Too Much Spice In

Your Business

Can Cause It

To Drown.

Those who use lots of salt get thirsty. The solution of course is water. A glass or two is fine, but a tsunami inside your body or your business can be even worse that one that ravages the outside.

At least crashing waves and a flood outside your body or business allows the remote possibility of escape by swimming or clinging to a floatation device. Other than the limits of an Intensive Care Unit, there is no controlling an implosion! 

Every day, small businesses and entrepreneurial business leaders across America struggle to keep afloat — victims of government indifference, government interference, corporate giant market dominance, and aggressive competition– external tsunamis.

Internal storms are marked by under-capitalization, poor management, unproductive marketing, and over-stress. As insurmountable as these may seem to some, reality is that these at least offer the consolation that they can be controlled by choice.

Business failures

are often the result

of poor decisions

to add too much salt

Spicing up a product or service message or method of presentation instead of adding genuine value spawns ineffective, low-trust levels of reception.

The addition of meaningless razzmatazz threatens existing employee, customer, supplier, referrer and investor relations at a point where increased levels of high-trust transparency are what the marketplace is calling for.

Successful businesses and entrepreneurial leaders never sacrifice integrity for a spice rack full of new flavors and meaningless window dressing.

“Instant” hair care products that are simply water-added (and incrementally-more-expensive) versions of the original basic product, don’t even deserve retail store shelf facings. They are packaged lies aimed at prompting naive young women to spend money!

Oh, and how many fewer screaming automotive dealerships can we do without? Surely, you have many examples of your own you can add. Hopefully, your business is not one of them. 

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302.933.0116   Hal@BusinessWorks.US

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