FAULT AND BLAME

 DON’T MAKE SALES!

Here we sit, small business owners, managers, and entrepreneurs, on the day of the first 2012 Presidential Debate. We are seething with anger, frustration, disappointment, and stress over what has and hasn’t happened since the last 2008 Presidential Debate. We blame it all on the political candidate we least agree with. And the harder we blame, the more we lose.

We have seen our businesses and personal finances go every direction except up.

We have become more outspoken about that, especially as we’ve seen respect for America’s military and America’s job and housing markets collapse . . . and food and gas and transportation prices explode through the roof! Normally free-spending customers have become suddenly frugal and stoic. All of that must, after all, be somebody’s fault.

But let’s be honest with ourselves here. How much real fault sits on our own shoulders for not planning properly, for not adjusting our business and professional practice development strategies appropriately, for not having solid contingency plans in place? It’s true that some circumstances prevent proactive business management. But many do not.

The way I see it, we have indeed had pathetic government leadership, but aren’t we just as much to blame as anyone for not keeping our own businesses fluid as they slid sideways across the top of shifting sands. After all, we chose to stand there in the first place. With that commitment, comes the responsibility to be flexible and stay forever on the alert. Am I alone here?

I’m not suggesting that going with the flow is easy. But, with a small business, it’s essential.

And that means staying tuned in to government screw-ups and broken promises because they will–in the end–affect where, when, and if you grow… or even if you survive! Easy to “Tuesday morning quarterback,” yes, but we’re looking at a lot more shifting sand before we see solid ground no matter who gets or doesn’t get elected.

It took us time to get here; it will take time to get out of here. So, there’s no time like the present to reassess your branding efforts, to initiate an overhaul of priorities and to inject time and expertise (necessary business growth ingredients that no doubt feel unaffordable) into monthly, weekly, and daily schedules.

That investment alone can make the difference for you no matter what happens on November 6th. And hopefully something will happen. The bottom line:

SALES MAKE BUSINESSES GROW.

FAULT AND BLAME AND PROMISES DON’T MAKE SALES!

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC

National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors