LOCATION EXAGGERATION!
Location Matters Most
to Doctors, Lawyers,
Retailers and Realtors!
Doctors want to be near the hospital or part of a medical complex, or healthcare campus because it’s good for their egos and reputations, professional camaraderie, and convenience in playing the referral game.
Lawyers want to be near the courthouse and close enough to other lawyers to spy on their practices in walking-distance coffee shops and upscale bar-restaurant gathering spots.
Realtors spout out:
“Location. Location. Location.”
(Yes, in three’s in case you missed the 1st or 2nd part of the mantra)
Why? It’s a nifty little subconscious control device for up-selling prospects on preferred (more expensive) commercial properties. Location emphasis also serves to set the stage for a realtor to paint a prettier picture, justify a bigger-than-planned-for client investment.
Actually, retailers (and certainly not all) are typically the only businesses that truly benefit by intensive location deliberations most of the time.
Online and home-based businesses, or manufacturing and distribution entities (that don’t require centralized supply route locales), most service industry ventures (that may need only to be within reasonable travel distance of prospects), can often function anywhere.
In fact, there’s a certain appealing ambiance and character associated with many off-the-beaten-track businesses. Maybe, since you’re an entrepreneurial thinker, you’re one of them?
I’m talking about out-of-the-mainstream locations in dinky little hamlets where you’d never even think of a security system, or trashy chain-link-fence-enclosed back alleys with double-bolted doors.
Maybe your business is holed up in the mountains of New Hampshire, a warehouse in the Red Hook section of Brooklyn, the cornfields of Waterloo, Iowa, a tied-up rented barge in San Diego, a kitchen table in Dallas, or a dilapidated garage in the slums of Memphis.
But regardless of your location, there’s a self-satisfying feeling that the physical space where you do business is your place, and that you make it work.
If these kinds of places even come anywhere near close to your reality (and you’re still somehow managing to survive our catastrophic economy with still rising gas prices and still rising unemployment and a brutally expensive and unwanted healthcare program blocking business progress), imagine the added burden of some hot-shot commercial realtor’s idea of a prime location you cannot do without.
Who needs the high-rise penthouse office space in mid-town Manhattan or the end unit of that corporate park overlooking the Chesapeake, the New England oceanfront office condo, or those slope-terraced deals with windows facing the Golden Gate Bridge?
Really? Yes, it might be a nice change, but that barn of yours, across two cow pastures, next to the henhouse, works just fine, makes sense, and saves money. Besides, it leaves you still qualifying as a prospect for Extreme Makeover! Hey, y’never know!
Home is where the heart is,
but so too is the office or workspace
of every entrepreneur.
Until this economy turns around (which may yet be another two years), reconsider relocation. Stay where you are. Stick to what you know best and most enjoy doing. Don’t worry about appearances.
Don’t let outsiders influence you to think you need a bigger, better, more fancy-pants location. It’s not where you work that matters. It’s the passion and purpose you put into what you do each day.
~~~~~~~~~~~~~~~~~
302.933.0116 or Hal@BusinessWorks.US
Thanks for visiting. Go for your goals! God Bless You,
and God Bless all of our U.S. Troops and Veterans.
“The price of freedom is eternal vigilance!” [Thomas Jefferson]
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