Forget The 5 W’s!

     Asking and answering: Who? What? When? Where? and Why? is the stuff that reporters and PR people feed on…it’s the cornerstone of a weak corporate management mentality, and of (even weaker) government managers and directors.

     Constant attention to answering these five questions makes for useless, time-wasting pursuit for business owners, managers and entrepreneurs. Any entrepreneur worth her or his salt will typically respond “So What!” to those who exert themselves trying to provide the answers to them.

     Asking associates, employees, customers and vendors to give you the answers to Who? What? When? Where? and Why? is nothing more than a thinly-veiled attempt to uncover the person and circumstances to place blame on when something doesn’t go right…usually as a way to cover one’s own butt! 

     And besides the fact that absolutely no one cares except those engaged in the game, it’s a complete waste of time, money and energy (and I’ll be happy to prove it; send me an email with your phone number and I’ll spell out the details in a 3-minute call!), it’s also the wrong attitude if you’re serious about growing your business.

It’s one of the most basic differences between entrepreneurial and corporate on-the-job actions, and between entrepreneurial and corporate off-the-job lifestyles.

     Which of these behavioral choices (dogged pursuit of answers to the 5 W’s, OR overlooking the 5 W’s to concentrate on the HOW?) do you think is most productive for the business? For living life? For the personal and professional growth and development of the people involved?

[If you’re not with me here,you’re a 9 to 5 guy and should just stay there, and must have gotten to this blog by mistake, and you should probably “X” out now and go get your rocks off by visiting Facebook or Disney or ESPN or something not so threatening to your mindset.]

     Is PLACING BLAME the answer in your organization? Does it seem to be an S.O.P goal? Maybe it’s time to hit the road and find a place that respects your efforts? Many of the world’s most successful and fastest-growing organizations actually REWARD what most corporate executives would certainly regard as “FAILURE.”

     Not succeeding at reaching a legitimate goal is not failure. It is instead a positive step in the direction of achieving success because it eliminates one pathway that doesn’t take you to where you want to go. So it serves to narrow down your pursuits more meaningfully.

     Still doubtful? Think about the answers you get from any human on Earth when you ask the question “WHY?” Go ahead; think about it! You get excuses, right? “WHY?” is a breeding ground for excuses.

     Try instead asking “HOW?” as in “HOW” can we perform this task more effectively next time (vs. “Why did this happen?”). HOW? “What three steps can you recommend to prevent this problem in the future?” will provide much more actionable information than a long, time-wasting autopsy which will only show what happened and who did what to whom. 

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

You’re partly pregnant? Uhuh… 

     Two months ago, I took my car to an independent service center for a quick oil change, and was told I needed a new air filter. The mechanic showed me a thin layer of gray that had settled on a few of the white edges. I was quoted some ridiculous rate for the new filter and labor. I said I’d wait ’til next time and got back a couple of tsk-tsk’s and an undertaker’s smile. 

     A few weeks ago, I took my car to the dealership it came from to have the oil changed and asked them to check the air filter. It’s fine, I was told, a little dirty but nothing to worry about…but the tires! You need four new tires and soon! We can do it now if you can wait. Only six hundred and change. Er, I think I’ll wait. Well, don’t wait too long! Right.

     Today, I got a flat tire (first one in 20-something years, so now I know I’m doomed to have to pop for the six hundred and change). But God Bless Ernie. Ernie is my neighbor who is a walking Google of auto/truck/Harley mechanic info.

     Ernie inflates my tire with his portable compressor and says that for $10 the guy up the street will plug the nailhole that caused the flat, and that if I’m getting new tires, can he have mine for driving to California and back because they’ve still got another 20,000-30,000 miles on them!

     I get the tire plugged for $10 and the tire guy says these are nice tires you have; would you consider selling them? Now I’m laughing and buying the tire guy coffee.

     What’s the point? What does “PARTLY PREGNANT” have to do with plugging tires? (Nevermind. Bad metaphor!)

Here’s the bottom line:

CONSUMER “LOW TRUST”

IS AT AN ALL-TIME HIGH!

     Why? Because businesses like the service center and the dealership are ripping people off. Because these–and many other– businesses are basically greedy and have now become panic-stricken by economic impact. Because no one has ever told people like this that:

INTEGRITY IS NOT A FAIR WEATHER PRACTICE!

