Tomorrow

is the 2nd day

 of the rest

   of your life!  

So, “business as usual” is an expression left over from the days of yore. Get rid of it! Click on Delete! There is no such thing anymore. No business that’s managed to survive this long into this dying quail economy has a “usual” anywhere on its plate.

This is especially true given The Great Global Warming reports whose noteriety earned an infamous Nobel Prize on the cusp of all the extreme cold temperature onsets. 

I mean, consider that business climate (as we used to know it) has been under crippling storm interferences from the Nation’s capitol, and from deadly mass media manipulations blowing out of Boston, New York, Philadelphia, and Baltimore.

If we look over here, at this gathering high pressure system in the Midwest we can probably trace back its origins to corruption in the Chicago area which was stirred up by former community organizers and regularly energized by “Hollywood’s finest” over on the left coast.

Ah, but you only (and rightfully, I might add) want the bottom line: Will it rain or snow?  

Yes. Depending on where you are, at least one and maybe both!

Whatever you’ve suffered to date in trying to keep arms distance from the incompetent government’s meddling hands and from the pathetic examples set by America’s corporate giants, is bound to get worse before it gets better. But it need not get worse for YOU! That’s your choice. You have the ability to stay in control of your ship and steer it through the coming storms. 

It will take some preparation and a vigilant sense of readiness, but you know what? You’re a pro at that! You’ve proven it by getting this far. Take time this week and next to enjoy your family and rest your business brain. But don’t hang up the phone. This is the most ideal period of the year to think about direction instead of survival.

Map out where you’re headed. Check the long-range weather reports and plan course corrections accordingly. Start to look at the prospects for added revenue streams that do not stray too far from your basic business. Begin piecing together a branding strategy and approach that can take you one step up on the competition.

Look a little harder for the opportunities that are there in the corners, the ones you might have passed over before you restructured or streamlined operations. You may have to “knuckle under”! That’s an expression that does still apply. Here’s another:

Open minds open doors.

Pay attention to proper, productive goal-setting. Pay attention to your SELF and your stress levels and your health (because the best open minds and open doors in business mean nothing if your body locked up and shuts down!) Stress, today, may not be greater than in other generations, but it’s certainly quicker, so you need keep pace –and set the pace– are you ready? Set? Go!

  # # # 

302.933.0116   Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Headed to 2012–and

your business

is still breathing?

You got guts!

It takes more, much more, than an MBA, family inheritence, or good luck to have a living, breathing business survive this still-spiraling economy. It takes guts.

Guts? Right. You must have ’em, or you wouldn’t be reading this. Okay, enough with the backpats, where do you go from here? Yeah, into January, right. I know. But beyond that, what?

Since you’re an entrepreneur preoccupied with making your idea work, you’ll probably be doing all your gift shopping online, or running around at the 11th hour grabbing stuff off what’s left on nearby retail shelves.

If that’s not the case, and you’re a true romantic who has planned every inch, and had a thousand hours to plan and organize and wrap, you’re probably a corporate type who did all your Christmas shopping in July, and not reading this anyway.

So, here’s a thought: What about taking yourself through a group brainstorming experience —  by yourself?

Is that like suggesting that you do a multiple-personalities thing? Yes, but not so close to the edge that you’ll need a shrink by New Year’s.

I’m suggesting you start with a pad and pen or pencil (if any of those tools are still within your reach). Laptops and all those other hand-heold devices just don’t cut it! They don’t give you enough time to think.

Besides a little practice with that lost art called handwriting, the experience alone could be a good stimulous (speaking of which, Red Bull isn’t a necessary accompaniment, but you may want a cup of coffee?). 

Next, turn off your cell phone; I promise the world won’t end. Then find a place where you won’t be interrupted. (HA! Talk about challenge!) Maybe it has to be a locked car in your driveway?

At the top of your page, write the one business issue that is most important for you to address in 2012.

Be realistic.

Draw a vertical line down the middle of the page.

Put a + (plus) sign on the left and a – (minus) sign on the right. Start to write down everything you can think of (in the left-hand column) that could be a positive outcome of resolving this issue. Everything you imagine as negative on the right. Think freely.

Don’t criticize or second-guess yourself. Instead, go back over your list from the perspective of what you imagine to be your most trusted advisor or most valuable employee. How would it change?

When you’ve given these two columns about 10-12 minutes for each of your split personalities, STOP! Take a swig of coffee. Take some deep breaths. Rub your hands together briskly.

Next page: Write down the three steps you can take on Tuesday, January 3rd, to make some of that left-hand column stuff on your first page start to happen. Rank order the priority of steps.

Make some specific notes about the who, what, when, where, and how each of those three steps can/should/will occur.

Give them a timeline.

Be realistic.

Keep it all flexible: your rankings, your steps, your timeline, and what you expect for results (yes, without this, it’s hard to know why you’re pursuing anything) . . . flexible.

If you get close to the date and it’s not going to happen, don’t whip yourself (that’s hard to do anyway), just move the date. If the steps involve money or other people, leave them flexible enough to adjust in case things don’t go swimmingly (which as you know, they rarely do!)  

Fold up the pages. Put them in your pocket. Type them into your computer tomorrow (not today) and edit them in the process. Share the information as appropriate.

Congratulate yourself for doing goal-setting the right (most productive) way. Now make it happen! And stop worrying. Remember, you got guts!

 # # # 

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

“But I have

promises to keep

     and miles to go

      before I sleep . . .”

— ROBERT FROST

NOTHING is more aggravating to a business professional than assurances from others that prove empty, guarantees that don’t deliver, and boxes full of promises with false bottoms.

These games waste time and money, drain energy, and create havoc for the person or organization on the receiving end.

I recently witnessed a guaranteed $1 million sale that ended up costing a great deal of anxiety and money to discover that the “sale” was a hoax.

Maybe a million dollar sale is hard to relate to, so here’s one I’m sure you’ve experienced:

An on-again, off-again client (Sam) once assured me my proposal to manage a very major (big fee) project was acceptable and that we should meet to wrap it up early the following week.

He asked me to call on Friday morning to set a time and date when we could meet and I could pick up a check.

With some overdue bills on the desk, that was a welcome thought. The accompanying feelings of relief were quickly muffled. On Friday morning, Sam was unavailable so I left a voicemail and doubled up with an email that I could be available to get together on Monday or Tuesday. Sam never responded. It was a long weekend.

I called again on Monday and had to leave another voicemail. I sent another email. Still no response.

In the meantime, the two teleconferences originally set for Monday that I had moved to Wednesday so I could be available for Monday or Tuesday were suddenly on the firing line. I tried Sam’s number to no avail three more times that day. At the end of the day Tuesday, Sam called to apologize for being very busy and wanted to meet on Wednesday.

I explained I had conference calls set up, and Sam then suggested connecting on Thursday. He had my check ready. I asked if he could put it in the mail so I could get started, and he said he needed to meet personally with me first to “go over a couple of minor points and sign off on the project.” 

One of the Tuesday conference calls (involving a dozen people) was last-minute rescheduled –you guessed it– to Thursday.

Sam, as it turns out, was “called out of town at the eleventh hour” on Thursday and didn’t bother to let me know until his email arrived two minutes after the rescheduled conference call that I was supposed to be in, was completed.

He sent me an email on Friday saying he promised he would be at my office first thing Monday. I took a deep exhale and shuffled my Monday schedule around so the morning would be clear.

Sam called at noon Monday to say he was sorry for not getting to me earlier, but assured me he would be stopping in later that afternoon, at 2pm. At 2:15pm, an email arrived announcing that the week had just become “too crazy” and would the following Monday afternoon be okay to meet. You know when you can feel the meltdown is on the way?

I politely told Sam to take a hike. I had to run double-speed to make up the lost time and attention to other clients and pay the overdue bills. This is of course all in addition to my churning stomach and missed sleep.

I know, I know, I did a lot of stupid things , but only because I start with trust, and expect people to keep their word. 

It’s happened before. It will no doubt happen again. I would never dream of being what I consider to be so “insolent,” so I have a hard time accepting that some people out there really don’t care about honoring their commitments.

“Promises are made to be broken” they might say. Well, I’ve learned the hard way to be more suspect of people who assure me of anything. It’s really not hard–especially these days– to communicate, unless a conscious choice is being made to confuse, confound, annoy, not deliver, take the high road, or pretend to be too busy to be concerned about other’s commitments. 

Show me. Don’t talk about it.

And when you miss the first shot and don’t call . . . don’t call! I’m not interested. Sam ruined it for both of us! Here it is: Demonstrate respect and follow through with what you assure others of, and you’ll never lose credibility, or business. And you stand to gain: a high-trust reputation. 

 # # # 

302.933.0116    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Businesspeople down in

Onunderoverup

are too busy blaming

instead of solving.

“Down in Onunderoverup”? Huh? Oh: Down and in . . . Revenues and profits are down. It’s the worst holiday shopping season in memory. In and on . . . Brick and mortar businesses are getting killed by the invasion of online businesses. On, under, and over . . . Online businesses are being undercut by overkill retail sales events. Up . . .C’mon folks, let’s own up to the reality that this is a bite-the-bullet Christmas for probably two-thirds of all Americans.

IF — like many others this year who don’t work for do-nothing, free-spending government agencies or bailed-out corporate giants — IF you happen to be having a tighter Christmas ahead than those you’ve left behind, you may want to consider three points:

• Unless you choose for it to be (behavior IS a choice), you need not think that it’s corny, hokey, old-fashioned, ancient, not P.C., or “yeah, so?” (Thoughts are things!), to consider this first point.

1)  Here’s how it goes: choose for a minute or two to think that Christmas is not all about you, except as a a joyful celebrant.

While you’re staring at your screen right now, dismantle the whole holiday stress clog-up in your brain (take some deep breaths) so you can step back with a fresh perspective and see Christmas more realistically, for what it is: the celebration of the birth of Christ.

• Okay, now, flying on the shirttails of the first point, comes this second point to think on.

2)  How have you chosen to let others (and your self) set you up over your lifetime to choose over-the-top artificial representations of this joyful event to bump the real thing off into the wings from stage center?

How have you become victimized by decades of deep and hard-hitting commercialism?

• Have all those sales, ads, commercials, emails, txtmsgs, endorsements, and “perfect family with perfect dog in their perfect home setting” images left you with the guilties because you can’t afford that surprise diamond or vacation gift for your spouse this year? Because the kids will have to settle for the cheap iPod and a slightly used Wii? Just one chew-bone and a single squeaky toy for Rufus?

3)  Welcome to reality. It’s the same place that many (probably the majority) of your customers have been quietly and more steadily inhabiting over the last couple of years.

It’s not just you. It’s not just them. It’s the vast majority of the world that’s actively downsizing 2010 Christmas gift-giving and expenses.  

Well, realizing that you’re not alone sometimes serves to soften the edge. You should, by the way, also know that I am not a minister of any kind, nor have I any religious drums to beat . . . what then?

It’s Christmas!

Skimpy perhaps by past life standards, but this is this life, here and now.

We only go around in it once, and we’re in it together:

business owners, partners, managers, employees, suppliers, investors, service and sales professionals, referrers, AND customers! 

In a time of year that accents good will, “blame” is a nonproductive misfit. In a time of life that businesses struggle with the economy, fixing the economy becomes Job One for businesses.

What can yours do? What can you do? What can you do now, tonight, tomorrow, to take a major step toward righting your ship?

# # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

 “I read a blog today,

Oh Boy!”

[With thanks for the unconscious melody, to The Beatles]

Contrary to a blog post I just read, MOTIVATION does NOT come from inside you!

It is DESIRE that lodges itself deep within each human being (and of course most animals).

Motivation is an influence that’s exercised and exerted from the OUTSIDE.

It is what activates or triggers desire.

To say someone is “self-motivated” simply means that person is in touch with her or his desires, and that some external things or events (or other person or people has) have activated, stimulated, or triggered those desires, increased awareness of them, and brought them to the surface.

This little bit of wisdom is as important to marketing strategists, sales professionals, and online content writers and designers seeking to trigger emotional buying motives, as it is to business owners and managers.

• We’ve chatted here often about the practical motivational applications of Maslow’s Theory of Needs Hierarchy.

Decades later, it is still a constant and still the most valuable motivational tool for business and organization leaders.

It requires leaders to pay ongoing attention to what things most make themselves and those around them “tick,” and recognize that needs can change instantly. 

• Herzberg’s research adds yet another dimension of reality that we often assume that we know what other’s needs are, but are frequently wrong . . . and that financial and job enrichment rewards are important, but in motivating for true job satisfaction, gaining some sense of achievement is what really matters most.

Okay, now that we’re past all that textbook stuff, let’s take a closer look at leadership. Motivating and inspiring others to perform optimally is a primary challenge and responsibility.

Whether the prompts to action are directed toward problem solving or innovating (or producing innovative solutions), or selling (which may of course combine all of the above), there is an over-riding need to turn on the reality spotlight!

The point is if you are out there on the front lines of sales and/or management–and aim to be successful–you’re not likely to have the time or patience to mollycoddle (cool word, huh?) a bunch of theoretical approaches about how to do your job.

