The 25-Hour Day:

Work, Sleep or Play?

     I am about to find more hours in the day to get something important done that I’ve been choosing to backseat since December. I know, I can almost hear all those sharp little skeptical, sarcastic comments now. But, you know what? I’m going to make more time anyway.

     Here’s the background: This is my 311th blog post in the past 370 days, and almost all of those missed were in the first couple of months. It takes me 1-2 hours every night to write, edit, post and cross-promote visitors to the blog through posts on other sites and networks.

     Kathy gave me a webcam for Christmas, and I haven’t made the time to use it or play with it enough to make it be a useful tool. Fridays are the slowest nights for blog visits. Makes sense, right? Who sits around on Friday nights reading blogs?

     Beginning tomorrow, Friday, May 1, 2009, I am going to stop writing Friday blog posts and use the time to start mastering the webcam and applications of it so that I can develop and deliver a series of video clips that will slowly replace Friday night written posts over the next 4-6 weeks, and serve a myriad of other business and educational purposes as well.

     I am working with a range of topics to help:

• Jumpstart entrepreneurship and entrepreneurial ventures without investors 
• Offer step-at-a-time tight-budget marketing how-to’s for business owners and managers 
• Boost professional practice development for doctors and allied medical science and health professionals 
• Spell out proven personal and professional growth and development strategies and tactics for small business and corporate executives that will increase sales 
• Provide little-known proven job-hunting (and hiring) tips 
• Reveal the secrets of keeping “family” in the family business during hard times 
• Lay out a complete menu of practical and realistic ways to grow business in a stagnant economy

. . . among many other “here-and-now” subjects.

     I am planning to create and produce a few series of fast-paced and provocative 3-5 minute video clips. 

     I will greatly appreciate your ideas and feedback about the 3 top topics you would most like to see addressed, and the kinds of input you think would be most helpful to you. The more specific you can be with your suggestions and questions, the more specific I can be with my suggestions and answers. I look forward to hearing from you (email address below; phone number and mailing address at www.TheWriterWorks.com

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      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

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Not sure of yourself?

You are breeding failure!

     Data fusion company Jigsaw says, “Sales success depends on sales rep productivity, management effectiveness, and the ability to collaborate…with customers, partners and colleagues.”  

     What’s the connection with self-doubt? Sales rep productivity, management effectiveness, and the ability to collaborate ALL depend on the ability to eliminate self-doubt. Consider the following which you’ve certainly heard, but probably don’t believe. Maybe you think it’s not important enough to actually addreess for more than ten seconds. But it is.

Everything in existence is in existence

only because it exists in your brain.

     If you think you’re not sure of yourself, or your ideas, or your abilities to pull off that big sale, or achieve that far-reaching goal, or dig yourself out of the hole you’re in, you can be sure you’ll succeed at not succeeding.

     Every single second that your mind drifts to doubtful feelings, you are pulling yourself deeper into defeat. Every second you can reverse that feeling counts for getting two seconds closer to success. How can you reverse a negative tide that’s sweeping through you, or under you, over or around you? The answer may sound trite, especially to those low on energy or willpower, but it is fact.

     You must start by learning and using every tidbit of information you can possibly know about you! You are the only person on Earth who knows what makes you tick, but you’ve probably set yourself up thousands of times to sweep what you know about the real you under your own rug!

     If you can know the thoughts, ideas, circumstances, people, environments, feelings, comments, memories, awarenesses, and emotions that weaken you, you are half-way to conquering self-doubt. Work at it. The most self-assured people in the world work at this nonstop for their lifetimes. Fears never go away, but the awareness of what triggers fear can be controlled.

     We’re not talking about simple rationalization here. You can’t read this and then go about your merry way being suddenly transformed and confident. You CAN, however, make a commitment to yourself that you will work at it and keep working at it because fear sucks! Because fear creates self-doubt and self-doubt will make a loser of you, and that itself is a fear to eliminate.

     How successful do you truly think you could be with both hands tied behind your back and a bag over your head? Yet, being afraid and choosing to set yourself up for self-doubt to keep creeping in is creating the same impossible, insurmountable degree of handicap. So the next step is to keep reminding yourself that the feelings that are holding you back, that are threatening to you are ones you somehow choose.

     Take some deep breaths http://halalpiar.com/?page_id=35 and collect yourself and remind yourself that no one knows more than you about you and the ways you do the things you do, so no one else can make choices for you. Choose to rise above it all. Choose to make it work. Choose to make it easy. Choose to be the success you are capable of being. Choose to appreciate your SELF! 

