Archive for May, 2009

May 20 2009

STRESS Kills Sales Quicker Than The Economy

“I’m Sick of Worrying!”

                                                                         

     An important followup note on last night’s blog post topic: “Worry” as noted comes from being too over-focused on the FUTURE, which ignites weapons of self-destruction fuses and pulls the pin out of expectation grenades that inevitably breed disappointment, followed by negativity, depression, stress…

     This is all true, but as I re-read the post, I see that I failed to include being too overly-focused on the PAST as a worry trigger as well. Consider getting caught up in giving either too much attention to future plans and expectations, or in over-and-done-with past events, as “partners in crime.”

     These “bad guy partners” are out to get you, and you can stop them short, before either one ever gets close to delivering harmful effects to you, your family or your business. Success means simply that you need to exercise more of your brain power to deliver increased personal awareness and increased self-control to your SELF! (Considering Einstein reportedly only ever used 10% of his brain power, just imagine what’s possible.)

     Thinking about the past can be productive, relaxing, and instructional, but not once it reaches the point of dwelling on past events. As with allowing future thoughts to become worrisome, our balance and stability as humans is equally threatened by dwelling on the past. 

     The past is over and cannot be changed. Worrying about and dwelling on it is a nonproductive (actually counter-productive) waste of time and energy. Conscious or unconscious, the fact remains that paying over-the-top attention to either the past OR the future—instead of the (much-healthier) present—is a choice.

     To get past the “points of destruction” in your mind, you need to be a detective about yourSELF. Figure out what it is that trips your circuit-breaker, that gets you “lost” in past or future thoughts and issues. Once you know what your “trigger” is, then every time you are aware of it coming to the surface, let it serve as a reminder to pinch yourself or feel your pulse or heartbeat, or take a deep breath…and return yourself to what’s going on right in front of your face.

     Oh, but that’s hard and I don’t know how to do it! It’s hard if you CHOOSE for it to be hard. You can just as easily CHOOSE for it to be easy. As for how to do it, just start paying closer attention to your own behaviors…how you respond and react to others, to situations.

     Keep track of your words and actions. Write your observations down someplace and review your notes every few days. Keep asking yourself what you are learning about yourself right this minute.

     You’ll surprise yourself. And odds are you’ll far exceed your own expectations of what you believed to be possible for your own physical, mental, and emotional health and happiness. Try it. You’ll like it! But don’t wait too long. There’s no time like the present!      

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Input welcome anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Go for your goals, good night and God bless you! halalpiar              # # # 

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May 19 2009

WORRY CONSUMES ALL THAT’S GOOD

The Six Ghosts of Fear

 

In his 1937 classic book (over 15 million copies sold), THINK and GROW RICH, Napoleon Hill set the stage for today’s motivational thinking, and offers specifics on “How to Outwit the Six Ghosts of Fear” that successful leaders in every walk of life continue to use even now as you are reading this.

What ARE the “Six Ghosts”?

  1. The Fear of Poverty

  2. The Fear of Criticism

  3. The Fear of Ill Health

  4. The Fear of Loss of Love

  5. The Fear of Old Age

  6. The Fear of Death

Worry is what unites and strengthens these negative emotions and, left unchecked, will ultimately cause them to materialize. Worry paralyzes reasoning and destroys self-confidence and initiative. It’s easy to say –as the calypso song encourages us–“Don’t worry!” but truth is our minds often work harder at making it a difficult choice instead of a simple  one.

Worry accomplishes NOTHING. It comes from being overly-focused on the future…on events that haven’t come yet and that may never come. It happens when we slip past “planning” and head toward expectations. It starts with disappointment and leads quickly to the most wasteful and harmful thinking that humans engage in.

It evolves from fantasy, not reality. It leads to businesses going under, negative thinking and neurosis taking over. It leads to illness, accidents and depression. It leads all too often to premature death.

The greatest single weapon against worry is to work tenaciously to keep your mind in the present here and now moment as often as you can possibly think of it during every hour of every day. Staying here and now, like a baby, like a puppy dog, like a naturalist in the wilds, like a mountain climber, opens the pathway for you to good health and happiness.

No one can be living in the present moment every single moment. (Just imagine an air traffic controller without a break.) But all of us are capable of maximizing our present moment attentiveness. Deep breathing helps. Regular exercise helps. Taking breaks helps. Eating right and sleeping right as much as possible helps.

You want to think and feel healthier? Have a happier existence? A stronger business? Start paying closer attention to keeping your mind from wandering too far astray from what’s right in front of your face right now at any given moment throughout the day, every day. It’s a choice, you know. Choose to set yourself up to not worry as much and you’ll be well on the way to defeating the six ghosts of fear!

