Archive for the 'Best Practices' Category

Oct 16 2010

Consistency Sells.

Q. What if it walks like a duck

                                

 and quacks like a duck, but 

                                      

 looks like a tyrannosaurus rex?

 

A. You’ve got trouble. . . 

                                       

right here in River City!

 

And if we’re talking about A~N~Y aspect of your business, you can be sure that your customers will have even bigger problems than you, which is not a good thing.

Take it from experience, the last thing you want is for your customers to be confused, because confusion doesn’t just cost you patronage; it costs you your reputation. All the good things you’ve done, and are doing, get flushed away with one jerk of the handle.

Anything that costs your reputation, costs you sales to existing customers, and costs you prospective customers too. Like winning sports teams, businesses that offer consistency succeed. Attitude consistency is paramount.

From McDonald’s to Charles Schwab, from Hershey’s to Microsoft, from Federal Express to Wal-Mart, consistency of products and services (and of innovation, operations, marketing and sales) is what puts businesses like these over the top.

                                                               

Consistency doesn’t mean having inventories that collect dust or never trying new methods or line extensions, or always doing the exact same things in the exact same ways. Those are investments in maintaining the status quo — a boring and unhealthy practice.

Consistency means carrying integrity and leadership and customer service to the extreme every day of your life that your business exists. It means maintaining and nurturing one strong, simple, single image throughout all the ways you represent yourself to the rest of the world.

It doesn’t matter if some people don’t like your image or your message. What does matter is that your image and message is consistent and delivered consistently across the boards…in your advertising, marketing, promotional and PR efforts, online and off…all of the time, without exception.

You know that repetition sells.

Repetition sells.

Repetition sells.

                                                                                

Repeating what you do and the ways that you do it, over and over, is the best way to build and strengthen a loyal following. Ask any stage performer, producer, or director.

In that sense, you are no different. You are on your business stage every day (and often at night), and your performance (what you have to offer and the ways you offer it) is being judged by others all of the time, even when you’re not aware of having an audience. 

Look at it this way you want to get in better physical shape, but can’t make that happen by eating ice cream, candy and fried foods,  drinking heavily and smoking cigars only on weekends and justifying it by taking a long walk on Sunday afternoon.

Like building a healthy life, building a healthy business is a full time commitment to consistency.

If your business walks like a duck, and quacks like a duck, don’t make it something it’s not. Consistency sells.

# # #

 Hal@BUSINESSWORKS.US        or comment below

Thanks for visiting. Go for your goals! God Bless You!

 Make today a GREAT Day for someone!

 

2 responses so far

Oct 14 2010

BUSINESS AGILITY

Does YOUR business

                                    

fit this definition:

                                                                                                           

Agility: being marked by ready ability to move with quick, easy grace . . . having a quick, resourceful and adaptable character 

???????????

                               

How does it fit or not fit?

                                                

No, this isn’t a quiz. No, you don’t have to turn in any papers. Yes, the two questions represent an important self-inventory that should help you determine the ability of your business to survive the next coming wave of lousy economy.

What? More is coming? Yes, and it will be worse than the last one, and yes (Don’t shoot the messenger!)It is on the way now! 

Like forcing the captain to own up to his miscalculations, and make a rapid course correction to keep the ship from running straight into the cliffs rising up out of the fog, November 2nd gives America’s small business owners a window of opportunity for a mid-course correction.

It’s a chance to adjust the sails of business ignorance that have led our rudderless tax-and-spend economy deeper (almost to the point of no return) into this unemployment-earmarked deficit since November, 2008. 

Oh, excuse me, The Washington Post –alongside it’s recent full page’s worth of attention to Tiger Woods visiting the Cesar Chavez Public Charter School Learning Center he just donated (Imagine that!) and another full page’s worth of photos devoted to a new Supreme Court portrait (Say “Cheese!”)–continues to overtly underplay our near-catestrophic economy.

Juxtaposed with all their Tiger and The Supreme Court (sounds like a hip-hop group)fanfare, the paper devoted only small insignificant attention to “The U.S. shedded 95,000 jobs in September”  (“Shedded”?) and that “Foreclosed properties now comprise 1 in 4 homes sold in the U.S.”

But then, who could expect anything else from such an accomplished, erudite, award-winning editorial staff? Yet, priorities do seem a bit confused, you think?

