Are you driven,

or just driving?

     Next time you slide in behind the wheel, think about how many similarities there are between operating a motor vehicle and running your business. Why? Because it will give you a new or renewed perspective on many if not most of the things you do every day, and shed some new light on old issues that may be clogging up your business works.

     Most of us tend most of the time to ignore business clog-ups, thinking they’ll just go away (or not thinking about them at all), but — like any plumbing problem — things unfortunately have a way of coming to the surface at the least inopportune moments.

     This is not to suggest that your business should be preventive maintenance-driven (unless you’re a doctor, lawyer, accountant or mechanic) because giving that kind of mindset your priority wouldn’t leave much room for fueling up on innovative thinking. But, much like a periodic tune-up for your car, you may want to do a little service work on your business. So, try this . . .

     What does your car have in common with your business when it comes to you exercising control? How much do you really have? What’s controlled by others? Who? What? When? Where? How? Why? Does that work for you? Does it work for your business?

     What is and isn’t safe about operating your car as opposed to operating your business? What is and isn’t productive? Economical? What is and isn’t a good direction for you to take? What laws and circumstances confound, delay and punish you? How often do you need to fuel up? Do you use economy or high-performance ingredients? Attitudes?

     How much baggage and how many passengers can you comfortably carry over what distances? How frequently do you need to detour from the routes you planned? In getting your driving and business missions accomplished, how dependent are you on mechanical and computerized functions? How adept are you at handling inevitable glitches? Are you dependent on others for this? How so?

     How dependent are you — driving your car and driving your business — on your instincts, intuition, experience, training, knowledge, observations, communication skills? How easily distracted are you –driving your car and driving your business — by outside influences (everything from sirens, cell phones, traffic patterns, B to B services, social media, industry trade and community activities, to weather reports, headline news, sports scores and issues, and tire rotations)?

     How much are you willing to pay to be able to pursue certain directions in the driver’s seat of both your business and your car?

     If you just scan these questions and answer only a couple, odds are pretty good that prompting some quick assessment thinking on your part will pay back your periodic time investments for giving yourself check-ups and arranging occasional servicing.

     Bottom line: Your car? Change the oil every couple of thousand miles; drop it off for regular servicing and keep aware of performance and tire pressure issues. Your business? Change the routine every couple of months; hold regular weekly “how goes it?” status meetings (Mondays better than Fridays); hire occasional consultants to bring fresh perspectives to your doorstep a few times a year. Keep aware of performance and pressure issues.    

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

WORD DIFFERENCES

MAKE A DIFFERENCE

      Small subtle “TWEAK” changes in your website wording can make a monumental difference in your site visitor traffic, the all-important numbers of “quality” visits, search engine rankings, inquiries, sales leads, revenues, revenue streams, and profits.

     First of all, talking about “small,” here’s some free advice that should be obvious, but it is obviously not:  human beings older than 30 do not like to have to squint to read a sales pitch. Period. A gift certificate or love letter, maybe. But not a sales pitch.

     Your website’s job one is to make it as easy as possible for prospects to become customers.

     Tiny text? Unless you’re building a family practice in ophthalmology or optometry, give it up! And don’t let some artsy techie convince you that people are used to reading .7 size type, and that the smaller it is, the more space that’s available for design impact.

     If you need more design space, cut back your text. Most sites talk too much anyway.

Now, here’s the biggest difference you can make a difference about, that word differences make:

     Get rid of all language that could even be remotely associated with being a distant relative to your Uncle Braggadocio! This means killing any words in any marketing materials, broadcasts, news releases, traditional media, websites, emails, banners, billboards, sandwich boards, matchbook covers, skywriting . . . you get the idea . . . that suggest, sound, or look like:

I~ME~MY~MINE~

WE~OUR~OURS~US

     Oh, sure, well that’s easy. Easy, perhaps, depend-ing on where you live, but not in most places on this planet! Pull up any ten small business website home-pages. Odds are good that the text content language contains more than a couple of these kinds of references. In fact, there are probably as many strewn across corporate giant sites as well, come to think of it.

     The point is this: NOBODY CARES how great you are or how great you think you are so stop talking about yourself and lock into answering each prospect’s and customer’s only concern: “What’s in it for me?”

     RE-phrase your messages to instead emphasize words that suggest, sound, or look like:

YOU~YOUR~YOURS~

YOU’D~YOU’LL-Y’ALL

     Instead of “Our team of trained professionals,” try “Your team of trained professionals.” Instead of “Our program is designed to help our clients…” try “Your program is designed with your needs in mind… ” Instead of “We analyze your needs,” try “Your needs are assessed based on the results you seek.”

