Archive for May, 2016

May 26 2016

Memorial Day Weekend

Published by Hal Alpiar under Uncategorized

“Thank you for your

service to our country.”

Like clicking on a seat belt, make it second nature to reach out to anyone you meet or see who is or has been in America’s military. Look for her or his hat, shirt, jacket, patch, car sticker, license plate. whatever quiet statement you see.

Then reach out to shake that person’s hand and simply say: “Thank you for your service to our country.” You won’t need to ask about it or explain yourself. You can be sure of a sincere, bright response.

If you’ve ever lived in or traveled to a dictatorship or third world nation, you positively know why you should be grateful.

“Thank you for

your service

to our country.”

This Holiday Weekend, let us each take a moment of silence out of our own lives and be thankful that we are even able to do that. Let us be thankful for the freedom we have—to walk down the street, to celebrate the holidays as we choose, and to express our opinions publicly without fear of reprisal . . . as long as we fight violence in our streets with calm, and terrorism when it emerges with every ounce of energy and dedication that our brave military thrives on.

. . . to travel freely between States without fear or intimidation or threats of being attacked or murdered, to pursue our careers and religious feelings and family lives in the ways that we choose, and to be able to choose in the first place

. . . to be able to vote and elect our representatives in government, to have so many dedicated young men and women serving so selflessly in our military, to have a flag and a nation we can be proud of.

“Thank you for

your service

to our country.”

There are so many more freedoms that we forget about most of the time, that even on special holidays when we should most value and appreciate them, let us not hide behind family and friend gatherings, gifts feelings of stress.

Yet these, the very things in life that count the most, come from the courageous veterans of our military who have given their very lives, their body parts, their hearts and souls for us that we might enjoy our precious rights and freedoms.

“Thank you for

your service

to our country.”

Next time –anytime– you meet or see someone who is or has been in America’s military. Reach out to shake that person’s hand and simply say, “Thank you for your service to our country.”

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching 931.854.0474

Go for your goals, thanks for your visit, God Bless You!

“The price of freedom is eternal vigilance!”

[Thomas Jefferson]

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May 11 2016

Business Decision Time

Business Decision Time:

COMPRESSION or EXPANSION?

Sometimes it’s a clear-cut conscious decision. Other times, it’s like deciding to eat more or eat less depending on your mood, the notches on your belt and what’s put on the table in front of you.

But the bottom line is that –in business– while many factors and variables need to be weighed, too much time is often wasted deliberating, which serves to host that dreaded government disease: “Analysis Paralysis” . . . where nothing ever gets done, or even decided.

When you look carefully at the downside possibilities of either a business expansion or compression option (vs. potential rewards) –and determine that the risk involved is reasonable— AND when you see a clear path for taking a first step: take the damn first step!

If it doesn’t seem to be working as you imagined, make adjustments — to the path and/or your imagination.

Change The Towel!

Are you convinced the direction is right? Whether you answer yes or no (unless you see insurmountable financial or legal odds stacking up), don’t be so quick to throw in the towel when something goes awry. Instead, change the towel!

What do you learn from listening (which needs to be 80% of the time) to what your existing and prospective customers say about the towel? What’s their take on the changes you make in product or service or facility or staff or pricing or value?

Take away what you hear and learn and adjust the size, and/or the shape, and/or the color, and/or the consistency . . . then take a second step.

“Nobody counts

the number of ads you run;

they just remember

the impression you make.”

— William Bernbach, All-Time Madison Avenue Ad Agency Guru

[With special thanks for the reminder and source to @DigitalShawn on Twitter]

And get yourself in stride for what may turn out to be an endless road of adjustments. While government decision-makers (and competitors of the same mindset) assess and evaluate and review and consensus- seek and never move forward, you can be light-years ahead.

Go for it! It’s all a matter of choice. And the choice to stand still, or to shrink or expand your business is always yours! Don’t belabor it. Be FEARLESS! Trust yourself.