MAJOR GOSSIP, LOOSE LIPS,

(& BIZ TLK TXT MSGS)

ROCK FOUNDATIONS

The heading above is not a code. It is what it is. Misdirected and misunderstood and miscommunicated talk ruins companies. It rocks the business foundation like an earthquake. Some survive. Many don’t.

Small business failures are blamed on as many reasons as there are small business, yet every single one of them reduces itself to poor management.

Go ahead and accuse under-capitalization, faulty equipment, incompetent staffing, ineffective marketing, convoluted financing, the rotten economy, and your mother-in-law, but the truth will out:

The true culprit, inevitably, is  poor management!

And heaven knows the failure rates alone walk with a heavy foot. As fuzzy as the attempts to grasp accurate figures, it is commonly accepted that only two-thirds of all small business startups survive the first two years and fewer than 50% survive to become four-year-olds!

If you’ve got some startup ideas,

you may want to read that statement again

. . . and the next one!

Toss in that on the average a business startup will not likely break even financially (if it survives long enough) until year six, and it’s often quoted by the inept SBA that nine out of eleven new businesses fail in the first ten years! It’s no wonder that those among the weak-willed tend to flock toward cushy government jobs.

One of the leading indicators of poor management is poor people leadership, which translates to poor communications, which translates to that whole “Loose Lips Sink Ships” expression — too many people talking too much too indiscretely to too many others, both inside and outside the company.

And the rapid onset of text messaging has both

amplified the risks and raised the stakes.

When employees are unhappy, they talk. Unhappy employee talk creates waves of negativity, which can ultimately build to tsunami proportions. The business goes down and the owner throws up his or her hands proclaiming some vague reason. But, in the end, it’s poor management.

Savvy business leaders know that it’s not always money issues that harbor employee resentment. They know that happy employees are people who are challenged and who are given responsibility.

Happy employees are people who naturally seek fair compensation, but who will –more often than you might imagine– settle for frequent (and genuine) praise and small, frequent expressions of gratitude. And happy employees don’t indulge themselves in orange-alert-level chatter. They don’t host or entertain gossip.

When employees like their jobs, they also talk. And that talk is positive. It cultivates sales, community respect, and more employee positiveness. So, there’s some kind of choice here?

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Talk out busine$$ obligation$.

Creditors chase excuses-filled 

non-communicators hardest!

     Yes, these are hard times.

And maybe you’ve let some payments slide.

Perhaps the warning notices have been turned over to a collection agency, and next will be the lawyers, and then –in spite of all the delay tactics of ignoring mailings and not taking collection calls– you lose!

How do I know? I’ve been on both sides of it a few times in my life. So, from practical, hard-nosed experience: most reputable creditors will generally treat you respectfully if you treat them respectfully.

By NOT hiding, cowering, and making excuses, by facing up to your obligations and taking the initiative to communicate and trying to work things out, you, as a debtor, will ALWAYS get treated better.

You are also more likely than not to be given leniency simply because you picked up the phone to present your situation truthfully. Sooner is always better than later, but It’s never too late to try.

Steer yourself clear of ever discussing other debts and/or other payback arrangements. No one wants to hear that you’ve dealt with some other bill collector before facing her or his company’s music. But be as straightforward as possible in owning up to and acknowledging the obligation in question.

No need to feel awkward, embarrassed, inferior, intimidated, or bloody-knuckled.

In business, everyone owes something to some one.

If it’s been making you crazy, stop yourself in your tracks, take some deep breaths, and take the initiative to establish contact with the creditor.

Call. Ask to speak with the supervisor of the person who you end up with, regardless of whether it’s a “Customer Service” rep or a VP. Get as far up the ladder as you can.

Explain your circumstances the way you would like a problem-paying customer/client/patient of yours to do. Wouldn’t you really rather have a person or business that owes you money take the lead and call you to (briefly) explain the circumstances and offer some kind of payment plan –even if it’s ridiculously low– instead of hide in the shadows and not return your calls?

Well?

Don’t make payment problems bigger for your creditor than you would want debtors to make for you. The consequences of not working hard at communicating with those you owe are not worth it.

