Are you paying for your

business with your health?

“Hey, How’s it goin’?”

“Great! Second quarter sales have picked up and it looks like we’ll be steady through September. I’ve had to cut staffing, but the people who are still here are working double-time with me and keeping things on a roll.”

“Good to hear, but you look, um, tired?”

“Yeah, well I haven’t been sleeping much and I was up all night with a toothache, and my stomach –aw, must of been something I ate– anyway, keeping the business alive takes it’s toll, y’know? Like that speeding ticket I just got cause I was thinking about this guy I was talking with on my cell phone instead of the gas pedal.”

     Indeed. Every one who owns and/or operates or manages a business knows this nasty little secret: Business stress is consuming. It spreads like wildfire and leaves little in its path besides smoldering ashes. Yeah, yeah, I know you know, but what you probably forgot is that you bring it on yourself. Sometimes disguised as unconscious, it’s usually the result of a conscious choice.

• “If I grab this quick cheeseburger, I can keep working on my projects and not have to take a whole big long break to sit down in some restaurant while nothing gets done.”
• “I get enough exercise. I pace around the worksite all day. Who needs to swim laps or workout in a gym with muscleheads?”
• “I know I’ve been snapping at my family lately, but if I wasn’t bringing home enough to feed and clothe them and keep a roof over their heads, where would we be?”
• “Relax? Sure, I get my couple or three drinks in every night . . . and even sneak in a cigar or two on Friday, Saturday and Sunday.”

     Nobody likes to admit that they made bad choices. So one bad choice often has a way of lumping itself right onto another one. Bad choices have a way of steamrollering. If you choose for them to do that. Ah, there’s that insulting “choice” word again. “Hey, I had three cheeseburgers yesterday; how about choosing a bucket of fried chicken today instead?”

     If any of this sounds at all familiar, you are not likely to respond well to a lecture and will delete this in a flash, so we won’t go there.

     If you’re at a point where you’ve made an honest decision to do better with yourself because you’ve concluded there’s only one self to go around in life, and now you’re looking for quick-fix answers, stop!

     Whatever answers you get that could possibly make a difference will have to come from inside you anyway, not from healthcare experts, not from healthcare pretenders, not from those all-natural treatments, pills, liquids, injections, organic this and thats or limiting everything you eat to stuff that has no eyes, or from ingesting magic books and tapes and CDs and DVDs and website videos.

     Those are all very nice things but they won’t make anything happen that you don’t want to happen.

     The only answers to your business health and personal health problems that can possibly work are those that come from inside you, from knowing that no one else can reach into your brain and control you, and that all of your thoughts and behaviors are chosen by you, or exist because of some other choices you made in the recent or distant past.

It’s never too late to choose to

recognize that you ARE your body.

Without reasonable good health, you

cannot have a reasonably good business.

Decide what’s important, and what

    needs to come first . . . then do it!    

 www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day!

A lesson from one

 of the masters . . .

You run a business. You know that when you’ve got something good, you run with it, right? Wouldn’t you expect something better from one of the world’s leading brands than a half-hearted, slipshod application of their “signature slogan” theme line?

On the heels (and after many years) of one of the most memorable slogans in history — “Leave the driving to us!” — the company came up in 2007 with one of the all-time worst slogans: “We’re on our way!” [Typical consumer response: “Who cares?”]

“We’re on our way!” totally disregarded the surge in consumerism which rendered this kind of chest-beating as inappropriate and ineffective. (And to put the icing on the cake, Greyhound reportedly spent over $60 million trying to shove their braggadocio down consumer throats!) This move was so predictably bad that had they spent even one nickle on it, they would have been making a poor marketing and management judgment.

Ah, but there was a comeback. Almost. Greyhound finally did outdo itself by actually topping that “Leave the driving to us” classic with this more recent touch of brilliance [and I truly do mean brilliance]:

Greyhound. Stop Less. Go More. 

Wow! What a terrific branding theme line. It says so much with so little. It’s customer-focused. I saw it on the side of one of their buses cruising down the New Jersey Turnpike. (Yes, it is true that occasionally one may be fortunate enough to actually cruise on this road that’s eternally jam-packed with Evil Knievel and Kamikaze wannabees.)

But then a funny thing happened.

A second Greyhound bus passed that, instead of the great ‘Stop/Go” theme on the side, had some very somber and unintelligible statement on the back that was an assertion of sorts about a business alliance with some organization whose name was replaced with a totally obscure logo that seemed about the size of maybe a golf ball or two. . . not terribly identifiable at 65mph.

