Stuff always gets worse

before it gets worse.

December, 2008: Gutless, Incompetent, Greedy: The US Postal Service http://halalpiar.com/2008/12/no-more-room-for-snail-mail/\

March. 2009: Having grown up a mailman’s son, maybe I’m just sentimental (or simply as stupid as the PO?) http://halalpiar.com/2009/03/23-lifelines-tossed-to-the-post-office/

August, 2009: Not just tech triumphs, the PO is a self-fulfilling sinking http://halalpiar.com/?s=postal+service

     …and yes,  there were other blog posts beating on the PO, and hoping for some light to penetrate the organization’s self-imposed deathwatch. But no, it mustn’t be in the cards. The US Postal Service does nothing to help itself, choosing instead to just keep digging a deeper grave!

The most recent proof  of ignorance came in the form of a 32-page atrocity of an ignorant, out-of-step excuse for a magazine delivered, it appears, to PO Boxes nationwide.  Campbell-Ewald Publishing should be ashamed of itself for putting out such politically-motivated trash in the name of the dying Postal Service, instead of taking a constructive stand on behalf of Postal Service customers!

  It’s just more evidence  of the sea of federal government incompetency that dictates to and surrounds the United States Postal Service … surely an organization (and I use the term loosely) destined for the next federal bailout after, let’s see, is it newspapers that are now being considered?

Please, spare us the insult!  Why on Earth cannot SOMEone with some business savvy step forward and get Congressional blessing to take control of this rapidly fading and no longer relevant entity that has simply lost touch with reality.

Businesses are failing  left and right. Families are struggling to make a living. The federal government sends $529 million tax dollars (reported today!) to Fantasyman Al Gore’s new automobile company so he can manufacture and sell cars in Finland! If this isn’t astonishing all by ityself, you must be living on Mars!

So along comes the Postal Service  with yet another elaborate, expensive promotional piece with thinly disguised heavy support for badly misguided Administration environmental policies. Why am I reminded of the story about being preoccupied with rearranging deck chairs while the cruise ship is sinking?

How many families  can you think of right now that are worried about environmental problems? It’s a little hard to focus on the spotted owl and Mr. Gore’s make-believe global warming issues when there’s a need to put food on the table and pay the mortgage… or pay for the gas to drive the car to go to the post office to pick up the mail!

Wouldn’t you think  the Postal Service would be standing on its head to compete in the marketplace and make the most of its resources to exercise some leadership geared to helping businesses get back on their feet instead of throwing bad money after bad money producing pricey lackluster materials that no one cares about?

# # # 

No, there’s never

a day that you’re

 not being evaluated

by SOMEone!

     Maybe you thought  since you run your business or department that you have passed all the tests and no longer need to be on the alert for others’ assessments? Braaaaaaaat! Wrong! You are being evaluated right this very minute by SOMEone, even as you read this.

     How do I know?  Because years of frontline experience as a consultant, writer, and teacher have proven the point thousands of times over.  Business owners, managers and entrepreneurs are high-profile folks who — like it or not — project parental images to almost all employees, many customers and most suppliers. YOU are a surrogate Mommy or Daddy. Yes, you are!

     And that image carries certain responsibilities.  You don’t have to agree with me or like what you’re hearing, but it’s the absolute truth! At some level, which is arguably different for everyone, people think of their bosses as parents. They won’t admit it, but they do!

     So, Daddy and Mommy,  if you want productivity from your employees, sales from your customers and cooperation from your suppliers (and referrers and investors, by the way), you need to adjust your attitude to make the most of the recognition afforded you, even if it is an unconscious and/or unwelcome level of recognition.

     Does this mean  you should now start treating everyone around you like children? Hardly. It does mean, though, that you need to be a touch more neurotic than you already may be because you need to be — as Thoreau once advised — forever on the alert!

