Archive for the 'Anger/Conflict' Category

Aug 04 2010

MARKETING FROM THE EDGE

Businesses balanced on

                                     

the brink of  bankruptcy

                                         

have only truth to sell! 

                                                                                    

Regardless of how you explain it or how you think you got there, businesses that teeter-totter, balanced on the brink of bankruptcy got there through poor management.

Not enough capital, not enough sales, the wrong personnel, the underestimated expenses, the increased cost of raw materials, the lack of bank loan support, weak operational planning, bad press . . . it’s ALL poor management!

But no need to bury your head about that. 

  • First: You have company. 9 out of 11 new businesses reportedly fail within the first five years, and a best guess is that probably half that many fail after the first five years.
  • Second: Every (Right, “Every”) highly successful venture of the many thousands I am keenly aware of has its success roots traced back to major failure. Forest fires create new and stronger trees.

Not unlike cutting and running on the battlefield or in the sports arena, the choice to fold up the tent is of course always available and, for some, it can gallop into position rather abruptly and become a choice that is no longer a choice.

For many, however, the moment of truth can breed heroics! It has a lot to do with courage, gumption, spunk, resilience, stick-to-it-iveness, passion, and drive.

It also has more to do with common sense and authenticity than most who face the threatening storm typically would care to admit. But facing the consequences with your business on the line — especially where the increasingly common issue of bad press is involved –requires more of one ingredient applied thoroughly and consistently than any other: truth.

Recent bad examples abound on the big business side of the coin with brokerages, mortgage companies, automakers, and scores of big-name corporate product recalls, with the over-exaggerated media hyperbole in oil leak containment effort reports.

Many see the same kinds of mismanaged and basically DIShonest accountings of activities surrounding sinking hospitals, banks, the post office and, sadly, many small business ventures.

There lies deep within these complex business failings a desire to save face at all costs, to cover one’s butt — a desire that is actually stronger than the desire to succeed. 

A sizeable hospital has disavowed it’s attachment to an affiliated and approved and endorsed physician who is alleged to have literally destroyed a community that the hospital has thrived in and nurtured its whole life.

Instead of going to the great lengths and expense and repeated hand-wringing it did to deny a relationship with the person in question (a tragically mentally sick doctor is the only way to describe what the evidence appears to point to), the hospital needed only to:  

  • Step up

  • Own up

  • Tell all

  • Admit past screw-ups and negligence

  • Ask forgiveness, and

  • Act immediately to bring the public to the truth of it.

Resistance to speak the truth in trying circumstances because the consequences are imagined to be humiliating, inevitably ends up making the dynamics and repercussions of the act itself far worse than when it started out.

Toyota’s response to failure was to smother it with marketing dollars. But peoples’ memories can’t be bought off! The hospital referenced will likely fold or be bought out for a monumental financial loss – all because the administration lacks backbone!

When the going gets tough, speak the truth. Sweeping the mess under the carpet only makes cleaning harder.       

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and Our Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

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Aug 01 2010

TwitterWorks . . .

If your business works,

                                   

so does Twitter!

                                                                                                        

     Think of Twitter as one gigantic 24/7 trade or professional show and customer service center up in the sky!

     And start out by just plain dismissing all the “magic secrets” about how to use Twitter to build your business, because there are none.

     Just because social media may be a fairly new avenue for you to be dabbling in for your business, don’t be intimidated by all the crackpots!

     Never a day passes without at least a dozen solicitations attempting to sucker new users into a commitment to get new fans and followers, to learn the magic, the secrets, the steps, the bullets, the actions, the methods, the techniques, the 3 this, or the 7 that.

     If your business works, and you have a respectable reputation, and you know what you’re selling (believe it or not, not everybody does!), then simply use Twitter posts to make provocative, or engaging, or teaser-type billboard/headline-style statements, followed by the website page other Twitterers/Tweeters can click on to learn more.

     But you can’t stop there. . . not any more than you would avoid a courteous greeting up front, or make a sales pitch at a service counter or on a trade show floor, and then not listen to what the prospect or customer has to say, even dumb comments about the weather.

     Be social. This means stepping off your sales pedestal long enough to take notice of what others are posting on Twitter, and to make and post some pleasant response to those you might agree with, and that fit the business image you want to project. Be careful with humor, especially avoid jokes you wouldn’t comfortably share with pre-teens.

     This can include you doing an “RT” (for “Re-Tweet,” same as “repeat”) of other comments and/or quotes you particularly relate to —  no different that a prospect mentioning a name or place or thing or idea that’s on your personal list of favorites, and you commenting back, as you would in any conversation with a friend whose attention you value.

     This is an important ingredient in making Twitter work — being yourself, and pretending you are in a real (instead of virtual) room facing the little (avatar) faces, sharing niceties. If some comment makes you choose to feel angry or upset or overly emotional or cocky or sarcastic or arrogant or pedantic or anything besides pleasant, choose to ignore it and move on to other comments.

     You will not win friends and influence sales by losing your cool or tossing your cookies or acting P.O.’d at some moronic statement.

     People “out there” need to see that you are approachable, easy, and friendly before they’ll pay you any serious attention by deciding to “follow” you (your posts) or to visit the web pages you include with your posts. This is, after all, SOCIAL media first. Those who see and read your comments will allow you the business focus as long as you behave like a good guest at their party. 

     Get yourself hooked up with a free “Tweet Deck” to gain a more useful perspective and to better accommodate your comments. Then take a couple of hours each day for a couple of days (spread out into time chunks is best) to follow the basic flow of people and comments and analyze them as a prospective market.

     Take notes.Pay attention to who’s who:  the rampaging political types, the religious fanatics, the nut cases, the teeny-boppers, the famous quote quoters, the too serious, the too frivolous, the sex-seekers, the weirdos. Get a fix on who you want to visit your webpage and start clicking on their “Follow” buttons. Many will reciprocate and be your followers.

     Decide early on if you want only a selective following or you want to play the numbers and amass big numbers (depends on what you’re selling).

     When you think you see a way to fit . . . fit! Twitter works for those who work at it.  

 

 # # #

                                                   

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

 

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Jul 26 2010

EXCUSES: DISHONORABLE INTENTIONS?

The check’s in the

                         

mail. I’ll get back   

                              

to you Friday. 

                                                         

I’ll send you that

                                

update the minute

                           

it comes in. As soon

                                       

as we get an invoice.

                                                                  

When shipment

                                       

arrives. But I never  

                                                                        

got your note. Your

                               

email must have

                         

gotten lost in  

                            

Cyberspace. Oh,

                          

that?That was a

                     

“warning”?

                                                                                                                             

     You’ve heard it all, right? Maybe you’ve even said some of it yourself. But when your intentions are genuine and sincere, nothing can be more frustrating than hearing a pile of excuses . . . from a customer, a prospect, a supplier, an investor, an employee, a boss.

     So, what’s the magic answer? It’s somewhere within yourself. You may not be able to control the attitudes that give birth to replies like these, but you can control your own attitude. You, in fact, are the only one who can.

     And by controlling your own response to the excuses you hear, you are cultivating an opportunity for yourself to set a true leadership example. By setting an example, you:  

A) Keep your emotions out of the fray and

B) May actually influence the offender to re-visit her or his initial behavior or verbal representation of it, and reconsider a better, more productive, higher integrity avenue.

     Perhaps you’re not Henry Ford or Bill Gates or Mary Kay, and the idea of changing the world is not on your breakfast plate, but — as a small business owner or manager or entrepreneur — you are in an extraordinarily unique position to make a difference for yourself, for your family, and for those you work with, simply by choosing to respond instead of react.

Besides, if you never react,

you can never over-react!

                                           

     People offer excuses to cover their own feelings of inadequacy. Most of the time, you can probably count on excuses being not so much intentionally dishonorable as a shortcoming of the person who’s offering them up in the self-esteem category. Some people who feel they can’t get positive recognition will opt instead for negative recognition because it’s at least some recognition.

     Humans crave recognition. And some recognition always beats indifference.

The opposite of love is not hate.