     Instead of “You can count on us,” try “You can be certain.” Instead of “My paintings will look great over your mantle,” try “Your friends will envy your great taste when they see the paintings you select here.” Instead of “We work as your partner,” try “You get a partnership attitude, not just a sales pitch.”

     As many words as you use to tell your story and deliver your message, there are that many opportunities to tweak what you have and make it work better. If you see your son consistently stepping out of the batters box as he swings for strikes instead of hits, wouldn’t  you want to see a knowledgeable experienced person help him adjust his stance and his attitude at the plate?

# # #

Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

Once you’ve gathered it,

what do you do with it?

     We’ve all experienced it, some more than others. Leaders, campaigns, competitors, gamblers, teams, and combatants “get on a roll.” 

     Webster’s defines it as “strength or force gained by motion or through the development of events.” The Flip Dictionary says it’s “drive, energy, force, impetus, motion, thrust, tide, velocity.” Roget’s Thesaurus adds “push, drive, impulse, go, and speed” to the list.

     As a human attribute, it can be here one minute, and gone the next . . . it’s all about MOMENTUM.

     One baseball team gets two runs and goes ahead, gaining momentum in the game, but the next two batters strike out and the third out is made by an amazing outfield catch. BOING! Momentum shifts.

     Momentum untangles a sales pro from an ordinary day and throws her into the control seat of a speeding locomotive.

     Like a giant hand gently pressing your spine forward, momentum is a psychological phenomenon that produces surges of self-confidence-boosting thoughts and behaviors.

     No one goes home at 10am after making a big sale at 9am. That’s when he trots off instead to see all the non-committal hanger-on prospects, that’s when the sales lead generation task becomes challenging and inviting.

     Those are the moments of “Well, let’s not stop here; now I’m on a role; lemme into that pipeline! Now’s the time to go get those other sales that I’ve been dragging my feet on.”

     Business leaders of every description thrive on momentum. When everyone in a department “clicks” and the workload is happily and productively dispensed with, leaving time for a celebratory water cooler or snack room gathering, that’s momentum in action.

     The funny part is that the same thoughts and actions that serve to gather momentum also work to sustain it.

     Making conscious choices to do whatever it takes to make things work to your favor, and then making those choices again and again and again and again throughout the hour, and the day, and the week, and the month…is all the magic you need. Even in sales.

     I know, I know, sales –that is, selling– is a multi-faceted, job function that demands more than attitude. Or does it?

     Sure, your appearance and product/service know-ledge, promptness, a genuine smile and handshake, a couple of attractive “deals” up your sleeve, and a strong listening skill-set are all critical ingredients, but the attitude you choose to practice dictates how well those multi-facets perform!

     And what’s this to do with leadership? Sales and selling are just part of the business. Perhaps, but every business needs every person in the business to be selling all the time, every day.

     Selling needs to be as much the responsibility of the owner and the operations head and the financial head and the IT head as all the other functions they perform. Even in big business.

     Talk to yourself. Tell yourself you won’t settle for sedentary status quo hours and days and weeks. Remind yourself that you’ve got what it takes and that it’s all inside your head.

     No one else and no event can control what you think. What you think and how you act are 100% your choice. Choose success and productivity and keep choosing it.   

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

If you seek

sales fireworks,

check your sparklers!

     Business owners constantly want more sales results than they’re typically ready to put their shoulders to the wheel for, in terms of the marketing words (their “sparklers”) that they’re using.

     The average response to meeting the need for coming up with the right sets of words to represent business products, services, and ideas is a lazy one. Either wing it, delegate it, or hire some fancy high-priced group of self-proclaimed experts.

     None of these work.

     When you wing it, it’s like not fastening the screws that hold your product parts together, or not providing the terms of the services you offer.

     You are not in business doing what you’re doing to be a great marketing writer any more than you’re in business to be a great lawyer or accountant (unless of course your business is a law or accounting practice!).

     So why waste time and energy (and ultimately money) trying to be something you’re not, when you have the option to be driving your business to a successful destination?

     Okay, so you won’t wing it; you’ll hand it off to that assistant instead . . . someone who’s always writing some book, or poetry, or funny Facebook posts. When you delegate the task, regardless of what you think might be signs of talent rising up from someone on your staff, you should expect to get the inadequate results you get.