     Like accepting the heat if you work in the kitchen,  recognizing and making the most of the respect accorded you is not only necessary, it is a great opportunity. Every encounter you have every day with every employee and customer and supplier is an chance to demonstrate your leadership and your integrity.

     You are being watched  when you think no one’s looking. You are being listened to when you think no one’s paying attention. You are having your Tweet read on twitter by someone somewhere who could make a difference for you and your business.

     Don’t make yourself into a basket case  over this news. Choose instead to honor and respect those who look up to you and who seek your guidance and who lurk quietly in the shadows waiting to learn from you.

     You have what it takes.  You got to where you are because you believe in yourself and your ideas. Accept the responsibility to lead and motivate and encourage and teach others around you because it will come back to you when you least expect it. Guaranteed! 

# # #

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  Hal@Businessworks.US   302.933.0116

  Open Minds Open Doors 

   Thanks for your visit and God Bless You.

  Make today a GREAT day for someone!

What’s eating you is

what you are eating.

     Now, waitaminute!  I am not some flaky diet fanatic who claims to know the best ways to get your minimum daily calorie, saturated fat, lard and grease requirements. I am not on any brown rice and bean crusade. And I could care less if you think the Food Pyramid belongs in the desert somewhere.

     Here’s what I have to say:  You own or operate a business and/or you are an entrepreneur or you manage a business or a big chunk of a business, and/or you’re a professional salesperson. The last thing you need is to have to be sick in bed, run dry of energy, be speeding your brains out on the amphetamines in diet drugs, or getting any fatter than you are, right?

     Then why do you insist  on inventing reasons that you can only afford the time or the money to subsist on Oreos, Coke and Pepsi, Dunkin Donuts, Big Macs, Gummy Bears, Kentucky Fried Chicken, whipped cream in your latte, butter/syrup/jelly AND powdered sugar on your pancakes, 3-martini lunches, and those foil-wrapped dark chocolate and potato-chip stashes you keep hidden in your purse or briefcase?

     I’m not even going to talk about  all the big-time clogged artery-type physical ailments that accompany junkfood dependency. Let’s just stick with business stuff here. Are you REALLY serious about making your business work? If you are, you need to be REALLY serious about making yourSELF work because it takes two to tango (or even lap dance!).

     If you’re finding yourself  getting more irritable lately, don’t blame it on the economy. But you might want to do an honest assessment of what you’ve been eating and drinking. If you’re not sleeping well, and you’re tired a lot, take an inventory of what you’ve been eating and drinking.

     Yes, you CAN change it.  Yes, you CAN have a more successful business. Yes, you CAN start to get yourself to eat better without having to wait for your birthday or a New Year’s Resolution. All you have to do is make the choice. It’s really that simple. If you think it’s too hard, choose for it to not be hard. All behavior –let me say that again– ALL BEHAVIOR is a choice!

     Why make choices  that will make you and your business suffer? Besides, your better eating choices will make you and your business healthier, and that will increase the odds you return to this site again looking for more “food for thought”… and your return visits will make me very happy. (So, okay, do it for me then.) Happy better-eating-choices weekend!   

# # # 

I, Me, My, We, and Our

Lose To You and Your!

     Unless by some miracle,  you’ve managed to uncover an exception, I believe it’s safe to say that You and Your win 100% of the time!

    So howcum  the vast majority (MUCH more than 50%) of small business advertising and marketing consistently takes the loser position of emphasizing I, Me, My, We, and Our? 

     The answer no doubt  has to do with the fact that entrepreneurs tend to be more self-centered than corporate types, and may lack certain psychological-impact-of-word-usage awarenesses. That tendency is not necessarily a bad thing, it simply is.

     Most entrepreneurs  probably skipped through, over, or around English, creative writing, and psychology coursework in school as they marched to different drummers on paths less traveled to innovate and create and pursue their business ideas. 

     The only problem  with this is that when small businesses beat their chests and tell everyone how great they are and why they’re better than their competition: NOBODY CARES!

