Archive for the 'Best Practices' Category

Feb 10 2014

SAVING MONEY DOESN’T MAKE MONEY!

 STOP TURNING OFF LIGHTS

 

AND START SELLING!

 

 

Reality: The economy still sucks, and no amount of government or media mumbo jumbo will change that. We are sunken into knee-deep muck in the worst of economic quagmires. Yet entrepreneurs continue to rise and fall with the sun as they position themselves to save every dollar possible.

But saving money doesn’t make money.

ONLY SALES MAKE MONEY! ONLY! SALES!

In other words, being thrifty is good, but being thrifty will not end the revenues nightmare, so adjust your spotlight. to focus on what’s important. 3 things:

1) STAY IN THE PRESENT “HERE & NOW” MOMENT AS MUCH AS POSSIBLE EVERY MINUTE OF EVERY HOUR OF EVERY DAY.

2) INVEST IN YOUR SALES EFFORT.

3) MANAGE YOUR STRESS & TIME TO BE MOST PRODUCTIVE.

If you can’t do all three of these, quit trying to jamb your corporate or government brain into running a small business, and –instead– go flip burgers, sort mail, or get into politics. Anyone with some energy and half a brain can be a superstar in one of those roles.

Being successful as an entrepreneur takes gigantic amounts of gumption, endless hours of devotion to an idea, and willingness to take reasonable risks (which, contrary to popular myth, does NOT include “betting the farm”). It requires enormous sacrifice of family time and attention and the ability to ignite innovative thinking in a heartbeat!

No, it’s not a career for everyone. Mostly, because it’s not really a career. It’s a lifestyle. Entrepreneurs don’t shut down at 5pm, they don’t sleep and party all weekend, they don’t gamble or buy lottery tickets more than one or two a month, they don’t over-analyze, they take action and make ongoing adjustments and keep moving forward.

Entrepreneurs are passionate and inspired about what they believe is possible, and that overrides fear of falling or running off a cliff. They don’t get breaks in life. They make them. And they are needed now more than ever. This economy will NEVER turn around because of government. It will only turn IN SPITE OF government.

Government, after all, is what put us in the position of having to worry about saving money instead of earning money. Government is the instrument of uncertainty and the pile-driver that continually forces small business to take steps backward. The SBA? That’s a joke. SBA Advisory Boards are comprised of corporate executives!

So bottom line: Entrepreneurship requires internal spirit to start up and fan the fires of small business success. The road is always rocky. The quest has to rise above all else. But for those who have what it takes, they will leave their mark, and they will drive the economy back to reality. Encourage and support those who fight that good fight!

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Hal@Businessworks.US

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 28 2014

STOP Healthcare Marketing!

 Healthcare is NOT About

Billboards of Smiling Doctors

 . . . So STOP the nonsense and STOP wasting money!

STOP your healthcare marketing long enough to seriously

ask yourself if your public messages really make sense.

 

Healthcare is and has always been all about TRUST. Nothing more. Nothing less. Doctors and medical groups and hospitals and therapists and chiropractors and dentists and veterinarians who run smiling (or threatening) branding messages on billboards (or in print, online, and broadcast media) are wasting time and money!

Healthcare professionals are wasting their money. 

But they are wasting our time.

Huh? Why? Because NOBODY CARES!

The public today is not the public of yesterday – literally! We are no longer just Internet-savvy. We are Internet-addicted, Internet-crazed, and Internet-bamboozled. We are being micro-chipped to death!

  • Healthcare DOWNside: Rampant Google-dependency and new strains of attention deficit disorder.
  • Healthcare UPside: We can now know more about our ailments, disorders, symptoms, diagnostic and treatment procedures than ever before. And we can know it in a heartbeat.

Much of the problem lies with healthcare professionals who think they can knock out effective branding programs because they watch TV (or surf the Net, or read blogs, newspapers and magazines) and that makes them experts! But truly effective and memorable branding programs require special skill sets too . . . and those seldom parallel professional healthcare training. Creating marketing that works is not a hobby.

Oh, and if you are a healthcare marketing person, agency, group, or consultant: Before you jump up and down and run off copies of this post to pass around to support your credibility, STOP!

