You flaunt it or you bury it.

  It’s a primary differential in determining business success.

Consider for a moment that government and corporate employees have little if any of it. Mothers, entrepreneurs, great athletes, great sales-people, and most detectives –on the other hand– are loaded with it!

Instinct, says Webster, is a natural or inherent aptitude, impulse or capacity . . . a tendency to make a complex and specific response to environmental stimuli without involving reason.

If you own or run a business, you’ve got it!

“Good heavens, man!” most town, county, state, and federal employees, and most low-tech, no-tech, and medium-tech corporate suits would exclaim, when challenged to get to the point without analyzing stuff to death.

You’ve either got it, or you’d better get it!

We are rapidly becoming a global business community that’s triggered and managed by instinct. This proclamation is –particularly for those in white shirts and ties or pantsuits and heels (or perhaps both on alternate days?)– probably a source of indigestion, even irritable bowel syndrome because it threatens their programmed response to every situation, to study it endlessly.

The great oil spill wrought such havoc with both the federal government and the corporate giants involved that they all chose to gasp and cover their faces with their hands, while peeking between fingers, only to settle (after WEEKS passed) to send people to the scene and “to STUDY it!” What was that comment from a couple of paragraphs back? “Good heavens, man!”

Whatever happened to taking action? Oh, right, that’s an entrepreneurial instinct, and entrepreneurs are, after all, a reckless bunch charging from one risk to another. Well, those who are entrepreneurs know this couldn’t be farther from the truth. We also know that today’s economic crisis would never have happened if entrepreneurial instincts had been unleashed to address the issues at hand.

Anyway, the oil spill and economic catastrophy are only symptomatic examples. The point is that you got into business and kept it going through thick and thin because you made decisions based on instinct instead of analytical studies. Well, guess what? The way out of the darkness is to resurrect that quality you’ve hidden away in fear. Take it back out and run with it. Make things happen!

What’s the worst case scenario? How reasonable is the risk? What will it take to jump start your ideas? Your people? Your customers? Your suppliers? Your investors and lenders? Your referrers? 

Why are you wasting time over-thinking when you can be taking step-at-a-time, trial-and-error action the same way you used to a few years back?

It doesn’t have to cost money you

don’t have to test and try ideas.

Cash is short? So what? It’s always short. Do you want to be still sitting there wallowing in worry a year from now just because you don’t have barrels of cash to work with? Seize the day? Seize the moment!

You have your mind. You have your experience. You have your skills and knowledge. And hopefully, you’re smart enough to step up to the plate and pray for a fastball right down the middle. (Praying will help you avoid the curves and spitballs!).

You have your instinct. Use it more. 

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

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