Is this a good time to expand my business?

Is NOW a good time to expand my business?

If you have to ask yourself this question, the apprehension alone might be cause for you to put your expansion plans on hold, and simply pursue making what you already have work better! 

No matter the intensity of your urge to charge forward and change the world (or your income, influence, or lifestyle), it’s unlikely that pulling over to the side of the road to get your bearings will prompt your demise, or kill your business.

With COVID, national and worldwide clashes, and jolting tax increases in their present state of uproar–and with such an unresponsive and shaky government intent on creating uproar—you may do better to simply exercise caution, while courting your existing client/customer base as you keep watching and listening.

Expansion apprehension sparks wildfires! Accept that this may NOT be the best time to open a new store/office/ division, or introducing a new product or service.  You may instead want to be directing your energy toward strengthening your existing base by being better at what you do and the ways you do it.

Consider that (like “Snow White and the 7 Dwarfs”) it may be time to “whistle while you work” instead of forcing confrontation with today’s burdens of market threats and government shakiness by trying to rush your expansion plan.

Remember: Entrepreneurship is an instinct, not a learned/ teachable skill-set. You may have entrepreneurial spirit but that doesn’t make you an entrepreneur. Contrary to what many believe: True entrepreneurs do not take true risks! “Err on the side of caution,” many advise.

Given today’s economy and government preoccupation with creating high-risk stakes, you may want to simply maximize your services, strengthen your loyalty base… and be ready to pounce when the opportunity doors open.  

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