You are NOT going to win the lottery. Stop dreaming! You are NOT going to make that gargantuan sale you’ve been hoping for, for two years. You are NOT going to inherit millions from your estranged father-in-law. NOT.

Tell it like it is. Pick up the phone and –if it’s local– ask for a meeting. If it’s long-distance, ask for someone who can help you negotiate a payback arrangement you can afford. And do NOT try to use emails to negotiate.

Be sincere. Be truthful. If you are both of these things, you need not feel like you are approaching the issue “hat in hand” so to speak. There’s a time and place for humility, and a time and place for straightforwardness. This is the latter!

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

$200 Fill-ups?

No joke, business owners!

Obama pushes for $8 a gallon.

Do the math. 

Unable to succeed at squashing America’s entrepreneurial spirit and controlling small businesses and professional practices –though certainly not for lack of trying– the Obama Administration is now making the biggest mistake of its (hopefully half-over with) life.

Mr. Obama is quietly seeking to drive the price of gas to

$8 per gallon.

Average gas tank capacity means that

a fill-up will cost $200!

Crushing not only the travel freedom of the general public, $8 per gallon gas rates will put many of America’s 30 million small businesses out of business. Imagine the financial paralysis that will set in when shipping and delivery costs are doubled.

Who could think the skyrocketing fares of air travel, air cargo, taxicabs, buses, and every conceivable type of personal and commercial truck shipment will not drastically impact small business and professional practices.

Do we even want to consider the impact

on emergency services expenses?

Why, you might ask, would anyone (let alone Mr. Obama) be looking to undermine even further the only real opportunity that exists to restore health to America’s economy: small business job creation?

See if you can follow this path of crooked reasoning exposed in last night’s Washington Times Editorial. Here are some excerpts:

A perfect storm of foreign and domestic policy choices by the Obama Administration has paved the way for European-style energy prices to arrive on these shores. Far from being alarmed, President Obama sees the prospect of $8 a gallon gas as an opportunity.

When it comes to energy, the White House has sought to augment government controls to prevent the “long-term threat of climate change, which if left unchecked could result in violent conflict, terrible storms, shrinking coastlines and irreversible catastrophe,” in Mr. Obama’s words. Making energy more expensive is exactly what the administration’s “cap and trade” scheme is meant to do.

The theory is that pricier power will be used more frugally, which in turn will appease Mother Earth into blessing us with cooler weather. Mr. Obama expressed the same outlook in May when – with oil at $61 a barrel – he signed a memorandum dictating to automakers the kinds of cars they will be allowed to sell. At the time, Mr. Obama noted with trepidation, “The impetus for action would fade when gas prices started to go back down.”

It’s not possible for domestic production to relieve the pressure from international uncertainty. Mr. Obama and congressional Democrats have blocked drilling in places like Alaska’s Arctic National Wildlife Refuge, in millions of acres of federal lands and in offshore locations. Mr. Obama even took advantage of the BP oil disaster to shut down operations in the Gulf of Mexico.

Mr. Obama points to the small amount of oil currently produced at home to conclude, “We can’t drill our way out of the problem.” That’s only a true statement as long as the current policies place 67 percent of America’s reserves off-limits.

The events unfolding in Egypt, Libya and throughout the Middle East are beyond American control but not outside our influence. Fear and uncertainty drive oil prices higher, and Mr. Obama has done nothing to restore confidence that the United States will act firmly to promote stability in the region.

Instead of addressing these concerns openly, pledging support for the remaining U.S. allies or deploying military assets to show that this country will not allow an interruption in the flow of goods through the Suez Canal, Mr. Obama has calibrated his tepid response to ensure no Muslim mob is offended.

We’re now paying the price for weak leadership, but it’s about more than just paying a few bucks more at the local Chevron station. Every product and service depends on the price of oil and the price of electricity. The vast majority of goods hit the shelves after being transported by aircraft, ships and trucks powered by fossil fuels.

That’s why, as economists note, there is a direct correlation between the number of miles vehicles travel in a year and the nation’s Gross Domestic Product. Unless there’s an immediate U-turn in the domestic and international agenda, we’re headed for rough economic times.

BOTTOM LINE: Should stampeding gas price increases be a concern of small businesses and professional practices?

If you’re not sure, I respectfully suggest you consider re-reading the nine excerpted paragraphs above.

