Get Yourself Cranked

In One Minute FREE!

Let me tell you, you haven’t lived until you’ve gotten something this good for free. And it works, and there are no sales gimmicks or strings attached. It simply is good solid proven stuff that I taught for many years in high-priced management training programs. And here it is for my blog visitors just for visiting!

If you own or run or manage or operate a business or part of a business, you are probably already a partial nutcase so I won’t try to make you sane. But I WILL give you a technique you can use every day, over and over, that I guarantee will make a difference for you if you are your usual tenacious self about following through.

Best times for this:

• 1. As soon as you wake up in the morning
• 2. Before you go to bed at night
• 3. While exercising (especially in rhythm to your walking or jogging or lifting or stretching)
• 4. Every time you can possibly think of it during the night or workday, and can sneak in 60 seconds

Take the following as a guide and adapt it to your SELF. Say it convincingly to yourself as much as you possibly can for 21 days.

If you do this with serious concentration and conviction and enthusiasm (even when you don’t feel enthusiastic and even when you are NOT all of the things you are saying to yourself!), you will be truly amazed at the results you produce within a short period of time. 

Ready? Here you go… 132 words… CHANT!

“Healing energy in; healing energy in; healing swirling white light into my body.  

I AM my body: left/right/center. 

I am relaxed, happy, alert, safe and sound, healthy (I’m getting younger every day, stronger every day, more flexible every day, healthier every day), wealthy (all my bills are paid; all my debts are paid; money comes easily and frequently). 

I am painfree day and night; my mind and emotions are clear; I am staying at my ideal weight of xxx pounds and am physically fit. 

I sleep easily and wake up when I need to, feeling rested and alert.  

I treat all people, animals and plants with caring and respect. I recognize that everyone I meet is fighting SOME kind of battle.

Something wonderful is going to happen to me today!”

# # #               

Dear SBA: You’re out of touch! 

     I just read  a meaningless, unintelligible, patronizing, jargon-filled statement by SBAs Delaware District Director which reinforces in spades a conviction I’ve voiced in prior posts that the Small Business Association is utterly useless to small businesses and waaaaay out of touch with reality.

     She headlines her article  “100 Days After the Recovery Act” and starts out by telling readers how great all the new SBA programs are to “help small businesses weather this economic storm, and ultimately continue to grow and create jobs.” Where was SBA when these kinds of comments were being posed as requests over a year ago on this blog and many others?

     She ends with:  “America’s small businesses are the key to our nation’s economic recovery.”  (Duh) “The SBA is using every tool in our toolbox –and creating new ones when necessary– to help small businesses lead us out of these tough economic times.” (Double Duh)So tell us about the tools in your toolbox! In plain English would also be a nice thing to try to do, by the way.

     Get this, business owners:  You think the SBA is relevant so you read this gobbledygook (or gobbledegook if you prefer… a word that’s really worth looking up!) and imagine you might get an idea or two about how to help your business recover, right?

     Wrong.  Unless of course you happen to be well versed in “loan programs–7(a) and 504” because then you undoubtedly understand about “eliminated fees for borrowers” on 7(a) “and for both borrowers and lenders on 504” and that they’ve “temporarily raised the guarantee.”

     Oh, yes, and we should be thrilled  to know that “there’s been a 30 percent increase in average weekly loan dollar volume” and –on top of that– the new SBA launched ARC loan “program provides loans up to $35,000 to viable but struggling small businesses,” and that “SBA has now put in place programs implementing 88 percent of the $730 million provided.”  

You must be kidding, SBA!

• What is “7(a)”? Who should be expected to know this?

• What is “504”? Who should be expected to know this?

• What “eliminated fees”? Why? When? For how long? So what?

• Why eliminated for just borrowers on one loan and for borrowers and lenders both on another, and who cares?

• What exactly does “temporarily” mean?

• What “guarantee”? Whose? For what? For how long? What are the terms?

• 30% increase? This has something to do with my small business?