You may well be the other part of the problem!

  • Are you selling healthcare professionals on printing and mailing expensive magazines that no one reads or cares about?
  • Are you trying to package healthcare services and market them like hot dogs, popcorn, and underwear?
  • Are you pushing email blast campaigns and Twitter and Facebook and LinkedIn as ways to market healthcare?
  • Are you saying: “We’ve got your back, Doc! We’ll make you famous! Patients will be standing in line, breaking down your door?

For a fraction of the money healthcare professionals are now spending on marketing, the right approach to building volume and referrals and growing patient and patient family loyalty needs to be considered. The right approach can reap two to ten times as much success! It starts with a diagnostic workup to generate a healthcare practice history. It ends with treating the practice appropriately to achieve the most positive prognosis imaginable.

It’s based on ways to build and increase trust levels, decrease and make the most of stress levels, enhance every level of communications, and make the best -most humanly possible- use of time each day with each patient, patient family, and referral source, as well as ensure proper EMR use and full reimbursement compliance.

It takes time and patience to get and keep patients — not fancy, ineffective and expensive marketing.

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Hal@Businessworks.US     931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 15 2014

GOT YOUR BACK!

Dear Boss: Do you know HOW and

 

WHEN to cover for someone?

 

If you’re reading this, my guess is the odds are you find it reassuring to hear that someone’s “got your back!” But let’s get real. That expression means a lot in life-or-death and potentially hazardous situations – no doubt about it! Thankfully, however, most of us are not putting our lives on the line every day as in police, fire and military combat.

So having someone “cover your back” is hardly of value in day-to-day business or family life. For most of us, reality dictates that no one else can really protect your interests except you!

If you want to make sure a job gets done that you are responsible for, either do it yourself or monitor progress to make sure the person you asked to do it, does it! Remember, we can delegate authority to get things done, but we cannot delegate responsibility for getting things done.

Does every assignment or request have to be a leap of faith? No, but until those involved have proven consistently that they can act responsibly, it’s a leap of faith, and how much of a leap depends on the sense of balance, trust, and intuition we practice. And there is no excuse for not checking up, following up, soliciting feedback.

Corporate accountability procedures make delegation slightly easier and more comfortable feeling than handing off tasks tends to be for entrepreneurs and in many family settings . . . and especially in family businesses. Q: When does a delegator step in and take charge, take back, or take over? A: When ultimate responsibility is on the line.

Oh, and not doing something the same way the delegator does something is not grounds for divorce, separation, or interference. In fact, the best leaders are those who see departures from their personal methods and techniques as opportunities to learn – possibly a better way to do something, or gain better input necessary to teach a better way.

But be careful here. “Better” is subjective. “Better” is not always quicker, or more thorough, or more efficient. THIS is one place where knowing when and when not to exercise leadership judgment comes into play.

WHEN DELEGATING – 5 SUGGESTIONS

1) Be observant – Keep things safe!

2) Withhold judgment pending seeing the results, but don’t hesitate to step in if you see evidence of physical, emotional or customer service hazard around the corner.

3) Suggest changes in process carefully and specifically – Criticize behavior or method or technique, NOT THE PERSON – Criticize in private and praise in public!

4) Don’t give a “Got your back!” attitude to someone else. Simply teach by example.  

5) Remember whose ultimate responsibility is on the line!

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Hal@Businessworks.US   302.933.0911

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 04 2014

New Business? New Revenue Streams? New Attitude.

 GUESS WHAT?  You don’t need

                                                                                                                                                                                                                                                 

January 2014 to think NEW!

 

Seriously? Just because the new year has begun is no reason to start thinking about new business directions and goals. You can do that ANY time. It’s called attitude adjustment, and I’m not talking about some happy hour event.  It’s a fact that every one of your behaviors is your choice.

It may not be a conscious or present-moment choice. It may be the result of something you choose subconsciously (or “unconsciously” as scientists now define the phenomena) and may therefore be a choice you don’t recall or claim you never made, but the truth will out!

You chose your every behavior (and attitude)

and continue to make those choices every day.