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      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 229 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

You Expected Maybe Sales?

You’ve put in the time, effort and money and got yourself a website for your business. YEA! But nothing’s happening with your website. BOO! You advertise your website. YEA! But you’re still not getting any sales action. BOO! You hire a SEO (Search Engine Optimization) person. YEA! Nothing. BOO! Then maybe you even hire another SEO person because you figure the first one was just a doo-dah. YEA!

     Then reality sets in. The vast majority (my personal opinion based on experiences with dozens of clients) of SEO and “analytics” deals are smoke and mirror acts! And the bottom line is that either A) YOU will learn and do what you have to learn and do yourself to make your website work the way you want it to, or B) you must ferret out a reliable person who can do it for you without wasting time, money, and energy on overkill analyzing that does not produce sales.

     At least you now know that –unless you’re looking for a shrink for your dysfunctional website and are willing to pay shrink rates for perpetuity session or engagement arrangements– you can eliminate SEO and “Analytics” people from consideration.

     What’s wrong with SEO and Analytics “experts”? They will never be able to help you create the kinds of support programs you need to boost your site exposure and activate the content enough to rally site visit increases and sales.

     They suck you into believing that only they can analyze and interpret what you yourself can analyze and interpret if you apply yourself…assuming you see some intrinsic value in that to start with. 

     And when all’s said and done, analysis and interpretation will not make website sales. Sure you can play the “keyword” and “key phrase” and “sitemap”games and maybe punch your way up the search engine rankings ladder a rung or two for a week or two, but odds are you’ll end up spending an insane amount of money to achieve even this minimal short-lived progress.

     Better, far better, is to find yourself an expert at writing and re-writing site content, and pay for those services. Your time is better spent doing what you need to do to run your business. Plus, writing effectively and persuasively for the Internet and marketing support materials takes special skills. 

     You need someone who understands your business, who listens carefully to what you want to express about your business, who understands marketing and has a proven track-record in marketing, who knows how to make the most out of your message, and who can write and edit and re-write your homepage and landing pages, who can create promotional support materials, and add or enhance a blog for you.

     A blog? Why do you need a blog? It allows you to “converse” with your customers and prospects in a timely, relaxed manner that promotes ongoing dialogue and customer feedback. It gives your site a personality and makes your site more professional. It’s free!

     Blog activity (even once or twice a week) stimulates site activity. Search engine spiders reward site activity with bump-ups in their rankings. You get more visitors…and, assuming your site mechanics are set up to maximize conversion of visits to sales (which you can accomplish without high-priced “experts”), increased site visits produce increased sales!        

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      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 228 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

Stop Beating Yourself Up!

     I’ve been hearing an inordinate amount of complaining of late from entrepreneurial types who are facing dried up venture capital sources, shut-down loan opportunities, and the literal disappearance of angel investors up and away into the distant heavens.

     So let’s explore some truths.You are not the reason for the bad economy. You are not the reason for anyone else’s problems. You are only the reason for your own problems and –harsh as you may think this sounds– you are probably the only reason for your business’s problems.

     Your feelings and your behaviors are your choice. Choose to make them good. Choose to make them easy. If your business has problems, think back and think hard and be brutally honest: you are likely the root of your business’s problems. And, yes, that’s also a choice. Ah, but you can just as easily choose to reverse direction.

     Stop making lame excuses for your business not doing as well as it should. Stop having unrealistic expectations for your business performance that are filled with empty hopes and wishes about what you imagine is possible. Stop justifying yourself with the barrage of pitiful media reports about how bad things are.

     Take the bull by the horns. Step up to the plate. Choose to put a positive attitude into your head and then begin to exercise it…consistently. Don’t accept anything less than the active pursuit of your goals as your daily regimen.

     YOU deserve better for yourself and your family and your business than to give it up to media and government know-nothings who haven’t a clue about what it takes to run and grow a successful business.

     Please forgive me for this tongue-lashing, butt-kicking lecture, but if it upsets you: A) Choose instead to see the value in rattling your cage and B) Use it as fuel to initiate positive action now.

     YOU are the smartest person on Earth about what your business needs to do to turn itself around and set the example for others. Now is your chance to make the difference that you set out to make when you started or took over your business. Be true to yourself, and your business will thrive.   

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  Hal@TheWriterWorks.com 

Thank you for visiting. Good night and God bless you!

Rule 1: Chunk it up!

If your job is to paint the Brooklyn Bridge, and your goal is to paint the Brooklyn Bridge, you’ll never make it!. If, on the other hand, your goal is to paint the first 100 feet of cable on the northeast quadrant by one week from Friday, and the first 100 feet of cable on the southwest quadrant by two weeks from Friday, and so on, and keep it flexible based on weather, etc, you will undoubtedly succeed.

