     When you’re worried about turning off the store lights at night, you are missing the opportunities to make sales impressions on those who pass, even though you may not be open.

     Stop thinking the solution to poor sales is to hire inadequate or incompetent people just because they’re cheap. They will cost you more in the end. What is it your granddaddy used to say about work smarter, not harder?  halalpiar  

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It’s A Headline World!

With EIGHT MILLION people . . . 

     . . . now reported to be using Twitter, and millions more engaged in the explosive use of other social media tools as well, we are seeing businesses (especially entrepreneurs of course) rush to the ballgame with their gloves, bats and cleats barely broken in… and scoring runs! 

     Rumors abound that social media is racing past emails as the accepted new communications avenue. This means it’s time to reassess whatever you’ve been using as a marketing plan, and to start looking BOTH ways when you cross a one-way street! 

     At what has now become a maniacal rate of propulsion, blogs have been moving up on the outside rail and coming into full stride as legitimate business marketing vehicles.

     And fueled by the burdens of economic woes that now threaten to (literally) fold every major newspaper, blogs, and electronic books, and social media are re-inventing the long-stagnating worlds of publishing and print media, as ipods have muscled in on CDs and music radio. 

     Business marketers stand on the threshhold of communication revolution once again. And each new thrust now occurs in shorter time periods, each marketing message in shorter numbers of words. We are living in a headline world.

     From TXT MSGS to 140 allowed character spaces per Twitter “Tweet” (or update message), we are communicating quicker, more concisely, with more convoluted, contrived, abbreviated, and acronymed versions of words, and more instantly universal than even one year ago! 

     If you are serious about marketing, you need to re-examine where you and your business marketing interests are headed. As print advertising fades and TV continues to tangle itself up in cables of every description, as billboards dissolve off into the distance of green horizons, and direct mail bumbles it’s way through the vast post office sea of incompetency, we may be left with new options.

     Radio (especially talk) will survive, podcasts, videocasts, blogs, teleseminars, electronic books (which will surely include advertising, ala VCR tape and DVD rentals, as the $400 pricetags fall to $79 and less over the next couple of years) and webcam communications will lead the way. Oh, and yes, island-stranded Wilson soccer ball fans, there will always be a place for overnight deliveries. As this communications metamorphosis occurs, social media will be the blanket beneath and behind it all.

     It’s here. It’s not going away any time soon. Until computerized communication chips are embedded in everyones’ skulls, and one need only to think of a person or place or piece of art or writing or music or news item to bring it instantaneously to the brain’s front burner, we will be firmly entrenched in social media that we will be challenged to use effectively to sell tomorrow’s products and services. Oh, and the new theme song? “It’s a blog world afterall…”     halalpiar 

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Assuming it’s 2009

wherever you are…

     “Somethings never change,” we’ve heard, but they DO! Assuming it’s 2009 wherever you are, and  you’re at least vaguely interested in surviving– your business or professional practice development efforts must start to reach out for and embrace UNusual approaches to winning and keeping customers, clients and patients.  

     “Great!” you say, “but what ARE they?” Brrrrraaaaaaaat! Wrong question!

     What you need to know –because every doctor, lawyer and business owner is different from every other doctor, lawyer and business owner– is how to get started figuring out what UNusual approaches will work for YOU.

     The first step is to evaluate what has and hasn’t worked for you in the past. [Even if the business or practice is a new one, you still know what qualities, characteristics, methodologies, approaches and behaviors have worked for you in your life to help you get to where you are; go with those to start!]

     Once you’ve isolated the strengths of your best past messages, make a brainstorm list of new and different ways you can apply those messages. Do not edit or critique your initial list; don’t talk yourself out of putting an idea down, even if it involves using carrier pigeons! Why? Because dumb ideas that you don’t eliminate along the way will lead to sensible worthwhile ones. Take a break. Then return with your critical red ink and eliminate, combine and consolidate thoughts.

     Online social networks like Twitter www.Twitter.com are quickly providing (for FREE) a massive referral base for those willing to invest some budgeted time and energy. www.BizBrag.com allows you (for FREE) to post a free news release about some newsworthy aspect of your business or professional practice every day if you choose.

     BizBrag even lets you set these up so they are emailed to prime customers or clients or patients. Or you can send your own personalized emails out urging your contacts to tune you in (to your releases, or your videos that you can put on www.YouTube.com and other sites). With a webcam, you can produce (for FREE) your own mini-series of lectures or seminars and email them out or post them.

     If you have a website, you probably also have (a FREE) blog capability built into it. And even if you don’t, blog sites are basically free or close to free anyway. No time to write blogs? Hire a professional blog writer who can capture your style and “voice” and represent topics you choose, for you! 