• So what? What does this have to do with me and my small business?

• What exactly is “viable”? Is it not defined because not many will qualify?

• What exactly is “struggling”? And again, how is this determined?

• What difference does it make to ANYone that 88% of $730 million has been “implemented”? I’m trying to put food on the table. Who are you trying to impress?

• What does “implemented” mean, exactly? Why can SBA language never be straightforward? Likely because no small businesspeople are speaking.

     Find me ONE “struggling” small business owner who understands all this crap. Just one. The problem here is that the SBA is simply another BIG-business-run federal government agency that hasn’t a single clue about owning and operating a small business … and that is more concerned with covering its butt and looking good to political administrators than with helping small businesses create jobs. It is tokenism run amuck.    

I served two consecutive 2-year federal appointment terms on what’s been called the country’s most important SBA regional advisory council (NY/NJ/CT and the USVI. I  resigned  because 31 of the 33 membership seats were filled with major corporate executives. I and one other member were the only ones who owned and operated small businesses. The job of representing and cultivating small business interests was not getting done, and it’s still not.

# # #

Banking on your bank?

Don’t waste your time!

     The economy continues to hemorrhage.  Oh no, that’s just not true, I heard that it’s not true on the news today:  The federal government says “we’re seeing many signs of things turning around.”

     I can’t imagine  what’s in some one’s line of sight that would prompt THAT statement. Also in today’s news, Microsoft just laid off another 800 employees. You connect the dots.

     The point is that when the going gets tough,  the average hard-working business leader thinks: The BANK. The BANK will bail us out. The BANK will lend us what we need. The BANK is the answer.

     One leading national bank  says they’ll even give loans to illegal aliens. Another says it will help customers who need help. Don’t you believe either one of them, or any of the other sleazy branding line enticements being offered out there in medialand. 

     You cannot depend on The BANK.  Period. Banks are tripping over themselves trying to outdo hospitals and the US Postal Service in the stupidity and low trust departments.

     Banks are at least 50 years behind reality  and –just like the hospitals and US Postal Service– think that slick, clever slogans, spiels, and marketing devices coming from empty suits and empty heads are going to make up the difference, the decades of incompetence.

     Credit unions offer a bit more comfort,  because they answer to their “members” not a board of directors and stockholders (but can also be a bit more risky for businesses because loan percentages, for example, can end up being higher than credit card rates if you’re not careful and alert).

     You think BANK  because the BANK has convinced you that it is your good neighbor, that because it’s been doing business in your town for a zillion generations, that it’s honorable and will loan you the money you need when you need it for a ridiculously low rate because they’re your neighbor.

     Good Luck!  A lot of businesses are failing because they naively trusted The BANK would support them in hard times. Reality Check: The BANK supports itself in hard times.

     What else is there?  Investors. Great, but guess what? Today’s investors want immediate gratification ROI and enough proof and collateral to guarantee it. Not much help if you don’t already have the money you need! 

     “Angel” investors  are getting tainted with skepticism, and are also requiring more than you probably have cause if you had it you wouldn’t be looking for it! Hmmmm. Barter. Right. Well, barter is great up to a point, but it rarely if ever produces money. Stockpiled merchandise and services have increasingly marginal value. 

     So, that leaves (ta-ta-ta-ta-tah-tah!):  SALES. Innovative, value-added products and services = SALES. SALES ALWAYS BEAT The BANK. How to boost sales now must be your number one (and perhaps only) priority. There is no greater or more important issue for you or your business to be dealing with right now, unless of course you own or run The BANK. 

# # #               

Getting Even

Is Getting Nowhere!

     “Don’t Get Mad. Get Even!”  says the T-shirt. “Those guys in that company misrepresented themselves to us, and we’re going to make sure they pay for it; we’ll make them look like chopped liver to the rest of the industry,” says the disgruntled company owner.

      “I put that business in business, and what do they do?  They turn around and try to stick it to me; I’ll fix their butts good; just wait ’til they try to raise some investor money,” says the ego-injured entrepreneur.