     Let’s put the fact that you own  and/or operate or manage a business off to the side burner for a minute, and examine this paradox from your own personal perspective. Surely, YOU purchase products and services for yourself and your family and your business because you believe there are benefits in what you choose for yourself and your family and your business.

     So why would you think  that what you have to sell would be any different? Why would you think that others would spend their money on your products or services for any reason other than that they believe them to offer,have, or promise a benefit to them?

Customers really don’t

                                          

care about how great

                                             

you think you are! 

                                                                                          

     So why does the wording you use  in your brochure, on your website, and in yours ads and commercials emphasize your reputation, your company history, your mission and vision statements? Credibility can be worded to be a benefit instead of a boast. Why does what you say focus on ANYthing besides what the benefits are?

     Cars, parts, appliances, homes, vegetables,  personal and professional services, healthcare, boots, lightbulbs, newspapers, cruise ships, circus acts, roofing and flooring, ice cream, software, fish, septic systems (which may require upgrading if you eat too much ice cream and fish together!)

     Nobody gives a flying frog  about the features of any of these, or any products or services, except tp be able to tick off a bullet list to impress friends, justify expense, or appease parents or bosses. Customers ONLY care about what’s in it for them (to purchase your offerings). What specific benefits will someone gain by buying your product or service?

     This all translates to  removing I, Me, My, We, and Our from your marketing, advertising, sales, PR, and promotional language. Replace them (and the emphasis) with You and Your. Watch your sales rise.

# # #

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Hal@Businessworks.US     302.933.0116

Open  Minds  Open   Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Doctors were never intended

to be businesspeople.

     Doctors teach  us every day how NOT to run a business. They are over-stressed, under-nourished, over their heads financially, and under the radar of best business practices. Sure there are exceptions. There are exceptions in every field of endeavor.

     But after 25 years  of working as a practice development business consultant and a personal and professional growth and development counselor to physicians and healthcare executives, I know whereof I speak.

     More than half  of the thousand-plus doctors I have known and worked with never wanted to be doctors in the first place. Many were pushed into it by well-intentioned parents who saw only the media-glorified healer earning big bucks… parents who pulled their buggy whips out of storage.

     I don’t know any longer,  but only a few short years ago, the average doctor only lived to be 58 years old. The stress of the work is literally inhuman. Medical schools and training, like military boot camps, breed and cultivate stress. Some good reasons, but mostly not.

     Ridiculous nonstop work shifts  that can only be maintained with easy-access sugar snacks and self-prescribed amphetamines carry over into reality as doctors face the need to juggle (and drum up) patients and referrals, manage staffs and offices or facilities, run businesses, comply with insurance dictates and every type of regulation imaginable, then cope with malpractice issues… oh, right, and maybe even have families. No thanks.

     Yeah, but think of the money.  I know of surgeons who take home close to two million dollars a year after taxes. Without exception, they are physical wrecks, with severely fractured family lives, if any, and have forgotten to laugh… and pray… and eat right… and sleep right… and exercise… and be happy!

     Many drink too much  or pop too many pills or live like zombies. So, yeah, think of the money.

     The bottom line is  that we need to give doctors a break. They don’t have any inventory to sell, or staff who can step up to let them take time off to rest or vacation more than a few days. They are devoted to delivering care to patients but won’t get paid by insurance companies if they spend too many minutes with each patient.

     Oh, and the insurance companies  often don’t pay the doctor until many months after patient care is delivered, and even then it’s typically a nightmare trying to collect what’s owed. Healthcare screw-ups are not because of doctors.

     And healthcare screw-ups  will NOT be solved by any kind of universal federal government mandates. A competitive business arena must exist if healthcare is in fact ever to be viable and available to all. And physicians must be allowed to be an integral part of the process. They deserve the opportunity to deliver quality care without politician interference. 

# # # 

Yesterday’s Customers

Bring Business Today!