     And blogs need not be great literary works. I know an eye surgeon who’s a wizbang photographer and uses his blog site to show off his photos, along with one-line captions urging check-ups, etc. Another fills blog entries with great motivational quotes and appointment reminders.

     Professionals dependent on referrals from other professionals can develop blog posts (and ultimately deliver bound together printouts) on areas involving their specialties and special interests. An orthopedic surgeon with a special interest in sports medicine can generate referrals with booklets made of blog posts on rotator cuff or tennis elbow treatments and exercises for coaches, trainers and physical therapists. 

     Positive impressions of being an accepted authority can also be made with mailings to personal injury lawyers. All of the above become potential referrers to the surgeon. And there’s not a business alive that can’t stand to do more catering to past and present customers –the best source of business– with UNusual approaches.    halalpiar

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Entrepreneurs Are

Imagination Junkies!

Okay, friends and enemies, enough bitching about the economy. Get out your “imagination sticks.” We’re going to group-beat the recession!

• “You’re a whack-job, Hal!”
• “Y’think?”
• “Yeah.”
• “Well, you may be right, but I also have some news for you. Are you ready?”

“Imagination is more important than knowledge.

Knowledge is limited.

Imagination encircles the world!”

Who was the dumb idealist who said that, Hal? Hey, none other than our dumb old idealist friend Albert Einstein. And I know it for sure because it’s in a frame on the wall at the Delaware Creative Writing Center in the Cape Gazette Building in Lewes, Delaware, and Delaware Creative Writing Center people are very careful about the words they choose to surround themselves with!

So what? Who cares? What does that have to do with me? We’re in a recession in case you haven’t heard. And we don’t have any time to run around imagining things; there’s enough real stuff right here to deal with, besides you’re always preaching to be realistic and stay focused on the here and now, and now you’re saying we should all go off to never-never land with Tinkerbell and Michael Jackson?

Whoa! First of all, I’m not a big fan of either pixie dust or sequined gloves, but let’s look at the realism issue a minute, shall we? Realistically, none (zero, nada) of the world’s great businesses could have survived and thrived in economic problem times without imagination.

Only by fostering, nurturing and practicing the application of imagination to the products, services, ideas, R&D, and processes that launched them or put them on the map to start with, have they been able to make a difference.

Only when you plug imagination into your business’s status quo outlets will you experience the level of electricity that will thrust you into exciting new directions, markets, and revenue streams. Do you think Microsoft and Apple and HARO and TWITTER and revitalized old companies like GE just (pardon the expression) stumbled upon greatness?

Greatness doesn’t just fall from the sky and happen to happen! Greatness is created with imagination. You can build more of that commodity into your daily business activities. Start with some highly structured, tightly-timed brainstorming sessions as the road to expanding imagination!

Remembering that the solutions to any group problem are within the group, start with a group of 3-7 people (sometimes all managers, sometimes no managers, sometimes a mix works best . . . you may need some trial and error efforts to decide; sometimes three different groups tackling the same topics will produce the best results; don’t be afraid to experiment).

Conduct a disciplined 5-minute time period session with the goal of posting as many ideas as possible (on newsprint pages or whiteboard) that address the subject you spotlight. Encourage absolutely stupid and bizarre ideas (because they will trigger better ones!).

NO criticism is allowed during these 5 minutes! NONE!

When that list is done, take 3 minutes to refine it. This is the time to be critical, eliminate the nonsense, consolidate and combine points that seem to fit together, and take a good hard look at what’s left. Odds are you’ll surprise yourself with what you’ve orchestrated.

Many companies hold sessions like this weekly, and in some cases, even daily. The result is that people’s brains get stimulated. Productivity and sales increase. Imagination fuels the fire that heats up the economy. Entrepreneurs are imagination junkies.

Imagination is what made America great to start with. Imagination will do it again. Will you be a catalyst or an observer?

# # #

Hal@Businessworks.US    or  931.854.0474

Thanks for visiting. Go for your goals.

Make today a GREAT day for someone!

“Sales is a game of confidence,

skill, and will. The best sales

people I know have a huge ego. 

Those who are great, have

learned to control it.”

— DOYLE SLAYTON

            When you hear an industry leader speak, you listen because that person already got to where you want to go and there’s a chance you’ll learn something, right?

  SO PAY ATTENTION HERE . . .

“If you,” says Sales Industry Leader Doyle Slayton (originator of the headline for this post), “can control your ego, you are on your way to greatness in sales!”

Great! says you, so how do I do that?