     I can assure you after seeing hundreds of these dynamics, what you get back will simply not be professional enough a representation of your business strengths put into the customer benefits language needed to succeed at producing the sales results you seek. What you get, in fact, could very well end up undermining your other sales-building efforts.

     When you hire a fancy group — advertising or marketing or PR agency — you are probably playing about 85% odds that the group you hire will be very skilled at not letting you know that they are more preoccupied with winning themselves some type of marketing, advertising or PR award than they are with helping you make sales.

     When “getting sales” is what’s important, being “pretty” and having the best designs don’t always count for much.

     Odds are also that they will be fantastically talented at not letting on that they don’t really know how to help you make sales. Ask them if they’re willing to work on a expenses plus performance incentive basis. That question usually separates reality from fantasy.

     If the words you’re using don’t sparkle enough to spark action, find a wordsmith. Do some homework and scout around for an experienced individual who has a proven track-record in writing words that get sales results for clients.     

     You need fireworks? Start with someone who knows how to spark sales with sparkler words . . . words that attract attention, words that create interest, words that stimulate desire, words that bring about action, words that prompt satisfaction.

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You and America and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

Bleak prospects, but . . . 

Healthcare viability

needs hospitals to

 be re-invented

     Like a rotting apple in the middle of a basketful, poor management skills can breed themselves into a virtual (and often literal) sea of incompetency before anyone realizes they’ve been overtaken by dumb and dumber, suffering damage that’s too late to reverse.

     DOCTOR BUSINESS is a book I wrote fifteen years ago after more than twenty years of healthcare management consulting experience. It extolled the virtues of entrepreneurial thinking and business management techniques as essential to successful medical practice development.

     The dynamics and principles of that book still apply today, but — with hindsight — I can now see that I failed to recognize the ever-building tsunami of hospital administration ineptness which was emerging and gathering force at the time.  

     Power-crazed hospitals  — rather then entrepreneurially adapt themselves to technology and market-place changes, and do a better job of running their own businesses —  have instead stuck their noses into commandeering business-unsavvy physician partnerships and professional associations.

     Doctors who lack business sense have been buying into hospital physician relations programs that infiltrate and end up controlling their practices. In the process, many of these business ability-shy hospitals have effectively choked off all prospects for medical practices to function as viable business entities.

     Compounding the antics of small-minded hospital muckity-mucks, the new Obamacare health system will have the same kind of disastrous financial and healthcare environment impact as the millions of gallons of oil that continue leaking into our planet’s seas.

     It’s hard, nearly impossible, to excel as any kind of business manager when what it is that you’re managing comes under the scrutiny and control of a bigger, less capable entity that’s operating at cross purposes with your pursuits and interests.

     For more than the past two decades, many hospitals have been being run by groups of administrators whose sole qualifications are typically that they are or were wannabe physicians. Many are med school or government or academia dropouts.

     Some have MBA and MS degrees tucked in their pockets, but it’s my best guess that the vast majority have no meaningful small business experience or sense of reality.

     Wielding limited skill-sets, these people continue to assume controlling positions with running the business affairs of medical practices without having any solid small business management experience or expertise.

     The result, not unlike most government programs, is frequent failure.

     I have had up-close-and-personal vantage points to witness half a dozen hospital failures (and am presently watching another in the making) and the demise of a dozen physician-run medical practices at the hands of intrusive hospital controls.

     Medical practices are small businesses. They need to be run like small businesses in order to survive and thrive. It’s in the best interests of all Americans that this happen.

    But birthing a competitive free market healthcare system doesn’t mean clamping down on medical practices or trying to consolidate all insurance entities under a government umbrella, or having politicians control physician and treatment choices.

     It does mean doctors need to learn more about business and accept that role, and it does mean that hospital administrators need to back off trying to manipulate affiliated practices and start driving more energy into re-inventing themselves to ride marketplace changes more effectively, and anticipate those to come.  

302.933.0116   Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

God Bless You and America and Our Troops. 

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

All best wishes

                                                                

. . . from Hal & Kathy and our 13 year-old Golden Retriever, “Barnegat Girl,” who asked to wear a patriotic scarf for the occasion.

Please enjoy scanning the archives for helpful entrepreneurial leadership and creative sales hints and ideas.

Hal will retrun Saturday night with some hot new, light-up-the-skies topics and experienced consulting help aimed at helping small business owners and professional practice principals achieve greater success with less stress in less time at minimal expense. 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You and America and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!