     Integrity is not something to be toyed with, turned on and off like a faucet, or underestimated. INTEGRITY IS DOING THE RIGHT THING ALL THE TIME REGARDLESS OF WHETHER SOMEONE ELSE IS WATCHING OR NOT! There’s no such thing as “partly pregnant” and there’s no “partial integrity” either!

When you exercise integrity, you must exercise it 100% of the time regardless of what the economy does or doesn’t do.

     The US Postal Service, airlines, ferry services, banks, and even hospitals are all adding insult to injury and they don’t even realize it (let’s at least hope they don’t). My message to all of them is that when the going gets tough financially: THE SOLUTION is NOT to raise your prices and lower your service.

     THAT is exactly the kind of thinking that has been leading us into economic spirals to begin with. THE SOLUTION is to make sales by exercising integrity…in-person, in writing, via Internet, and on the phone…consistently!    

TODAY IS NATIONAL PRAYER DAY!

PRAY FOR INTEGRITY!

# # #      

Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar              # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 236 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

Small Bucks For BIG Returns?

Okay, you want to send out a news release announcing your special new low prices for next weekend. Fuggeddabowedit! Well, what about Margee, our receptionist walking in tomorrow’s March Against Secondhand Smoke? Brrrrraaaaaaaaat!

     Stop wasting your time and have mercy on the poor editors you’re targeting.

     News Releases must –first and foremost– be NEWSWORTHY!

     That’s not to suggest a lack of newsworthiness in your business or professional practice. I like to think there is ALWAYS something newsworthy going on, that the challenge is how to position that activity or event to have a perceived value to media readers/viewers/listeners from the editor’s perspective.

     When you make the editor’s job easy, by turning in a professionally-written release that’s grammatically and factually correct, that answers the questions: Who? What? When? Where? Why? and How? (and preferably in synopsis form all in the first paragraph), odds are good your release gets considered.

     When, added to that, what you provide also reads and flows easily, has proper contact information provided at the end for checkup questions, and is politely and respectfully presented asking for coverage consideration, odds are good your release gets printed (especially when you follow-up by phone and offer additional input).

     Can it be emailed. Yes, but not as an attachment, particularly if it’s your first contact with that editor. And the subject line should say “NEWS RELEASE: New Product Announcement from the ABC Body Piercing Company” or whatever. Keep it simple and specific and separate it from the junkmail.

     Remember that you are asking the newspaper, magazine, TV, radio or Internet media you contact to give up space or time that they may be able to sell to advertisers, and give up ink and paper or time or space that they are somewhere paying for, to give you free attention.

     What you give them had better be worth it! (Back to “Newsworthy”!) Media people use your input at their discretion. They can slightly alter or completely re-write what you send them, or they can simply toss it in the trash. That’s the trade off.

     If you want and feel you have information that others would consider newsworthy, find a professional publicist or public relations (PR) person to write it up and distribute it and lobby for coverage on your behalf. It’s well worth the price, especially compared to paid advertising which research proves gets only 1/10 the credibility of a news release-generated story.

     Most PR professionals have been news editors or reporters and understand the dynamics from that side of the deadline-pressured desk. They know how to gear the release, what provocative slant to take, and how to influence the recipients in a positive way.

     So, if having the public (or your industry or profession in the case of trade and professional journals) believe you and your product or service claims, a news release story will always be accepted quicker and easier than the same words appearing in a paid advertisement or commercial. 

     In today’s budget-tight economy, many businesses are turning to PR for less-expensive, more effective ways to get their messages out. Once the economy is back on track, I believe you will see many of these companies stay with PR programs. Why spend big bucks for small returns when you can spend small bucks for big returns?    

# # #      

      . . . Send your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thanks for visiting. Good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 235 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

Effective Communications

Requires EFFORT!

If you’re willing to put out the extra effort because clear, concise and accurate communications is important to you and your business, be prepared to take a more active listening role. As you may need to project yourself more assertively, be equally conscious of the need to become a better listener.

Resist the temptation to skip ahead in your mind while someone else is speaking. Stop trying to imagine what’s next and, perhaps even worse, stop reviewing in your mind over and over what has already been said. You can always check that later, or simply interrupt to request a once-over on the part you missed or didn’t understand.

When your mind races ahead of what’s being said, or drags behind to mull over something that has already passed by, you miss the present moment and the statements that are being made, as well as the nuances of expression and intonations that give the words their true meaning. You must work at staying focused and not allowing your mind to drift.