 

So, what’s with the calendar programming? Many of the most successful businesses in the world were conceptualized or began or expanded or were revitalized in months other than January. I’m not suggesting you ditch your New Year’s brainstorm. I am simply saying it’s your choice to not limit your “NEW” thinking to any time period.

Playing the odds that your competitors are also planning some kind of new year launch right now can set you up for taking the best path to stand out from the pack — by planning to not be part of the pack. Any new business activities you kick off in January or start planning in January can get lost in the hubbub.

Besides, delaying your target date helps ensure you get it right. Being first is not always being successful.

Are you choosing to put undue stress on yourself? You can just as easily choose to make the implementation of your decisions be easy. In other words, it’s just as easy to choose for something (including a new product or service launch, a revitalization program start date, or a new business launch) be easy as it is to choose for it to be hard!

It’s your choice.

and

you become what you think about!

 

When you choose to push yourself and others to get something done by some imagined deadline, you are choosing increased stress for yourself and all involved. Stress is not always bad, but when stress turns into DIStress, emotional, mental and physical health become threatened. Choose courageously, but choose carefully.

It’s like driving cross country: stay alert!

# # #

God Bless You and Happy,

Healthy. Peaceful 2014!

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Dec 09 2013

Build Your Referral Base NOW!

“Huh? Now? But it’s the holidays!”

                                                                              

“Well, Merry Christmas to you! But

                                                                         

after quality family time, remember

                                                                            

1st quarter 2014 is just hours away.”

 

Why “NOW!”? Just click here: take a quick look at this to see what’s happening this very split second —as you read this— and you’ll realize that delaying this task is simply not in your best interest.

Getting others to refer you/your business is more than a survival tactic, it’s the key to 2014 success. No sales are more important right now than those to the friends, families, associates and online connections of your existing customers, clients, and patients. Because 2014 is bringing increased competitive activity to the surface. And it cannot be sidestepped.

The harder the times, the fiercer the battle! And the easiest, most economical path to increased sales and customer/ client/ patient repeat-sales-and-visits loyalty is a strengthened referral base. Economical? You decide. It costs nothing to delight those who purchase from you.

Cease and desist all marketing? No. But don’t expand it. Instead, consider shifting gears from reliance on expensive media, to fine-tuning attitudes and cultivating a much more pronounced reputation for integrity than you probably imagined being necessary. 