If you disagree, you are surely a few quarts low on entrepreneurial spirit, or you are so rich that a couple of thousand extra dollars a month to keep your gas tank filled makes no difference.

If you agree, remember there’s strength in numbers, and there are 30 million of us.

Well? 

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

If you’re not in the toy business,

 and play games with people  

who act like children

 . . . you lose!

Government in virtually any form is hardly a showcase for business leaders. Time and again, and especially with the current Administration, government has proven itself incompetent of thinking and acting prudently or productively. This latest round of childishness that the White House and the Democratic union-vote sheep in Wisconsin are displaying, is pathetic and irresponsible.

Just imagine employees in your company deciding they don’t agree with your hard-line stance against raises at a time when the very survival of your business is at stake and, instead of sitting down to talk about it with you, they pile onto buses and leave town.

Are you kidding me?

Does that sound like a three-year-old temper tantrum or what?

God Bless you, Governor Walker for having the courage to stand up against this intimidation and lunacy. Wisconsin will rise again, but only after those who choose to play child’s play grow up and face the reality that they are part of the problem and not part of the solution. Those who you represent should be proud of your stance. You are trying to save your State from economic catastrophe.

You are 100% correct that the people of your State come first, and that they will decide, not the greedy unions or Mr. Obama’s thugs. There isn’t an entrepreneurial American business on Earth that wouldn’t agree. 

• We know from almost all forms of psychotherapy that when those you are trying to communicate with as adults will only respond as children, you can get down into their playground mentality, become one of them, and accomplish nothing.

• Or, you can rise above them and act parental, which will create added havoc and ignite either explosions or implosions.

• Or, you can stay persistently adult until they finally come full circle, accept their foolish waste of time and energy as an aberration, and join forces, or at least agree to disagree, and move on. And, this is the only avenue that holds promise of productive solutions.

Union mandates are far beyond the point of reasonability and the infantile attitudes of it’s-my-ball-and-I’m-taking-it-and-going-home-Wisconsin-State-Legislators (who have fled from their responsibilities to parts unknown) must both be quashed.

Governor Walker needs to continue to stand firm, and deserves the support of all 30 million of America’s small business owners and operators.

If Wisconsin’s radical leftist and union leader demands succeed, and added State financial support is handed over to e.g., $90,000-a-year-salaried teachers at the cost of collapsing the State, everybody loses.

Can it possibly be that partisan politics is more important than the well-being of Wisconsin families and businesses? Is building a Democratic power base more important than Statehood survival?

Please, those of you who provoke fights and then run from them: Stand up for those who have supported you, not those who give you pretend pledges!

Reality is that your State, like many, is in serious trouble. Meeting union demands is not a solution. Acting like adults and thinking like entrepreneurs will at least get you to the solutions table.

Stop worrying about losing votes and losing union support, and start realizing you hold the key to your childrens’ and grandchildrens’ future. You’ve made your points, now turn it around.

NOW turn it around.

Wull you give the rest of the country reason to applaud you

or cause to spit on an empty trail that you’ve left behind!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Consciously or unconsciously,

every entrepreneur somehow

chooses to fold him or herself

into a depression sandwich…

Then what? Withdrawal? Repressed anger? Heart attack? Stroke? Suicide? Not much of a payoff for being depressed, is it?

So what’s a poor, struggling, depressed entrepreneur to do? My suggestion? Take a page from my favorite “go to” book, BORN TO WIN by Muriel James and Dorothy Jongeward. It’s 40-years-old and as true to the moment as if it’d been written this morning.

[If you don’t have a copy within arms distance, you’re either a masochist and enjoy suffering, or you are the poster-girl or -boy for emotional stability and perfection. This book will help you grow, sell, communicate, love, forgive yourself, be inspired, and win.]

Whenever you make a move toward autonomy, old feelings and behaviors may remind you of how you “used to be.”

Being aware of how you feel, even if it doesn’t seem rational, gives you a chance to change.