How can you keep your listening and comprehension skills on the front burner? Follow these four simple rules of good listening:

1. TAKE DEEP BREATHS. Just as flames die without oxygen, so will your ability to keep focused on the present moment die out when your “normal” way of breathing fails to get enough oxygen to your brain. By deep breathing (which no one needs to notice if you practice it enough), you will also be prompted to not cross your arms or legs or hands…all signals that subconsciously tell the speaker that you are mentally “closed off” and not receptive; often these nonverbal signals communicate defensiveness as well.

2. TAKE NOTES. Writing down what you hear keeps your brain uncluttered by getting the words from the speaker through your ears, into your brain and down your arms into your hands and fingers and onto paper (or your keyboard, if appropriate for the setting and circumstances). You can keep your notes and look at them anytime without the distraction or taxing of your memory that occurs when you carry the comments or instructions around in your mind like a ping-pong ball lottery drum filled with tumbling numbers. Taking notes helps you listen more carefully.

3. MAINTAIN GOOD EYE CONTACT. It’s a fact that just as you can “hear” a smile, you can “see” what you hear in person. In other words, good eye contact (not staring) communicates attention and interest. You will also absorb more of what the speaker really means by the words used, by watching for gestures and facial expressions in the process. Can you look in the mirror and tell yourself how happy you are while actually communicating something else with your face, hands and posture?

4. PARAPHRASE WHAT YOU HEAR by repeating back what you got from it in your own words, and in the form of a question. “Do I understand you correctly to mean that…?” (finish the question with your own words, interpreting what you think you understood). “If I understand you correctly, you’re saying…is that right?” works fine too. The speaker will be flattered. Asking for examples is another great technique.

The point is to take responsibility for listening carefully and taking notes and repeating back things to clarify and make sure that what is said is what you heard. It’s YOUR job to be sure that YOU’RE right, right?

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals.

Make today a GREAT day for someone!

Okay, Boss…where

do you rate yourself?

     Where do you rate yourself on a scale of 1-10 (10 being highest) in motivational skills?

     You’re a business owner or manager. When’s the last time you put your brain in a blender and flipped it on “Puree”? (Er, never, I hope, but then you wouldn’t likely be reading this, right?) Well, here’s the point: what methods do you use to get people to sit up and pay attention? To jump? To dive in? To follow? 

     How aware are you of the fact that if your associates and employees have the same “take” on your business that you have from the control tower, they wouldn’t be associates and employees. They’d be running their own businesses, and maybe even competing. Sooooo, maybe it’s a good time to consider some new approaches.

     Let’s start by trying something you’re probably afraid to do (most entrepreneurs are): Tune in to other people’s sensitivities, and show them that you are aware of their feelings by directly or indirectly addressing them in the meetings you run, the directions you give, the requests you make, the emails you send, the phone discussions you have.

“I realize and appreciate that some of you may feel uncomfortable about having to share the burdens of this benefit plan reduction we’re making. I know because I am experiencing this cutback as well, but for now we all need to pull together in order to survive and grow. I fully understand the added stress this decision may put on you and your family and can assure you we will make some mid-air corrections at the first possible opportunity” is better than an announcement slip in the pay envelope!

     This is not to suggest you mollycoddle (I do love that word!) every employee sensitivity or cave in to every wimpy request. But it does mean that it’s important to the cardiovascular and musculoskeletal health of your organization to recognize and appreciate that leadership is often defined by one’s ability to relate to and mobilize others. The “relate to” part has to do with sensitivity.

     True leaders know their followers. They know their strengths and weaknesses, and they play to the strengths. They know how and when to challenge, and how to get the most productive efforts from each because they start with sensitivity…and then apply detective skills.

     You cannot motivate others for maximum effectiveness without knowing what makes them “tick” and without knowing what their current needs are. A trophy or plaque means nothing to someone struggling to afford new tires. A cash bonus is meaningless to someone who’s just inherited a big bank account.

     It doesn’t take as much effort as you might think to stay in touch with what your peoples’ lives are all about, and you need not step off the deep end of socializing to know how to reward and challenge appropriately and productively. 

# # #      

      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 233 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

“I know how it feels to have 

wings on your heels, and to

fly down the street in a trance”

                                                              From the classic song, “HELLO YOUNG LOVERS”

     Sure you can stop to smell the flowers, but that just gives you a breather. What you really need to do is stop for a minute and remember how it feels to have wings on your heels and to fly down the street in a trance because THAT will give you M O T I V A T I O N.