Theory talks. Reality walks.

Now, here’s the killer: if you don’t do the reality booster-shots hourly or daily, your leadership effectiveness stands to suffer big-time.

Remember those on-the-job moments when a boss expected you to be internally-motivated and told you to do something “by the book” that turned out to be dumb, wasteful, irrelevant, insensitive, or ineffective (maybe all?)? Just a small example.

What about the boss who got you excited about doing something that you always wanted to try or to learn, but thought you’d never get the chance? THAT is external motivation of your internal desire! Also just a small example.   

How can you reach inside those you are responsible for leading, to locate and push those magic buttons that ignite their rocket launchers?

One good answer: 

Igniting people’s individual rocket launchers requires full understanding that the strength of your role performance as a leader is determined by how well you can get to know your SELF and others’ individual selves.

Your ability to make great things happen depends on how effectively you size up other people’s qualifications, energy drives, interests, instincts, capabilities . . . and desires!

The more you can know yourself, the more easily you can know others. When you know what others want and need, you’ll know how, when and where to reward and challenge them most productively.

But keep it on your back burner that a personal crisis or even minor oversight on your part or on the part of any of those you lead, can change the dynamics of the relationship and the tasks at hand overnight or within the hour, even within the minute! And that can change what you need to do to help others make a difference. 

# # # 

www.TheWriterWorks.com

302.933.0116  Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

The quickest fix for

“Nuttin’s Happenin'”

. . . is to ACT NOW!

NOW, while we’re on the cusp of

The Great American Work Slowdown. 

Christmas is just a week from Saturday. Everyone (except for rambunctious entrepreneurs–there’s some other kind?) is moving more slowly at work. The rank and file are increasingly preoccupied with office and neighborhood parties.

Could this be true? Is it just my imagination? Are you grinning nervously at that thought or at what I might be tossing your way in the next couple of paragraphs? 

                                                                                                 

Well, if you’re in that “rambunctious” crowd I mentioned, you probably wait ’til the last minute to shop, hate to waste time making the festive rounds but find that a couple of stiff drinks help make those swashbuckling business status-climbers and oozy neighbors a little more tolerable . . . and it’s all good practice leading up to that big week of dysfunctional family gift-giving gatherings! 

Put your mouse down for a nap.

Get up from your desk or work station or laptop, and stop reading this blog (I trust you that you’ll come back). Now, DO SOME thing. ANY thing! It doesn’t matter what you do. What matters is that you do SOMEthing.

Take a walk around the block. Eat a cookie. Take a bathroom break. Turn the music on or up. Draw a picture. Get away from the monitor and keyboard and take some deep breaths. Shake your head like a wet dog. Clap or briskly rub your hands together. Take a slug of cold water.

Appreciate that by breaking your concentration, you are also breaking some element or accumulation of stress.

Don’t quit yet. Don’t rush back to the screen. Gently close your eyes and take ten seconds to massage your temples or the back of your neck (counter-clockwise stimulates more blood flow).

Pick up a pen or pencil (you DO still have one?) and a piece of scrap paper. Write or draw or diagram the first thing that comes into your mind . . . like a creative branding theme exercise! 

It absolutely doesn’t matter what you record (and no one but you will ever see it anyway).

Go ahead. I’ll wait. ………. Good!

Next, draw or write or diagram the first thought you have about something you can do at 9 o’clock tomorrow morning to pump up or booster-shot some part of your business into action right away.

Maybe it’s a new direction. Maybe it’s solving a nagging problem. Or it’s reviewing reports or articles you’ve been shoveling around, or checking websites you’ve been intending to visit, or having coffee with the new (or oldest) employee (or supplier/vendor/sales rep) and listening?

Perhaps you haven’t made enough time lately to initiate collection of customer feedback? 

No matter how small a step, just make it an ACTION step. SOME action always beats NO action! I hear from blog visitors all the time that success comes from having a bias to action. Do you? 

# # #

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

You own or run a business

or professional practice,

so you’re filled with stories

 . . . and people have been telling you for years that you should write a book, right? And, HA!, you laugh it off, right?

But somewhere deep inside, you think you really DO have a story worth telling and that you, well, who knows, you could maybe even be the next John Grisham or Annie Proulx. After all, with 37 trillion boring text books already out there, this would have to be a novel. So, fiction it is.

Maybe at some point in your life, you even got up the nerve to get started?

