Ah, yes, and yet another great 

business lesson from

Mr. Obama

Just imagine where your business would be if you kept only 24% of the promises you make. Now that may be some heavy-duty food for thought, but it shouldn’t be hard to answer the question. How about: “belly-up!”? That would probably be a realistic answer. 

The sad truth is that this 24% wasn’t plucked out of the air.

 It’s what was reported in today’s satellite radio world news as the percentage of promises that Mr. Obama made during his 2008 campaign that he has actually fulfilled.

I guess, for a politician, that’s staggeringly great, but –for you or me– we’d be out of business!

Just another reason we need to believe in (and fend for) ourselves and other small business owners. Just another reason to not trust politicians. I mean, the man was apparently counted at having made 550 some odd promises and –in the face of the good old political standby motto: “Under-Promise and Over-Deliver”– proceeded to do exactly the opposite!

Gee, great example, huh? Y’think our kids and grandkids should be taking lessons in good conduct and leadership from the man who pretends to exercise both? It’s not just a sad commentary on the times, it’s a disillusioning, amoral, disgraceful behavior pattern that surely we do not want to instill or nurture in our young people.

And, unquestionably, we cannot afford for our businesses to practice this “Promise ’em anything, but deliver less than a quarter of it” attitude. There’s just so long it can be masked with fake smiles and polished oratory. Customers will not keep lining up to buy anything. It is just not the way that honorable and smart businesspeople behave.

Even though voters have proven themselves utterly stupid time and time again, customers aren’t stupid.

Money straight from the pocket (even if it’s just a bunch of nickles) is more carefully analyzed and evaluated than the trillions none of us can relate to that slowly drain our assets and resources over decades.

So what’s a small business owner to do? Keep exercising caution as you spend, but –more importantly– exercise integrity. Be honest in your dealings with others. Win a reputation for it. Keep your promises. At all costs, even when you end up dented, honor your commitments. Deliver what you say you’re going to deliver.

And stand up for yourself, and for the authenticity you use to conduct your business, by taking a leadership role in representing to your elected officials –from your town hall to the White House– that you will no longer stand for deception and manipulation and outright lying about what will be delivered. Intentions alone don’t win OR work! 

Nip corruption and empty promises in the bud! Make more of an effort every day to serve as an example to others of what you believe is possible for your business and your industry or profession . . . and your government. When enough of us do it, enough others will sit up and pay attention.

There are 30 million small business owners in America. Surely we can make a difference. It starts with you, today and tomorrow morning. 

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Mixed in with your Employees,

Customers, Vend0rs, SalesReps,

Investors: is a “Psycho” or two!

Channel-surfing the other night, a woman addicted for over twenty years to daily feasting on toilet paper! I was promptly reminded that there are weirdos everywhere, and the business world is no exception. Thankfully, I never had to work with the likes of a TP-eating sicko, but I have had to deal with some genuine head cases, and guess what?

The task is not as impossible as it may seem at first. The key is to separate yourself emotionally from the smoking volcano. Rise above it and give it as much space and patience as possible.

You don’t want to be a shrink?

Sometimes in life, when you’ve directly or indirectly chosen to box yourself into an undesirable situation, there’s no choice.

On those occasions (which hopefully are rare), turn on your alert system without setting off any alarms. Tune in to what’s in front of you. Take some deep breaths to help yourself get focused. Contact your inner “adult” — the part of you that’s calm and caring and empathetic but that’s –as Thoreau once urged us to be– forever on the alert.

Recognize that your self-identity (how you see yourself) needs to step back and your personality (how others see you) needs to step up. People who are in difficult emotional or mental states (or physically ill or injured) will rarely have any interest in what you think of yourself. It’s difficult for them to think much beyond their own skin.

If you’ve ever had any practice with a cranky baby or temper tantrum toddler, you’re way ahead of the game.

Instead of trying to override or overpower a troubled individual, try to “buy into” a compatible level of relating and then exercise a gently persistent adult-like tone. Without being bossy or pushy or demanding, simply be rational and understanding. Be persuasive by not allowing yourself to get drawn into the other person’s dilemma or issues.

Does all this take time and effort? Is it hard work?

Hey, do shrinks get burned out?