                                                                                            

The point is that the only way to fix the economy is with new jobs created by new entrepreneurial enterprises that have genuine tax incentives (not more meaningless, token, convoluted, SBA-channeled government gobbidly-gook “programs”).

Neither do we need any more bailout billions to be poured into giant self-serving, top-heavy corporations that create near-zero new jobs. 

Ah, and there’s all those wonderful government agencies sucking up taxpayer dollars for politically-inspired nonsense “jobs” that simply serve to compound and expand the deficit even more. Nothing productive is achieved, and none of it helps small business to help the economy.

So the worst case scenario is that November 2nd brings in RE-election of a Congress and Senate and State Governorships, and we suffer through another two years of record unemployment, hardship, bankruptcies, bad credit, and steadily declining dollar value.

Best case scenario for November 2nd, brings in a new wave of government (which will reverse the small-business-destructive Obama/Reid/Pelosi agenda that advances ill-conceived initiatives for healthcare, cap and trade, immigration and more, which will literally cripple small business growth and job creation nationwide) . . . to restore balance to both our economy and our lives.

Even with that, it will be two more years of financial struggle to dig back out.

So hunker down. Foster and nurture agility! Exercise inspired leadership that promotes trust and takes action. Innovate. Innovate. Innovate. And focus every business breath on your customers. 

 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

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Oct 13 2010

BUZZ YOUR BUSINESS

Tooting Your Own Horn

                                                     

Starts With Having A Horn!

                                                                                                                                             

 

Simple, right? Wrong. Unless you are or have retained an expert writer and marketing professional, finding the right horn to toot can be a daunting task.

It means first having a Creative Action Plan and Production Action Plan built on Goals that are specific, flexible, realistic, and due-dated. Consider what must be done just to get that far.

Begin your Action Plan with a Branding Theme. (Best are seven words or less that tell a story with a beginning, a middle, and an ending, and that are persuasive!)

Find an experienced pro for this part of the journey, or be prepared to spend much more time than you could ever imagine…and still not have good odds for success.  

Integrate that Theme as the central focus of your Elevator Speech (a persuasive 30-second verbal presentation of what you do/sell/offer, as well as underscoring the benefits of purchase or ownership).

It needs to answer the two questions: What’s the deal? and What’s in it for me?)  

                                                                                                                                                        

Compose an ongoing series of news releases and feature articles that dramatically emphasize and highlight your Elevator Speech. Distribute your releases to hand-picked target media people.

Follow up with strong, respectful, helpful, and pleasantly assertive media relations efforts.

Follow up with more news releases, and more media relations, followed by more news releases and more media relations, followed by more news releases and more media relations, followed by more news releases, followed by more media relations… 

Just as research proves that management training program participants typically fail to retain what they “learn” after only 21 days without some significant reminders and ongoing reinforcement…your news release target market will also fail to recall your “story” within 21 days, unless you reinforce it continually.

In other words, for PR to work, it needs to be an ongoing commitment, not a “one-night stand” or “overnight sensation” announcement.

  • You can try this yourself, but be prepared for rejection and misrepresented messages.
  • You can hire a professional PR firm, but be prepared to spend $5,000 to $25,000 a month in fees, plus expenses.
  • Or, you can find a “one-man-band” type professional who knows how to play the PR game and who will represent your interests for $1,500 to $4,500 a month.

Your PR efforts will produce a level of “BUZZ” (this century’s name for “word-of-mouth” advertising), and that BUZZ becomes your horn. Toot it on your website! Happy Tooting!

 

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Oct 12 2010

BIG Little Business News

Regular visitors know this guy replaces two who we lost in the last 6 months!

8-Week-Old BREEZY

                                                               

Here’s the BIG little news… After 9 hours of driving, this little guy (an entrepreneur for sure) has joined TheWriterWorks family. Locating his birthplace (Shade Mountain in Beaver Creek, PA) and meeting his parents (Bichon Frise “Susie” and Sir Charles Cavalier Spaniel “Pogo”), plus sharing the holiday weekend with the world’s three greatest grandchildren took precedent over blog posts.

I decided to give up my dedicated blog-writing time, which interrupted Saturday, Sunday and Monday night posts. Sorry ’bout that, but delighted with the choice I made of how to spend that precious time.