If you put “clean house” on your list, it won’t happen. If you chunk it up into a series of small tasks like vacuum the second floor carpets, fold and put away the laundry, wash the first floor windows on the front of the house, de-clutter the kitchen counter, and so on, you will have much greater success.

Being specific and reducing the monster chores to small individual tasks not only keeps you on track, it serves to motivate as well because you’ll gain a sense of accomplishment each time you complete an item and cross it off your list (use a second color, by the way, to be able to still read what was on the list and keep track at the end of the day).

And interruptions? Life is an interruption! When interruptions come along add them to your list. (You run into a bee’s nest while painting the bridge and it takes an extra hour to get rid of it? Add “get rid of bee’s nest” to your list and then cross it out when you’ve taken care of it. While washing the first floor windows, you notice an overgrown shrub that’s scratching against the house siding? Add “trim overgrown shrub in front” to your list and cross it out when you’ve taken care of it.)

Keep reviewing your list of goals to see better ways to chunk it up. As you achieve or complete each chunk, cross it out, and add new chunks. Never-ending? Yes, goal-setting, like exercise and eating right, require commitment to changing your lifestyle. No one achieves their goals by dabbling with them. If you’re serious about goal-setting and pursuits, you need to be constantly monitoring them.

It helps to have a weekly checklist of goal criteria to be certain that you’re on track with keeping your goals specific, flexible, realistic, and due-dated. Without all four of these criteria, you have only a wish. Wishes, like hopes, get us nowhere. Action gets us somewhere. Any action is better than no action. Chunking up what you need to do and where you need to go works light year’s better than “paint the bridge” and “clean the house.” Now apply the same dynamics to your business and business planning.

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Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You!

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT Day for Someone !

Don’t Blabber Your Goals!

     You probably just went through some wrenching exercises to create or recreate your business and/or personal goals. You defined your problem in writing. Then you turned your problem statement into a pursuit statement. 

     Perhaps, for example, you started with a problem statement like “Sales are down 20% last quarter” and took it to a goal statement like “We are increasing sales 20% next quarter by introducing a new revenue stream and reinforcing existing customer accounts with added support services.”

     Or maybe your goal is a personal one, and you took it from a problem statement like “I am feeling increasingly edgy around my family” to a goal statement like “I am learning and regularly practicing two new approaches to stress management so, by the end of next month, I can better control my upset feelings at family gatherings.”

     Next, you applied ALL fournecessary criteria to your goal statement to make sure it was/is: 1) Specific, 2) Realistic, 3) Flexible, and 4) Due-dated. You did this because you know that without ALL four criteria, you don’t have a goal; you have only a wish, and you know that wishes live only in nonproductive fantasyland. (Notice too the goal statement examples are in the present tense of you having already accomplished them to help visualize them in your mind as done deals.)

     And you’re on your way . . .

     Congratulations, but don’t blow it by blabbering to others about your goals! Most other people, first of all (and sadly) do not have real goals, do not understand goal-setting, and do not believe that having goals actually works. Most people would rather wallow in self-pity and go nowhere in life. So you know where it will get you to tell this sluggish majority what you are in pursuit of achieving.

     Second, keep in mind that even when you run across someone in your immediate life who does think goals can work, and perhaps has a few herself, you are putting your goals at risk by sharing them because that other person –even with all good intentions– simply does not walk in your shoes or live in your head, and your goals may seem intimidating, annoying, overbearing, ridiculous, threatening…no need to continue this. Just keep your goals to yourself!

     Your business goal of increasing sales can become a source of mockery to someone who feels threatened and that will roadblock your progress just because it will divert your energy. Your personal goal to improve family relations by learning stress management can have the same kind of distancing effect on the very people you’re hoping to get closer to.

     Don’t waste time and energy and defeat by testing this. I can give you 150 gazillion examples anytime you want. Call or email me. Keep your goals to yourself if you really want them to work! 

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

Are you on target?

     Everyone likes to help others when they can. Some of us, however, dwell on being do-gooders to the detriment of our own interests. And when we do that, we are not helping others. We can only genuinely help others when we’re coming from a position of strength.

     Some among us like to surround ourselves with people who are less successful (to feel more important), or people who have bigger problems than we do (to minimize the perceptions of our own problems), or people who are just plain lazy or negative (because of a lack of self-esteem or self-confidence…or perhaps backbone)…and if any of these scenerios describe you, and you run a business, you’re in BIG trouble. 