Awhile later, I noted yet another Greyhound bus that appeared to have nothing on it except their famous racing dog  logo.

SO what?

Here’s what. It makes no marketing sense whatsoever to have different vehicles from the same company displaying different graphics and not capitalizing on the proven importance of repetition in selling. Can you imagine spending millions of dollars to establish a theme line (or signature slogan as Greyhound calls it) and not have that line appear in every conceivable application?

And is it a no-brainer to put it prominently on the sides of vehicles you operate?

Now this is no small-time company here. We’re talking about the largest North American intercity bus company, with 16,000 daily bus departures to 3,100 destinations in the United States. That ain’t hay. Yet the money they spent might as well have been hay.

If giant corporate entities like this haven’t the sense to get the right kind of marketing input, just imagine the plight of small business enterprises.

But small business can do what big business cannot. Small business can turn on a dime, be more innovative more quickly and capitalize on opportunities as they surface. Small businesses can also make the kinds of marketing-judgment and tweaking-help choices that big businesses can’t make without getting themselves too tangled up in politics.

I have always thought Greyhound to be a great company with great service and a reputation to match, but in the instance cited, they have clearly failed at making the most of what they already have, to achieve their goals quicker and more soundly.

Don’t waste your time, money, and effort trying to be too smart about too many things. Bring in a fresh, informed and experienced, outside perspective to turn what you have to say into a marketing message and approach that energizes employees and suppliers, and that — most importantly — stimulates and generates sales.

302.933.0911  Hal@BusinessWorks.US

Thanks for visiting. Go for your goals!

God Bless You. God Bless America and our troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day for someone!

A job half done

is half UN-done

     Like the proverbial half-full or half-empty glass debate, businesses and business projects are often left UN-done. When this happens, the entities can usually be expected to unravel completely or take a giant step toward miserable failure.

     Seldom do we see an enterprise or project be abandoned before maturity (except for examples in, for instance, the new home construction market and associated trades, where government incompetencies ushered in a full housing market collapse), and still make a difference at any personal, industry, or market level.

Q.

     What can you do to instill a stronger sense of stick-to-it-iveness in yourself and in your people, or your outsourced project managers?

A.

     Start with yourself! What you do others will follow. The best way to ensure that you finish what you start is to plan your approach and monitor your progress. Something as simple as keeping a nightly, just-before-you-leave-work Attack List (Hint: chunks of tasks work light years better than itemizing full-scale tasks) of things you need to do the next morning.

     When the list is done (and whatever doesn’t make it to the paper or task program screen before 3 minutes is up, isn’t generally worth remembering!), prioritize items with number rankings or multiple asterisks, and proceed in that order, making notations of other unexpected items that surface and perhaps even renumbering everything.

     Take that task list to task with a see-through marker every time a listed item gets done; that allows you to review what’s been accomplished, what’s been interrupted, and what needs more attention. 

     This is not as trying experience as you might imagine if you accept the likelihood that you will be interrupted and disrupted, and account for that inevitability by keeping your mind flexible enough to accept alternative routes and options on the fly.

     Yes, this is an entrepreneurial instinct, but anyone can make it work. It requires only that you keep open-minded. Easy? Yes, but for that to happen, you need to agree with yourself to suspend all judgments.

     Suspending judgments, prejudices, biases, is essential because these will otherwise get in the way of your progress. And of course if you don’t finish projects and communications and tasks, how can you expect those who report to you to do that?

     LBE (Leadership By Example) counts even more than transparency if there must be a choice for where to apply your energy. Transparency keeps your team bolstered, motivated, and challenged under all circumstances, but without you setting daily examples, it will be difficult at best to even approach the point of operating your business with complete openness.

     So, it’s . . . 

1. Open your mind
2. Set examples for others to follow
3. As more work gets done, completed and on schedule, begin moving your business to be more transparent. Note the implication of the words, “begin moving” which means taking it step at a time (instead of all at once), which is usually the best way to approach any business situation.

 www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

When it looks, tastes,

smells, feels, and 

sounds like garbage

 . . . guess what?

     Many people think advertising is the root of all evil. You’ve heard the complaints. They think advertising is at fault for fostering and nurturing societal problems. They wag their fingers at the TV and scold the announcers for having such low-life values. They bang their fists on desktops when they’re overrun with email spam. They poke their pens through newspaper ads that they find offensive.

     Sound at all familiar?

