Archive for February, 2016

Feb 19 2016

If this kills you, call your doctor!

Published by under "Here & Now" Focus,Advertising,Anger/Conflict,Attitude,Best Practices,BRANDING,Business Life,Change,Communication,Experience,Good Health,Humor/Satire,Leadership,Lifestyle,Marketing,Media,Mental Health,Observations,Politics/Gov't,Public Relations,Reality

pink elephant

 

If  PINKI-ELLAFONTAY

 

causes excessive bleeding,

 

liver or kidney disease, cancer,

 

congestive heart failure, death or

 

suicide, be sure to tell your doctor.

 

 

Are you kidding? Does anyone out there in pharmaceutical fairyland realize how utterly ridiculous they sound trying to bury imbecilic disclaimer utterances like this in the middle of fantasy advertising film footage of joyful, beach-skipping, pool-jumping, exhilarated couples and families and pets?

Do you overpaid ad agency wackos think the whole world is stupid?

Surely you jest? I mean who in their right mind is going to run out and buy (or request an Rx for) your moronic brand name medication after one-tenth of a second of thought about the purposefully misleading messages you dare to flood the airwaves with? That’s like promising a pink elephant!

In case you haven’t noticed, this is 2016. We are far beyond such childish displays of intentionally deceptive, insulting, brain-wasting messages.

And your market research people are wrong. No one rushes to their pharmacy or doctor (or undertaker) requesting your stupid-named, stupidly-advertised, wildly over-priced brand because they identify with the actors and actresses and phony scripts in phony settings set to jubilant music with schmaltzy-voice over announcers rattling out disclaimer warnings like they were available ice cream toppings.

Let’s get rid of this nonsense in favor of reality and straightforward educational presentations. How about messages that reach out and grab?

Sorry, but I really don’t need to see animated intestines dancing on my TV screen accompanied by threats of death from constipation or diarrhea to appreciate the plights of those who suffer such inhumane ailments.

How refreshing would it be, instead, to see and hear advertising that teaches how to carefully question (and carefully listen to the answers provided by) my healthcare professionals?

scull and crossbones

It really IS time for pharma businesses to start acting and talking like responsible adults with more concern for the well-being of human beings than for lining their pockets with astronomically disproportionate salaries and for covering their butts with thinly disguised legal jargon . . . just in case their great products should fail. And don’t blame the government. We all know they are clueless. EXPLAIN government-mandated disclaimers. Don’t bury them.

Stop the foolishness. Speak the truth. Teach us. Show us. Educate us. Be specific, don’t gloss over. Use honest true facts, not make-believe charts and misleading visuals. Be the kinds of teachers you’d like to see your children have. INTEGRITY is the word! Now would you like to know how I REALLY feel? 😉

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

 

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Feb 02 2016

To Stimulate Your Business, Stimulate Your SELF!

Published by under "Here & Now" Focus,Attitude,Best Practices,BRANDING,Business Growth,Change,Choosing Behavior,Creative Thinking,Economy,Entrepreneurship,Gestalt Therapy,Happiness,Leadership,Lifestyle,Mental Health,Motivation,Personal Growth,Problems=Opportunities,Reality,Self-Confidence,Self-Esteem,Small Business,Sports,Strategic Planning,Stress Management,Tactics

“I am me. In all the world,

                                                                                

there is no one else

                                                     

 exactly like me. 

                                    

I am OK!”

                                                                –Virginia Satir

wiggle thumb up

 

     Run your own business? Post these 18 words on your dashboard, mirror and refrigerator . . . Why? Because even rough tough entrepreneurs need reassurance, and especially when economic uncertainties have a way of making us all feel like too many things (even sometimes including our SELVES) are not okay.

     Have you ever felt like that, or am I just imagining it? Have you felt like that more in recent times than in the past? Do you sometimes think maybe the news media is trying to sink your ship by heaping negative economy stories on your already overburdened shoulders?

     Does it start to feel suffocating? Do you step back every once in a while and start to question your own self-worth? Get out of it! Rattle your cage! Change the channel! Shut down the news!

     Do you really need to take the murders, muggings, accidents, freaky and bizarre incidents and people, and the incessant dwelling on negativity to bed with you every night? Do you really need to wake up with it every morning?

     What would happen if you shut it all down for a few days and used the time instead to relax your brain and remind yourself how truly special and unique you are? Do you really think you would miss much? If you have doubts, take a quick trip to the library or on Google through past newspaper headlines.

daily news    

     Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of C-SPAN or THE BIOGRAPHY CHANNEL. Nothing Earth-shatteringly new goes on.

     As a sort of sports version of the old expression to do reality checks by pinching yourself, I don’t recommend the method former baseball slugger Bobby Bonilla used, but the idea worked for him: every at-bat, he hit himself on his helmet with his bat just before stepping up to the plate. You can be sure it helped him focus his attention.

     SOMEthing that only you know about can be a “focus trigger” for you. Take a minute and think about that one thing. What snaps your awareness back when your mind starts to drift? Figure it out and use it more. Snap your brain back to the reality that YOU ARE UNIQUE!

That awareness, and following the reality path  that it conjures up, is

THE ULTIMATE SMALL BUSINESS

STIMULUS PACKAGE.

stimulous package

In other words, get yourself cranked up, and keep yourself cranked up! It’s catching, and others –internal customers (like associates, employees and vendors) as well as external customers will respond in ways that bring you more business.

Remember that what you love doing best is what you do best, and appreciating your self more will help you succeed at doing what you do best. Now THAT’s a stimulus package that can truly make a difference!

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

 

No responses yet




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