     It won’t work. None of it.  The more you pay attention to trying to get even with someone or some entity that did you in, the closer you come to doing yourself in. If you’re crazed about delivering justice, join a band of vigilantes … or start over again and become a lawyer.

     But stop with the need to extract revenge.

     Vengefulness is a waste of time and energy  that diverts attention and costs opportunity loss. It prevents you from doing what you really need to be doing, which is making sales and growing your own business. The more you worry about what others are doing or not doing, the closer you get to self-destruct mode! 

     Not only are these kinds of evil thoughts and misdeeds  harmful to the growth missions you need to rally behind, but the ill intents get talked about and emailed about and txtmsgd about … and it seldom takes more than a day for others connected with your industry (including customers and suppliers and investors and referrers) to find out what you’re up to.

    Plus, the more you try to cover, hide, and disown it, the quicker everyone finds out. In the end, you’ll hang for it because your reputation, trust, and integrity will be flushed away in one quick jerk of the handle!

     It’s just plain not worth it to take your focus off of making sales  and put it instead on paybacks for upsets you have with another business. The best way to beat up another business is to stay away from it, and not bad-mouth it, just — plain and simple — outperform it.

     The best way to outperform another business  is to earn greater customer trust by delivering what you promise and by bending over backwards consistently, 100% of the time!

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone! 

52,000 People Bitching

About Your Business??

     If you can’t deliver what you promise,  please—P L E A S E— close down your business and become a politician, or go work for the government. Don’t worry; you’ll be qualified! I guess I had a gullible sign around my neck, but in just a couple of weeks, I managed to stumble into three businesses that failed to deliver what they promised.

     From “Fresh-picked” apples  that I bought at an apple farm in upstate New York, and kept — as suggested —  in a cool place, that rotted out in 48 hours … to Comcast Cable TV that kept Kathy on the phone for one and a half hours arguing with a rep and three supervisors (one dumber than the next) for billing her 87 year-old mother for two years worth of equipment she didn’t have and never had (Kathy’s tenacity won a $248 credit!) … to a magazine editor who promised  to print a story I gave him and then never said a word about not doing it.

     Oh, there were others.  And I’m quite certain many of you could add many more of your own stories. What sucks is that not only do people lie about what they’re selling, they actually have the nerve to argue about it — and then to add a little fuel to the fire, pretend they know nothing about anything, and do everything possible to cut off communications. Amazing. They should all have to go before Judge Judy; she’d fix ’em..

We’re not just talking integrity here. We’re talking branding. BRANDING IS  having a customer know in her heart of hearts that she is getting what’s been promised, and will always have recourse with the business she’s dealing with who will literally bend over backwards, stand on their heads, spit wooden nickles and kill her with kindness… just in case they screw up!

     If you are in business and you are serious about making your business work,  please take the high road! When businesses (the boss, or ANYbody who works for the boss! ANYbody!) promise a service, for a specific price in a specific time period, or a product for a specific price to perform in a specific way (and be delivered at a specific time), that business must be prepared to follow-through EXACTLY as promised or suffer the consequences of being bad-mouthed.

     Bad-mouthed.  Studies show that one unhappy customer on one day will tell at least 10 and probably 20 other people how unhappy they are and will also in all likelihood embellish the story each time, and those people they tell will tell another five or ten each. [“You won’t believe what happened to Harry the other day…”] 

     Let’s say you run a 5-day a week business  and have just one unhappy customer a day (even though you may have 500 HAPPY customers a day!)? That’s a minimum of 2600-5200 people a year bad-mouthing your business, and being repeated to the tune of maybe FIFTY THOUSAND negative comments about your business. No, that’s not exaggerating. Think you’ll survive?      

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Is “bigger” always better?

   If you haven’t visited Twitter,  you’ve probably no idea how extensive the ego destruction can be if your postings (“Tweets”) haven’t attracted 37,416,298 “Followers” in the last 24 hours.