THIS post will get you started with

a business or practice volume boost

agenda that you will never get from

a business or medicine world insider

~~~~~~~

“Referral Marketing” is NOT (Note: car dealerships!) flooding rented mailing lists with dumb direct mail solicitations (like “Bring this key to our car store to see if you win” while our salespeople swarm all over you . . .). Oh, and DOCTORS: Bringing popcorn, candy and subs to referring physician offices is equally dumb. It may get some Ooohs and Ahhhs from other doctors’ staffs, but effective FREE marketing, done professionally, is what will bring increased patient referrals to your door!   

Here’s what it’s really all about: marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, advertising, merchandising items, PR events and news releases), and internal.

Internal (which is free) combined with news releases and most PR events (which are free) is the most effective marketing. I refer to it as “Quiet” marketing. It includes such things as the appearance of your and your staff’s personal selves –neat, clean clothes, scrubbed look– as well as your office, vehicles, and waiting areas . . . plus the manner in which communications are conducted . . . on paper, online, in person, and on the phone.

This means active listening 80% of the time — backed by clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients and customers, patient and customer families, your own staff, and associates — but to others as well.

Internal Marketing includes your entire inner ring of contacts. For doctors, it includes other doctors, nurses, your professional advisors (lawyers, accountants, consultants), as well as pharmacists, insurance providers, suppliers, detail reps, and –guess what?– your office cleaning and delivery people too!

BUSINESS OWNERS need to apply this thinking to every person and organization your business does business with, from paper and cleaning supply providers to snowplow and landscaping services, and every single delivery person!

WHY? Because they are ALL prospective customers and referrers

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others!

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day. These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: It’s all about every blink you blink!

Someone is watching your every move and noting

your every word, and . . . Perceptions are facts!

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Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and MERRY CHRISTMAS!

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Nov 30 2013

Organizational Heart Failure

O.D.  or  D.O.A. ?

When O.D. (Organizational Development) fails to resuscitate a dying enterprise, there are seldom more than two options to pursue. The first, and most prevalent, is to simply roll the victim organization over and declare it D.O.A. (Dead On Arrival).

The second is more challenging and sings to the accompanyment of opportunities: It’s called O.R. (Organizational Rebirth) and is cornerstoned by an massive infusion of E.L. (Entrepreneurial Leadership).

Every size and type of organization —profit AND nonprofit— comes face-to-face with life-threatening problems at some point (and at least once) in it’s lifetime. Most often, it appears that the malignancy stems from some form of poor management, and more often than not appears to evidence itself as an issue of financial shortcoming.

Example: You can’t run a nonprofit organization that’s not conducting ONGOING fundraising and grant procurement efforts. Regardless of good intentions, without money there’s nothing to run.

When the principals who are involved decide that it’s time  to overhaul, restructure, refurbish, rearrange, rebuild, reinvent . . . go for it! BUT, call it something that organization people can relate to, feel positive about, commit to and enthusiastically support. Ask THEM to brand the project with a name and identity.

It’s the leader’s job to determine the purpose, intent, mission, goals/objectives, strategy, and tactics. It’s the leader’s job to “rally the troops,” motivate and guide, to solicit feedback, to listen 80% of the time. Make-believe leaders push. Real leaders pull!

Remember leaders can delegate authority,

but not responsibility.

When it’s time to choose to fold up or buckle up, don’t choose to make it hard. Don’t choose to make it daunting. Don’t choose to make it more stressful than it may be. Don’t choose to make it overwhelming. Don’t be a drama queen. Don’t be overbearing. Choose instead to think like a leader and act like an entrepreneur.

Reinventing yourself as a person or as an organization doesn’t have to be drudgery or negative or threatening unless you choose it to be. Choose for it to be fun! Choose for it to be easy! Choose for it to be positive! Choose to go with the flow instead of over-analyzing what went wrong.

Choose to keep EVERYTHING

in the “here and now”!

Reality: It’s a far deeper process than changing facepaint. The reinventing-survival experience is rarely a simple one, but that doesn’t mean it can’t be fun and easy. Simply choose –and constantly REchoose to reinforce– for it to be easy and fun. With vigilance, the challenges can turn into opportunities in a blink.

Oh, yes, and it’s okay to blink.

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Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and Thank You for Your Visit!

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Nov 19 2013