Here’s a sample of some how-to suggestions the book offers us for first-hand, realistic dealing with depression. What have you got to lose for trying? You’re not going to be doing anything else important until you get yourself out of the funk you’re in anyway, right? So try this recipe (recommended to do in private, and out of others’ earshot!):

1. When the blues start, take a good look at yourself in the mirror.

• Study your face carefully. What do you look like when you’re depressed?
• Now look at your entire body. How are you holding your shoulders? Your hands? Your abdomen, etc.?
• Do you resemble how your mother or father or some parent figure looks or used to look?

2. Now exaggerate your symptoms of depression.

• First exaggerate your facial and body expressions.
• If you tend to withdraw and sulk, curl up in a ball, cover up your head, stick out your lower lip, and sulk in a big way.
• If you cry, get a few imaginary buckets, and fill them with imaginary tears.
• Exaggerate any symptom you’re aware of.

3. Now become aware of how your body feels when depressed. 

• If you feel uptight around your shoulders and neck, try to discover whether the tenseness is related to a specific person.
• If it is, say softly, “Get off my back.” If this phrase “fits,” say it louder and louder, increasing your power until you are shouting.

4. Now ask yourself

• What else could I do with this time if I weren’t sitting here feeling miserable?

5. Next, reverse your depression symptoms.

• If your eyes look sad, your mouth droops down or something similar, reverse your expression.
• If your head is hanging low and your shoulders are drooped, raise your head high and pull your shoulders back. Thrust your chest forward and say “I am not responsible for everything and everybody!” or “I’m OK.”

All five of these steps will be enhanced and even more productive for you if you toss in a sprinkling of deep breathing. You’re worried about appearing foolish? Imagine how foolish depression looks on your pleasant face and positive posture. Bottom Line? You’ve got nothing to lose, except depression. Have a great day!

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

And in the sweetness of

                                     

friendship let there be

                                       

laughter, and sharing

                                  

of pleasures. For in the

                             

dew of little things the

                           

heart finds its morning

                  

and is refreshed.”

--Kahlil Gibran

“A sense of humor can be priceless in frustrating situations. Having a sense of humor does not mean laughing and joking all the time. But many of life’s problems and predicaments are the result of weaknesses and mistakes.

“If you can recognize these first and release some of your tensions by seeing the humor in a situation, you will be in better condition to begin the serious business of making adjustments.”

--Rita K. Baltus, PERSONAL PSYCHOLOGY FOR LIFE AND WORK

It’s probably true that the boardroom meeting gone sour at hearing the latest plunge-in-sales report, may not be the best venue for reenacting a joyful rendition of “Singing in the Rain” with a tabletop tap-dance.

One might also be well-advised to avoid raising outstretched hands to the roomful of grey-pinstriped-suit-clad directors and addressing them in mock whisper:

Did you hear the one about this guy goes into a bar with a purple parrot hanging off his belt . . .?”

But well-timed doses of tasteful humor do have a place in business. Humor almost always plays an important role in establishing, re-establishing and maintaining balance and harmony in business ownership and business management settings. For leaders, small periodic shots of self-effacing humor lets team members know they’re being led by authenticity.

It’s definitely true that getting a serious-minded sales prospect or existing or past customer to crack a smile or chuckle serves to lighten the burdensome parts of the sales message and generally makes that individual or group more receptive to exploring available products or services in a positive frame of mind.

She/he/they will also be more likely to engage with the emotional buying motive triggers that account for every sale of every product, every service and every idea . . . even those that seem like they are prompted by rational and logical-based decisions.

 Tasteful, well-placed humor is typically exercised most successfully by entrepreneurial thinkers and doers who are self-confident , self-reliant, and proactive thinking. Humor bullets are most often fired by those who are “sales personalities,” who are outgoing people who are invested in building and strengthening relationships.

But plenty of business humor has found its way to the top of agendas hosted by serious introverted business leaders as well, including Henry Ford, Albert Einstein, Bill Gates, and Thomas Edison, to name just a few. So it’s not a question of that you either have it or you don’t. It’s instead a question of timing, presentation, and appropriateness. And all three are within your reach.

You think you don’t have it in you to make humor part of your repertoire? Then work at it. You really can improve, you know. Aldous Leonard Huxley (You remember him, right? He sat behind you in third grade . . . or was it fifth?) once said:

There’s only one corner of the universe that you can be certain of improving and that’s your own self.”  

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

Why is it so hard to just

  shut up and do what’s right? 