     Oh, and there are at least 64 gazillion  other Twitterers out there who have the magic formula that will turn you into an overnight Most Highly Followed and Esteemed Twitterer sensation. Probably make you the hero of your whole office or neighborhood even!

     It makes me think about  how wasteful media advertising is if you’re not interested in attracting the entire world to your doorstep. I mean, let’s assume you’re selling Swiss Screw Precision Parts that are used in rocket ships. Should you run a series of network TV commercials on ABC, CBS, NBC, and CNN? (Insert sounds of regurgitation here.)

     How about full page ads  for your grass-cutting service in one of those idiotic national newspapers for bar graph fanatics? Gee, a direct mail campaign combined with Twitter and Facebook postings could put your hand-crafted pottery pieces on the map, don’t you think?

     Tell you what:  if you have that kind of money to throw away (and stupidity level to match), call me first. I’ll get you some great deals.

     If your target market  is comprised of specific individuals or specific industries or specific geographic areas, don’t waste a penny on advertising that goes to other people in other places.

     Yes, this includes refusing to do business  with the sleazy phonebook companies that go to great lengths to fragment the markets you want to reach so you’ll have to buy space in two or three or more books that slice up your market and, in the process, add another dozen markets you don’t need or care about.

     “Phone book ads  are a necessary evil” I’ve heard so many people complain over the years, especially professional services. The truth? They ARE evil, but they are NOT necessary.

     Your parents taught you  that where there’s a will, there’s a way, right? So when did you forget that? There are other ways to reach the prospects and customers you want without having to sell your sister and your dog (other jokes there that I’ll pass on!) just to pay for reaching people who cannot or would not be your customers anyway. 

     It’s one thing when the economy is booming  (let’s see, that was…uh…) and it’s a great thing to spread your name and message everywhere, with cost not a factor. It is, however, quite another mindset that’s needed when the economy is as bad as it is and VALUE needs to dictate expense.

     You don’t need to cave in to making media people rich with money that should be staying in your pocket because you are too lazy to look for other options. There ARE other options. You WILL find them when you put your mind to it. Or not.

     There’s always that one-time special deal package  — discounted from $1,297,000 to $1, 215,000 — to sponsor a major national show in 14 states even though you only provide service to three counties in one state, but it’s “such a deal!” 

     With advertising, bigger is not always better … and the bigger the impact, the bigger the bill.     

   # # #               

A business with no sign

is a sign of no business!

     Even if you’re running a business  out of your basement or garage or attic, and even if it’s illegal to have a sign outside, at least have one inside. If for no other reason than that the occasional visitor will be impressed, the IRS will give you less hassle about writing off a percentage of rent or mortgage and utilities, and –most important– it will make you feel good. 

     It doesn’t have to be a Times Square  smoke-blowing LED display spectacular. A piece of wood or cardboard will do just fine. The point is to give your business an identity. If you don’t who will? And when was the last time you had business dealings with, or rode through the desert on a horse with no name?  

     Okay, now let’s get to those eleven or so businesses  that are still not run out of the home. (That was a joke. My wife always urges me to announce a joke when I have a straight face like I did just then.)

Bottom line is that people judge

your business and you on first

impressions (and you’ll never

get a second one!)

     And many first impressions are at least formed in a large part by the sign on your building and/or in your window and or parking lot. 

     That sign needs to stand out.  It needs to communicate what you’re all about. It needs to be clean and attractive, visible and well-lit. Shrubs in the way? Trim them. Dirty frame? Wash or paint it. Bulbs out? Replace them. A sculpting studi0 I worked with uses lettering that is so thin and so fancy, it can’t be read when you’re parked next to it, never mind driving by.

A shabby sign tells people

you have a shabby business. 

     Replace or refresh it. A fish business has 20 signs on scrap wood that look like a 3 year-old spray-painted them. I drove past regularly for three years and refused to go there, thinking the fish couldn’t possibly be fresh.

