“Break out the

tambourines,

Boss. It’s time

 to collaborate!”

Okay, ready? Take some deep breaths Here comes a long question:

Are you and your business standing quietly on the sidelines, like celery stalks in search of a Bloody Mary…while others in your building, block, town, county, state, region, profession, industry are taking action to improve community well-being?”

     Maybe your answer has to do with how you define community? So here’s a short question: How DO you define “community”?

     And while you’re beating your brains in trying to answer that, you may want also to consider how you and your business typically interact with other businesses and business owners within the community you ultimately define. I know this is getting mind-boggling, so here’s a little historic help from your friends:   

     First we had affiliates, then we had partnerships, next came alliances, and then –so no one would construe these deliberate arrangements as involving money transfers during economic times of question-ability– we gave rise to strategic alliances. Now, however, living in the age of social media (which we have slathered on top of a deeply troubling economy), we have all become collaborators.

DID YOU HUG YOUR COLLABORATOR TODAY?

    Actually, collaboration as you know is nothing new, but its prepon-derance in today’s txt msg literature brings to the surface a more cooperative spirit. Like it used to be “What have you done for me lately?” and then “What has your business done for me lately?” and now it’s “What has your business done for the community lately?” 

     Well, that kind of all comes full circle back to how you define “community.”

     Wherever your business is located — basement, garage, ware-house, office building, construction site, the cab of your truck, your hall closet — it comes packaged with a geographic community.

     Whatever type of business or profession you practice, it comes packaged with a business, industrial, trade or professional community.

     That means that you and your business have a responsibility to others around you besides your customers, employees and suppliers. Ah, but acceptance of that notion that doesn’t have to be burdensome if you pick and choose your community involvements carefully.

You and your business have a responsibility to others around you besides your customers, employees and suppliers.”

     Being a good business citizen doesn’t always have to mean undertaking charitable crusades, though that’s a wonderful thing when it’s possible. Actively standing up on behalf of those around you who can’t or won’t is itself an act of charity. And regardless of what it achieves, it inspires.

     When you can collaborate with other businesses, you can, for example, share marketing expenses and perhaps use the savings to afford to offer better customer discounts or higher employee bonuses, or both. When you can collaborate by sharing employee talents, it serves to broaden every one’s horizons and presents opportunities for enhanced customer service.

     Best of all, it need not cost a penny. And you thought you had no cause to celebrate? Break out the tambourines, Boss!

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Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day!