     But advertising is merely a reflection of society. Think of advertising as a mirror. That’s all it is. That’s all it’s ever been.

     The truly talented advertising creative and strategic planning people in this world all know that this is true. They don’t pretend to control anything. They don’t see themselves in the “agent of change ” roles that entrepreneurs play.

     They merely imagine ways to playback to society what’s going on in society.  

And we are living in angry times.

Not for the first time, and not for the last, but we are clearly not a nation of happy wall-to-wall campers right now!

     Our economy sucks and even as we continue to hear daily claims of recovery and promises of improvement, it continues to get worse.

     We have a catastrophic oil spill in our backyard that any halfwit entrepreneur or small business owner would have pounced on and resolved by now, but delays piled on top of delays and indecision added to incompetency and inexperience have pushed us into a corner. These accumulated screw-ups — like the floundering economy and accompanying empty promises — offer us no end in sight.

    Instead of solutions, we have brinkmanship, excuses, and rhetoric.

     Instead of action, we have talk.

     It’s coming from our President, from our Vice President, from our governors, from our U.S. and state senators, from our congressional representatives and state representatives. Nonaction and ineffective do-nothing conduct festers wherever politics lives.

     It is taking it seems forever, but we’re finally starting to see media people becoming disconcerted. They’re starting to realize that they are rapidly turning into the vocal minority . . . and that posture doesn’t sell newspapers, or generate paid advertising revenues.

     So the next time you hear someone complain that advertising that’s filled with innuendos of sex and violence and racism is causing the murders, drug deals, rapes and disrespect of others, tell that person to just look around at what’s going on between friends and neighbors and regions and nations and to think about not adding fuel to the fire.

     Society creates society’s problems — not advertising. When times get better, so will the advertising.

     And guess what? There are actually three things you can do about it:

1)  Don’t endorse, buy or encourage others to buy products or services that are promoted with questionable and bad-taste advertising. This includes tasteless Hollywood and video game productions.

2)  Clean up your own act. Get someone with extensive business experience, who truly understands the impact of words, to put an eagle eye to your marketing themes and messages –all of it — sales presentations, news releases, website pages, email promotions, ads, commercials, business plans, mission statements. Get that person to tweak what you’re using to make sure you’re representing to your market and customers and employees and communities what you want to be representing.

3)  Do something to help see that new leadership is given rise to better representation of small business interests. There are 30 million of us! If every small business does SOMEthing, anything, it will make a difference. America was built on and by small business, and will only right itself by relying on the innovative pursuits of small business. Step up to the plate before November.  

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Be Happy…

 Don’t “Work”

     Whatever kind of work makes you feel happy is the kind of work you need to be constantly moving toward and doing more of.  Because when you do what makes you happy, you’ll perform with greater confidence and competence. You’ll also never tire of it, and guess what? You not likely to ever think of it as “work.”

On top of all that, doing work that makes you happy has long been proven to lower your blood pressure, reduce stress, and lead to a happier, healthier existence . . . mentally, emotionally, physically, financially, and spiritually. What’s not to like about that?

     Okay, so how to get started?  First, don’t pile all kinds of excuses in your face. You think because you own or manage a business, that you’re hooked into a slot you need to stay in to keep things moving? Nonsense. You’re no different than anyone else if you’re doing daily tasks that make you miserable. You need a target. Maybe, if you’re the boss, your target is moving. So what? You’re a mover to start with or you wouldn’t be the boss!.

     So take a deep breath http://bit.ly/bo3ZJy and begin by clearly defining as exactly and specifically as possible what kinds of work make you feel most upbeat and positive and rewarded. Write this little bullet list down on paper. Try to avoid generalizations and generalities. You might want to carry your list with you for a day or so and edit it as new ideas come and go.

     You can’t tell where you’re going if you don’t know where you’ve been. So next, take a little inventory of where you are and how you got to where you are. This doesn’t need to be a memoir or autobiography. A couple of concise sentences should do the job. Be sure to include a one-liner that describes what kind of work you’re currently doing. If you’re the boss, itemize the parts of the job you hate.

Now you need to step back and become Judge Judy.

     Look critically and suspiciously at where you are, where you’ve been, where you want to go, and –BANG!– what’re the roadblocks you’re choosing to hold yourself back. Don’t give yourself excuses for why you haven’t done something sooner or why you think you can’t . . . deal with the roadblocks. What are they? How many? Priority rank?

