Every Entrepreneur

–And Every Business–

Experiences Exhaustion

The hardest part of being reborn, reinvented, revitalized is knowing when you need it, and then making the commitment to make it work.

For a business, the same entrapments lie in waiting. Does your business need help now? Are your organizational viability, adaptability, finances, and market position in lockstep with zooming technology changes? If they’re not standing tall, do they seem to be plummeting… or slowly disintegrating? Are you prepared mentally, physically, and emotionally to pick up the pieces and lead the charge?

The rate of business exhaustion will of course determine the pace and extent of your pursuit. And even if you’re thinking no special effort is needed, it’s never a bad idea to step back and assess where you and your business are headed. If the present path leads to a cliff, you’re going to want to have a pretty clear idea of  how long it will take to hit bottom.

Why? Because without some sense of the speed you’ll need to crank up, there’s no way to know whether you’ll have the resources, support, and personal energy it will take to get you where you’ll need to go. Being born the first time is pretty hard all by itself. Being born again is definitely not a matter of cruise control.

If you’re too entrenched or stuck or resistant to take the risk of jolting things back into place, or into an entirely new place, but know deep inside that some survival steps are, or will soon be, necessary, it may serve you well to begin thinking more about opportunities than about consequences. In other words, be aware of where you’re headed, but don’t dwell on the sunset. Take a hard look instead to the sunrise!

Avoid falling into a savings frenzy! Cutting back expenses does not make money. Only sales produce money.

So if you’re going to jump on something, jump on sales! Assuming you have a viable product or service and make it available at a price point that’s affordable for the market your business targets, then don’t waste time analyzing who did what to whom and when and why and what the circumstances were. Just jump on sales!

What can you be doing right this minute that

you’re not doing, to be able to help boost sales?

If you’re a true entrepreneur, odds are you’re good at representing your products, services, and business ideas to others. If this does not describe your skill set focus, find a great salesperson ASAP and tie her or him to a great reward system. Don’t give the farm away, but do pull out all the stops that bogged things down to start with.

Oh, and do remember when it comes to getting the support you need from others who work with you, that pulling teammates along gets MUCH more done than pushing them… every time… all the time.

If a bit of personal stress management or self-appreciation is in order to help your psych up for the task at hand, try clicking on a couple of links in this post. Good luck!

Catch you on the rebound

— you and your rebirthed business!

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