This is not the time

to back off your 

marketing plan!

     Three times in recent weeks I have firsthand experienced business owners running scared from the economic crunch, straight into the debris left by salesquakes that erupted because each decided they were too afraid to carry out their marketing plans.

     If you don’t think that’s remarkable, try this on for size: all three had already paid 90-100% of the associated expenses to activate the marketing programs that they had planned. Something is clearly wrong here. Fear of failure? Fear of success? Fear of competition? Fear of more government regulation? Fear of being out of step with the marketplace? Fear of the words and images they were about to use?

You live in the wilderness, and routinely hunt for food for your family. The deer you’ve been tracking all day is now ten yards ahead frozen in place, do you load your gun and then turn around, unload it, and walk away?

Do you say, “Oh, I guess I wasn’t really interested in hunting anyway,” or “Our food supply can hold out ’til next week,” or “Gee, I can’t just shoot it because it’s not running,” or “What if I miss?” or “How would I ever get the thing back to the truck?” or “I should probably wait because one more after this and I could end up exceeding the limit,” or . . . 

     When I asked each of the three what made them pull up short of triggering programs they had already paid for, the answers I heard back were just as ridiculous as the hunter example. You would not believe the credibility each attempted to put behind the excuses they offered.

     It would have been like the hunter deciding to sit and take the whole gun apart to make sure all the pieces were clean and properly connected before resuming the pursuit, by which time the deer would obviously be six counties away.

     This is not the time to back off your marketing plan.

     You’ve come this far. You’ve put together the best program you can, and engaged the best help you can afford. Don’t start to question yourself and your efforts and Monday morning quarterback your decisions! Your instincts are what got you here in the first place. Trust them.

     What’s the worst that can happen if the plan fails? What’s the worst that can happen if you do no marketing? What’s the worst that can happen if you don’t find another deer before your food supply runs out?

     Roll up your sleeves and get in the game! This is what entrepreneuring is all about. Stop choosing to fret and start choosing to take action. You’ll get to your destination. Enjoy the journey.  

Comment below or Hal@BusinessWorks.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Blog via RSS feed or $1/mo Kindle. GRANDPARENT Gift? http://bit.ly/3nDlGF