     Hey, you’re doing great! You read this far so it proves you care enough about you to get the genuine you on track with where you need to be, doing what you most enjoy, instead of continuing to choose self-destruct no-outlet paths for yourself. Pat yourself on the back. Now take a good long hard look at how far you are from where you want to be and then decide the most workable route. Plan for detours.

     Pulling up stakes and moving to a hammock in the Costa Rican jungles may not be the best answer. But the bottom line is that you are the only one on Earth who knows what the answer is. and the only one who can decide how and when to proceed.

You control you.

     Short of perhaps physical threat, no one else can reach into your mind and force you to behave in certain ways. And no one under any circumstances can control the way you think, besides you. So what are you waiting for? If you’re not happy with your job or tasks you’re doing, start choosing to do something about it. If you’re happy at work, it’s not “work.”

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

What I am learning about

me right this minute is…?

     A scene from my new novel manuscript traces its roots to my professor years when I would challenge students 5-10 times per class to complete the blank ending to the statement: “What I am learning about myself right now is . . . ?”

     The repeated question and the answers, no matter what they are, or who offers them, achieve two primary objectives for human growth and development:

1) The question itself literally forces increased awareness of the present (here and now) moment, which is of course the only true reality, and

2) The answers force increased awareness of the self.

     “Why would I want to know more about me?” is a question often offered in response to the question. And the answer to that one is that the more each of us knows about ourselves and what it is that makes each of us “tick,” so to speak, the better equipped we are to more easily relate to and communicate with and understand others.

     In business, increased self-awareness translates to exceptional sales and exceptional customer service. In management, it is the cornerstone of true leadership. In life, it is the key to human authenticity.

     So, let’s backtrack here a minute . . . increased awareness of the present moment. Is there any other? Are not the past and future moments we tend to dwell on and worry about simply reservoirs of fantasy? They’re not here now.

If the moments are past, nothing can be done to change them.

Though memories can be educational and also soothing, when we reach the point of dwelling on them, we are pushing the emotionally unhealthy envelope of make-believe, and losing sight of what’s right in front of us.

If the moments haven’t come yet, they may never.

Expectations can be fun, but they also breed disappointment.

Planning is an important function for all humans, yet when we reach the point of worrying about what hasn’t yet come. we are pushing that emotionally unhealthy envelope of make-believe — also losing sight of what’s right in front of us.

     So there you have a gourmet serving of reasons to want to be learning as much about your self as you possibly can. When? As many waking moments of your day-to-day existence as you can muster. The financial, emotional, mental, physical, and spiritual ROI (Return On Investment, for our non-business-minded visitors) can be astronomical.

     You needn’t look far for great achievers in every walk of life who have strongly endorsed or who presently do underscore this thinking. Will you? What does it take for you to make the choice to open this focus? What are you learning about yourself right this minute?     

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT Day for someone!

You’re the boss, but 

are you a happy camper?

     If you’re not a professional athlete and you need energy drinks to keep afloat, or nine or ten cups of coffee every day just to stay alert, on track, and in control, you are definitely not a happy camper.

     You are fighting with yourself and not sleeping much.

     But you’re not alone. You definitely don’t want to hear the latest findings about unhappy work situations, depression, anxiety, stress, illnesses, accident-proneness, and insomnia.

     Just know that the numbers are staggering enough to underscore that you’re in good company, or perhaps bad company as it may be (?).

     Just an awareness of how common these issues are should prompt you to pursue your options.

     But odds are —like a student I remember telling me didn’t think he had enough time to take my time management course — that you continue to manage to sidestep alternative ways of thinking. What’s that “Got Milk?” thing? Uh, got excuses? 

     Sidestepping is an art form all by itself. Sometimes it’s in your own or others’ best interests. Sometimes it’s not.

     Sidestepping is not in your own and others’ best interests when it puts your life or the lives of others on the edge . . . hanging precipitously on the cusp of the kinds of physical, emotional and psychological ailments itemized in the third paragraph above.

Suffice it to say that being overworked, unhappy in relationships, constantly worried about money, jacked up on caffeine, and never sleeping enough is a description that probably fits — at least in part — the majority of Americans in today’s workforce.” 

     Sidestepping is not in your own or others’ best interests when you foster or nurture worklife environments that breed these kinds of symptoms.   Are you breathing?     

     Does this mean you need to be the Sheriff of Civility, and fire offenders, or put them behind bars? Silly, huh? Well how silly is it that you consistently choose to set yourself up to get whacked out by stress, and become the poster-boy or poster-girl for serving up on-the-job heart attack appetizers by setting a lousy example?