It’s indifference!

                                                                                

     When you hear excuses, appreciate the insecurities behind them. When it’s possible to overlook them, do it and then make a point of offering (genuine) appreciation for instances of getting a job done without a presentation of reasons why it didn’t get done.

     Offer more encouragement than you might usually provide. Be kinder than you might usually be (because everyone you meet is fighting some kind of battle). Appreciate differences in perso0nalities and behaviors and help others to grasp the choosing behavior idea through your examples.

     Excuses are a way of life, but they are not always intentional or dishonorable. When you give the benefit of doubt to others, you may get bit in the butt a few times, but you’ll be serving the important purpose of minimizing anxieties and demonstrating productive leadership traits most of the time.

     The captain who keeps an even keel and balanced ship through stormy seas marks every journey with success.

    

 302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

God Bless America and America’s Troops.

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Jul 15 2010

ADVERTISING is not the problem.

When it looks, tastes,

                                         

smells, feels, and 

                                                        

sounds like garbage

                                             

 . . . guess what?

                                                                                              

     Many people think advertising is the root of all evil. You’ve heard the complaints. They think advertising is at fault for fostering and nurturing societal problems. They wag their fingers at the TV and scold the announcers for having such low-life values. They bang their fists on desktops when they’re overrun with email spam. They poke their pens through newspaper ads that they find offensive.

     Sound at all familiar?

     But advertising is merely a reflection of society. Think of advertising as a mirror. That’s all it is. That’s all it’s ever been.

     The truly talented advertising creative and strategic planning people in this world all know that this is true. They don’t pretend to control anything. They don’t see themselves in the “agent of change ” roles that entrepreneurs play.

     They merely imagine ways to playback to society what’s going on in society.  

                                           

And we are living in angry times.

                                                          

Not for the first time, and not for the last, but we are clearly not a nation of happy wall-to-wall campers right now!

                                                                      

     Our economy sucks and even as we continue to hear daily claims of recovery and promises of improvement, it continues to get worse.

     We have a catastrophic oil spill in our backyard that any halfwit entrepreneur or small business owner would have pounced on and resolved by now, but delays piled on top of delays and indecision added to incompetency and inexperience have pushed us into a corner. These accumulated screw-ups — like the floundering economy and accompanying empty promises — offer us no end in sight.

    Instead of solutions, we have brinkmanship, excuses, and rhetoric.

     Instead of action, we have talk.

     It’s coming from our President, from our Vice President, from our governors, from our U.S. and state senators, from our congressional representatives and state representatives. Nonaction and ineffective do-nothing conduct festers wherever politics lives.

     It is taking it seems forever, but we’re finally starting to see media people becoming disconcerted. They’re starting to realize that they are rapidly turning into the vocal minority . . . and that posture doesn’t sell newspapers, or generate paid advertising revenues.

     So the next time you hear someone complain that advertising that’s filled with innuendos of sex and violence and racism is causing the murders, drug deals, rapes and disrespect of others, tell that person to just look around at what’s going on between friends and neighbors and regions and nations and to think about not adding fuel to the fire.

     Society creates society’s problems — not advertising. When times get better, so will the advertising.

     And guess what? There are actually three things you can do about it:

1)  Don’t endorse, buy or encourage others to buy products or services that are promoted with questionable and bad-taste advertising. This includes tasteless Hollywood and video game productions.

2)  Clean up your own act. Get someone with extensive business experience, who truly understands the impact of words, to put an eagle eye to your marketing themes and messages –all of it — sales presentations, news releases, website pages, email promotions, ads, commercials, business plans, mission statements. Get that person to tweak what you’re using to make sure you’re representing to your market and customers and employees and communities what you want to be representing.

3)  Do something to help see that new leadership is given rise to better representation of small business interests. There are 30 million of us! If every small business does SOMEthing, anything, it will make a difference. America was built on and by small business, and will only right itself by relying on the innovative pursuits of small business. Step up to the plate before November.  

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Jul 14 2010

WHISTLING ON THE JOB

Be Happy…

                                   

 Don’t “Work”

                                                                    

     Whatever kind of work makes you feel happy is the kind of work you need to be constantly moving toward and doing more of.  Because when you do what makes you happy, you’ll perform with greater confidence and competence. You’ll also never tire of it, and guess what? You not likely to ever think of it as “work.”

On top of all that, doing work that makes you happy has long been proven to lower your blood pressure, reduce stress, and lead to a happier, healthier existence . . . mentally, emotionally, physically, financially, and spiritually. What’s not to like about that?

     Okay, so how to get started?  First, don’t pile all kinds of excuses in your face. You think because you own or manage a business, that you’re hooked into a slot you need to stay in to keep things moving? Nonsense. You’re no different than anyone else if you’re doing daily tasks that make you miserable. You need a target. Maybe, if you’re the boss, your target is moving. So what? You’re a mover to start with or you wouldn’t be the boss!.

     So take a deep breath http://bit.ly/bo3ZJy and begin by clearly defining as exactly and specifically as possible what kinds of work make you feel most upbeat and positive and rewarded. Write this little bullet list down on paper. Try to avoid generalizations and generalities. You might want to carry your list with you for a day or so and edit it as new ideas come and go.

     You can’t tell where you’re going if you don’t know where you’ve been. So next, take a little inventory of where you are and how you got to where you are. This doesn’t need to be a memoir or autobiography. A couple of concise sentences should do the job. Be sure to include a one-liner that describes what kind of work you’re currently doing. If you’re the boss, itemize the parts of the job you hate.

Now you need to step back and become Judge Judy.

                                                               

     Look critically and suspiciously at where you are, where you’ve been, where you want to go, and –BANG!– what’re the roadblocks you’re choosing to hold yourself back. Don’t give yourself excuses for why you haven’t done something sooner or why you think you can’t . . . deal with the roadblocks. What are they? How many? Priority rank?

     Hey, you’re doing great! You read this far so it proves you care enough about you to get the genuine you on track with where you need to be, doing what you most enjoy, instead of continuing to choose self-destruct no-outlet paths for yourself. Pat yourself on the back. Now take a good long hard look at how far you are from where you want to be and then decide the most workable route. Plan for detours.

     Pulling up stakes and moving to a hammock in the Costa Rican jungles may not be the best answer. But the bottom line is that you are the only one on Earth who knows what the answer is. and the only one who can decide how and when to proceed.

                                                                

You control you.

                                                                 

     Short of perhaps physical threat, no one else can reach into your mind and force you to behave in certain ways. And no one under any circumstances can control the way you think, besides you. So what are you waiting for? If you’re not happy with your job or tasks you’re doing, start choosing to do something about it. If you’re happy at work, it’s not “work.”

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Jul 11 2010

Real Leaders Schmooze

“As the crow flies” not

                                 

  always the best route.

                                                                   

     Regardless of whether you own and/or operate your own business (or department, or classroom, or nonprofit, or military unit) you no doubt share one common key ingredient with other leaders: You schmooze!

     How much you schmooze is a function of:

1) the character of your organization and industry or profession

2) the nature of the people involved 

3) the nature of the tasks to be done 

                                                                   

     But the bottom line is that you must do whatever it takes every day to motivate others to get the job done that you need done.

     Schmoozing methods vary widely.

     In some cases (more so, for example, in military, quasi-military, medical/first-aid treatment, factory floor and fishing boat management, heavy equipment or high-risk construction and farming supervision roles), being direct and issuing direct orders is the accepted norm.

     Schmoozing, in these cases, usually only occurs once leaders and followers are “off the firing line,” so to speak (e.g., lunch, coffee breaks).

     Leaders need to be constantly on the alert for changing business, political, and economic climates that influence and dictate changing work habits and situations.

     Bringing a task team of creative professionals or consulting scientists onto a factory floor, for instance, may call for considerably more diplomacy and sensitivity than would typically be needed to accomplish the tasks at hand. Leading a SWAT Team, on the other hand . . .

     Giving outsource experts direct orders is not likely to foster a spirit of cooperation or generate meaningful results. On the other hand, the follow-orders discipline that keeps the plant safe and productive cannot be abandoned.