First off, the drive was great, and so was the colorful leaf scenery. Plus guess what? The inspiration that comes with spending quality time with children and with taking some time off from work: priceless.

You know the song, “There is nothing like the real thing, Baby…”? Well, there is also nothing like a “TIME OUT!”

The business of managing personal pursuits is to get the most out of your time away from work. And, in the end, how that time is spent will put you a step ahead of every other entrepreneur who chooses instead to bury her or his self in work, while never lifting his or her ostrich head up out of the sand.

Taking TIME OUT puts control back in your hands and deeply increases your odds for achievement.

True entrepreneurs play

as hard as they work.

                                                            

But few business owners and managers like the idea of taking that time off. After all, it takes planning. And entrepreneurs hate planning. And trust. It’s hard leaving your business in someone else’s hands — even when you know that person is capable, and reliable, and responsible, because that person is not you, and because it’s your baby. No one else can do stuff the way you can, right?

But there comes a time for

trusting the babysitter.

(And there definitely comes a time to rest and rejuvenate.)

                                                                              

For corporate moguls and mindless government employees who have no greater responsibility beyond earning  enough recognition to justify paychecks, this discussion must feel as useless as a mosquito invasion. But entrepreneurs know exactly what I’m talking about. It’s called resting your brain. And a rested brain innovates like no other.  

 

www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

6 responses so far

Oct 07 2010

SPEAK LEADERSHIP?

The right words

                                  

at the right time.

When you use ’em and you mean ’em 

AND you act on ’em, you got leadership!

 

You came here looking for something new in leadership? There’s nothing new. There are probably a thousand different management leadership theories. They all have different subtle twists and focal points, but they all say the same thing.

Jumbled together, we have Theory X, Theory Y, Theory Z, MBWA, Maslow’s Hierarchy, Weber’s Transformational Leadership, Goldman’s Trait Theory, Hersey and Blanchard’s Situational Leadership, Fiedler and Garcia’s Cognitive Resource Theory, and the works of Lewin, McClelland, Blake, Mouton, Skinner, even Carlyle in 1841 and in Plato’s Republic…plus many hundreds of others

There seem to be as many different ways of

slicing up leadership as there are followers.

Personally, I am hard-pressed to come up with any better guidelines than Eric Berne’s Transactional Analysis as a practical guideline for leadership communications, Maslow’s Hierarchy, as a realistic guideline for leadership motivation , and Rudy Giuliani’s book Leadership, as an example of outstanding leadership action and conduct.   

The problem is that business owners and operators and managers keep trying to stay on top of all the latest management leadership developments, revelations, steps, methods, and approaches. A lot of time (plus energy and money) can be expended on this pursuit.

Are you constantly on the lookout for management leadership solution advice and information in business journal and news publications?

In media-based success stories?

Are you participating in one webinar and seminar and blogcast after another?

Are you taking endless courses and management leadership training programs?

Do you find yourself surfing Internet information sources instead of spending time with family?

That’s a problem? Absolutely. Not just by-passing family, which is definitely not a life-productive avenue, but the fact that too many businesspeople don’t accept these information options as the refreshers and boosters that they are. They instead view each exposure as THE answer to their dreams, as THE solution to their problems when –in fact– none of these theories are that.

It’s one thing to get reminded of leadership stuff you once knew and forgot, or to learn a new app for an old method, but to cling to some new theory with the expectation that “leadership” is now just an arm’s distance away, is evidence of a fantasyland mindset. And true leaders are grounded in reality, and focused on the here and now present..

What’s new is simply the attitude you bring to bear on your leadership responsibilities, the words and emphasis you choose to use to inspire and motivate yourself and others, and the action steps you take to deliver the goods!

If you’re thinking there’s more to it that, there’s not. You don’t need a PhD in leadership to produce consistent results. You need only to fine-tune your personal strengths. And you can only know what they are by studying yourself. Oh, and one or two semesters of BASIC YOU and ADVANCED YOU won’t cut it. Figuring you out is a DAILY, LIFETIME commitment you must make to your self.

Are you ready?

# # #

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Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

7 responses so far

Oct 06 2010

“GOIN’ POSTAL” DELIVERS

A Little Applause Please 

                                    

for GOIN’ POSTAL

 

Moving off the beaten path for this post, I’m going (goin’) to comment on a GOOGLE Alert response phone call I received today from GOIN’ POSTAL General Manager James Hall, who oversees 300 franchise operations across the U.S.

