“Uh, let’s see, Beer Fest?

Chunkin’ Punkin?

Or 5-Mile Run?”

     You can’t even dream up  an event that some business isn’t sponsoring these days! And aren’t we all suckers for the fundraising solicitations of candy-bar-bearing cherubic-smiling Brownie troops, aluminum can-collecting T-ball teams and car-washing high school cheerleaders?

     And of course there’re  the church bake sales, fire department carnivals, VFW clambakes, and all the other terrific events that are the very fabric of small town America.

     How great is the temptation  to get behind everything that comes along? How special it feels to be the stuff that a community-minded business leader is made of? But you know what? Today more than ever, you need to stand shoulder-to-shoulder with your business and face (ta-ta-ta-ta, ta-ta!): reality!

     Sponsoring charities and community events  is a truly wonderful and charitable behavior and experience BUT… do not hesitate to focus whatever time, effort, money, products and services, and attention you contribute on situations that will have some return on your investment! 

     If you’re going to give money away,  make it count for yourself as well as the recipient. You worked hard to earn it. There’s nothing wrong with your business getting some recognition in the process.

     Ack! That’s a terrible thing to suggest,  you may say. But, no. It’s a realistic thing to say, and here’s why:

     If you want to quietly  and anonymously plunk a thousand bucks into a deserving cause that has nothing whatsoever to do with your business or your customers or your employees or your suppliers, or your community you might as well be throwing it out the window!

     If you want to do that  for a cause that does have some business-related value, you might as well be throwing it out the window! And if you throw enough out the window, you put your business in jeopardy.

GIVE FROM YOUR HEART BUT USE YOUR BRAIN TO PICK THE CIRCUMSTANCES.

     The more you contribute  to situations that help enhance your business name and posture, the more loyalty and sales you’ll build so the more you can be in a position to donate more! It’s called “Enlightened Self-Interest”! If you find that each year, more and more groups and organizations seem to be chasing after your support and it’s getting too draining:

     Establish an annual budget  (with a sidecar emergency fund) and stick to it; direct latecomer solicitors to put their dibs in earlier next year because your budget is all appropriated. This doesn’t mean you’re a scrooge.

     It means you’re being smart  about what you choose to support and the amounts that won’t cripple your business so that you can make your contributions be more productive for your business so you can increase your budget next year.

     The other step  that many business owners take is to establish a private non-profit foundation specifically for the purpose of screening and awarding and managing charitable and community contributions. Many of these entities even conduct their own fundraising programs to support needy organization causes and events.              

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