# # #

Input welcome anytime:

Hal@BusinessWorks.US  or comment below.

Thanks for visiting. 

Go for your goals, good night and God bless you! 

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May 18 2009

(business or otherwise)

What do others say

                                              

you’re selling?

                                                                             

     Think of every half-truth you tell (business or otherwise) as throwing a shovel full of dirt up out of the hole you’re digging for yourself! And now that you’re imagining yourself down in that hole, you might want to consider how many more shovels full it will take before the sidewalls start caving in around you. 

     Yes indeed, there are times when the truth hurts, you might say to yourself, as reason to avoid dealing with it. But you know what? NOTHING hurts more than a lie (business or otherwise). This, by the way, is not just one-on-one, person-to-person we’re talking about here. Many businesses lie to the public! (And we know about the track-record of government.)

     “Harrumph! Not me or mine,” you say. Ah, but perhaps some service you engage is lying FOR you –sort of “on your behalf”– and it never really occurred to you to call their hand. After all, they’re professionals (and probably charge professional rates!) and certainly they should know where to draw the line…the ad adgency, the Internet marketing firm, the PR and sales consultants, the lawyers.

     Are your marketing, advertising, promotion, merchandising, packaging, sales training, Internet activities, public and community and industry relations being created, prepared, produced and delivered by “outside” sources?

     Do these people really understand your business and what you need to communicate to the rest of the world? Do they care if they err on the side of exaggeration on what they believe or tell you is on your behalf? When was the last time you gave your advertising messages a lie-detector test?

     Am I trying to make you neurotic? No. Is it important to do periodic reality checks with your outside services? Yes! Why? Because –in the end–YOU are responsible. Sure advertising and public relations firms carry certain liability issues on their shoulders, but frankly, they are much more clever at avoiding trouble, covering up trouble and bailing out of trouble.

     Just as “sales” runs through the blood of your business, walking a thin line is the mantra for many outside agencies and consultants. Many often make their names and reputations on how close they can come to carrying or suggesting off-color, bad-taste, or politically-inappropriate (to your business) campaigns and themes…or making promises you can’t deliver!

     Why? Because being over-the-top can win them awards that they can self-promote to get more higher-paying clients. It’s all part of “the ad game” and “the PR game” and the “Internet and SEO game” and like the tango, it takes two. Periodic reality checks and reviews of vendor integrity can save you money and reputation.

     Odds are 100 out of 100 that your customers buy integrity. Integrity is doing the right thing even when nobody else is looking! Are you? Are those who work for you?       

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

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May 17 2009

4 STEPS IN ONE MINUTE = ZERO STRESS

ARE YOU

                                      

BREATHING?

                                

1-Minute private technique kills business stress

This 4-step, on-the-spot stress management technique is being used—right this minute, as you are reading this—by millions of healthcare, business, sports, entertainment, teaching, and homemaker professionals.  It works for every age and level of health.  

It will work for you too!

TRY THIS…

ONE 

Sit or stand, feet flat on the floor, hands at your sides.  (Crossed arms, legs, ankles, and wrists constrain your blood and oxygen flow.)  Close your mouth.  Take a slow deep breath in through your nose.

TWO 

Direct the air you inhale into the bottom part of your lungs so your stomach sticks out instead of your chest (opposite of your usual top-of-the-lung breathing).

THREE 

Now—before exhaling—shift the air to the top part of your lungs so that your stomach is in and your chest is out.  Hold it there a few seconds, then loosen your jaw and exhale through your mouth in a slow steady stream so you can hear yourself.  Listen to your airflow.  The goal is to eliminate or smooth out any nervous-sounding “hitches” in your exhale.  The next step will help you do that.  

FOUR

When you think you’ve breathed out all the air, don’t believe it!  Give an extra little push or two at the end of your exhale.  It’s these extra exhale pushes that do the trick, that will make this exercise work for you.  Then close your mouth and repeat the process until you hear yourself exhale smoothly and evenly, until no nervous little airflow “hitches” remain.

________________________

Go slowly at first, the same way you would begin any new exercise.  If you experience slight dizziness or excessive coughing (or see smoke if you are a smoker!), don’t be alarmed.  Simply return to your “normal” way of breathing.  Such signals (dizziness, coughing, the appearance of smoke) indicate you could probably benefit even more than most people by mastering this mother of all self-management/self-control methods.  Work at it!

Practice.  You’ll soon be taking deep breaths as most athletes and performers do—on the spot in stressful situations, and routinely for ongoing good health—without being noticed!