In the Sprit of Thanking . . .

THANK YOU, “BREEZY”! [Hal’s 3 year-old Cavachon]

Hal & Breezy IMAG6266-1

THANK YOU Friends, Family,

Readers, Followers, Connections, 

. . . and Kathy, I’ll miss you forever.

 

SPECIAL THANK YOUs to Jonena,

Valerie & Pegi for all the positives

each of you have brought to my life!

And Thank You, Dear Readers, For These

WONDERFUL Book Reviews:

This is blog post number 1,181 and many of you have been with me since day one (April 24, 2008). I am so grateful to each of you! The AMAZON book reviews that follow (for my just-released first novel) are awesome, and I thank each of you as well. Please urge others to read and review, to join you on this list! There cannot be too many favorable reviews on the best-seller path!

I am staggered by the kind and exciting comments about my book, and by the generosity of your time and effort. I consider myself blessed. In the spirit of this season of giving thanks, I am truly appreciative.

For those who haven’t seen the reviews, here are a few:

 

AMAZON High Tide Reader Reviews

 

*****

By Dan Duffy (Massachusetts)

“An engaging mystery story set at the Jersey Shore. Enjoyed everything about High Tide…The Jersey Shore setting was quite realistic and engaged me throughout the story. I also enjoyed how Hal incorporated the story within a college environment. I don’t think I’ve ever read a book like it.”

*****

By Patrat

“VERY Exciting! Great read! Kept me in suspense the whole time. Sorry to see the story end. I am anxiously awaiting Mr. Alpiar’s next book.”

****

By Marie A Drayer (Maryland)

“YOU’LL BE HOOKED! As soon as you begin to read HIGH TIDE, you’ll be hooked! The characters really come to life as the fast-paced mystery unfolds. This is a great read!” 

*****

By Beverly Marsh (New Jersey)

“Jersey Shore Whodunit! Couldn’t ask for a better plot and humor (always a key). ! Can’t wait for the sequel with the Professor, Hal!”

*****

By Kelly Trombino (California)

Loved High Tide! Brought me right back to the early 80s. Professor Rick was a hoot. Loved the romance and the intrigue with the drug dealers. Wasn’t sure how he was going to get out of this mess with those Jersey bad guys.”

*****

By Suresh Kodlikar(Delaware)

“Just finished reading High Tide. The book is absolutely amazing! It deserves to go on New York’s Best Seller list! You have done a terrific job of researching the topics, maintaining suspense and presenting it in an enviable style of writing. We are proud to have such an accomplished writer in our midst! I am already looking forward to the sequel!”

****

By Jo (California)

“High Tide is a riveting story that took me back to my college days where professors looked more like their students and engaged their students like Professor Rick Maddigan, the main character. I was pulled into the story from page one and couldn’t put the book down. With just his first novel, Alpiar showed us his successful transition from writing non-fiction to fiction.” 

*****

By Jim Hall (Delaware)

“Hal’s ability to sketch characters and scenes is outstanding. The book grabbed me from the start and wouldn’t let go until I finished it. Great writing job! And Windy’s Mom thanks you for the exciting diversion into the professor’s life while she was recuperating from her knee surgery. It was wonderful (:”

****

By Sara G. Kraft (Delaware)

“Just finished High Tide and enjoyed it. I had a slow start but plowed through the ending with all kinds of excitement on the edge of my seat – Loved it!”

*****

By Jim Jordan (New Jersey)

“HIGH TIDE appeals to me for a number of reasons. It is about the area where I live, and it was fascinating to see the story unfolding in the NJ marshes of Little Egg Harbor. The Author raises the level of suspense with each drug deal and manages to discreetly work in some tasteful and amusing sexual fun. He skillfully outlines Professor Maddigan’s relationships and the “smoking faze” of that era. I enjoyed the plot and writing style. Both are outstanding. Hal is a wonderful storyteller and an excellent researcher. I wish him continued success with his future adventures.”

*****

By Susan (Delaware)

“Love the Shore, Loved the book! If you like exciting stories and have memories of your favorite beach town, this book is for you. The characters are colorful and stay with you long after the last page is turned. You’ll be asking for the next installment to come soon…as I did.” 

*****

By M Slosberg (New York City)

“THE HIGHEST OF TIDES. Mr. Alpiar has the ability to pull his reader much as a rip-tide drags a swimmer. I may have lost a night of sleep finishing HIGH TIDE, but I gained HIGH REGARD for a powerful new novelist.”

*****

By Bob Wainwright (New Jersey)

“High Tide is spirited adventure and a real page-turner. This story is a throwback to the Jersey Shore –in the easy living 80’s– when life was experienced by doing things, not just keyboarding them.  A brilliant, blackmailed, pot-smoking professor, soulless gangsters, and an adoring student lover make for an exciting mix in this high seas adventure.  Definitely a must-read book!”

*****

By Bo and Lois Wood (Delaware)

“We are both from the Jersey Shore & this book took us back to our roots. We love the action & story line. Great Book!”

*****

By King of La De Dah (Maryland)