An awful lot of nonsense gets carried over into the business world from society and the media. But I guess that’s to be expected. After all, business is simply a mirror reflection of society’s needs and wants. And the media makes a living by attracting attention with lies and sensationalism that “play off of” society’s needs and wants.

Lies and sensationalism attract attention and create interest. That, in turn, sells newspapers and magazines and draws TV and radio audiences. Media lies and sensationalism boost Internet website visits.

The higher the numbers get, the bigger the demand created for businesses (especially big businesses with multi-million-dollar advertising and marketing budgets) to purchase message time and space. The more message time and space purchased, the more media is incited to lie and sensationalize. A vicious circle.

Bottom line?

There’s a lot of noise out there!

What I find particularly disconcerting is what appears to me to be a growing pervasiveness of leadership reliance on chatter instead of on listening.

The American public has (hopefully) had a two-year-long lesson in the societal strangulation that occurs when you make a great orator –with less than minor league leadership skills and experience– into a national leader who clearly does not know how to listen.

Not listening is by itself an unforgivable offense for any leader. Openly espousing a socialist (Marxist, some even say) agenda that literally flies in the face of America’s Constitution adds fuel to the leadership fire.

One compounds the other by pulling the rug out from under small business’s ability to reverse direction of our ever-plunging economy. It is small business, and only  small business, that can create new jobs. Small business doesn’t fit a socialist agenda. Connect the dots. 

~~~~~~~~~~~~~~~~~~~~

And so, we are now also seeing a long trail of energetic young entrepreneurs moving into business leadership posts. But they have nothing much to guide them except the seats of their pants and the role model they naively swept into the White House.

The ugly thought alone of a nation of outspoken, brash young business “leaders” preoccupied with presenting instead of listening is frightening to say the least. Pep rally speeches can get people excited, but they don’t get the job done. 

And as disheartening as it is for me to even use this blog as a place to address concerns like this, I can’t help but think that America has brought herself to her knees . . . and that now is the time for every leader of every business entity to 1) get up, 2) stand tall, and 3) listen carefully to what others are saying:

customers, partners, employees, investors, referrers, lenders, suppliers, vendors, service providers, advisors, geographic and industrial and professional communities served.

We cannot just “hear” them.

We must actively “listen” to them.

We might even learn something

about not only doing what

works…but about doing

w h a t ‘ s    r i g h t !   

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

A Wandering Mind

Gathers Much Loss

Every minute of every hour of every day, conscious and unconscious negative influences are fighting for your attention.

You own, run, manage, just bought, started, are planning to buy or start, or inherited a business. The last thing on your mind is your mind. You cast away all those inspirational quotes on Twitter and in church, and those gems of wisdom from your six-year-old.

You have no time for the “You become what you think about” writings and teachings of Napoleon Hill, Brian Tracy, Wayne Dyer, Zig Ziglar, Deepak Chopra, or the hundreds of other thought leaders. Yeah, you’ve heard the “As you sow, so shall you reap” line from the Bible. In fact, you have your own been-there-done-that style version: “What goes around comes around.”

But without being consistently grounded in this thinking, you run the risk each day of your thought-stream leading you down an unhealthy path. In fact, you can be obsessed with negative thoughts that create business loss and not even be aware of it.

Taking inventory might be a good suggestion. How can you find out if your mind has slipped over the top without you knowing about it? Try this illuminating exercise:

Ask some friends, associates and family members whose opinions you value to tell you what animal, what musical instrument and what song they most closely identify you with, and why.

They’ll probably laugh. Simply say you are doing a study and explain no further.

• Be clear that you’re looking for their straight-out opinions.

• Do not interrupt except to ask for clarification.

• Do not refute, rebuttal or defend. Just listen, and take notes.

• If you’re not sure you understand, ask for examples.

• Whatever you get back, take it on the chin.

When you have the input of five or six people, decide if there’s any pattern or overlap. For example, do four of them think you most remind them of a snake (or wild boar?), and a kazoo, and a song like “Angry Eyes”? Well. Organize the input you get to see if it makes any sense. Prioritize. Evaluate. Decide how to get more positive stuff and less negative stuff.

Feeding on daily TV show lineups can produce a steady stream of negative-related people and situations which can take a toll on  behavior and prompt offerings of defensive reasons and excuses for every action. Dr. Andrew Weil has been known to prescribe “No News” for a week to some distressed patients.

If all your mind does is think about cancer, or your weight, or your age, or your bank account or bills, you are going to (like rolling a snowball) generate more of that kind of thinking.

When some one’s thoughts are preoccupied with having an affair, it will be hard to pay attention to their spouse. A new baby or puppy in the house can drain your ability to stay focused.

Behaviors. Behavior is a choice. A negative mindset is something we bring on ourselves. Directly or indirectly (and often obscurely), we make lousy behavior choices. Regardless of the who, how, why, when, and where, if you’re feeling misery, failure, or frustration, accept that you are choosing it.

Take some deep breaths and choose instead to change the channel in your brain. Self-control leads to leadership control. The world’s greatest leaders are masters of self-control. Self-control means exercising compassion as well as passion, and being focused on the journey –not the destination– as the source of achievement.

When your mind is healthy and you’re concentrating on something, it –like a spotlight illuminating the outer edges– will be fully aware of what’s going on around you as well as what you’re targeting in front of you. You can do it. Choose it. Practice it. Keep choosing it! (Yes, you can call me for a little coaching!)

If you work at it sincerely and haven’t experienced remarkable change in three weeks, I’ll be astounded. Yes, after thousands of success stories with zero failures, I will be astounded!