     Draw a three-ring target on a piece of paper. Put the names of the most important person or people in your world in the center circle of the target. In the next-to-the-center-circle ring, put the names of those you spend the most time with in your personal life. Circle those who are most influential.

     In the next ring, put the names of the people you spend the most time with at work. Circle those who are most influential. On the outside ring or edge of the target, write the names of those you would like to spend more time with in your personal life and in your work life. Circle those who are most influential.

     What’s going on here? What do you notice? Are you spending the limited time you have here on Earth with people who are not helping you to get to where you want to go in life? Are you wasting too much time with too many negative people who are influencing your thinking in negative ways?

     Why? What is it exactly that makes you gravitate toward these people? What keeps you from moving on? How hard are you making it on yourself to part ways with those with whom you surround yourself who are bringing you down physically, or mentally or emotionally?

     What keeps your brain from accepting the fact that the negative relationships in your life are preventing you from getting to where you want to go and are –lo and behold– your choice!? What will it take for you to choose a more productive, more positive circle of friends and contacts to surround yourself with?

     Remember, you need not be rude or caustic or uncaring in the process of separating your forward-moving interests from backward-moving friends and associates. You need simply to recognize that it’s time to grow in the ways you have planned to. It’s your choice.

     When you choose to move on with your life, and extract yourself from the clutches of all that have been holding you back, you make yourself and your business stronger, and you strengthen your ability to reach back and help those negative thinkers and doers who matter. 

I am always open to your ideas and suggestions. Please email me anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below.

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“I am me. In all the world,

there is no one else

 exactly like me. 

I am OK!”

–Virginia Satir

     Run your own business? Post these 18 words on your dashboard, mirror and refridgerator . . . Why? Because even entrepreneurs need reassurance, and especially when economic uncertainties have a way of making us all feel like too many things–often including our selves–are sometimes NOT okay.

     Have you ever felt like that, or am I just imagining it? Have you felt like that more in recent times than in the past? Do you sometimes think maybe the news media is trying to sink your ship by heaping negative economy stories on your already overburdened shoulders?

     Does it start to feel suffocating? Do you step back every once in a while and start to question your own self-worth? Get out of it! Rattle your cage! Change the channel! Shut down the news!

     Do you really need to take the murders, muggings, accidents, freaky and bizarre incidents and people, and the incessant dwelling on negativity to bed with you every night? Do you really need to wake up with it every morning? 

     What would happen if you shut it all down for a few days and used the time instead to relax your brain and remind yourself how truly special and unique you are? Do you really think you would miss much? If you have doubts, take a quick trip to the library or on Google through past newspaper headlines.

     Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of All My Children and General Hospital. Nothing new goes on.

     As a sort of sports version of the old expression to do reality checks by pinching yourself, I don’t recommend the method former baseball slugger Bobby Bonilla used to practice, but the idea worked for him; every at-bat, he hit himself on his helmet with his bat just before stepping up to the plate. You can be sure it helped him focus his attention.

     SOMEthing that only you know about can be a “focus trigger” for you. Take a minute and think about that one thing. What snaps your awareness back when your mind starts to drift? Figure it out and use it more. Snap your brain back to the reality that YOU ARE UNIQUE. That awareness, and following the path of reality that it conjures up, is The Ultimate Small Business Stimulus Package.

     In other words, get yourself cranked up, and keep yourself cranked up. It’s catching, and others –internal customers (like associates, employees and vendors) as well as external customers will respond in ways that bring you more business. Remember that what you love doing best is what you do best, and appreciating your self more will help you succeed at doing what you do best. Now THAT’s a stimulus package!       Good Night and God Bless You – halalpiar

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HAPPY FIRST BLOGBIRTHDAY!

For those of you who have been with this from the beginning (April 24, 2008), and those who have joined and visited along the way, thank you so very much! I hope you will continue to visit and comment and subscribe, and urge your business, personal, and professional growth-minded friends and associates to stop by. I am always open to your ideas and suggestions. Please comment or email me anytime: Hal@TheWriterWorks.com (“Businessworks” in the subject line).

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HOORAY for the good guys!

     It’s not every day that a consultant like me can nominate a client (like i.g. Burton & Company) for an annual Better Business Bureau award as most outstanding family business in the state…and see them win!

     Even after my project engagement with the company ended, I had the good fortune to see this business be honored (tonight at the DuPont Hotel in downtown Wilmington, Delaware) at a formal reception dinner hosted by the Delaware BBB and Governor Jack Markell.