First, GM Hall was contacting me to let me know the circumstances involved with my blog post critique last night of one of their signs. http://bit.ly/bZrolF.

I reported that an old franchise sign which emphasized “Your Friendly Neighborhood Shipping Center” as a branding theme line, had been replaced with a new one which emphasized “Our Friendly Neighborhood Shipping Center.”

The single letter difference between “Your” and “Our” is a big one! 

The old sign/new sign references I made suggested that GOIN’ POSTAL had apparently elected to take the spotlight off their customers and put it on themselves.  

                                                               

While Mr. Hall acknowledged that my observations were undoubtedly correct –and noted that the thrust of my comments about what I had observed were indeed ones he “totally agreed with”–  he convinced me that the company had, in fact, not in any way abandoned its customer-centric business focus.

It turns out that the sign I saw was, Mr. Hall said, “…our typo error. All of our locations use Your.

Last night’s blog post also pointed out that the old sign included three major corporate logos which were not on the new sign. I raised the question if GOIN’ POSTAL felt it saw no value in being partnered up with the big boys? Mr. Hall owned up quickly that the logos should not have been on the original sign to begin with because they were not legally permitted to be used.

Presumably, this is the issue that prompted a new sign to begin with.

At any rate, General Manager Hall was both the perfect gentleman and the perfect example of leadership diplomacy policy. http://bit.ly/aaNS9u.

He took the time and trouble to respond quickly and professionally. His attitude was conscientious and considerate. He expressed appreciation for bringing the issue to public attention. He owned up to the error. He explained how and why it occurred. He offered assurance that the sign would be promptly corrected. http://bit.ly/ds34iq

What more could anyone ask? A little applause, please, for GOIN’ POSTAL for being a good example of how to deal with a “bad press” issue. James Hall, you’re a credit to your company! 

 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

No responses yet

Oct 05 2010

STUPID BUSINESS

A stupid sign is a sign 

                                                                                                      

of a stupid business.

 

                                                      

With thinner wallets being a sign of the times, and a business with no sign being a sign of no business, there is something to be said for what other kinds of signs seem to signify. Dirty and dingy may work for a hog farm, but not a restaurant. Slick and expensive might lead you into a bank lobby, but not a nonprofit charity center.

I recently saw a sign for an orthodontist that had broken uprights for over a year. It was big-time crooked. It was big-time duct-taped.

Hmmm, not so sure about my kids going there for braces on their teeth.

Not to be outdone, a few miles up the road, another broken sign, but this one was sistered up with scrap wood which was nailed to the broken section

…for a spine surgeon.  No thanks.

                                                                                              

Even with all things being equal in terms of sign construction, illumination, materials and craftsmanship, it’s still just the frame for the message. So what’s the message? Right! Now you’re on target. Like a website or an ad, it’s the WORDS that sell.

Your Sign Checklist. Does it:

  • Attract Attention?

  • Create Interest?

  • Stimulate Desire?

  •  Bring About Action?

  • Deliver Satisfaction?

However it may do these things, it must do all of these things to be a great sign. 

                                                              

For some, the message is clever. I saw this great sleuth-outfitted cartoon character on a truck today. The Sherlock-Holmes-plaid-hat-and-coat-looking guy held stuff like a magnifying glass, handsaw, marker, blueprint, and might have had a tape measure in his teeth…Take a guess???????

A genius business name:

COUNTER INTELLIGENCE

Custom Kitchen Counter Installations.

                                                                                                    

For others, stupidity rules. A smart red, white, and blue sign GOIN’ POSTAL – Your Neighborhood Shipping Center (sporting small logos for Fed Ex, UPS, and USPS to the right of the name) was leaning against the building, having just been replaced by the same red, white, and blue color sign, but THIS one in bigger letters said GOIN’ POSTAL – Our Neighborhood Shipping Center (with no logos).

They took over the neighborhood? It used to be Your Neighborhood, you the customer. Now it’s Our Neighborhood, we the franchise. From customer-centric to self-centric (Oh sure, that’s a different way to sell these days).

To top it off, must be that the big-name logos had no value to justify keeping attached to them!

