What’s Your T-Shirt Say?

Would you agree that when you’re at the top of your game and performing at your best, that the business you own or manage improves?

Would you agree that your business reaps the benefits of your attitude and performance with improved productivity, enhanced reputation and increased sales?

Of course it does, so how do you overcome the plateful of daily garbage in front of you and get yourself to that point?

     One solution  that has worked for thousands of participants in management training  workshops I’ve run:  Try designing your own T-Shirt!  No, you need not be artistic. You need only be honest with yourself.

Take 3 minutes to follow these 6 steps:

1.  DRAW  (assuming you do still own a pen or pencil) and label 3 blank T-shirts (“A” “B” and “C”) on that piece of scrap paper that’s sitting by your monitor.

2.  IMAGINE  that the 3 T-Shirts are real and that each has some word or words and/or some image or images on it that represent YOU . . .

A.  The way you used to be

B.  The way you are right now.

C.  The way you want to be.

3.  NOW FILL IN  the blank space on the front of each shirt with each A, B, and C message.

4.  STEP BACK  and ask yourself what each message means and what each communicates?

5.  OKAY, NOW ASK YOURSELF  why you are at B instead of C? What’s holding you back? (FYI, Odds are it is something you are consciously or unconsciously choosing.)

6.  WHAT CAN YOU DO  now (tonight, this morning, this afternoon) to be able to wear the “C” message on your T-Shirt right now? What is it that you need to choose differently? (Are you choosing to delay yourself? It’s just as easy to choose action now!)

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EX-employees can

be your best sales source!

     Remember that young dude  you liked who used to work for you? He was the guy who moved too fast for others in the department, and never seemed challenged enough, but there were no quicker-paced jobs open at the time, and he left for parts unknown? Well, he’s back in town and working for one of your major suppliers!

     How about Old Man Muckitymuck  who retired after 20 years with your company? Did you know he’s now on the board of directors of one of your biggest customers?

     And so it goes.  If you didn’t fire ’em, and they were people who left on good terms and simply moved on or retired, they represent a potential gold mine of accelerated sales, new revenue streams, and quality employee referrals, among other possibilities.

     Even someone who’s retired and living in some active adult community,  playing bocce by day, and poker by night, has formed new friend networks that can easily include the father of a major customer or the brother of a key prospect you’re trying to sell… maybe enough to tip the scale in your favor. Y’never know!

     But you never really WILL know  until you start digging and updating and taking inventory of who is where now, and how each may have an opportunity to help your current business needs. 

     Remember that these are all people  who have a working knowledge of your business and industry. They already understand your unique selling proposition, and — hopefully — have a positive attitude toward you and your business and the work experience they had with you. 

     That fact alone makes this group the ideal salesforce. Make them a captive audience and you never know where it can lead you. It is proven. It is being done by major business leaders in companies like DOW, and Microsoft, and Coca-Cola, and Deloitte. It is just as easily done by you. And it’s FREE!

     What’s required is simple. You get these folks together a couple of times a year — perhaps in a special “off-campus” social setting where you treat them to drinks and dinner, and perhaps some overnight accommodations and special events, including an update of what’s new since they were involved… and where you see things headed… and ask for their help.

     Add to that,  an email newsletter and a password-protected page or two on your website that allows for chatroom experiences and a bulletin board for classified ad postings.  

If you’re interested in a FREE “Benefits to Your Business” summary and FREE 10-Step Plan for initiating an Alumni Relations Program in your company, just shoot an email to me Hal@Businessworks.US with “10 STEPS” in the subject line and remember to include your name, business name and a phone number where I can call you with one free (no-strings attached) update to the attachments. Email and phone number privacy are guaranteed! 

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Input always welcome Hal@TheWriterWorks.com “Blog” in subject line or comment below. Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT Day! Hal

So, How Are You?

Tonight’s blog post (for the 2nd time this week!) is dedicated to my wonderful bride of 22 years, married at 10:10 on 10/10… and to me, she’s always been a perfect 10! I love you Kathy!        Happy 22nd! 

     When did you last  take stock of yourself? If it was more than a week ago, you’re missing the boat! I’ll bet you got asked “How are you?” at least a few times today.