It takes skill to walk thin lines.

     Walking thin lines is where real leaders excel . . . 5-star generals, top transplant surgeons, fishing boat captains, counter-terrorism team supervisors . . . they schmooze. They know the who, what, when, where, why, and how of holding hands and nurturing, while simultaneously keeping one hand firmly on the controls. 

     It may take a little longer, and it may involve more mental (possibly even more physical) work to gracefully detour around a highly-charged situation than to directly engage it. So, what is all this speculation and pussy-footing have to do with leadership?

     It is simply a reminder that strong leadership is the product of good judgment, and that every set of circumstances every day calls for exercising fresh perspectives in judgment. But, hey, that’s why you get the big bucks, right? 

     Anyway, before you fly with the crow, ask yourself if what you are doing right this very minute is leading you to where you want to go. Maybe the order you’re about to issue will produce better results packaged as a schmoozy request? Hmmm, something there remind you of the way to catch more flies? 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  
Thanks for visiting. Go for your goals! God Bless You. God Bless America and our troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Jun 23 2010

DISCRETION COUNTS

“That honorable stop.”

– Shakespeare

“Leaving a few things

                                 

unsaid.”

– Elbert Hubbard
                                                         

     Call it what you like, but having a mature sense of judgment, restraint, prudence, or tact is one of the world’s greatest measures of effective leadership.

     On a day when world news hovers over a General and a President who both apparently lack this quality, we are once again left to our own devices for finding leadership examples in our own businesses and industries and professions.

     We are bombarded today by many “progressive-minded” management gurus, trainers, coaches, consultants and self-proclaimed “evangelists,” with the need to practice “Leadership Transparency.”

     The notion is being hard-sell marketed that business owners and managers must emulate the open-door characteristics of Leadership Transparency in order to make a difference in this world.

     Advocates also suggest that the word, “transparency,” and transparent actions, need to take the high road of fostering full time open-and-above-boardedness.

     Yet it’s no secret that moderation in the form of exercising discretion will almost always cut us out a better, more productive, less hurtful path to take, than one that is completely and 100% clear.

Being able to see through leadership

can often limit its very ability

to produce meaningful results.

                                                       

     It’s an instinctive behavior unique to human beings (and especially to all of us “Men Are From Mars” types) to indulge in analytical pursuits at literally every turn in the road.

     When management leaders spill their guts (beans? milk?) and put everything out on the table, they leave no room for analyzing alternatives. Analyzing alternatives paves the way to innovative thinking.

     Economic growth comes from watering and fertilizing and casting sunshine onto innovative thinking.

     One need not be a brain surgeon to qualify for having the awareness that businesses that nurture and encourage innovative thinking are those that survive and thrive. Those that don’t, don’t.

     Leadership effectiveness is dependent on the ability to motivate. Motivating others requires the right mix of challenges and opportunities. How challenging is it to provide complete access to clear open-door directions? Is that action dishing up an opportunity or quietly investing in the status quo?

     Exercising discretion amounts to holding back a little . . . giving followers their own openings, providing the chances to innovate and excel.

     Nobody said leadership was easy, but do we really think we’ll have booming success stories on our hands when we encourage everyone we work with both inside and outside our businesses to know everything that’s going on all the time?  

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  
Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Jun 22 2010

BLINDSIDED

                                 

R.I.P. PAUL HARP

November 2, 1950 – June 22, 2010

     I lost a good friend today, my friends.

     He was a man I cared about and joked with and shared some serious times with as well. We played year-round softball together, sometimes as friendly foes, and would often rib each other with post-game phone messages.

“Were those your regular glasses you were wearing when you dropped that ball today?”; “Did you know you missed touching first base on that double?”; “I heard you were using an illegal bat on that game-winning hit?”

     To be clear, lest you think we were both great sluggers and agile fielders, Paul’s on-field talents ranked him far beyond my humble skill set.

     The being-on-the-same-playing-field thing may not seem very significant to those who don’t indulge in team sports, and especially senior team sports where camaraderie is special, but it means simply that we clicked, Paul and I. For some odd reason, we took comfort in one another’s smiles, shared stories, cheer-leading, and back pats. 