     What if you came in to work tomorrow morning and drank juice or water instead of Red Bull or whatever it is that presently floats your boat? (Careful to wean off the caffeine unless you enjoy headaches.) Would people notice? Of course. Would they tease and whisper? Of course. Would it prompt them to think twice about their own caffeine-loading habits?  Of course.

     And would choosing to change that simple behavior be a good thing overall for productivity, customer service, sales,  operations, and your own well-being? Of course. Will it happen overnight? Now, come on, how long did it take to work up to nine or ten daily cups of coffee, or get everybody hooked on energy drinks? 

     This isn’t about three or four cups of coffee a day, or getting into occasional bad moods, or interfering in people’s personal lives. It’s about closing the floodgates.

     This is about recognizing you have a chance to help others to live more enjoyable and rewarding lives by making the conscious choice to help yourself to do that, and setting an example . . . it’s about making that choice over and over every day.

    www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

“As the crow flies” not

  always the best route.

     Regardless of whether you own and/or operate your own business (or department, or classroom, or nonprofit, or military unit) you no doubt share one common key ingredient with other leaders: You schmooze!

     How much you schmooze is a function of:

1) the character of your organization and industry or profession

2) the nature of the people involved 

3) the nature of the tasks to be done 

     But the bottom line is that you must do whatever it takes every day to motivate others to get the job done that you need done.

     Schmoozing methods vary widely.

     In some cases (more so, for example, in military, quasi-military, medical/first-aid treatment, factory floor and fishing boat management, heavy equipment or high-risk construction and farming supervision roles), being direct and issuing direct orders is the accepted norm.

     Schmoozing, in these cases, usually only occurs once leaders and followers are “off the firing line,” so to speak (e.g., lunch, coffee breaks).

     Leaders need to be constantly on the alert for changing business, political, and economic climates that influence and dictate changing work habits and situations.

     Bringing a task team of creative professionals or consulting scientists onto a factory floor, for instance, may call for considerably more diplomacy and sensitivity than would typically be needed to accomplish the tasks at hand. Leading a SWAT Team, on the other hand . . .

     Giving outsource experts direct orders is not likely to foster a spirit of cooperation or generate meaningful results. On the other hand, the follow-orders discipline that keeps the plant safe and productive cannot be abandoned.

It takes skill to walk thin lines.

     Walking thin lines is where real leaders excel . . . 5-star generals, top transplant surgeons, fishing boat captains, counter-terrorism team supervisors . . . they schmooze. They know the who, what, when, where, why, and how of holding hands and nurturing, while simultaneously keeping one hand firmly on the controls. 

     It may take a little longer, and it may involve more mental (possibly even more physical) work to gracefully detour around a highly-charged situation than to directly engage it. So, what is all this speculation and pussy-footing have to do with leadership?

     It is simply a reminder that strong leadership is the product of good judgment, and that every set of circumstances every day calls for exercising fresh perspectives in judgment. But, hey, that’s why you get the big bucks, right? 

     Anyway, before you fly with the crow, ask yourself if what you are doing right this very minute is leading you to where you want to go. Maybe the order you’re about to issue will produce better results packaged as a schmoozy request? Hmmm, something there remind you of the way to catch more flies? 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Tweet it or beat it.

     I write. Among many other things (mostly marketing, advertising, PR, sales, blogs, and websites), I write books.

     So the other day, when I received notice that some Southwestern-based “writing” business was a new Twitter “follower” of mine, I proceeded to do a quick check to validate their legitimacy and see if there might be some compatible interests.

     Unlike the quest to win popularity by amassing huge numbers of any “followers,” I have instead always pursued a course of selectivity. I choose only those followers who share interest in entrepreneurial leadership, writing, personal and professional growth and development and/or small business ownership and management ideas and issues.

     By sacrificing quantity for quality, I have of course -in the process- learned to accept the humility of trading off my options to compete in the who’s-got-the-most-followers type of confrontation with Ellen and Lady Gaga. But, hey, I cut my own mustard. Besides, some say I have better legs than both of them!

     Okay, back to business— so my little Googlization due diligence effort produces a website for these “book writers,” which I scan quickly and then decide to click back that I’ll follow them too. After all, their business, I discovered, like part of mine, writes and ghostwrites books for other people too. Hmmm, maybe I’ll learn a thing or two by watching their “Tweets.”  

     Now let’s sidetrack here a minute to explain for the benefit of all non-Twitterers (there are maybe 27 or 28 of you on the planet?) that some people who get new followers think they need to respond to each new follower with a direct message (DM) “thank you” note.