     In fact, if it was fewer than a dozen times,  you are not getting out there on the front lines and dealing with customers and employees enough to boost your business up and over the economic disaster wall.

     Alright, so let’s get back  to the point: What kinds of answers do you usually give and get to this “HOW ARE YOU?” question that we all ask, and are asked every single day? Here are a few possibilities just to help you prime the mental pump a little:

“Good. You?” ~~~ “Fine, thanks!” ~~~ “Hey, ha-ha, y’never know, ha-ha!” ~~~ “Old and decrepit!” ~~~ “Erect!” ~~~ “Annoyed!” ~~~ “Fantastic!” ~~~ “Alive!” ~~~ “Vertical, which is better than horizontal, right? Ha-ha!” ~~~ “Super-Dooper!” ~~~ “Hot!” ~~~ “Cold!” ~~~ “Delirious!” ~~~ “Like scrambled eggs!” ~~~ “Angry!” ~~~ “Exhausted!” ~~~ “Freaked!” ~~~ “Not so great; yeah, y’see, I’ve got this…” ~~~ “Aggravated.” ~~~ “Miserable.” ~~~ “Drunk!” ~~~ “S t o n e d.” ~~~ “Ready!” ~~~ “Tired.” ~~~ No need to continue, right?

The bottom line is that:  

A) Nobody cares if you’re tired… or any of those other negative feelings. N-O-B-O-D-Y  C-A-R-E-S. 

B) Whatever you offer as an answer is YOUR CHOICE! 

C) Anything less than “GREAT!” (even if you don’t feel it, don’t mean it, and have a hard time bringing yourself around to say it) will cost you business.

     Why?  Customers don’t want to deal with negative attitude businesses and business owners.

     Employees want  to believe that because you are the leader you are always positive and exuberant about the ways you deal with yourself and others. They want some of the positive attitude magic to rub off on them.

     You are their surrogate parent!  If you don’t evidence positiveness 100% of the time, you risk losing their commitment, loyalty, and dedicated job performance. 

     And suppliers  who deal with negative customers (determined in a large way by how you respond to that daily “How are you?” question) will bad-mouth you to others (including customers) and drag your business under.

     So you have to lie?  No, you have to sound and act positive all the time because it motivates others to support your efforts, be your team, and follow your lead.

     And guess what?  Acting and sounding positive will actually end up making you positive… and your business will be more productive and more successful!   

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Shoppers Abandon Recitations,

Prefer A Good “Benefits” Story!                                                                                                                                                                                                                                                                                                                                     

      If you “Tweet” on Twitter,  you’re already an expert at headlines and titles. If you’ve read my recent blog post on “I” “Me” “My”  then you’re well on your way to mastering the structure of storytelling for sales (or as I call it, “Storyselling”).

     Actually,  a good storyseller© can sell virtually anything at anytime to anybody under almost any circumstances. You’ve heard about being able to sell ice cubes to Eskimos and being able to sell the stuff that bears do in the woods, on a shingle? Well there you are! Storyselling.     

     The ancient song  from my parents’ days, “Accentuate the positive; eliminate the negative” gives us a key corner-piece of the jigsaw puzzle. Focus your storyselling on the benefits to be derived (instead of the features, which serve only to justify the purchase that is based on benefits and triggered by an emotion).

     Tell a story  that engages the imagination and triggers a dominant emotion. That’s it! Bingo! S~A~L~E~! It doesn’t matter if what you’re selling is alive or dead, big or small, hot or cold, heavy or light, costs ten cents or ten million dollars. The purchase decision will be made emotionally and justified rationally.

     That means sell the benefits,  not the features.

That means your story needs to zero in on answering the customer’s question: “What’s in it for me?” That means your story needs to entertain and educate/ inform… but be brief and to the point (like the 140-character Tweets). 

     Your story needs to paint a picture!  Listen to your kids; they know how to do it. Why? Because they’re uninhibited. You can be too, you know. It just takes a little practice. Tell stories. Tell stories. Tell stories. SHORT stories. (Save the full-length novels for your friends!)

     Still doubtful, eh?  Well, just ask yourself when was the last time YOU purchased ANYthing because someone pushed the features at you? When was the last time you bought ANYthing that didn’t come with SOME kind of story attached? Be honest here, and think hard.