Every deep breath you take increases blood flow to relax your muscles, boosts oxygen supply to your brain to help you be more alert . . . and soothes your neurological system.

                                                               

Every deep breath you take increases your personal productivity by increasing your mental focus on the present moment, on what is right in front of you.  After all, along with your pulse and your heartbeat, your breathing is the most immediate happening in your entire life.

And, remember, if you can train yourself to take deep breaths in response to stressful situations, you will be responding instead of reacting.  When you can prevent yourself from reacting, you eliminate all risk of over-reacting.

Just as flames die without oxygen, so will your ability to focus productively on the present moment die out when your “normal” way of breathing fails to deliver enough blood-flow to your muscles and enough oxygen to your brain.  When you use the 4 steps shown above, you keep your mind and body tuned into the present moment . . . and since the present moment is all we really have in life:

The secret of life . . . is breath!

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This article was published in HealthWize magazine.  Variations appear in Hal’s books, DOCTOR BUSINESS (for physicians) and DOCTOR SHOPPING (for consumers).  It is the foundation for stress management techniques taught by the author to more than 20,000 business and healthcare professionals, and entrepreneurs.

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Hal@BusinessWorks.US 

Thanks for visiting. Go for your goals! God Bless You!

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone! 

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May 16 2009

MANAGE TIME=MANAGE YOUR APPETITE

Gonna Chunk It? Then Chew It!

                                                                                      

     If your current state of existence fits the last (“Discombobulated?”) post, and you’ve decided to try managing your time in chunks instead of clock ticks, be aware that you can’t just wolf down the chunks like my Golden Retriever. She rarely bothers to chew when she’s excited.

     You however are not a dog. At least, I must assume that you’re not. But just in case you ARE some blog-reading canine phenom, please call me immediately; we’ll make lots of money together. So the bottom line is that your digestive system simply doesn’t work well with chunks.

     Still with me here?We’re talking time management. Chunks. Chunking up time and activities is better than nonstop eating of the same (physical, mental, or emotional) food for eight hours a day. After all, even casino dealers work 20 minutes on and 20 minutes off.

     The guys who clean out the winery vats are basically AA candidates after just 15 minutes of vintage fermentation fumes (although that’s not such a bad way to go) and have to take mandated breaks.

     Imagine for a minute if the chiropractoradjusted every single bone in your body all in one visit. You’d be like Gumby. It’d take you a week simply to get off the table. Ah, then there’s the dentist and doing all the fillings and extractions and crowns and all the other rotten stuff dentists do all at one time. Whew! That one hurts even to think about.

     Start by breaking up your daily “To Do” list…little pieces work better (like outline the Narrative section of the business plan,” which could take a couple of hours). Little pieces are more attainable, and achieving each will motivate you a whole lot more than having “Write Business Plan” on your list, which could take months.

     In other words, after chunking, chew. After chewing, digest. Your body wasn’t made to take a pounding 16 waking hours a day. Neither was your mind, nor your emotions. The more you push and force yourself, the longer you’ll take to complete each task, and the more likely you will be to screw up each task, not to mention the indigestion, heartburn, and ulcers that you’ll be cultivating. 

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column), or now just $1.99 a month after a free trial on your Amazon Kindle. FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 243 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

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May 14 2009

MANAGE TIME CHUNKS, NOT TICKS…

Discombobulated? 

                                                                                 

     When overwhelm strikes, like a tsunami, and you dive under the nearest pillow or cannonball into your hot tub from the second floor deck, or run screaming down the hall that little chickens are falling from the sky, you may be on the cusp of committing to some daily psychotherapy explorations, but you’re probably normal. You may simply have spent too many years locked in your office.

     We all feed ourselves to the clock and occasionally become time-stricken. Great, you say, to hear so many others share this misery, but, you say, whassup with how to get out of the clock before it chews off my feet –or head, depending on how close it was able to get to me when the hickory-dickory docked?

     The answer, my friend, is not blowin’ in the wind. It’s in chunking up your day so you’re never in any one place mentally or physically or emotionally long enough to get gobbled up by Old Man Time. In other words, start planning your daily schedule by “CHUNKS” instead of by hours.

Motivational guru Brian Tracy suggests we ask ourselves, “What is the most valuable use of my time right now?” as many times as we are able to think of it, day after day.

He says that asking ourselves this question consistently makes us more productive and guarantees success.

                                                                           

     If you’re finding yourself lost in your work for days on end or corkscrewing yourself into a bottleneck of problem-solving, you may want to re-visit some of what you might have forgotten about the art of delegation, and you may want to simply start taking more breaks.