     Think back to the last (or first) time you were so excited, you might as well have been flying. Go on. Do it! Think back. Remember what was going on? Remember how great you felt? Remember how you knew at that moment that you could conquer the world?

     Stay with it.

     Now, do it again. Whaaaaat? Yes, do it again! Feelings and behaviors are a choice! Sometimes choices are conscious and sometimes they are unconscious. Make a conscious choice to recreate the exhuberance you felt at that magically high moment and bring it all back into focus. Get your butt cranked up to fly through this coming week!

     Go to bed tonight convinced that you own the world (regardless of reality and woes and worries)! Be in 100% charge of your SELF and your feelings. Go to bed telling yourself:

I will awake at ___AM (insert whatever time you rise) feeling happy, healthy, rested, alert, physically fit, and ready to take in all the money that comes easily and frequently.

     Don’t question me. Don’t dismiss this. Don’t X off the page. Don’t give up on yourself! YOU OWE YOURSELF a huge, successful week. Make the choice and do it! Stop making excuses. Stop allowing (choosing for) your mind to drift back to negative, bah-humbug nonproductive ways of thinking!

     You know in your heart that you can do better, and that you need only to drive your energy with a positive thrust of attitude. TURN OFF THE 11 O’CLOCK NEWS and go to bed reciting the blue boldfaced sentence above. Go on! I dare you! Take up my dare and watch what happens! What have you got to lose? The 11 O’clock News? (It’ll be there tomorrow. Same old stuff. You won’t have missed a thing. I promise.) You might even get up on time!

# # #      

      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 232 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157

“It Don’t Matter To Me!”

     That song title should be your answer (aside from the ungrammatical “don’t”) to any question about who’s to blame for this economy. All that matters in the end is what you are doing about it for your own business or professional practice.

     Whether you’re a doctor, a retailer, a small-size manufacturer, a distributor, agent, or service provider, it’s time to take a hard look at how you are dealing with your current spending plans. This, for example, is NOT the time to fold up the sales and customer service training rug and store it in the basement. Besides the fact that basement-stored rugs attract mold and mildew, there are better solutions.

     Check in with your local community college or adult education program for an inexpensive training option. Or, do it yourself! Or round-up a team of masters or doctoral students from a nearby university to put a program together for you.

     Many internship programs across the country award academic credits for firsthand real-life experiences. A combination of business and education or psychology majors should be able to package a good motivational training program for your business. Some training is better than no training!

     Just be sure you present such a program in the right light and discourage over-the-top expectations. Help your people to see such an occasion as an opportunity to foster idea exchanges and teamwork, instead of setting up training quality judgements. Point out that what they will get from any program is what they end up putting into it.

     Speaking of motivation, remember that small frequent rewards (like family entertainment arrangements and lunch invitations) are more meaningful in the overall scheme of things than high-priced permanent rewards (like salary/benefit increases).

     Look at ways to promote your business without having to bite the media advertising bullet that will undoubtedly break a tooth if not your wallet. www.BizBrag.com is a terrific free site to register with and post free news releases and newsy photos — every day if you like!

     People are selling everything under the sun on Twitter these days. Also for free. You need tenacious endurance to make Twitter work for you, but it will if you will. Didn’t tenacious endurance get you to where you are anyway? 

     Are you asking people in your family to help you with certain tasks that will help free up your time so you can be more focused on sales, for example? Maybe retired Uncle Harvey wouldn’t mind at all coming in a few times a week to do some light cleaning (in exchange for some sports tickets or a couple of dinners out) to help offset custodial service fees?

     Cover the tax-deductible cost of some business books for your college student son, daughter, neice, nephew, or cousin in exchange for some office, fieldwork or factory floor interns? Combine expenses with neighboring businesses? Shared transportation and shipping costs, even direct mail postage, advertising, clerical and website maintenance sharing are possible.

     Think it out. Tough it out. But stay focused in the process, and stimulate your OWN budget!    

# # #      

      . . . I’m open to your input anytime: Hal@TheWriterWorks.com (”Businessworks” in the subject line) or comment below. Thank you for visiting. Good night and God bless you! halalpiar  # # # 

FREE BLOG SUBSCRIPTION? Click on ”Posts RSS Feed” (Center Column). FEELING CREATIVE? Visit the daily growing 7-Word Story (That’s now 231 days in the making) and add your own 7 words: http://halalpiar.com/?page_id=157