Somewhere, buried in the back of a drawer, or deeply embedded in some tech thing-a-ma-jig (let’s hope something more recent than a, er, showing my age here, a floppy disk?) you have knowingly and hopefully saved your original scribble, no doubt based on some dialogue with one of your prior six or seven spouses, or long-(almost)forgotten soul mate…or a much hated boss!

And now that you think about it, if you can dig the whole mess out, it probably wouldn’t take much to finish it off, true? Even if you were starting from scratch, you could probably zoom through the first bunch of chapters before your spit even hits the ground!

Oh, just imagine–your name in lights, TV interviews with Charlie Rose and Oprah, book signings where you toss each signature pen over your shoulder.

Have I got news for you, Brothers and Sisters!

First, if you can pull an engaging story together in less than 40-80-hours a week for a year or two, and whip it into presentable format for soliciting agents and publishing house editors, your first name must be Miraculous.

Second, as hard as the plot, character development, storytelling, dialogue, writing, editing and proofreading is…expressing the right words in the right ways…finding a good agent who will find you a publisher is harder still.

You should know that whatever you write will never be good enough for 95% of those you seek to cornerstone your career. EVERY time you send out a query letter or first five or ten pages, you will find errors and weak stuff in your work that sucks AFTER you send it out. GUARANTEED!

“Well, just bypass all that garbage,” you say. “Just self-publish it. Then who needs agents and publishing house editors?” Uh, YOU DO, unless you’re also a marketing whiz with deep pockets, and prepared to be your own full time publicist and promoter as well.

Writing a “hot” news release is a skill all by itself.

Then after it’s written, you need to know when, where and how–and have, yes, the tenacity–to get the right person receptive enough to give it coverage. 

Ahh, and then there’s the next release or two or three or four, plus a media kit.

But could be you just want 26 copies printed (to perhaps impress the former spouses and all those stray children…and of course your mother!)   

So back to the agents and publishing house editors (assuming you have a day job and would have a hard time adding another full time one to your schedule). These are categories of people who tend to exude creepy-crawly and sometimes pompous attitudes.

They must spend most of their lives locked in closets from the best I’ve been able to determine.

Most avoid having any online presence. Most are so swamped with so much drivel submitted by so many drivelers, that they start to think of themselves as saintly and will only consider work that is 110% (that extra 10% always a brain-tickler) letter perfect in both content and presentation. Exaggerating? I wish! 

They use one of about four variations on the same theme for rejection explanations, almost always accompanied by a set of pat-you-on-the-back-of-the-hand encouragement and oh, such humility, that they of course can’t possibly know what other agents might “really relate” to your work so, pat-pat, send your review requests elsewhere (and keep the drivel clutter going!).

Here’s the bottom line:

You want to write a book? Write! Then rewrite, rewrite, rewrite, rewrite. OR just call me and I’ll rewrite what you’ve written to make it better OR I’ll write your story for you – your novel, or your memoir, or your company’s story, or your marketing or branding program, or your news release (which I will get coverage for!).

Click here for some of my latest work.

# # #

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Stop Dreaming!  

Hope for economic 

change will not come 

from Washington.

It can only come

from YOU! . . . 

Roll up your sleeves!

CALLING ALL ENTREPRENEURS . . .

It’s time to step up to the plate, and accept the fact that we are not just the movers and shakers of the business world, we are quite literally the catalysts of society. Washington is not about to solve the economy or hand over the job creation tax incentives we need in order to get the job done.

We have to make things happen on our own.

Lest you have any doubt (or in case you’ve bought into token SBA talk), here’s some food for thought:

• America’s small businesses have been painted into a corner. Billions have been doled out to corporate giants (to appease union voter support instead of solve the problem). Recipients are using tax dollars to dig themselves deeper into the holes they created.

When entrepreneurs dig into a hole, they get up and out, and try digging someplace else. 

• Like a fancy dinner out with one’s spouse while the baby starves, a long trail of reckless spending has been carved out for creeping socialism programs that have no ability to do anything for the economy except increase the deficit.

Entrepreneurs consider worst-case scenarios and then take only reasonable risks!

• Next, we face the national healthcare plan that can bankrupt more small businesses than any other single act in history.

Forcing entrepreneurs to pay for healthcare coverage (including for illegal immigrants!) and deleting the free-market competition that has made America’s healthcare program the world’s best, is pure blindness.

• Now, we can choose our own healthcare professionals, institutions and methods — choices that will be eliminated. Many top  doctors are already seeking early retirement and new careers.