     Some of the world’s most UN-productive people are those who dedicate their efforts to their work so single-mindedly that they eat lunch at their desks, cannot relax around family or friends, injure themselves anytime they try some kind of exercise that takes them away from their jobs, and have to have it be a real effort…to smile ;<})

     When you can chunk up your work schedule, your exercise, family time, your goals, decision making, even travel, you will be happier, healthier, and more productive more often. Remind yourself that your body is not a machine, that you ARE your body.

     I mean imagine that carnivorous clock noted earlier eats your body, now what? What’s left? Don’t give me “heart and soul” stuff here. Think it through. You run a business. You know how to think. Do you know how to chunk it up? Give it a shot. What have you got to lose? More valueless time?    

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

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May 13 2009

WHEN “Do-it-yourself” DOESN’T DO IT…

You can’t control your ship

                                             

while stoking the furnace!

                                                                                        

     What IS it that makes business owners and managers so crazy when they’re confronted with the idea of hiring someone to do a task that they know they could do themselves?  Huh? I KNOW I’m not imagining this one. So answer the question.

     Why would someone who runs a business think she or he should set up his or her own website or write her or his own blog or news release, for example? To save money? Surely saving money is not a good answer.

     As we’ve discussed here often, no one makes money by saving money. Businesses only make money by selling. If you own or operate a struggling (or ambitious) business and you decide to do tasks that are not making money by actually disengaging yourself from the sales process, you are wasting money, not saving it.

     I have seen some very bright business owners step aside from the sales function to let the salespeople do the selling, and instead focus their energies on operational productivity or human resource management, or budget management, or manufacturing efficiency, then be astonished to see their ships go down while they are busily rearranging the deck chairs.

     FACT: No one (NO ONE) is better at selling what your business produces or provides than you are! If your business is struggling (or steaming “Full Ahead”), and you are not with one hand at the controls, actively selling, you may want to re-think your investment in survival (or growth) and see the role you’re playing for what it really is: an anchor!

     If you need a new or upgraded website or a punchy blog, or news releases that get printed and broadcast, and you can find a professional website developer you can trust who has a track-record for reliability…or a professional marketing writer who knows how to “storytell” your business messages and who has a track-record for sales results, for heaven’s sake: HIRE THEM and get on with selling!

     So what if you think you could design your own site or write your own content or marketing materials? It’s not worth you taking the time to do those things when you need to be selling because selling is the only way to make money and move your ship forward.

     Pay the professionals to do what they do best. It’s a cost of doing business. Trying to tackle non-sales projects yourself diverts your time, energy and money into non-productive directions and doesn’t make the best use of your knowledge, talents, and enthusiasm. Besides, if you do-it-yourself, and screw it up, it’ll cost you twice as much to get the same professionals to do emergency surgery at sea!

     One last thought: You can control your ship and sell at the same time. You can’t control your ship while you’re stoking the furnace or working below decks. Best wishes for smoothe sailing!  

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 241 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

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May 12 2009

BUDGET-CONSCIOUS CUSTOMER SERVICE

Train. Ask. Listen. Bend.

                                                                            

     First of all, there’s no reason in the world a small business needs a customer service department or customer service representatives. EVERY manager and every employee is or should be able to handle any customer complaint, concern, question or transaction. If they’re not, TRAIN them. Spend a few dollars to bring in a professional trainer (it’s cheaper than paying a rep salary or a department full of salaries).

     Periodically send a friend or relative in (physically, or by phone or email) as a “mystery shopper” to keep everyone fresh and on their toes. Tell your people of course that this will happen from time to time. You can even make a game of it with mystery shopper points for outstanding ratings, adding up to dinner for two or some inexpensive but fun reward (again, still less expensive than permanent salary or benefit increases or bonuses).

What should the training be focused on?

ASKING customers’ questions. (Not “What can I interest you in today?” or “How’s the weather outside?” or “Why don’t you want this product?”) Ask how they are or were using, or plan to use, the product? Ask what three things can you do for them right now that will help restore their confidence in your company, or how can you help them to have a positive shopping experience with your business, or what will it take to get them to return…to send their friends and relatives?

LISTENING to customers’ answers. (Not token “hearing,” but deeply listening, and understanding, and processing the comments, and paraphrasing them to make sure your understanding is correct.) The customer should do 80% of the talking. You should do 80% of the listening. Oh, and take notes. Always take notes. Nod your head. Smile. Put yourself in the customer’s shoes (empathy). Avoid crossing your arms, legs or hands. Be engaging. Use eye contact (not staring) and avoid looking past or over the person in front of you. 