“HIGH TIDE is a fast-paced action-filled adventure with interesting characters, unique plot twists, and tongue-in-cheek humor, all wrapped around a “down the shore” love story. With unique turns of phrase and word play liberally sprinkled throughout, Mr. Alpiar has provided his readers with a rollicking journey that is not only fun and stimulating…it is also a book that is virtually impossible to put down. I just had to see what happened next! Mr. Alpiar is a true talent, and I am eager to get my hands on his next effort. I HIGHly recommend the TIDE.”

*****

By Tennant Barron (New Hampshire/Pennsylvania)

“If you’re looking for an intriguing, fast-paced, fact-based novel you’ll want to tell your friends about, HIGH TIDE is the book for you! It’s as gruesome as it is funny, as thought-provoking as it is flighty, and as romantic as it is mysterious. I’m definitely anxious for the sequel!”

*****

By Donna M. Powell (Maryland)

“Great read! There is suspense, humor, love, and wit in this book. I found it hard to put down. I can’t wait for the next book or even a sequel to see what Madigan will be up to next.”

****

By Kathy Mcnulty “Kathy M” (Delaware)

“Mr. Alpiar turned the fascinating events of his real life experience into an intriguing story that is sure to keep you wanting more. The attention to detail provides a clear image of life in the 80’s on the Jersey shore.”

*****

By Robin Standlee (Florida)

“I rarely read novels because a good one will keep me from doing anything else. High Tide did that. It’s based on a true story which makes it even more intriguing.”

*****

By Linda Fleetwood (Delaware)

        “I HATE the author! This book kept me up until three in the morning. I couldn’t put it down. A great read!”

*****

By Ken Peach (Florida)

“High praise for HIGH TIDE! What a fun story, and I also got a lot out of Professor Maddigan’s classroom lessons. In fact, I have a bunch of pages turned down for reference . . . now, that doesn’t happen often when reading fiction! I eagerly await the sequel.”

 

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Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and Thank You for Your Visit!

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Nov 10 2013

Where Leadership Starts and Ends . . .

FACE SMASH

 

STOP thinking for a minute! STOP analyzing. STOP worrying. STOP strategizing. STOP getting to the bottom of things! It’s ridiculously easy to trip over our own feet the minute we lose touch with where we are. As soon as we start focusing on anything other than what’s right in front of us– where we want to be, for example (or worse, where we’ve already been), we run the risk of face smash!

Every great management leader, expert, book, course, and guru — and, for those with religious leanings, even the Bible– urges us to stay focused on HERE AND NOW as much of the time as possible. The minute we divert attention from that power saw or computer app or steering wheel we’re using, CHOP, CRACKLE, BOOM! Am I just imagining this? No, of course not. It’s reality.

Common sense, huh? But how many of us have the ability to exercise common sense once we’re absorbed with past or future issues which are not here, now, and are therefore actually make-believe? And how much of our “life is short” time gets wasted fantasizing? I’m not talking about dreaming. Every great leader makes time to be a dreamer, but great leaders stay in control. They use dreams.

So how what steps can we use to prevent many of those lost opportunities? How do great leaders keep from falling on their faces? There are as many answers to this as there are great leaders (and there are many!). But all the contortions aside, it seems to me that it all reduces itself to: What is your trigger p0int?

In other words, what happens to you physically when you spin off into the clouds or fly off the handle or back quietly out the side door? Your stomach growls, you get a stiff neck, feel edgy, jiggle a foot, play with a flash drive, get a headache, or backache, or crave something sweet? Each of us is different. But each of us has a trigger. Talk to yourself about it.

When each of us can identify our own individual, unique trigger point and become aware of it when it surfaces, we immediately put ourselves on the path toward advanced leadership driven by present moment happenings. That’s a GIANT step in the self-control arena. And, guess what? the more you tune in to your SELF and what makes you tick (especially if you’re in sales — and who isn’t?), the happier and healthier you can be — and you won’t need special vitamins or skin products or addictive behaviors to stoke your euphoric fires.

What’s to lose? Give it a try. Start here with this quick 4-STEP life-saver and then move ahead to taking SELF inventory. It’s not just about what’s good for what ails you. It’s about preventing ailments. It’s about doing a better job of being a leader. Oh, and it doesn’t even cost anything! Have a great awakening!

# # #

Hal@Businessworks.US

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and Thank You for Your Visit!

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Oct 30 2013

BEING YOURSELF!

MASQUERADING AS 

                                       

SOMEONE YOU’RE NOT?

Think about it.  Are you representing your SELF in some way that’s not truly you?  Is it to make a sale? Get a date? Be accepted? Make points? Save yourself from losing face? Is it what you like to see other people do? No? So why pull the covers over the real you? Do you think others can’t see through the façade? Can’t you tell when someone else is faking it?

