Is Your Vision Statement

A Mission?

Does Your

Mission Statement

Have Vision?

You’re getting ready for 2012 and you’re confused? Gee, hard to imagine . . .

Just because the media and politicians tell us the economy is getting better? Just because we’re looking at a healthcare reform that has absolutely nothing to do with healthcare and everything to do with costing small business more? Just because enemy combatant terrorist situations surface from those we’re told are not really terrorists, and from circumstances that we’re assured do not exist? Just because global warming hoaxsters had us running to refrigeration investments?

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We’re probably feeling like confusion is nothing new, right? So why not live with a little more?

Well, here’s why: The business you own or manage doesn’t need to be as misguided and convoluted as politicians and the media. Remember they get paid for creating confusion. Your success depends on keeping things simple.

Keeping things simple starts with attitude, awareness, and hard work.

First off, don’t let anyone tell you to work smarter and not harder. That’s baloney! Every business success comes from hard work. Next, don’t let people confuse you about the characteristics and values of Mission and Vision Statements. [No, they are NOT the same!]

A Mission statement is essentially a declaration of intent, challenge and pursuit. It is your goal statement that clearly and succinctly explains what you plan to accomplish over what specific period of time and by what means. It is action-focused.

And, like every meaningful goal, your Mission Statement needs t0 be specific, flexible, realistic and have a due date. [Without all four criteria, you’ve nothing more than a wishlist fantasy!]

A Vision statement is a summation of where you see your business in 5-10 years. It is a picture you paint in your mind and share with others. It answers the question: If you succeed in your mission, where will you be?

It’s a set of words that best describes what you imagine to be your future state of existence, and how you expect (hope) to be viewed by others: your employees, associates, vendors, customers, markets, industry or profession, and community. It is dream-focused. It’s primary value is to inspire pursuit of your Mission.

What’s your Mission for 2012? What’s your Vision for 2020?

Oh, and in the same fashion that it helps to start ANY mission with 20/20 vision, it is often most useful to put your 2020 Vision on the table (to keep focused on it) while you develop your 2012 Mission (or while you think up the ways to get where you want to end up).

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More FREE insights on

 2012 “LEADERSHIP”?

Come visit me at TBD Consulting’s Jonena Relth’s site and comment on my Guest Blog posts:

LEADERSHIP TRANSPARENCY

“I” IS FOR INTEGRITY

and “T” IS FOR TRUST.  

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