     Now if you’ve read this far, you may be wondering who is i.g. Burton & Company anyway? And there’s little doubt that if you don’t know, you will most definitely be surprised to learn that we’re talking about –of all things– a car dealership!

     i.g.Burton & Company is 101 years old. The company maintains five locations in Milford and Seaford, Delaware. They are one of the nation’s leading dealerships for Chevrolet, Chrysler, Dodge, Jeep,  Mercedes-Benz, BMW, and are the world’s oldest Blue-Bird Bus dealership as well.

     They didn’t stand in line behind the automakers they represent, looking for bailout money. They didn’t pull in their rugs and move out of town when Chevrolet and Chrysler hit the rocks.

     In fact, they actually INCREASED their charitable contributions to needy organizations. They INCREASED their customer service training programs. And they went ahead and completed a 6 year-old monster construction project that helped keep hundreds of employees on payroll.

     Of course they have strong financial backing. But why? How did their backing become so commited? BECAUSE i.g. Burton demonstrated commitment to their customers, their employees and their community.

     They didn’t get to be 101 and win an Outstanding Family Business award in a faltering economy by being the stereotypical car dealers. They are fifth generation owned and operated. A great many of their employees have worked there for 15, 20, 25, 30, and more years! (This, in a day when most car dealers seem to keep employees just for those numbers of DAYS!)

     What’s the secret? i.g. Burton & Company has built a long-standing reputation for overkill customer service and for contributing to and supporting wholeheartedly the Delmarva Peninsula communities they serve. The have earned the BBB award, and statewide respect as business leaders.

     They will earn your respect too anytime you’re driving through Delmarva Peninsula (The 2nd biggest peninsula in the U.S., thank you, if you’re not counting Florida). Stop in. Say Hi. Congratulate them on their award. They’ll make you feel proud of it just for having visited. Well done, Burton Family. And well done, Burton Family of Employees!  

Good Night and God Bless You!  halalpiar     

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“Fight The Good Fight!”

(English translation)

     Now how did I know that? It’s the motto for Iona College in New Rochelle, NY, where I received my undergraduate degree. Why is it headlining tonight’s blog post? Because it’s a well-intended slogan that speaks of strength in life, but is fairly ridiculous when it’s interpreted as a call to business owner action.

     In fact, the American mindset of jam-it-down-their-throats competitiveness that rises from football fields nationwide is arguably the real root of all evil in business today. Waging war with the competition. Fighting the government. Beating up on your industry. Breaking down customer resistance. Smashing prior sales records. Kicking regulatory butts. Arguing tooth and nail.

     Are we really all that angry with what’s around us? Are we going to bed and waking up mad? Or is it all a big act? Are we covering up our true feelings? Are we blindsiding ourselves out of commission? What do all these upset-feeling words communicate? Is business really that big of a battle?

     YES. If you choose it to be. YES, if you choose to be too weak-willed to cut out your own path. YES, if you choose to think there’s no way to peaceably co-exist with other businesses. YES, if you choose to look around you and see only enemies. Everyone is NOT the enemy. Don’t choose that perception.

     You already know FDR’s famous “We have nothing to fear but fear itself” quote. We’ve even hear cartoon character Ziggy proclaim “We should enjoy here while we’re here because there’s no here there.” Yet we persist at being fearful. We invest ourselves in neurotic and paranoiac behaviors that require us to take argumentative stances in our daily dealings.

     How can you pull your spiraling business up out of this never-ending, bottomless hole of fear that things won’t work out, things won’t survive unless you do battle somewhere with something or someone, and conquer it, or her, or him, or they?

     Here’s how: You start by acknowledging that the bad choices are choices. You start by realizing it’s just as easy to choose receptivity and positiveness, and cooperation, and business alliances. It’s just as easy to join forces as to fight forces, in fact it’s easier.

     It is FEAR that’s threatening your business. And you are CHOOSING fear. Change the channel in your brain. Get rid of mental boxing, wrestling, and mixed martial arts. Get rid of non-stop news reports. Just shut ’em down. It’s a choice. Why would you choose to torture and stress yourself?

     If any news event is major enough to warrant your attention, someone in your neighborhood will come knocking at your door to tell you. In the meantime, your news fixation is paralyzing you and your business. It’s locking your brain into negativity and preventing forward motion.

     QUIT THE NEWS FOR JUST ONE WEEK! The world will not end (and in case it does, you won’t have wasted time worrying about it) and you stand to gain/re-gain consciousness. Don’t “fight the good fight” unless you mean to choose self-worth and life’s values over evil and stress. Your business needs you. Your family needs you. You need your SELF.    

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!