Authenticity isn’t a make-believe attribute that can be manipulated to suit the occasion. By its very definition, it means being genuine all the time. Authenticity, in other words, cannot exist on a parttime basis, or be in effect one minute and not the next. You either are who you represent yourself to be or you aren’t.

Yeah, some say, but there are always exceptions to everything. Not true! You either believe in God or you don’t. You either love someone or you don’t. You are either real or you’re not. There are no two ways about it. You can’t use Bcc emails to have someone else (or others) know your “secret ” communications and then pretend you are sending someone a private message.

Integrity is often defined as doing the right thing even when no one is looking.

As stampeding technology sweeps us all into lower levels of sociability — actually redefines sociability to be global instead of personal– we can often find ourselves distancing ourselves from others who are physically and emotionally close, in favor of socializing with total strangers who may seem less threatening and who may be more conveniently available to be in contact.

Is this behavior in our best interests career-wise? Possibly. In terms of personal growth and development as a human being who wants to make a difference in the world? Not likely. Performance track-record and familiarity breed trust. People accept and buy from one another (including health services, by the way) because of trust more than any other factor, including price!

How do we take the first step toward becoming more authentic? By recognizing that it is a choice, and then by choosing to live more honorably, and finally by setting up support systems to help ensure continuation of that practice. Is that difficult? If you choose to make it difficult, yes. But, YES,  you can choose to make it easy. Behavior is a choice.

# # #

Hal@BusinessWorks.US  931.854.0474

Open Minds Open Doors

   Make today a GREAT day for someone!

  God Bless You and Thank You for Your Visit!

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Oct 20 2013

MEDICAL GROUP MANAGEMENT NOW!

Healthcare Management Problems

                                     

Go Far Beyond Technology Tangles

 

Thanks to what many doctors regard as excessive and medically-uninformed government intervention, excessive and medically-uninformed insurance company intrusion, and financially inept hospital consolidations, America’s private and hospital-based medical practices are suffering from excessive (and medically-unacknowledged) stress.

Doctors and Staffs find themselves having to be caught up with power-play control battles instead of with innovating and nurturing methodologies for improved case management and patient care. This is not a condemnation of medical technology advances by any means. It is in fact an endorsement for more tech exploration while simultaneously getting back to basics.

Positive stress enables healthcare managers to answer the wake-up call for effective practice management to realistically occur on two fronts at the same time. EMR and EHR systems and skills represent focal point one. Case management, patient care, and patient family care, focal point two.

But negative stress (or “dis-stress”) surfaces when one of these (like, for example, the current fad for dedicated insistence on “lean” healthcare) enslaves the other.

Relentless interruptions of non medically-trained government and insurance regulators who seek to satisfy their self-importance at the expense of doctor, staff, and patient stress levels, have the same effect as throwing gasoline on a fire.

Whether rulings require doctors to spend just 12 minutes per patient (likely headed toward 8 minutes!), or to conduct patient gun ownership surveys, the result is negative stress.

Negative stress feeds medical errors. It takes its toll on the lives of trained professionals and their families. Often, patients and patient families suffer needlessly because of mixed or contradictory signals lost in busy day-to-day clouds of smoke.

Even monster teaching hospitals, including the highest-rated in the country, fail miserably at basic communication skill levels. Doctors don’t talk with one another. They are too pressured to take the time to advocate on behalf of the very patients they serve.  And –worst of all– they fail to communicate with their patients and patient families meaningfully and consistently.

Practice Managers get the short end of the stick.

My best guess: Most Practice Managers end up absorbing 3/4 of all the stress generated by the madness of keeping Herculean time schedules, by catering to the administrative needs of the doctors they serve, by managing the daily barrage of staff, task and insurance management issues, and by having to deliver “customer service psychotherapy” to patients and families.

There are solutions, but they are not one-dimensional. Healthcare can never have universal value unless those charged as providers can have the freedom they need to function without constant government interference and insurance company strangleholds.

The first step to fixing a leak is to stop the leak. This means making extraordinary efforts to channel stress productively and to commit to implementing improved personal communications.  CHECK OUT  Medical Practice Managers

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Hal@Businessworks.US

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