     So, you want to pump up  your sales skills, practice writing 140-character Twitter “Tweets” and practice telling stories. Yes, good-taste jokes are a fine example of a great way to practice STORYSELLING. Name one great salesperson — from Paul Harvey to Zig Ziglar — who ever lived, who couldn’t make you crack a smile. There are none.

     Oh, and Storysellers  who smile while they storysell, sell more. So ;<)’s aren’t a bad idea either! 

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Don’t give away the store!

     As bureaucratic nooses tighten  around small business necks, it’s natural for feelings of desperation to begin setting in, and to respond by reducing prices in order to make sales. It doesn’t take long to be traveling on this road before you’re giving away the store!

     Resist the temptation to undercut your value  by offering “more competitive pricing.” Easy to say, you may say, but when the guy down the street is selling comparable products and services for lower prices, and is getting more people in his door, reality dictates lower prices!”

     Bull! You’ll only be worsening the economic stress on your business.

     Reality dictates  that you will be more successful than the price-slasher down the street by sticking to the prices you have and offering instead more value. Are you being innovative enough to offer product and service line extensions that help customers economize?

[This is not the same as lowering prices. This means offering a high-end mattress cover that zips on and extends old mattress life for a fraction of the price of a new mattress. This means adding the availability of inexpensive payroll services to the lineup of accounting practice offerings. It means adding energy-efficiency, fuel-economy, etc.]

     Do you and 100% of your staff  have a “kill ’em with kindness” attitude 100%  of the time with 100%  of your prospects and customers? Not 99%.  100%.  Truth? What needs to happen to get to 100% of the time with 100% of your prospects and customers? 

Is getting to that point going to cost you more or less in real

dollars and real stress than increased sales at lower prices?

     Like giving a salary raise  to someone instead of a one-time bonus or other reward, and ending up with a permanent long-term financial drain, when you lower prices, you run the big-time risk of never being able to raise them back up again.

     Your customers  will expect your low prices to stay low and when you try to raise them, they’ll head for competitors who offer more value.

     In the end, the smart response  to economic stress is to build and boost and promote value, and not give away the store.    

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Is your business too frivolous

to survive this economy?

Of course not!

ONE: Find the people you need as new and repeat customers or clients.

TWO: Show them how they’ll benefit from your product or service.

THREE: Push an emotional trigger.

That’s it!  Let’s put it this way: if you think your business is too frivolous for you to be able to make sales in this crummy economy, you’re right! Fold up the tent and go home!

If you believe that people  are only spending money on basics right now and that they haven’t enough spare dollars to afford your products and services because they’re hardly “essentials,” odds are that you are also letting that attitude show in the ways you conduct and promote your business.

I don’t care if you’re selling  designer soap, dictionaries, Swedish Massage, venture capital pool memberships, jeweled toiletpaper holders,or gold-plated shoelaces … now is not the time to be timid in your promotional messages … or be turning out all your store or office signage lights at night … or going into US Postal Service-style retreat mode.

Now is the time  to rise to the occasion, to innovate, to put in extra hours, to go the extra mile, to show people why they can’t live without your products and services. I know, I know, there’s no excuse like the present. That’s true. There’s also no loss like losing a business.

So toss your chin back there, Buckeroo!  Go get your glove and get in the game. Remember that YOU CHOOSE to give up or slow down or make excuses. It’s just as easy to choose to charge forward and speed up and own up to your shortcomings. Everyone has shortcomings.

“Yeah, sure, easy for you to say,”  you say, “but you don’t know how hard it is and what a struggle I’m having just to pay the rent and salaries!” Ah, but I do know. I also know that feeling like it’s hard and feeling like it’s a struggle are — guess what? — right! — choices!!

Choose to feel like it’s easy and choose to feel like you’re on cruise control.

It will be and you will be.

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Still Think You’re A Leader?

     Last night  we stepped back from the daily realities of running a business to examine some of the attributes of leadership and facing the reality that being “The Boss” and being “A Leader” may not always be one in the same. WOW! If, in fact, you got that far with the thinking, congratulations!

     Reality is  that we all accept leadership as a special quality. Most everyone would probably agree that a leader needs to have vision, knowledge, courage, integrity, discipline, judgment, and all the hackneyed, overblown qualities that earmark presidents and prime ministers and generals and admirals and corporate CEOs (well, okay, some corporate CEOs).