BENDING to customers’ requests.This means really and truly bending over backwards to accomodate what’s asked of you. This does NOT mean you should give away the store or the farm or your sister. Don’t roll over and play dead to every request (assertive refusals can be delivered very pleasantly), but offer SOMEthing. Most people are happy with being acknowledged and listened to. Those who want more are usually happy with some token of appreciation for their forthrightness. Remember your goal needs to be to deliver exceptional attention to each customer with no exceptions. Send each one off to sell your business to others.

     If you have a small operation, with a dozen or fewer people, and want to save money, do the training yourself…but do your homework first, ask everyone to contribute a segment, and remember to practice what you preach!

     The bottom line is the old “Golden Rule” of do unto others as you would have others do unto you! There is no better approach to customer service in ANY economy. And when business is slow, there is no better approach to speeding it up! Try it! You’ll like it!     

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Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

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May 11 2009

Making Service Business Service Better

Shut Your Business Down!

                                                                                  

     Can the service your business provides be better? Are you in a position to MAKE it better? I would hope so, or you wouldn’t be likely to be visiting this blog for business owners and managers. But perhaps you think you need to live with what you’ve got?

     Maybe you feel like you just shouldn’t rock the boat? Or could it be that you might be stepping on someone else’s toes, or that service improvements wouldn’t work, or may create havoc in your industry or –let’s see– you could never get your dollar value back for the time invested?

     Anything like any of those reasons serve you as a quick answer so now you can move along to some other site? Do yourself a favor. Shut your business down tomorrow. You’re likely to have more success selling off your office or site supplies and equipment than you will staying where you are, doing what you’re doing. You find that insulting? Good! Maybe there’s hope yet.

     If the suggestion to hang up your spikes makes you angry, maybe you need to look in the mirror and shake yourself by the shoulders and breathe some new life into the services you’re providing. Making your services better is more likely, FYI, to INCREASE your business than decrease it.

     Why? Because people talk. People who get better quality services tell others, and this works much quicker and much deeper than any advertising can produce. A couple of years back, some shrewd entrepreneurs even invented the word BUZZ as the modern day equivalent of “Word of Mouth”– except that word of mouth is genuine; BUZZ is contrived.

     The point is that THIS– this economy, this time in history, this year, this month, this week– is in fact the time to start making better what you already have. Don’t let the biased mainstream news media, the zero business-experienced government, the monster union-dominated automakers, the moronic 37 trillion bank VP’s who all know less than one another convince you to sit back and take it on the chin!

     You didn’t start and grow your business to shut it down. Don’t let others lead you down the path of status quo. Now is the time to rise, to innovate, to take a fresh look at what you have, and who you have…associates, employees, customers, vendors, affiliates, neighbors, industry, community.

     How can you make more of all that now? What new ways can you pull your assets together to put yourself and your service business in a leadership position? What’s holding you back? It’s a choice. It’s your choice. 

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 239 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

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May 10 2009

Move business aside tonight . . .

Business fills me up

                                                             

364 days a year.

                                                              

But not today.

                                                           

     She always urged us forward. She spoke so proudly of her two sons for running their own shows…mine and my wife Kathy’s in creative marketing services, my brother’s and his wife Ann’s in insurance.

     She’d sit quietly off to the side and visit for hours in our offices, clutching her pocketbook on her lap, watching and listening and smiling, overcome with pride in what she thought was our humble success…each of us living the kind of life she’d only ever dreamed of    

     Mom never knew the word “entrepreneur,” but she knew that what each of us did, independently, on our own, with our own offices and our own businesses was something special. And she knew it beat working for a huge company as she had, or the government as Dad had.

     Growing up, Dad made our lives possible (though barely, never earning more than $5000 a year, half of which he drank), but Mom was the one who gave our lives meaning. She taught us about helping and taking care of others.

     It was Mom who taught us about reading and writing and laughing and having fun. She also taught us about scrimping and saving and making careful choices in life, about going to church and spending time with family, about being polite and keeping clean, and about how to take out the garbage and tie our shoelaces. And about love and tolerance.

     And all these many years later, though she left us long ago, she lives on in my mind and heart (and I know my brother’s too). If ever there was a heaven, she is surely there bringing still a smile to my face just to pass her impish grinning photo hanging on my stairway wall.

     Thanks Mom for all you gave of yourself to be the best you could be. Happy Mother’s Day to EVERY Mother and to everyone who mothers or has mothered others in their lives. God Bless You All.

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. BACK TO BUSINESS TOMORROW! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 238 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

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