~~~~~~~~

931.854.0474   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Robbing Peter to pay Paul is

not a long-term survival policy!

And here we have the government, forcibly seeking control and injecting its uninformed, inexperienced naivete into private industries.

Here we have federal “leadership” essentially robbing businesses that should instead be receiving tax incentive support to bail out the government’s reckless spending sprees that have accomplished literally nothing except pile up additional deficit burdens.

Once again (or more accurately, “still”), SMEs (Small and Medium size Enterprises) stand quivering on the cusp of business-survival-threatening, ill-conceived, politically-motivated federal healthcare legislation.

This impending healthcare doom affords business owners and managers one of the greatest opportunities for self-destruct since before the Industrial Revolution. But before you jump from the roof, consider how to avoid last-minute meltdowns.

BESIDES the fact that major Medicare funding will be redirected to Medicaid coffers because . . .

(it has been strongly suggested — but not dared to be openly acknowledged — that “Medicare recipients are mostly seniors who will die anyway”)  

. . . the bulk of the program will be supported by contributions from businesses, which will be forced to provide coverage for those who don’t earn it! 

A seven-year-old recently confided that “it doesn’t sound like there’s much care in the healthcare thing!”

Well, there’s most certainly not any “care” for the world of small and medium-size business. Let’s remember, and not incidentally, that entrepreneurial venture job creation is repeatedly pushed to the forefront of economist agendas as the most important key to economic recovery. So why the government’s deaf ear? Politics.

Tax and spend, and more government control, apparently beats life, liberty and the pursuit of happiness.

So what’s a small business owner to do?

• First, fight back! Work with other businesses and local organizations to promote the need for government to support meaningful job creation tax incentives for small business.
• Do everything you can to influence government representatives to repeal the mandated national healthcare plan and to override any veto of that repeal. Support free-market competition healthcare. It’s the only way to choose your own physician and treatment plan. It’s the only way to keep talented physicians working as physicians.

(A 5-star heart surgeon I know is considering being a horse trainer because he can no longer afford skyrocketing malpractice premiums!)

You need a consequence?  You will pay for it

 many times over in the coming years! 

It offers you no benefits.  Is that enough?

• Second, do NOT rob Peter to pay Paul. Just because Washington is trying to get you to think that way, it is not healthy business. It’s like taking loans to pay back loans.
• You are playing with fire if you decide, for example, to ante up the no-chance-of-winning healthcare dollars you don’t have by cutting back, for example, on your marketing budget. Marketing is (or should be if it’s not) a bottom line accountable expense.

Marketing is your only chance to drive the business in the front door that the government is pickpocketing the revenues of from you and taking out the back door. At this point, economic survival is all about cash flow. Bring it in faster than it goes out!

If you’re forced to cut, take your scalpel elsewhere! Simple, huh?      