If you’re going to upgrade or repaint or revise or re-word your sign, don’t wing it! It is more important than you might think. Your sign is your business 24/7. It must communicate the exact right message in the exact right way. There’s no room for error.

This is not a task to leave up to the sign company; they are all about frames and appearances; they know nothing of words. When you want a true medical evaluation of your eyes, you go to an ophthalmologist (a medical doctor), not an optician who is all about frames and appearances.

Get yourself a professional marketing writer to come up with the exact right words. You’ll have to live with them for a long time. Get them right, right from the get go.

The best signs you ever saw never came from any sign business. Guaranteed. They came from professional marketing know-how and experience. How can you be sure? Because they work! 

Does yours?   

 

302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

No responses yet

Oct 04 2010

YOUR BUSINESS LEGACY

Inspiration can run deep,

                                        

but it’s what you make 

                               

of it that counts!

 

Another Milestone. Another Published Book. This one a 300-page commissioned memoir that took me ten months to write and four months to edit and prepare for printing.

The first copy arrived today, and I am pleased. It is not for sale. It was done for a man with a heroic and inspiring life leadership story who wanted it for his children, grandchildren and great-grandchildren.

He hired me (from a phonebook listing, no less!) to write his life story for him because he was 89-years-old and in punishingly failing health and because he worried his history on Earth would never get recorded while he was still alive.

The title of his authorized memoir is “GOOD LUCK!” Wisdom from a Life of Leadership in Turbulent Times. He died four days after giving the final text a rave revue.

I mention this here for a number of reasons, besides that I am proud to have known him and to have done him justice.

His final words to me were the highest compliment a writer could have:                                                       

“I always thought I had an interesting life, but I never knew it for sure until I read what you wrote about me; thank you for making my life so special for the children who could never know me otherwise.”

                                                             

GOOD LUCK! is the story of a 15-year-old child who arrived alone in New York Harbor, speaking no English, aboard a ship from Germany, on the good fortune forefront of time, out from under Hitler.

A door-to-door salesman, egg farmer, opera lover, decorated U.S. Army Sergeant, U.S. citizen, multi-millionaire small business success, and trusted advisor to six governors (half GOP and half DEM) . . . yet a low media profile, even with walls-full of awards.                                                                       

He was a prominent yet quiet leader in government, military, business, academia, civil rights, and in service to his family, church, community, state, and his country.

He didn’t have to be any of these things.

He chose them.

                                                                  

I also bring this story to light because the successes this man achieved evolved from his commitments to himself, to live a life of rigid discipline interwoven at every corner with humor, a passion for excellence, and profound caring for and service to others. Enigmatic maybe but it worked.

Consider for a minute what might be written of YOU and the differences you will have made during your short stay on Earth.

Will your accomplishments be limited to small, confining wins because you’ve always been easily satisfied and quick to say, “Oh, I couldn’t do that!”? Or will they warrant a memoir for future generations to appreciate your life of rising to the occasion, and making your time really count for something important?                                                            

Is what you are doing right now

leading you to where YOU want to go?

                                                                     

Are you trusting and believing in yourself enough to stand strong in troubled waters? Have you ever thought about your legacy before? Are you moving in the direction you truly want to be moving? Can you make some positive mid-stream adjustments? How can you start doing that today? Tomorrow morning? It is, after all, your choice!   

 

www.TWWsells.com or 302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

No responses yet

Oct 03 2010

Criticize BEHAVIOR

When you attack

                         

a person’s self,

                           

there can be no resolve.

 

 

One of life’s hardest lessons for every business owner and every manager is to always criticize behavior, never the person at fault.                                                        

“I don’t like the way you handled that customer and here’s what I suggest . . .” is a lot more productive and easier to swallow than “You moron! Why did you send that customer to our competitor? I can’t believe you’re so stupid!”

                                                    

The assumption here of course is that because you and/or your business is invested in every employee, it’s important to help keep those investments on track and growing.

Step ONE is to nurture and protect and ensure the individual human being that lives inside the employee facade or uniform. You will never achieve these ends when you are critical of the person.

It is indeed true that this process is not necessarily an easy one, particularly when you may be dealing with a hostile, or relatively incompetent individual, or someone who has just committed a colossal screw-up.

