Kids are

the world’s greatest

salespeople because

they know how to 

paint a verbal picture 

. . . and put you in it!

When’s the last time you took business advice from a single-digit-aged kid? Every small business owner, operator, manager, entrepreneur, and sales professional should have to do this at least once a month, even for a ten-minute long crash course.

Ask someone under ten years old to tell you why she or he likes something. Then listen. Ask questions but only for clarification. Odds are pretty good that you’ll end up inside that child’s verbal description of a thing, a place, or an event. You’ll get there by your own choice and you’ll enjoy the experience.

Those of you who are Mothers (or Mr. Mom’s) know all about the pearls-of-wisdom-from-the-mouths-of-babes thing, but in case you’re not, or don’t, don’t think for a minute that you haven’t time to waste with such foolishness.

Innovative business empires have been built on ideas and messages that have come from listening to children.

Children —and generally the younger the better– are less inhibited, have far fewer fears, and fewer feelings of self-importance. They may fantasize. They may not seem very realistic about things like money or distance or amounts or sizing up people or situations, but they speak the truth.

And they are passionate.

And they know how to

paint a verbal picture.

And they won’t hesitate to tell you

all the things you need to know

that no one else will tell you.

You will gain value from a child’s perspective.

His or her viewpoint, remember is looking up under your chin and your belly, and inside your nose. Put your new product, or a photo or video clip of it on the table in front of the nearest 8-year-old and ask what she or he thinks it is. Ask what it does, how it works, who would use it, why, when, where, how?

It’s a service? Simplify your explanation of it and see what you get back. Offer and ask for examples and comparisons. Does he or she if the product or service would be a good or bad thing . . . and why?

Tou’re looking to save your business money? What better deal can you make than to get an outpouring of honest, unbiased opinions about your business or business ventures for the price of an ice cream or hot dog, or a trip to the circus or a walk on the beach or through the park?

On top of all that, you’ll get a firsthand booster shot of salesmanship. Maybe you forgot about how important energy and enthusiasm are, or the importance of painting a mental picture with words, and walking a customer into it. Hmm?              

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302.933.0116     Hal@BusinessWorks.US

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