     But how often  do we hear

        about the need for “Tact” and  

         “Knowledge of psychology”? 

     A leader who possesses “force,”  who has tenacity of purpose, an inner “self-starter” drive, a personal magnetism, is rarely considered a person of “tact,” yet “rudeness” is not the definitive issue here; tact is what cushions the force of leadership upon reluctant minds… tact toward both seniors and juniors!

     The true leader  must have an insight into human nature. He or she must be a practical psychologist and must know and understand others. She or he cannot influence people without a deep understanding of what makes others “tick” and what motivates them, and how.

     We have addressed this  a number of times here, that the only way to truly understand and appreciate what makes other behave as they do is to first understand what makes ourselves behave the ways that we do.

Learning what makes you tick  will open the floodgates to figuring out others, and it is that which holds the magic key to superior leadership skills and practices.

     So where did all these words of wisdom come from? Yes, I have taught semester-long courses and untold training programs on the subject, but guess where tonight’s and last night’s LEADERSHIP material originated?

     If you said  the U.S. Army during World War II, you would be correct! There’s nothing new here. It’s all about being motivated and dedicated to assuming the responsibility for leading others, and it doesn’t matter if it’s 1941 or 2009.

The fact remains that ongoing self-discovery births and facilitates the best of corporate, organizational, political, and military leadership in every instance. Are you really doing all you can to lead your organization (even if it’s just a staff of one!) to successful performances?      

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OK, Boss, but are you a leader?

     A leader  has been defined as one who must first have a cause to lead, then possess an inner urge — the spirit of a crusader — in furthering that cause.

     Next,  it has been said that the leader must have a determination and even a ruthlessness in carrying that cause to success in the face of every obstacle.

     Finally,  a leader has been noted as someone who must be able to engender in those being led a willing and even eager cooperation in that cause.

Since the distinctions are not always clear, and since most of us reading this own or run a business, it may be worth taking two minutes out of our lives to assess some of the 8 basic differences between what we may know of someone who is a leader, and someone who “the boss.”

• The boss drives employees. The leader coaches employees.
• The boss relies on authority. The leader relies on good will.
• The boss says “I” a lot. The leader says “We” a lot.
• The boss says “Get there on time.” The leader gets there ahead of time.
• The boss fixes the blame for the breakdown. The leader fixes the breakdown.
• The boss knows how it is done. The leader shows how it is done.
• The boss makes work a drudgery. The leader makes work a game.
• The boss says “Go!” The leader says “Let’s go!”

I recently read of 16 key qualities that “have often been identified as indicators of strong leaders. These include: Vision, Knowledge, Force, Courage, Decision, Tact, Judgment, Knowledge of Psychology, Loyalty, Interest in Subordinates, Justice, Personal Dignity, Selflessness, Personal Integrity, and Discipline.” (and tomorrow night, we will explore some of the more curious points on this list!) 

It’s also been suggested to me that these 16 may be but “just a few of the many qualities desirable in a leader” . . . in fact, I have seen one study which identifies 83 (!) leadership qualities . . . and that “the line of differentiation between those qualities which go to make up a leader and those qualities which go to make up character is thin.”

It’s perhaps worthy of mentioning here as well that those qualities which go to make up character are EXACTLY what the character of your business AND YOUR BUSINESS BRANDING are all about! (and tomorrow night, we will likely experience some element of surprise at the source for much of what’s included in tonight’s post! Tune in Sunday night around 9:45pm ET!)      

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Call 302.933.0116

That’s 302.933.0116

Call 302.933.0116 Now!

     What makes three mentions  of a phone number work better in your broadcast commercial than just one or two, or five or ten? We all know — or perhaps we’ve forgotten — that REPETITION SELLS. Uh, what’s that? Repetition sells. Repetition sells. Repetition sells! (There we go again: 3)!

    If you’re a real estate professional,  it’s LOCATION, LOCATION, LOCATION, right? Writers live to REVISE, REVISE, REVISE. Scientists EXPERIMENT, EXPERIMENT, EXPERIMENT. From piano teachers to football coaches, the word is PRACTICE, PRACTICE, PRACTICE.