But keep reminding yourself that your behavior –as well as the one you criticize– are both the result of a conscious or unconscious choice.

                                                                                                      

You can, in other words, choose to make the situation a difficult, stressful and nonproductive one

. . . or choose for the approach and the outcome to produce a win-win for both parties 

                                                                                   

But –again– if the employment investment is worth protecting, then you need to bite the bullet, take some deep breaths, and accept that your role must be as a calming influence, a patient and understanding teacher. Hand-holder? No! Warm, fuzzy pardoner? No! But not confrontational either.

Taking the middle road need not be a torturous trek. And, in fact, it can be a learning experience for both you and the person whose behavior you need to address. 

Look at the prospects of confronting some unwanted behavior as the unique opportunity it is to help a valued employee become more valuable and to notch off another credit level on your human relations resume.

Ask not WHY something occurred. Instead, focus the person involved with improving her or his process. Deal with WHAT can be done and keep it specific, and hand the problem-solving back to the problem-creator.

“What three things can you write down for me on  a piece of paper before you go to lunch that you think will be the best steps you can take to avoid this kind of behavior in the future?  

                                                                               

Oh, and keep the ALWAYS RULE in your back pocket: ALWAYS praise worthy employee behavior in public, and ALWAYS criticize unwanted or unworthy employee behavior in private.

Go to great lengths to insure this ALWAYS RULE and you will quickly gain or enhance the kind of reputation that will increase sales and business growth (yes, even in a bad economy!)

                                             

 # # #

                                        

Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

One response so far

Oct 02 2010

BUSINESS OWNER CHOICES

Tough or Tender?

steak

You know what 100% of meat-eaters prefer, and what most lovers prefer, but when it comes to running a successful business in a near catastrophic economy, there’s little room for being tender. Is it like reaching the point with a drug addict to abandon “Tough Love” tactics?

Killer economy business owners have to be tough to hold on.

They also have to be tough to let go.

Either way–unlike government and corporate life or professional sports– there’s no one else to blame.

There’s no one else to step in and take over, and nobody else to pick you up.

Gloomy, huh?

Sure, there’s always the lottery, but real entrepreneurs don’t gamble because the risk is not reasonable. So what’s a struggling business owner to do, fire yourself? Maybe. Maybe not.

You probably won’t accomplish much by firing yourself, but you might accomplish a great deal by –instead– taking stock in yourself. Start with the assumption that you have what it takes to make things work. After all, you’ve already gotten this far, right?

  1. Take back that attitude you had when you first started your business. Remember, that one where you relied on your SELF? You did whatever it took to nurture your ingenuity, persistence, gumption, stick-to-itiveness, determination…and all those other qualities?
  2. Realize and accept that you can only rely on your SELF when you keep yourself in touch, day-to-day, with your own personal strengths and weaknesses. Be constantly on the alert to what they are and how they change. Adjust them and your SELF to fit changing times and situations, and to prompt opportunities to rise to the surface.
  3. Remember that you have an important responsibility on Election Day to vote — and before that, to promote others to vote — for the kinds of sweeping changes nationwide that are clearly required and called for to recognize small business as the key to economic survival.

The current Congress and Administration most assuredly do not have your best interests or those of our national economy at heart. It does not require brain surgery expertise to see that small business creates probably close to 90% of all new jobs in the U.S.

Collectively, however, our political leaders lack business experience at every level, and have recklessly misspent and misappropriated billions of tax dollars in attempting to shore up misguided corporate entities, and bolster a social agenda that’s frivolous at best considering the continued plunge of unemployment, bankruptcy and foreclosure rates.

These destructive measures have been at the expense of a balanced budget, at the expense of the vast majority of Americans, and in the face of small business owners’ attempts to make things work. We need to get back on track –swiftly– with REAL tax incentives to small business for job creation (not SBA tokenism buried under reams of complex paperwork).

Your role in this is much more important than you may have thought.

Exert your influence to bring people into office –regardless of party affiliation– who will stop the tax and spend mentality in its tracks.

                                                                                          

America needs representatives who will appreciate the sacrifices and values of small business ownership, and use that appreciation to see that jobs are created  . . . to begin to own up to the realities of what needs to be done to turn the tide of this devastating economy.

# # #

 931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.
 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 
Make today a GREAT day for someone!

2 responses so far

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