Oh, yes, just what we need:

another pizza parlor in town

and another business acronym…

I really do need to stay away from search engines more. Every time I go to check something out, I end up sidetracked in 37 other directions. Hours pass, and by the time dinner’s ready or the dog needs to go out, I’ve forgotten what the reason was that started me off Binging and Googling in the first place. 

A recent such excursion was earlier this week when I –someone who prides himself on being totally on top of all the latest marketing twists and turns– went flying into Bing to check on a reference to “Synergy Levers” being billed as “THE latest marketing concept.” After all, thoughts are things.

 Well, not only did Bing bong, but it also clearly demonstrated that –if anything– I might be looking at some re-hash of a remarkably old marketing concept which had been re-packaged as “THE latest.” All of this means that “Synergy Levers” is simply none of the above. As the hot news flash went on to say, however, it (Synergy Levers) has something to do with SMEs. Whew! What a relief!

I was deleriously happy to discover that Synergy Levers didn’t turn out to be some kind of toilet flush handle brand!

So, okay, here I am, relieved to learn that we were not dealing with bathroom fixtures, but oh, are we ever so over-laden with acronyms, or what? 

I don’t mean to sound (ahem) overly sarcastic here, but this news came right on the heels of  the latest EPA reports on CFPA, CPSC, MDL, and FEC. Now, if I tell you that FEC is “Foreseeable Environmental Contamination,” you can probably deduct (deduce?) on your own that the other magnificent acronyms are not terribly critical to your day-to-day operations, unless you’re in a tree-hugging related business. . . or run a government agency (shudder) or corporate giant operation (double shudder!).

So –back to SMEs–who knew?– “Small and Medium-Size Enterprises.” Of course! What else could it possibly mean? Of one thing you can be fairly certain, SMEs are not the acronymical brainchild (You don’t particularly favor “acronymical”? Listen, if James Patterson can advertise his books as “unputdownable”) of someone who owns or manages a small or medium-size business.  

How did we arrive at this conclusion?

Because there’s not enough time in the day to be jerking around with some obviously governmental-birthed word-shortening letter grouping.

Yes, another one of those C-Span specials that means nothing, nada, zero, zip, 0! (Or maybe “z”? Hmmm.) 

Secondly, who (whom) do you know (besides the car rental agency) that refers to her or his business as an “enterprise”? Really.  

Alrighty then, the S in SME, which stands for “Small,” means (according to the bonged Bing: “fewer than 100 employees for “goods-producing businesses” and “fewer than 50 employees for service-based businesses.” The M in SME, for “Medium” according to “White Christmas” crooner Crosby’s namesake, means “fewer than 500 employees.” Oh, but all this “varies by country.” Well, la-de-dah!

Y’know what? It’s a whole lot more than I want to know. It’s also irritating. Who cares if they’re the owner of an SME anyway? The bottom line is –no matter the size or number of employees in your “enterprise”– are you surviving this terrible economy? Are you pushing out sales? Are you making your business work? Need a little help? Call me at TWW (TheWriterWorks)… SB (See Below)      

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www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

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