     “Odd reason” because Paul was a retired Baltimore County Police Officer, and all we had in common in that regard was that I once taught a few years of college law enforcement classes in crisis intervention. Other than that, I’ve always believed in living a law-abiding life and in generally keeping a respectful distance from the worlds of lawyers, cops, and retired cops.

     I didn’t know “Paul the lawman,” but I know others who did . . . and a couple who worked with him. A man of principle and determination are traits most agree he evidenced with every task he tackled. Paul took his contributions to and from life with intensity. He worked hard and played hard. 

     He was a truly exceptional athlete, but Paul was never healthy. In all of our friendship, and by all accounts from those who knew him better and longer –and most certainly from his loving and devoted wife Linda, his sister Rose, brother-in-law Joe, his children and step-children, and his lifelong best friend Fred– Paul was clearly in a permanent day-to-day state of  physical pain.

     It sometimes got hard to watch him living with ice packs and heat pads, forever trooping from one doctor to another.

     At least that suffering has ended, but it doesn’t make his loss any easier. I guess I should have seen it coming. Probably many of his friends and family feel that way. Blindsided.

     We get blindsided with sudden losses all through life and then, with time to heal and God’s help, we somehow raise ourselves and spirits back up from the ground we’ve been knocked to, and reconnect with all the hidden joys of living — the babies and puppies and flowers and trees and hugs and smiles and sunshine and great meals with great company and the sense of accomplishment that elevates our efforts to reap rewards.

     Paul knew all this. He’d been through it with others — good and bad, easy and hard. He rarely let it show. He kept most of it so much inside and some small bits for all to see worn on every sleeve.

     One important exchange of quiet resolve that all who cared about him may want to know as fact: Paul believed deeply in God. He told me so. He told me in a time and place that made me know he meant it.    

     We are blindsided by Paul’s loss, but comforted by his belief, and by knowing that once and for all, he is finally pain-free and at peace.

     I’ll miss you, good buddy, as I know others will. But Kathy and I have gained by your passage through our lives. You made a difference to us, and I thank you for being the kind of friend who was always there when a friend was needed.

     God Bless you, Paul. God Bless Linda and Rose and the rest of your family. You will not be forgotten.                                                                      _____________________________________________

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  
Thanks for visiting. Go for your goals! God Bless:  You, America, and Our Troops. “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Jun 14 2010

PLAYING WITH PORCUPINES

The more you

                          

“power-play” 

                                              

the more business

                                 

you lose!

                                                                                                

     Customers, employees, suppliers, investors, referrers, service people . . . your trade, profession, industry, community, neighborhood, and environment, your family. Your SELF! These are your bread-and-butter individuals, groups, attributes, supporters, and biggest fans.  

     They alone determine if your business  sinks or swims. They will not stand around any longer these days (compared to past patience practices) waiting for your other shoe to drop. If you don’t feel you can be respectful and genuine in all of your dealings with others every day of the week, take a government job! (You’ll thrive there!)

     But if making your business work is what’s really important to you, if your associations, integrity, accomplishments, and reputation all play important roles, if your family is the end of your rainbow, you need to make sure that your business is not over-indulging in brute-force power play struggles with those who support your business and life interests . . . or even with competitors.

    Power plays may work in sports, but they don’t have a place in business or family life. The harder you push others or the marketplace, the greater the odds that you’ll be breeding porcupines. No one likes being in a corner. Hard-nosed billing policies and collection tactics that leave no room for reality will agitate a great many quill-throwers.

     A major propane gas company in Delaware makes a practice of tip-toe backyard visits, to slap padlocks on gas pipe feeders when they think they haven’t been paid on time. They don’t bother to tell families that wake up to no heat or hot water that there is no grace period for late payments, and they don’t even have the courtesy to inform them of the shutoff.

     The company is often wrong. But, when they are, they simply send someone back out to unlock the lock when they discover their error. That’s it. No apology. No anything. After all, they’re practically a monopoly. And they’ve already legalized deals that require changeovers to other suppliers carry forced removal expenses for existing underground storage that they struck deals with long-gone developers on years ago. Why should they care? 

