Being smart enough to

practice what you preach,

separates leaders

from lecturers.

Lectures are discourses packaged for delivery to “career students,” government employees, and sheep.

None of these needy creatures care about whether a lecturer has lived up to the spirit and letter of the lecture focus, or has actually practiced delivering her or his lecture to a match-up audience in order to gather advance feedback for adjustment purposes. Lecturers rarely indulge in studying themselves or their audiences.

So practice –for the purposes of this post– means doing what you ask or tell others to do, but it also means trying out and rehearsing your presentation of what you plan to say. How else can you make sure it communicates clearly to those you seek to communicate with? Simple enough, yes? But, aha! It’s rarely done, except by leading leaders.

If you’re not in a business emergency or an emergency business, slow down what you have to say long enough to think through what you have to say before you speak, before you hit “Send,” before you release or publish it. . . in person, on the phone, in emails and text messages . . . in meetings, presentations, and marketing.

Regardless of the nature of your business, are you certain your words, and vocal or written tone of voice are effectively communicating the ideas and points you want to convey? Have you tried, tested, and rehearsed the important messages in ways that encourage and generate meaningful and honest feedback? Are you sure?

You know all that stuff about first impressions, active listening, and soliciting effective feedback, but are you doing it? Have you set yourself up to be approachable? Great writers get great readers to review and edit their drafts.

Smart entrepreneurs and business owners often clear subject matter they want to transmit or present with their lawyers, accountants, advisors and consultants, investors, partners and referrers, but fail miserably to get representatives of their target audiences to tune in, understand, and respond productively to their spiels.

If you fail to get direct and primary feedback from your sales team and key customers, for example, on a new marketing direction or branding program or revenue stream, you are likely to fail with it.

It really doesn’t take much to advance-check your facts on Bing or Google.

It doesn’t take much time either to advance-check the opinions and perceptions of those you seek to impact.

The medium is (still) the message — at least half the message anyway.

Professionally-run focus groups and interviews are hard to beat for first-hand qualitative input.

HOW you come across cannot be a random hit-or-miss event when it’s an investor, bank loan, partnership, major customer account, or key employee you seek to influence. Reassurance comes from asking and adjusting, asking and adjusting, and asking and adjusting.

__________________________

“Yeah, but I’m better when I wing it!”

Don’t kid yourself. That’s an excuse to not do the hard work of preparation. You may think you’re a great spontaneous presenter, but you should know that others can tell when you’re winging it!

— —————————-

On top of all this rationale, the icing on the cake, is the intangible but striking value of engaging others in your process. By soliciting others’ opinions and judgments, you are motivating, encouraging, and rewarding those you draw from. You set them apart by sharing a special level of trust with them.

Think about the feelings of importance, responsibility, and confidence you feel when others ask for your input. Leading leaders lead by inspiring enthusiasm, innovation, and entrepreneurial thinking. They motivate others to achieve. Practicing what you preach motivates others to achieve.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

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