     First, you accept the truth. You look in the mirror and acknowledge that your head is bigger than it looks! Next you take some deep breaths [Click “ARE YOU BREATHING? to check out your breathing. This 60-second 4-step technique has been called “the most important link in my life” by thousands of the world’s top salespeople!]

     Now, if you really did what the last paragraph suggested, and you actually “get it” and put it into daily practice, you probably don’t need to go any further because it can solve your big head problem all by itself! On the other hand, you might find that your big head is creating resistance. I mean we all like to grow, but who likes to shrink, right? So a couple more points may be in order . . .

     First and foremost, you may have heard others suggest politely to you what I am about to toss on your table: SHUT YOUR MOUTH! Not only do you not know it all, but, guess what? Your prospect doesn’t care. If you are not listening 80% of the time and talking 20%, you are not making the sales you deserve to make, and you’ll never be a sales professional.

     World renown sales guru Zig Ziglar www.ziglar.com tells us to “sell solutions” not products and services. How can you know what constitutes a “solution” to a prospect if you don’t shut up long enough to hear what the prospect thinks the problem is in the first place? Zig always said: “We’re not selling if we’re not talking (when we finally do talk after listening 80% of the time) with a major focus on value, advantages and benefits.”

     Well, that makes sense, doesn’t it? All customers (including each of us) are tuned to the WIIFM radio station: What’s In It For Me?

     If you’re not spending your energy to uncover what the prospect wants (instead of trying to impress the individual or group with how great you are) and to help the prospect understand clearly what the value, advantages and benefits are (instead of what you think he or she or they should think), you’re wasting your time.

     Every time a customer or prospect tells you a story doesn’t mean she/he wants to hear another story that you are reminded of. It means that the individual has started to relate to you as a person enough to share some incident.

     Take it as a compliment, listen even more attentively, keep your mouth shut about your great related experience, and instead shift the focus back to values, advantages and benefits. Don’t fast-talk and don’t wing it. Keep the size of your head in mind. Keep your mind here and now. Breathe. Sell.

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Survey this, doubters!

(GRATEFULNESS, LIKE FLATTERY,

WILL GET YOU EVERYWHERE) 

I know there’re places in Maine with 9-10 feet of snow. But they know how to deal with it up there. Here, the “near blizzard conditions” that dumped 4-6 inches of immobilizing snow on America’s second biggest peninsula (unless you count Florida as a peninsula, which I suppose…) has given me cabin fever. And when you read the results of some of my phone calls this week, you may think I’ve gone completely off the deep end. But here goes: my unofficial telephone survey shows —

     9 out of 10 business owners from 9 different industries in 6 different states who I’ve spoken with in the last three days (including one with 50 locations, and another with 400 employees, and yet another with three employees) have ALL said the most important thing about the bad economy is that it has made them “grateful” for what they have. 

     All 10? Yup, all 10. They all said the word, “grateful”? Yup, all 10. In fact, in each discussion, gratefulness was underscored as a dominent factor in keeping business growth steady while neighboring businesses were crumbling.

     Hard to believe, right? I thought so too, but the more I probed, the more that I was reassured of the importance of being eternally appreciative on a day-to-day basis as a leading factor in keeping associate, employee, vendor, and customer attitudes positive. And positive attitudes beget positive business!

     “When I look around me at other companies in our industry, I’m really grateful to be where we are right now,” is the kind of comment I heard over and over. “I’m grateful to have such loyal people working for me!” and “We’re grateful to our customers that they trust and support us during these tough times,” and “I can’t tell you how grateful we are to the bankers in this town who have stood shoulder-to-shoulder with us and are helping us to get through this recession.”

     SO, take a good hard look at yourself. Go ahead. Go to the bathroom mirror if you need to; lock the door if you need to. Look yourself in the eye. Have you been appreciating what you have? Can you act, think and talk more grateful?

     Maybe you can’t relate to the millions of people without food or clothes or a roof or healthcare because they’re not in your neighborhood, or on your street, or in your back yard . . . because the success you’ve had has served to insulate you from the anguish, poverty, hunger, and ill health.

     But it’s out there, and you need to be grateful that you are not. You need to be grateful that you have managed to be in the right places at the right times and have kept your life and your business on track. It didn’t happen by itself. It didn’t happen by chance.

     It happened because you built a reputation for trust and integrity by demonstrating trust and integrity. Be grateful you had the good sense and judgement and abilities to follow that path.          

     Appreciate who you are and what you have. Appreciate your self!                    halalpiar

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No, you don’t need to move

  your business    

to the Caribbean!

(aaaah, but it might be nice to try for awhile, eh?)

