It’s not all about the numbers . . .

How you time your

purpose and your passion

 determines your success.

“Life is timing,” says a man commonly reported to be one of the world’s top 20 motivational speakers: Charlie “Tremendous” Jones, author and editor of nine business and personal life and leadership books, including one with over two million copies in print in 12 languages.

When you want to demonstrate some proof to yourself of the importance of timing and being able to make timing adjustments, go find the nearest batting cage; swing at a round of fastpitch baseballs; then take some deep breaths and swing at a round of slowpitch softballs. (Do them in the opposite order if you really want to challenge yourself!)

Hey, sometimes it’s the little things in life, like baseballs and softballs that can humble the best of us.

The reality though is that there’s much to be said for “being in the right place at the right time,” Of course saying and doing “the right thing” is what makes the difference. Just as adjusting one’s swing to the pitch is what makes a great hitter, adjusting your purpose and passion to the circumstances is what makes for great business success.

And it’s not all about numbers!

The answers to your marketing needs, e.g., will not come out of statistical analysis of market research. Leave that stuff for the corporate and government types who need to juggle and analyse numbers to cover their butts. You have a small business to run, and there’s no time for that. You try things. They don’t work. You adjust them.

Marketing is not a rational, unemotional, objective, cut and dried, black or white series of numbered quantifiable events. It’s an art. It’s a psychological-based creative art form. It requires substantial experience with and adaptations of psychology. It seeks to impact peoples’ minds with a message. Every person’s mind is different!

What about how you conduct yourself? What about leadership? Good timing and making good timing adjustments means there are some important “Don’t’s” to guide you as you step up to the plate:

• PLEASE DON’T say one thing to an employee, customer, associate, consultant, referrer, supplier, sales rep, investor, lender, and then do another!

• PLEASE DON’T promise any of those people what you can’t deliver.

• PLEASE DON’T promise what you won’t deliver.

• PLEASE DON’T ask for meeting options, and then change them when you get them.

• PLEASE DON’T set meetings or appointments (note especially, professional practices) and then keep people waiting without some definite, reasonable, truthful, and on-time explanation. Acknowledge people waiting in line! And, by the way, a visiting sales rep should be treated just as importantly to you as your best employee or best customer.

• PLEASE DON’T host a meeting and then interrupt it with non-emergency cell calls or txtmsgs that really could wait.

• PLEASE DON’T call for a meeting and then change it on the fly at the last minute.

This is all starting to sound like a reminder list for exercising integrity? HA! YES!

HOW you time things, HOW you time your purpose and your passion is what others measure you by. It’s your own yardstick that you create. So, yes, integrity it is. Sizing up when and where to swing your bat counts alot. HOW you swing it counts most! 

Drive your imagination forward with reality.

Open minds open doors.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!