TEN  SECONDS !

Front burner food for thought

for every sales and

leadership encounter!

First, recognize that every form of leadership gets its salt and pepper from the world of professional sales, and particularly for spicing up the first ten seconds of every encounter, which is the amount of time used to “size up” a leader or a sales pro.

Second, since everybody seems to love acronyms (especially all those tax-dollar-paycheck-justification head-cases in government and big corporations), here’s another acronym to write on the palm of your hand . . . or on your knee, perhaps, if you wear skirts:

TEN SECONDS

(I hear your brain ticking away as we speak.)

T

TONE— Set the TONE by being on time with your neat, clean appearance (from clean shoes and clothes, to deodorized skin, clean nails and teeth, and neat hair — briefcases and pocketbooks count too!). YOUR VISUAL APPEARANCE consumes second #1 of being “sized up.” The same dynamics apply to email and text messages that appear crisp and friendly, that don’t assume too much with abbreviations and attitude.

E

EVERY — EVERY smile :<) is a free gift you can give to others. Make it genuine (people can tell, even by phone, when it’s not). It consumes second #2. And E is also for EYE CONTACT (neither probing or riveting stares, nor sideways glances). Keep in mind that people can also tell when a phone call connection is distracted. Ask if you’re interrupting. Offer to call back.

N

NUANCE — Your handshake (neither bone-crusher nor fish fillet) takes up second #3 and either confirms and reinforces the first two seconds, OR raises a mental-red-flag cause for doubt about you and the products/services/ideas you represent.

Tick-Tock, Tick-Tock, Tick-T. . .

S

START — START with a friendly clear greeting and question.

E

EACH — Remember that EACH of the first ten seconds that passes will make or break your sale or degree of leadership acceptance.

C

CONVERSATION— Begin with a brief (“elevator speech”) summary that “BILLBOARDS” what you have to sell: Use emotional triggers. Tell a story with a beginning, middle, and an end, and that’s persuasive . . . all in seven words or less, then ask for the sale (since it takes 5-6 attempts to close a sale, you can’t start asking too soon).

O

OPEN — OPEN your ears and listen with care. Ideally, you’ll listen 80% of the time after these first ten seconds, and speak 20%.

N

NOTE — NOTE what’s said (and what’s not said) right from the git-go. Actually write it down. Ask the speaker to slow down so you can jot a couple of reminder notes of what she/he says. Ask for examples. Nothing flatters like an attentive listener and note taker.

D

DECIDE — DECIDE if the prospect is worth your time and energy (especially on a trade or professional show or showroom floor) and politely dismiss yourself from window-shoppers and tire-kickers when you’re busy. When you’re not, get engaged and practice!

S

SELL — Too many salespeople (!) and leaders forget to sell!

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931.854.0474 or Hal@BusinessWorks.US

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