It’s A Headline World!

With EIGHT MILLION people . . . 

     . . . now reported to be using Twitter, and millions more engaged in the explosive use of other social media tools as well, we are seeing businesses (especially entrepreneurs of course) rush to the ballgame with their gloves, bats and cleats barely broken in… and scoring runs! 

     Rumors abound that social media is racing past emails as the accepted new communications avenue. This means it’s time to reassess whatever you’ve been using as a marketing plan, and to start looking BOTH ways when you cross a one-way street! 

     At what has now become a maniacal rate of propulsion, blogs have been moving up on the outside rail and coming into full stride as legitimate business marketing vehicles.

     And fueled by the burdens of economic woes that now threaten to (literally) fold every major newspaper, blogs, and electronic books, and social media are re-inventing the long-stagnating worlds of publishing and print media, as ipods have muscled in on CDs and music radio. 

     Business marketers stand on the threshhold of communication revolution once again. And each new thrust now occurs in shorter time periods, each marketing message in shorter numbers of words. We are living in a headline world.

     From TXT MSGS to 140 allowed character spaces per Twitter “Tweet” (or update message), we are communicating quicker, more concisely, with more convoluted, contrived, abbreviated, and acronymed versions of words, and more instantly universal than even one year ago! 

     If you are serious about marketing, you need to re-examine where you and your business marketing interests are headed. As print advertising fades and TV continues to tangle itself up in cables of every description, as billboards dissolve off into the distance of green horizons, and direct mail bumbles it’s way through the vast post office sea of incompetency, we may be left with new options.

     Radio (especially talk) will survive, podcasts, videocasts, blogs, teleseminars, electronic books (which will surely include advertising, ala VCR tape and DVD rentals, as the $400 pricetags fall to $79 and less over the next couple of years) and webcam communications will lead the way. Oh, and yes, island-stranded Wilson soccer ball fans, there will always be a place for overnight deliveries. As this communications metamorphosis occurs, social media will be the blanket beneath and behind it all.

     It’s here. It’s not going away any time soon. Until computerized communication chips are embedded in everyones’ skulls, and one need only to think of a person or place or piece of art or writing or music or news item to bring it instantaneously to the brain’s front burner, we will be firmly entrenched in social media that we will be challenged to use effectively to sell tomorrow’s products and services. Oh, and the new theme song? “It’s a blog world afterall…”     halalpiar 

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