     It’s a proven fact: Your BEST source of business is existing and past business!

     So, when the time comes,  if it hasn’t already, to put your shoulder to the wheel, stop working and have a party! No one ever told you that entrepreneurship is all about being spontaneous?

     Really! Stop what you’re doing  and have a Customer Appreciation Party. So what if it’s a last-minute deal? So what if you’re down to your last few nickles? Buy some cheap wine and cheese and make some decorations. Invite your not paid up-to-date lawyer and accountant. Tell them they can be their sharky opportunistic selves and use the gathering to network their own services.

     It matters not  that you run a retail or wholesale operation or a professional practice or service office, or turkey farm or pistol range (okay, well I’ll grant you that maybe it’s not a great thing to have a party at a pistol range) … or whether you have 100 employees or you’re a one-man-band … or whether you operate out of a fancy building, or your basement! 

     You simply call all your best customers  a couple or seven days ahead and tell them to come as they are and to bring friends, family and co-workers and stop in at 5 or 6 o’clock to have an Oktoberfest (or a “Celebrate The Economy”) drink (or 8AM for coffee and donuts! Be sure to invite local police!) and give you the chance to shake hands and say a personal thank you to each.

     Put on some music.  Lower the lights. Get Aunt Jabib to fix a tray of those old lady sandwiches. Pick up a bucket of pretzels. Give out special discount coupons (or even better:  handwritten “20% off until October 20″ on the back of your business cards, which you dole out with each handshake).

WHY? Here’s Why:

     You will get more business  from this impromptu gathering than you will from expensive advertising because you are PERSONALLY interacting with each person, and showing your humble appreciation for the value of their business in a PERSONAL way.

     Don’t believe me?  So go back to work and forget it; what do I care?

     BUT IF YOU DO THIS DEAL,  you’d better invite me as well. Besides I’m a cheap date; I’ll just slink into a corner with a glass of wine and dream up my next blog post! Happy Customer Celebrating!

[P.S. If not enough can make it, have it anyway, and then do it again for those who missed the first one!]

# # # 

Cultivating leadership

below?

What’s happening

above?

“Leadership is not just telling people what you want… it is getting people to do what you need them to do.”

— JON ALTERMAN, Senior Fellow, Center for Strategic & International Studies

     I’ve often told the story  that’s now regarded as classic leadership style about (Pre-U.S. President) General Dwight David Eisenhower, during WWII, when he was addressing a group of his officers at a makeshift table on the battlefield with a piece of string.

     He first pushed the string  across the table with thumb and forefinger and demonstrated the end result being a tangle. Next he took the end of the string between the same two fingers and shook it a bit before gently pulling it, demonstrating the straight-line formation of the string… and made his point clearly that troops who were pulled by their leader would perform better than those the leader pushed.

     Are you pulling or pushing?

     You own or manage a business  and are solely responsible for motivating your troops. You set the example. If you are pushing people, others below you are pushing people. Pushed people get resentful and become uncooperative.

     If you are stepping out onto the front lines  and pulling others along, you will be more likely to gain and retain the respect and loyalty of those below you who you are pulling. They will believe in you and trust you and follow you.

     This thinking and approach  is as critical at the very top levels of federal and state and local government as it is in multinational corporations and in Mom & Pop retail stores. Small business is not immune from Eisenhower-style leadership. In fact, it’s the place to ignite the kinds of larger, global applications that will eventually bolster world economy.

     I know, you’re more worried about your family right now,  right?. Then start focusing more on “getting people to do what you need them to do” by pulling instead of pushing.

     It matters not  that you sell pizza, luxury automobiles, chickens, well-drilling, website designs, media advertising, crabs, healthcare services, insurance, pickles, legal services, clothing, or real estate.

What matters is that you keep working every single day at making your leadership style better because the solidity of your customer base is only as good as the day-to-day performance of your employees, and your employee performance is only as good as the constant attention you give to the kind of leadership you provide.