     Because customers talk. And many are in the process of finding alternative power sources, even with storage tank removal expenses. And one day, down the road a piece, they’re going to find out the hard way that this is not how reputable people and companies do business . . . that power plays don’t work.

     Acting unnecessarily tough with employee benefit cutback explanations or time-off requests can make you a bad guy overnight. People (especially people who feel disenfranchised) talk. Words you may think you tossed off innocently can come back to haunt you quicker than you can even remember saying them. Sound familiar? You may want to step back long enough to reassess your present policies and re-set your meter (before it runs out!).

www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  
Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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Jun 07 2010

Unresponsiveness is Bad Business

“Like talkin’ to

                                       

  a brick wall!”

                                                                                                                                 

     Remind you of anyone? No, not your teenager or your grandfather. How about that one unresponsive boss, customer, prospect, investor, referrer, supplier, associate, employee? You know. The one who specializes in unanswered calls, unanswered emails, unanswered questions, unanswered charges, and unansdtxtmsgs. 

     Besides that these inactions ring out unprofessional and unbusinesslike behaviors, they just don’t cut it! They insult, frustrate, and aggravate those on the delivery end of the questions that cry out for answers, and the messages that call for some form of acknowledgement.

     Thank heaven most entrepreneurs maintain a sense of urgency in most of what they do. They may be a little rough around the edges by elementary schoolteacher standards (typically measured with “warm and fuzzy” yardsticks) or too gruff or brusk for many country-clubbers (who expect at all costs to be treated like royalty; “Thank you, dawlink!”), but at least they respect the need to get things done.

     What stands in the way of most entrepreneurial instincts to act (instead of just talk about acting, ala America’s empty suit sea of politicians) is the modus operandi of those who choose to think that no response is the best response, and that avoidance makes things go away. These folks, by the way, absolutely hate when someone doesn’t disappear, and continues to pursue an answer.

     Do those who practice shutting down and standing still for a living think they could possibly be cultivating business or making friends by sitting on their thumbs? Do they harbor some idiotic belief that others will gravitate to their aloofness? Probably, they just don’t care, or they’re just plain ignorant. 

     For the benefit of those who may be thinking about printing out this post and are leaving an unsigned copy conspicuously exposed on some unsuspecting culprit’s desk, or dashboard, or nightstand, you may want to save ink and paper and just use the following bulletpoints:

  • Your lethargic, uncaring, ambivalence is a disruption to life and work . . . and so beneath the integrity of those around you . . . If you don’t plan to respond to someone, say so! If you don’t have or know the answer to something, say so! If you need or want more time to reply to a request or question or message, say so!

  • Here’s why. In case it hasn’t occurred to you, most of the world operates in some kind of time zone, and most people will at least nod their heads when spoken to. The fact that you receive a message in writing or voice recording doesn’t mean that it is any less important to acknowledge than face-to-face deliveries.

  • Oh, and if you are, by some miraculous conception, some type of business executive or representative, you may want to give some thought to the fact that “outsiders” (which cer-tainly includes endless prospective customers, clients, or patients) will instantly identify your business attachment as THE business itself.

  • In other words, to the outside world, you ARE your business. Do you really want potential customers, employees, suppliers, investors, referrers to think your business is unresponsive? Of course they will. Don’t even go there. Instead, step up to the plate and start acting like a human being. It’s called respect.

     Trainers, coaches, consultants and creative types can do wonders for businesses by tweaking one thing or another, but tweaking bricks (even for those from Brick, New Jersey) can be a painful process. Let the bulletpoints do the job for you. If you still seek a tweak, however, you may want to explore more of how to . . .

Get TWEAKED at www.TWWsells.com or call 302.933.0116 or Hal@BusinessWorks.US  
Thanks for visiting. Go for your goals! God Bless You! God Bless America, and God Bless Our Troops “The price of freedom is eternal vigilance!” [Thomas Jefferson]  Make today a GREAT Day!

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