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Retail settings make it easy to

cherry-pick examples . . . but

the dynamics are the same in

every business and profession.

This really happened less than 24 hours ago

in a well-known U.S. resort town:

Checker at major-name crafts store cash register rings up $9.99 for a roll of artist’s tape (similar to masking tape, but pulls apart easier and leaves no surface marks (even on paper or cardboard) when it’s removed.

Customer: “Excuse me, but that price should be $6.99. It says $6.99 on the shelf.”

Checker: “Sorry, it’s $9.99!” (She takes the twenty-dollar bill on the counter, puts it in the register, slaps down a ten-dollar bill and a penny, throws the tape in a bag and quickly moves to start ringing up the next customer.)

Customer (to the checker): “Listen, I just told you that the price sign says that this tape is $6.99, not $9.99 and I want my $3 back. On top of everything else, even $6.99 is a rip-off, and if I didn’t need it now, I’d never pay that price, let alone $9.99. If it’s $9.99, why does it say $6.99 on the shelf?” (The checker nods and turns back to wait on the next customer)

Customer (now becoming annoyed and louder): “Excuse me, but I just told you that I want my $3 back, and all you can do is nod at me? Please call the store manager.”

Checker: “You’ll have to wait, Sir; I’ve started the next customer here!”

Customer: “Listen to me: Call the store manager NOW!”

Checker (on loudspeaker system): “Manager to register six!” (three minutes later, the manager shows up)

Manager (to checker): “What’s up?”

Checker (pointing with her thumb): “He says this tape is $6.99, but it’s $9.99 on the scanner!”

Customer (interrupting their exchange): “You’re the manager?” (Manager nods) “I picked this tape off the shelf and the shelf had a sign on it that the price is $6.99. Now your checker who, besides being rude, took my money and charged me $9.99. If this tape is $9.99, then your sign is wrong and I don’t want it for $9.99. Either I pay what the sign says or I want my money back.”

Manager: “Gimme the tape; I’ll go check it out!” (Then to checker: “I’ll be right back, but don’t ring anybody else up ’til we get this straight!” The line of now disgruntled customers grows and no one is around to handle the other registers. The checker hums, stares out the front window, and drums her fingers on the register. The manager walks to the shelf in question, which is all the way to the back of the store, and returns four minutes later to a huffing-puffing crowd of customers waiting not so patiently in line.)

Manager (speaking only to the checker): “He’s wrong! The price is $9.99 the way you had it!”

Customer: “Excuse me! First of all, would you please speak with meand not the checker? I am starting to get very annoyed here. The sign back there said $6.99 not $9.99 and I either want this tape for $6.99 or my money back. If I can’t get either, you can be sure of having a major problem for false advertising.”

Manager: “Sir, the tape you purchased is $9.99. It, and a few others, must have been put on the $6.99 shelf by mistake. There are $6.99 tapes back there.”

Customer: Great! I’ll go get one of those. I suggest you not hold up this line any longer.”

Manager: “Sir, that’s our decision, and we’ll wait for you to get back here.

Checker (after customer returns with a $6.99 tape): “We have to start this all over again, so give me back the $10.01 and I’ll give you back your $20 and then I’ll have to get the manager back here to approve the initial over-ring before…”

Customer (turning to walk out): “Screw it!”

Funny? Maybe if you’re reading it. Not funny if you’re the customer, or someone who’s waiting in line. Not only should the checker be fired on the spot, or at least put on probation, the manager needs a “straighten up and fly right!” warning (and both obviously need training). Every customer is always right all of the time, no exceptions, ever!

You own a business, and don’t agree? Bite the bullet and move on, or sell the business. By ALWAYS following the customer is right guideline ALL of the time, you will lose something sometimes, but the reputation you gain will more than compensate for the losses. People do business with businesses that consistently demonstrate respect and authenticity, that do what they say they will do.  

Surely, you know what SHOULD have happened in the incident described. Of course the checker and the manager were both at fault, but what could they have done differently? What would you have had them do? How would you have fixed the problem? How would you prevent it from happening again? Is YOUR business the next example?

Every dissatisfied customer tells ten other people about his or her bad experience, and each of those ten tell ten others. Can you afford 100 negative impressions? (And of course each of those hundred tell…)

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