It’s definitely not a frame of mind you want to be in for any lengthy period of time, but it’s also one that –if you make up your mind to commit your energy to assisting someone else instead of thinking about yourself– gives you an opportunity to help an unbalanced someone to gain enough stability to function without the presence of threat.

If your own personality tends to be explosive, you may want to stay in your rubber room and not deal with others at all, but then, you wouldn’t be much of a leader, would you? Business success requires leadership at every level, not just sales or just innovative thinking or just financial management. People are your most important asset!

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

C’mon . . .When was the last

time you ever remember 

in your whole entire life

having a “trillion”

of ANYthing????  

Have you been listening to all the politicians talk about budget-slashing? They must be kidding!

Hey, it’s definitely no joke the economic mess we’re in. And TRUTH? Truth is -no matter who says what– truth is that we’ve got to live with it all for at least another three years. It’ll take a year and a half or more just for the new White House to undo the reckless spending tangle that the great “Hope and Change” hero created.

Business Owners Beware!

If you own a business and you’re not already working at unseating the socialism plague that’s practically brought you to your knees, you must be part of that crowd that thinks it understands “trillions.” I just read somewhere that a million dollars a day every day since Jesus died wouldn’t even add up to close to a trillion dollars.

The deal is that you must protect your budget without tearing it out by the roots. Oh wait, that’s your hair. Well, the thing is that if your business budget isn’t bare bones yet, you may already be out of hair and roots!

Here’s an example of spending priorities

that smart business owners must consider:

• MARKETING — You should be spending money for a professional marketing or branding writer to create your sales messages, but you should NOT be spending money needlessly to get your messages out.

Maybe that sounds like a “Catch 22”? It’s not. There are plenty of ways to reach your target market effectively for free, but you’d better be saying something worthy of capturing attention, creating interest, stimulating desire, and bringing about action and satisfaction, or get back to your budget board and start all over!

• OVERHEAD — Of course you have to pay the mortgage or the rent, but can you sublet part or all the space to a business that operates when yours doesn’t? Many instructional program businesses operate in evening or weekend hours. Do you have extra space you don’t need that you can separate from your workspace?

A lumberyard office building barters one small corner of space to a moonlighting graphic designer who provides the lumber company with free brochure and flyer designs in exchange for the space, electricity, and computer hookup.

• PAYROLL —Maybe space-sharing’s not practical, but what about sharing people? A centralized reception area and receptionist can save two or three or four businesses money and afford to hire a hard-working quality employee.

There’s much to be said for the old entrepreneurial “incubator” days, where all kinds of services and workspaces were shared. These included common area receptionists, centralized booked-time conference rooms, cleaning supplies and maintenance services, delivery and fuel costs, security systems, office supplies. If you can think it, try it!

• PROFESSIONAL SERVICES — When did you ever meet an accountant or lawyer or consultant or creative service person who wouldn’t be please to offer a discount for two, two, two clients in one? (Oh, that was “mints”? Sorry.)  

This kind of arrangement is especially win-win when common elements or interests prevail. Adjoining physical therapy and occupational therapy offices that both require similar electronic medical forms maintenance for insurance coverage reimbursements. A publisher and designer who both need a copyright lawyer.

Dig out your imagination here. Do the railroad track warning thing: STOP, LOOK AND LISTEN. Look around at what you’re doing from the standpoint of sharing, bartering, co-sponsoring . . . and maybe you too can “slash a trillion” or so!

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

“The road to hell,”

we’re told,

“is paved with them”… so 

say what you mean and,

 yup, mean what you say!

Is that the same as walk the talk?

Anytime you lead someone on, set somebody up, promise results, or guarantee satisfaction (even if you only indirectly imply it, and, yes, even if you genuinely mean it!) by assuring or reassuring her or him, you’d better deliver or be prepared to banish your business to Chapter 11.

Like going to that place many think of as hell, people may not go straight there for a bad deed, but sometime soon, not delivering the goods, so to speak, can put you on that bad deed road headed for what’s popularly believed to be a very hot climate.

I’m not just talking about customer service. That’s only one piece of the pie. Have you promised something you didn’t deliver to your employees? To one employee? To your suppliers? To one supplier? To your investors or lenders? To a job applicant? To a sales rep? To a community, industrial, or professional group?