     I finally stopped there one day out of curiosity  about they could still be in business. Now, I wouldn’t buy fish anywhere else. Aha!, you say, so lousy signs work. Actually, I think of it more that they lost my weekly business for three years; that’s a long time to court a prospective customer. 

     Your sign is your face. 

     How many days would you go without checking out your face in a mirror? Why would you not look at your own sign for weeks on end? In today’s economy, it’s not a good idea to have a less than perfect sign showing for even 24 hours! An ineffective sign is a sign of an ineffective business… yes, even in your basement, attic, or garage!           

# # #

Stop with picking your

yellow leaves, already!

     How many times a day, a week,  do you leave your desk to pick yellow leaves from the office plants, abandon your construction site for the nearest donut shop, surf the web while waiting for a conference or call, watch some horrendous network news on a waiting room TV, burst your energy balloon trying to think of who the person across from you reminds you of?

     Have you really nothing better to do?  Of course you do. So HOW do you choose to while away time that you have so much less of than you could possibly imagine, in even your wildest dreams? Notice I’m asking you to deal with PROCESS. What are the steps you go through to arrive at the point of workday lingering, daydreaming, hanging, dawdling, puttering, lazing?

     If you do this a lot, btw,  you are surely a government or corporate employee. [Don’t be offended; mindset-wise, there really is very little difference, you know, except that corporate folks actually have to turn a profit to earn a living.] Hopefully, you simply drift off occasionally and that’s it. If it’s more than once or twice a week, though, you may be part of the problem!

     Here’s a bright spot or two on this subject…

     As motivational guru Earl Nightingale  has often reminded us: YOU BECOME WHAT YOU THINK ABOUT! http://halalpiar.com/2009/10/what-are-you-thinking/ and my sign for the wall for you, the boss, to help keep you focused http://halalpiar.com/2009/10/message-for-the-bosss-wall/ These two links will provide all the support you’ll ever need to change your fuzzy ways and be more productive.

     BUT, maybe you care not,  and can’t even concentrate enough to find a towel to throw in. Well, if THAT’s the case, think quick and hard about the last person who surprised you by dying. Is that where your lackadaisical, ambivalent, noncommittal, ass-dragging, not-give-a-damn attitude is taking you? Hmmmm. Getting a little heavy-handed there, huh? Well, no, not really…not if this message arrives in time to be a wake up call.

     The point is  that we need to be –as Henry David Thoreau once urged– forever on the alert! It’s VERY easy to slip into nonproductive, time-wasting tasks of avoidance that become hard to account for when we’re not getting where we want to go.

     I don’t know about getting your nose to the grindstone  (which I would think is a painful maneuver), pulling yourself up by the bootstraps (a difficult task for those wearing sneakers), and putting your head down and charging (which could no doubt be REALLY painful). All at the same time? Sounds messy to me.

     But keeping tuned in to the present moment  each passing moment as much as possible will sure go a long way toward keeping your life and work in a happy balance.

# # #               

OK, so now you’re

knee-deep in self-control

     So, what’s next?  Well, now that you have a firm grip on yourself and total control of all those latent late night and early morning temper tantrums, what’s next on the agenda? How about some practical how-to stuff for defusing OTHER people’s anger? Oh, joy!

     First off,  you’re not likely to get an angry associate, employee, friend or family member to instantly calm down just because you can now wave printouts of this blog site at her or his face and point out that the angry feelings are a CHOICE. Right. That’ll get you a subway fare to Madison Square Garden and a sharp stick in the eye.

     What then can I do, oh Anger Guru? What then can I do?  You can START by really paying close attention to the person who’s angry and by listening carefully to what’s being said. To begin, when we lose sight of the present moment and make a conscious or unconscious choice to feel angry about something or at someone, our brains take us rushing into a past who-did-what-to-whom accounting of past wrong-doings OR into an imagined scenario that hasn’t yet happened (and may never)!