     Some think that because you have clicked on them to follow their little posts, that the flood gates are now open for them to to rush into your Inbox with some bombardment of sales spiels, like “Thanks for following. Now that we’re friends, here’s how to get 283,000 new followers by a month from Tuesday for three easy payments of just $29.95 plus tax and handling charges of $117 per order.”

     Still others respond to your (no doubt brainless) decision to follow them by replying with a (shudder) robot message that thanks you profusely and may offer a “gift” at a website that usually sounds something like http://UBmybestnewtwitterfolloweronearthoranyplaceelseintheuniverse.com

     Then there’re the hard-sell follower guys: Hi. Thx for follow. When U need to clean your pipes or fix your drip, call Flushoff Plumbing at 800-Brown-Down. Starting to get the picture? Twitter kinda has it all.

     So what to my wondering eyes do appear within minutes of my click to be a follower of this book writer business but one of those DM thank you notes that says:

“Who do you than needs to write a book?”

     Huh? I’m not thinking you guys are going to be on my shortlist of likely collaborators or some shing star stable of literary talent I might refer others to. What’s it add up to? An unforgivable screw-up with no second chance at a miserable first impression.

     How careful are you and your people with the wording in your messages? If even a self-proclaimed book-writing business doesn’t use Spellcheck. chances are that many companies which have nothing to do with writing or publishing, don’t use it either.

     A word to the wise is that using Spellcheck makes you look good –especially to prospects and customers. Not using it makes you look unprofessional and dumb. Sloppy messages communicate to the recipient that the sender doesn’t care enough about her or him to bother with ensuring clear communications. 

     Sloppy messages may work for friends, but not for business. 

Happy Twittering!

 302.933.0116 or Hal@BusinessWorks.US 

Thanks for visiting. God bless you and God bless America.        

“The price of freedom is eternal vigilance”– Thomas Jefferson.        

Go for your goals and make today a great day for someone!

Your business may

be your life, but your

life is not a business!

     Entrepreneur, right? So what does it take to jolt your brain out of that innovative thinking tunnel long enough to appreciate and enjoy some of the real-life reasons you exist on this planet to begin with? (Clue: This is not a Red Bull chug-a-lug contest idea!)

     Will a family birth deliver enough power surge to give you a wake-up call? Not enough? How about a couple of funerals? Maybe a fender bender or stepping in your neighbor’s Saint Bernard’s leavings when you’re running late and rushing to an important meeting? A nasty bill collector pounding on your door?

     Stop for a minute. You’ve read this far looking for some kind of answer or provocation or support or or assessment tool, but maybe you need to consider asking yourself more questions before you start looking for answers?

     When, for example, did you last stop to smell the roses? Literally. Be honest here; no one else is looking. When did you last interrupt your compulsive workday habits to sniff?

     When did you last push the paperwork aside to give your complete attention to a troubled associate, employee, supplier, or customer? Did it make you crazy to have to shift gears out of your head space and into someone else’s?

     After all, life is just a bowl of worries, you might think, so why get caught up in other people’s bowls? 

     When you make yourself too busy to socialize or too busy to deal with priorities, inventory your actions to make sure you’re not just doing tasks of avoidance. Do you find the expression, “Yes, but . . .” (or the sentiments it represents) creeping into more and more of your answers. Are your responses to questions starting to sound more like reactions, or excuses?

     If you can respond instead of react, you can never over-react!

     Are you breathing? Click here for the free 60-second exercise

     Your business may occupy most of your waking hours (and probably some dream time too!), but neglecting your health — eating, drinking, sleeping, and exercise habits — and neglecting your family and friends and neighbors and community, is not a good trade-off (unless of course you’re bucking to be the object of one of those funerals mentioned earlier)!

     The better you are at business, the more focused you are on your business, the more rewarding your business efforts, the greater the odds that you are setting a trap for yourself to start to think your life is also a business, or is part of your business pursuits. You will start making excuses to yourself about why you need to stay on the job, to the point of being a crispy, well-done burn-out.

     You may start to look on life, and manage and operate it as if it were a business. This is clearly not a healthy place for anyone to be. Breaks are more than pulling yourself away from the desk or workspace. Breaks are rests for your brain that are like investments, and that will pay back with ever increased energy, productivity, and innovativeness when you return to your career pursuits.

     You need ’em. Take ’em! If you can’t do it, get some professional help . . . no excuses.

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

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