Hopefully, like jolting yourself awake in mid-snore at your desk, or catching your mouth in mid-yawn during a meeting, you moved quickly and decisively to cover it up and excuse yourself . . . and make amends. There’s really no excuse. Behavior is a choice. Not fulfilling on promises is equivalent to digging yourself a low-trust grave.

Why am I beating on this?

Because it happens every day, every minute of every day. And it happens to the best of us. We get lazy or forgetful or preoccupied, and simply overlook that even though we properly address the envelope and put the right postage on it, if we fail to mail the letter, both the letter and our intentions are meaningless.

So bottom line then is that it takes more than a calendar, more than a hand-held device reminder beep, more than an assistant’s verbal prod, more than a note pinned on our sleeve. It takes a high integrity attitude. It takes a constant state of awareness about what makes others perceive us as honorable, and living up to it.

Don’t make appointments

you can’t or won’t keep.

Pretty basic, almost insulting advice, right?

Wrong.

Did it make you think? Well? 

There’s no room for the lackadaisical attitude suggested by such behavior under any circumstances, but especially in such a consistently spiraling economy (and don’t think because the media and the White House claim otherwise that  the corner has been turned. In fact, there’s a perfect example of not meaning what you say!) because the person or group you mislead will simply cross the street and find a more honorable entity to deal with.

Surely you didn’t bust your butt all these years simply to blow off what you’ve achieved with a cavalier attitude, or by not coming across with what you’ve intended to do or said you would deliver. Be a person of your word. Promised performance counts for more than price, package, promotion. and personality combined!

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 931.854.0474 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

If you’re not

charging forward,

you may be

wearing blinders

 …or maybe you’re just not

  an entrepreneur after all.

More than simply a southern United States colloquialism (meaning to finish an action, to complete the job at hand), the “Git R Done” expression could realistically be the motto for entrepreneurs everywhere.

There is no greater thrust of urgency in business than the entrepreneurial pursuit of making an idea work, of making something happen . . . of getting the job done.

If you are genuinely serious about starting up a (or numerous) business venture(s) –especially in this continually failing economy (and don’t believe the figures being tossed out by mainstream media’s talking heads to the contrary)– you must be willing to arm yourself with an action attitude.

This means, among other things, that the kinds of delay tactics exercised by 9.9 of every 10 lawyers is not going to be a productive approach for you. (And, by the way, you know when you’re doing tasks of avoidance, right?)

Having an “Action Attitude” means that you need to get your act together to the point where offering excuses (of any kind) doesn’t cut it.

It means that it’s time (assuming you’re still with me on this) to stop dilly-dallying (You like that expression? Came from my mother!). It’s time to take your show on the road.

It’s time to stop studying and analyzing and worrying about “what if?” It’s time to follow Nike’s advice, and just do it!

There’s an old TV beer commercial that proclaimed “You only go around once in life!”

Hey, maybe you do, maybe you don’t.

But –for sure– you only get one chance at a first impression, a first new business launch, a first new product line extension, or a first new revenue stream, or new service offering.

Yes, there is always (With appreciative thanks to “The Chairman of the Board,” alias “Mr. Blue Eyes,” Frank Sinatra, who maybe you’ve never heard of, but who sang a big-time song to the cause of )”The Second Time Around.”

And “things” can be easier the second time around, but they’re never the same, and can never have the same first-time impression.

You’ve got an idea you believe in? Give it

substance. Polish it up. Test it. Launch it.

If you’re going to exercise big-time effort trying to justify yourself, trying to raise “enough money to do it right” or trying to swamp the competition in one fell swoop (now there’s an image!), you are probably going to live a happier life working for a corporate giant or plodding government agency.

Certainly –under those circumstances–

“entrepreneurship” doesn’t ring a bell! 

If any of what’s here seems in the least bit discouraging, odds are pretty good that you are somehow blocking yourself from being venturesome, from taking reasonable risks.

You could be harboring fears that will prevent you from making your ideas work. You may be blocking your own success. Work at it. Or see a shrink.

But don’t charge forward with blinders on.

# # #

Hal@Businessworks.US or 931.854.0474

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!