Here’s a 6-Point Approach to creating a more positive climate for your business that comes partly from The Management Analysis Center and partly from my firsthand experience. it works:

1.  BUILD KNOWLEDGE. Know the capabilities of your staff as well as their weaknesses. With the understanding that Heraclitus the Greek philosopher said over 2500 years ago that “the only thing that’s permanent is change,” and that Thoreau once said “all we ever have is limited knowledge,” use what you know to determine (or update) the fundamental goals of your business.

GOAL CRITERIA REMINDER: A goal must have all four of the following criteria, or it is merely a “wishlist,” and not a goal. It must be 1) Realistic, 2) Specific, 3) Flexible, and 4) Have a deadline or due date.

2.  DEVELOP A SHARED VISION OF YOUR BUSINESS GOALS. Let employees participate in the process. Tell them the problems. Listen to their ideas. Take notes. Encourage others to take notes.

3.  DETERMINE WHAT SPECIFIC CHANGES SHOULD BE MADE. Should changes be made in job descriptions or physical layout to improve working conditions?

4.  SET THE EXAMPLE. As an owner/operator or manager, you are a role model whether you like it or not. People pay attention to everything you say and do. You will not be fostering teamwork if you rule by threats and intimidation. Praise in public; criticize in private. Act, talk, and think consistent with the goals you establish.

5.  REASSESS YOUR OWN FUNCTION to make it consistent with the changes you are making. If, for example, you want to establish better communications, you may need to establish a more open door policy, listen more, and listen more attentively! To get more good work from people, seek out and reward the things people do right, and try to overlook those they do wrong. (Remember that small, frequent, one-time-expense rewards motivate best and cost less than permanent ongoing pay raises with accompanying tax and benefit increases)

6.  DEVELOP NEW METHODS AND SYSTEMS for enhancing a more positive climate, such as instituting weekly status review meetings (with set time periods, a clear agenda circulated ahead of time and follow-up report focused only on decisions made and who will do what by when) to evaluate progress, or a reward system for improved performance.

In an optimum positive climate, people know exactly what it is that is expected of them and where they fit in. Everyone shares the same goals. They know how they can be effective and what kinds of behavior will be rewarded.    halalpiar

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“We should enjoy here

while we’re here,

’cause there’s no here there!”

                                                                                      –ZIGGY

     Okay, all you entrepreneurs, don’t start with the excuses that you have no time for time management. That’s a choice. You know as well as I do that you need to MAKE the choice and TAKE the time to do a few things besides business, and that this is as good a day as ever to give it a go!

     Yes, it really is true that you need to take time out to eat. Maybe you thought that candy stash in your desk drawer would get you through the day, or that your idea of good nutrition and getting your daily “greens” meant the pickle on a Big Mac or the fried green pepper with the sausage sandwich, but guess what?

     So that little kick in the butt reminded you to eat something that’s actually good for you. Good. Next, let’s look at how else you spend your business-steamrollering 24 hours (besides the 4-7 hours sleep). No, YOU look. I don’t really want to know. Take 20 seconds out to look at how you’re allocating those 17-20 hours each day. If it’s all work and . . . you know the rest.

     I just want that you should open your mind to open some doors by building in at least two or three of the following seven activities every day to supplement your focus on the thought that you need to take time to WORK because it is the price of success.

     Why should these other seven activities matter? Because too often (besides WORK) ill health and broken families become the price of success. So here . . . seven focused activities that those most successful businesspeople of good health and strong families routinely include in daily existences:

1. Take time to THINK; it is the source of power.
2. Take time to PLAY; it is the secret of perpetual youth.
3. Take time to READ; it is the foundation of wisdom.
4. Take time to WORSHIP; it is the highway to reverence.
5. Take time to BE FRIENDLY; it is the road to happiness.
6. Take time to LAUGH; it is the music of the soul.
7. Take time to DREAM; it is hitching your wagon to a star.

. . . and, the bottom line: CHOOSE to take time to live!  Or as cartoon character Ziggy once said:

“We should enjoy here while we’re here,

’cause there’s no here there!”

 # # #

RIP Paul Harvey,

1918-2009

The greatest radio commentator

in American history

You touched our hearts!

Thank you and bless your soul for your “Good Morning’s” and “Page 2’s” and “The rest of the story.”

And thank you especially for all the professionalism, daily inspiration and good humor that you brought to so many for so very many years.

You were truly a man among men, and will stand for all time as one of the world’s greatest salesmen. Your mastery of both news reporting and voice delivery will never be matched.

You have set the example and held it aloft for all public figures everywhere to follow, the torch of trust that is most dearly needed in today’s world.

With God’s blessings, may we all learn from the light you have cast, and pass it along to brighten the darkness of others. We will miss you, Paul 

 . . . Paul Harvey . . .

. . . Good Day!

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

 Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!