Leaders who fail to sell

fail as leaders.   

     No, not everyone is out there selling, every minute of every day … just those who are leaders!

     Leaders of the world, and of every nation, region, state, county, city, town, neighborhood, household, and business, department, institution, team, crew, organization, task force, office, store, studio, construction site, laboratory, factory floor, and professional practice are the ones who are out there selling with every waking breath. 

     Well, now, that certainly includes most everyone, doesn’t it? Not really, there are armies of followers (in the military and in Twitter, to name just two), and there are hermits. Okay, that’s being evasive for the sake of prompting a smile. Truth is we are ALL leaders of SOMEthing. It it’s not a rock group, classroom project, family, or community group, it’s SOMEthing. What are you a leader of? What do others think you’re a leader of?

     Most of us mix it up: leaders of some things, followers of others. The point is that whenever we are actively leading ANYthing, we are selling. And whenever we are NOT actively leading something, we are — at the least — a hair trigger away from selling, and will pounce into a sales mode at the mere mention of anything that even suggests the focus, issues, or activities of the thing(s) we lead, stand for, and believe in. 

     So, now that that’s all cleared up, let’s examine the flipside:

     Short of threats to perpetrate physical harm, how can anyone expect others to “buy into” ideas, directions, and recommendations that the leader has not enthusiastically endorsed and demonstrated value for? If we as followers see no benefits to the leader’s plans, do we suffer through the process or seek new horizons? Does it depend on circumstances?

     Without getting into all the side issues of parental control, HOW do we choose to provide inadequate leadership and expect others to follow? (Remember that selling is helping others solve problems, and it is 80% listening!)

     Unlike the tokenism we see in politics, truly effective salesmanship ushers in substance. It does that by proving performance, by instilling trust through demonstration, and by acting from a posture of authenticity.

     You are most certainly a leader of something, perhaps many things, and your effectiveness can only be measured in terms of results. Results only happen when others are motivated to prompt or get them.

     Others are only motivated when you have been effective in selling them the benefits they will realize by their efforts. And this applies to volunteer and charitable organizations as well as entrepreneurial ventures, “Mom and Pop” bricks and mortar stores,  virtual online enterprises, and global corporate entities.

     It applies to households, classrooms, scouting groups, and sports teams. Notre Dame University’s most famous football coach, Knute Rockne, was a worldclass professional salesman.

How and what are YOU selling? The answer defines your leadership skills.

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