     Adventurers  EXPLORE, EXPLORE, EXPLORE. Insurance claims people ADJUST, ADJUST, ADJUST. Corporate R&D people and direct mail experts TEST, TEST, TEST (and many kids undoubtedly think that’s also their least favorite teacher’s motto)!

     Politicians and Little League parents  seem universally to think that WIN, WIN, WIN is what life is all about. How many BUSINESS things come in three’s? Why triplicate copies? One for you, one for the customer, and one for who knows what? Many Caribbean resorts process 3 receipts for a bottle of beer! 

     Therapy group shrinks  use triads to process stuff. Olympic stars do triple flips. Fat guys order triple scoop cones. And there’s nothing like a base-clearing triple for excitement. The triple crown. A hat trick. 3-D. 3 tenors. Triple chocolate (Mmmmm).

     Three.  Is it that we can we only count that far these days? Or is America becoming a nation of shameless stutterers?

     Have Wii and WiFi and Twitter and Spaceface (I know, I know, I’m being sarcastic again) put us all into such a fast-track lifestyle that there’s simply no longer any time available for 4, 5, and 6? Or, AHA! It must be the attention span thing. We just don’t have it anymore.

     I mean who could  read a whole book now, when — instead — it’s possible to read eleven gazillion 140-character stories with the same number of eyeball numbing hours in front of your Twitter monitor? Why limit yourself, yes? 

     So, okay, we’ve narrowed it down.  3 works because we don’t want two (or is it we don’t want “three”) pay attention two (pay attention “three”) 4, and 2 doesn’t reach out and grab us by the belt buckle! So what’s a poor business owner two (ah, “three”) do?

     Shucks!  You mean it’s supposed to be to and not two? Well, three still stays three and not “Twee” unless you’re Elmer Fudd . . . now there’s a dateline incrimination!

     Start by realizing that repetition of thoughts and repetition of actions sell as well as repetition of the words we use,  and that there’s a thin line of acceptance (tolerance? Perhaps threelerance?) between 3 and 4.     

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When you quote a price,

do you quote a schedule?

     When you tell a story,  do you use a timeline?

     You’re in sales, right?  Of course you are! You own or run a business or professional practice or company department? Then you’re in sales. You work at the top crossbeam of a new skyscraper construction site? You’re in sales.

     You work inside an underground  storage container or facility? You’re in sales? You don’t work at all? You’re in sales. And since now that you’ve found out that you are in fact in sales, it’s important to know how important it is for you to make maximum use of a timeline.

     Why? Funny you should ask. You knew I had the answer, right?  Okay, here it comes. Because a timeline helps make your sales points quicker and simpler. It helps your prospects, customers, bosses, parents (and anyone you need to influence) to understand your frame of reference more clearly and more readily.

     When you propose a fee for providing a service,  for example, you must be prepared to give a target date for completion. In some cases, you can hedge it a bit by estimating 60-90 days or 1-2 hours or 9-10 months, but be quick to support the reason for not being more specific. Specific is best. Always.

     Why? (You knew that was coming, right?)  Here’s why:  For a goal to be a goal instead of just a meaningless “wish,” it needs to be specific, realistic, flexible and have a due date. (And, yes, it must be all four of those things or it is fantasy and fantasy doesn’t get things done!)

     To promise something by a specific date  gives you credibility and a certain amount of accompanying trust, which of course you need to fulfill on or notify the payer as far in advance as possible of the need to extend the time period… and why.

     You would be amazed  at how many people don’t automatically build a timeline into their planning, sales pitch, agenda, project, program, meeting, advertisement, work schedule, new product or service launch, construction or revitalization effort, financial review, or story.

     As a writer,  I find the inclusion of a timeline related to job completion to be essential, but I also find that including a timeline reference inside the actual writing –whether it’s a commissioned book or a brochure, advertisement or website– has value in and of itself.

     Part of the credibility and fascination  of the “story” or “sales pitch” will often actually evolve directly from an integrated timeline. Juxtaposing historic events alongside a biographical story, for example, or as part of “what happened when” in the “About Us” webpage, or as a schedule of events in an ad or brochure can give your presentation the teeth it needs to attract attention and create interest! 

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