Tough or Tender?

You know what 100% of meat-eaters prefer, and what most lovers prefer, but when it comes to running a successful business in a near catastrophic economy, there’s little room for being tender. Is it like reaching the point with a drug addict to abandon “Tough Love” tactics?

Killer economy business owners have to be tough to hold on.

They also have to be tough to let go.

Either way–unlike government and corporate life or professional sports– there’s no one else to blame.

There’s no one else to step in and take over, and nobody else to pick you up.

Gloomy, huh?

Sure, there’s always the lottery, but real entrepreneurs don’t gamble because the risk is not reasonable. So what’s a struggling business owner to do, fire yourself? Maybe. Maybe not.

You probably won’t accomplish much by firing yourself, but you might accomplish a great deal by –instead– taking stock in yourself. Start with the assumption that you have what it takes to make things work. After all, you’ve already gotten this far, right?

1. Take back that attitude you had when you first started your business. Remember, that one where you relied on your SELF? You did whatever it took to nurture your ingenuity, persistence, gumption, stick-to-itiveness, determination…and all those other qualities?
2. Realize and accept that you can only rely on your SELF when you keep yourself in touch, day-to-day, with your own personal strengths and weaknesses. Be constantly on the alert to what they are and how they change. Adjust them and your SELF to fit changing times and situations, and to prompt opportunities to rise to the surface.
3. Remember that you have an important responsibility on Election Day to vote — and before that, to promote others to vote — for the kinds of sweeping changes nationwide that are clearly required and called for to recognize small business as the key to economic survival.

The current Congress and Administration most assuredly do not have your best interests or those of our national economy at heart. It does not require brain surgery expertise to see that small business creates probably close to 90% of all new jobs in the U.S.

Collectively, however, our political leaders lack business experience at every level, and have recklessly misspent and misappropriated billions of tax dollars in attempting to shore up misguided corporate entities, and bolster a social agenda that’s frivolous at best considering the continued plunge of unemployment, bankruptcy and foreclosure rates.

These destructive measures have been at the expense of a balanced budget, at the expense of the vast majority of Americans, and in the face of small business owners’ attempts to make things work. We need to get back on track –swiftly– with REAL tax incentives to small business for job creation (not SBA tokenism buried under reams of complex paperwork).

Your role in this is much more important than you may have thought.

Exert your influence to bring people into office –regardless of party affiliation– who will stop the tax and spend mentality in its tracks.

America needs representatives who will appreciate the sacrifices and values of small business ownership, and use that appreciation to see that jobs are created  . . . to begin to own up to the realities of what needs to be done to turn the tide of this devastating economy.

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 931.854.0474 or Hal@BusinessWorks.US  

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