     The goal then is to try to help the individual who is angry to come back to the reality of each passing moment as it passes,  to be focused on the here and now. BUT, unless you’re a shrink (and especially if the rampaging bull is wielding some instrument of destruction), it may be in your best interests to simply pretend you’re a rock. Assuming though that the anger is something less than maniacal in measurement, consider the following:

1)  Ask the other person if they would be good enough to please slow down the torrent of complaints long enough for you to be able to write them down on paper so that you can give serious thought to solving each problem (or addressing each issue) one at a time. [Then do proceed to write down each point as a separate item on a list]

2)  Ask the angry individual to help you prioritize each of the items listed so that you can number them as 1: First most important to take care of, 2: Second most important to take care of, 3: Third most important to take care of, etc., etc.

3)  Attack the items in order of the ranking by paraphrasing what was said about each (i.e., “Now let’s see, if I understand you correctly” or “Do I understand you correctly to mean that when Mary pulled John’s toupee off, he reached for it and she went to bite his hand but her dentures fell into the mixing vat and got processed into the pickle jars that were just loaded on the truck that left twenty minutes ago? Is that what you’re saying?”

Repeat and paraphrase until the angry person agrees 100% with your understanding of what the upset is all about, then complete that with a positive comment: “Good. I’m glad I understand this.”

4)  Ask for help in resolving the issue at hand, or at least provide some alternative action options for the angry person to consider.

     Be consistently and pleasantly adult-like and rational and logical and unemotional throughout.  This may be harder than it sounds, but if you’ve done steps 1-4 above, odds are you will already have effectively taken the wind out of the sails and restored some calm and order. As you proceed through the list, items will simply dissolve.     

# # #

You Suck Eggs!

Yeah, well suck THIS: I QUIT!

You can’t quit; You’re Fired!

     You KNOW that the mainstream media lie.  You know the economy isn’t getting better. You know because you see your sales performance. You know because you’ve had to make lousy cutback choices you hate.

     So you’re irritable.  Your fuse is getting shorter. You’re ready to jump down the nearest throat. And the last thing you want to hear is for somebody to tell you to chill! 

     Okay, sometimes it’s hard  to realize that your angry upset feelings are a choice. And sometimes you just want to steamroller over it anyway. You’ve just read 10 sentences of negative thinking.

     Here:  http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/  Try this one-minute diversion for something positive. Go ahead. I’ll wait for you. You’ll be glad you did. Click on it for a 60-second visit, then come back!

     You did it or you “copped out”?  You know what? Where your business, your family, your friendships –and frankly anyone you encounter– comes into play, you really can’t afford to not take advantage of every opportunity to get yourself into, and consistently demonstrate a positive frame of mind.

     Angry feelings ARE a choice.  Deep breathing DOES serve to reduce stress and de-fuse anger. The point is that unless you are monitoring yourself (especially if you’re the boss). no one else is going to do it for you!

     The old saying that it takes two to tango hovers in a holding pattern over ill intentions.  It’s ALWAYS the boss’s job to back off. Real leaders back off. There’s a time to charge forward but not when it involves stampeding over others you are responsible for leading. You are the one who must de-fuse situations… hard to do when your own is sizzling!

     There’s no challenge in accelerating anger.  There’s no intelligence in accelerating anger. There’s no taking back the words or tools used in accelerating anger. There’s no leadership in accelerating anger. There’s no integrity in accelerating anger. There’s only stupidity.

     Why?  Because –and I can promise you this– it will ALWAYS come back to haunt you, perhaps when you least expect it and when it can do you the most personal and / or business harm, but rest assured it WILL come back to haunt you.

     All that having been said,  it’s hard to imagine anyone dumb enough to do it anyway, right? Wrong! Wrong because anger is probably at least half the time an UNconscious choice, capable of rearing its ugly head in the most innocent of circumstances.

     The ounce of prevention  then has to do with making sure you literally surround yourself with positive thinking, positive people, positive statements as much of the time as possible, keep a “here and now” focus as much of the time as possible … and remember to breathe!

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