The tax-cut game is back to stage center (a diversionary tactic?) — all while unemployment continues to worsen. So, timing-wise, it’s back to the “He who hesitates is lost!” entrepreneurial spirit.

A prosperity direction?

Let’s remind ourselves please that just a handful of entrepreneurs is more likely to save our economy than all of politics combined. 

Why?  Because only entrepreneurs understand how to make things happen, and then make them happen. The antithesis of government and big business thinking, entrepreneurs believe and practice the philosophy that some action is always better than no action, and that “if it ain’t broke, fix it anyway!” 

Throughout U.S. history– from Henry Ford to Dale Carnegie to Thomas Edison to Bill Gates to Mary Kay Ash and Oprah Winfrey–  it’s been entrepreneurs that have achieved their burning desires, and created jobs, who have overcome crushing economic defeat, government incompetence, and corporate greed.

It will happen, this straightening of the crooked path, but only when the innovative pursuits of entrepreneurs are able to create new jobs. It is that innovative spirit that throbs deep within our existence as the guiding light and stronghold of leadership in the free world.

Sure, we can choose to wallow in misery–as many terrorist forces would no doubt relish–or just as easily choose to make an active and conscious choice to give America genuine hope and genuine change.  

How will this happen?

We who are blessed by America’s freedom, will help it to happen by what we do with every day, and with the gift of life each of us carries from dawn to dusk.

What we DO with that, how we use it to grant others freedom from oppression and depression, each in our own unique ways, giving others our own unique kinds of pats on the back… is how it will happen! 

We shall rise up as supporters and igniters, lending and offering the incentives to make forward motion possible. By putting our shoulders to the wheel, and marching alongside others, moving in the same directions of enlightenment, we will make the difference.

The investments we make of ourselves in ourselves, and in clearing the way for those who have the gift of making lemonade from lemons, will make the difference.

Think about someone you know who glows with that “git ‘er done” energy and drive…reach out with belief and encouragement…it will work as surely as even the tides rise and fall, and the moon fills with light. 

# # #

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Well, It’s Your PEOPLE,

Of Course!

Whether it’s your spouse helping with bookkeeping while you run a home-based business, or it’s a workforce of 3 or 300 or 3000, if you are not doing a GREAT job of motivating each of them, your business will never get where you want it to go.

Having the world’s greatest business plan, fat investors, and full access to cutting-edge tech systems and equipment means zip without committed support from those who work with and for you! Your PEOPLE are your most important asset!

And that kind of support only happens with your consistent leadership by example.

Job one is to do whatever it takes to figure out how to best open each individual’s mind, then open it, then keep it open.

Because open minds open doors.

 

The more people are encouraged to think for themselves, and to think in innovative terms, and to always think first of customers, the more opportunities they will create — for both the business and themselves, which translates to steady growth.                                                   

3 Key questions to ask yourself (and answer) in order to succeed and grow:

_______________________________

1)   Can you readily identify and separate your internal and external customers?

2)   Can you really tell the difference?

3)   What percentage of every day are you marketing to them?

This set of questions and answers is all about your ability to market your people, market to your people, and market through your people.

Successful entrepreneurs focus intently on these (above) fifty or so words . . . take a minute!  

 _______________________

Do you think that the meaning of customer service is to have dedicated customer service people?

Successful entrepreneurs charge every employee with customer service responsibilities all of the time. Parttime assistants as well as the most senior officers need to be able to handle every customer service issue at any time.

Customer service interruptions should be the rule, not the exception. 

Can you “ask, don’t tell” with the words you use? Unless you’re a creative director guiding designers and writers, can you “engineer, not architect” with verbal pictures you paint? 

When you lead by example, can you diagram ideas, and resist “giving orders” in favor of putting others and yourself on the same side of the solution table?

Successful entrepreneurs recognize that marketing through their people means being careful with what is said and how it’s said.  

Are you breeding entrepreneurs (and can you manage them)? Or are you breeding investments in the status quo (and can you manage that)? Are you encouraging enough reasonable risk-taking? Are you rewarding failure when great efforts are expended?

Do your actions take the 5-step direction of:

1) THINK

2) CREATE

3) THINK

4) INNOVATE

5) THINK

?????

Creativity only happens when thinking stops, and innovation requires re-activating THINKING in order to take the creative ideas all the way through every step of the strategic process from concept to launch, with all anticipated needs addressed. 

Then THINK AGAIN — Assess the innovative plans and designs.

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302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

Hey!

Did j’hear the one about…? 

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www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!