Your leadership speaks of your integrity.

Your integrity is your brand!  

# # #

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Hal@Businessworks.US    302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Is your self-fulfilling prophesy

destroying your business?

• “Harry, you look terrible. How do you feel?”
• “Oooooooh, terrrrrrible.”
• “Terrible, huh? That’s too bad. How’s business?
• “Oooooooh, terrrrrrible.”

~~~~~~~~

• “Hey, Marian, what’s up?”
• “Not much. What’s up with you?”
• “I just saw Harry.”
• “Oh, and how is he?”
• “He’s terrible.”
• “Really? That’s a shame. I thought he was doing okay. In fact I was just on my way to him to put in a big order, but maybe I shouldn’t be doing business with him anymore. If he’s as terrible as you say, and he’s not doing well, then he’s not selling much, and his inventory must be getting awfully stale.”
• “Oh, I’m not sure about his inventory, but he looked terrible, and when I asked how he was, he said ‘terrible.’
• “Yeah, well that’s enough for me. I can just as easily deal with George down the street. He doesn’t seem to have many customers, but he always says that things are terrific, and he always acts bright and cheerful. I have to believe his products are always fresh.”

~~~~~~~~

     Have you looked  in a mirror lately? I mean REALLY looked? Have you tape-recorded and listened to yourself talking to customers (employees, vendors, anyone?) on a recent phone call? Are you choosing for the lousy economy to creep into how you represent yourself and your business to others? 

     Do you know — beyond any shadow of doubt — that you are consistently projecting the power of positive thinking? Does your voice and do your posture and facial expressions exude enthusiasm? All the time? Uh, ALL the time? A~L~L the time?

     Do you think you can  just put on an act from 9 to 5, or just on Thursdays? Is your brain programmed to think “TGIF” every Friday morning, and then slow to a standstill by noon, getting ready for the weekend?

     Do you still think of Wednesday  as the “hump” day to get past so you have a clear path to TGIF? Do you own or run a business? Maybe you should read this post one more time. Have a great TGIM week starting Monday (or even start a little today?)

     Oh, and guess what the fringe benefit is?  Besides that you’ll increase sales:  You’ll feel happier and be healthier! It’s a proven fact that forcing yourself to project a positive attitude consistently, even when you don’t feel positive, will end up turning upsetting negatives into positives and make you happier and healthier. What have you got to lose?

# # # 

You’ll always get what you want

if you help enough other people

to get what they want!

— ZIG ZIGLAR, Motivational Guru and Sales Trainer

     You know, a lot of business people  still have trouble digesting this idea. It’s easy to see why a small business owner who’s struggled to pull together enough of a business and personal life to make a go of it, can feel threatened by the loss of time, money, and energy that it takes to lend others a hand.

     Especially  strangers.

     I mean it’s one thing  to pull your needy in-laws up by the bootstraps, and quite another to give up an hour or two of valuable work time to meet with someone who calls you from out of the Yellow Pages, who has no money to pay for your products or services, and offers no promise of networking connections, but who seeks guidance and advice.

     “Let ’em go to a guidance counselor!”  I’ve actually heard more than a few entrepreneurial types say. “I’ve got no time to waste with some low-life looking for a free ride. Whadda I look like, a community college business department?”

     Now, I’m NOT suggesting  that business owners and managers throw open their doors to every gutter-crawling illegal immigrant welfare recipient drug addict out there and suddenly offer free products, services, and career counseling. There are caregiver organizations that already exist that provide these essentials.

     But don’t hang up or slam your door  on someone who’s sincerely interested in getting your help, who happens to be down and out. Because why? Because there but for the grace of God, it could be you. Because everyone deserves a break. Because EVERY one is fighting some kind of battle. And who are you to judge?

     Stories about the magic  of helping others are written every minute of every day, but we’ll never hear about these good and inspiring happenings because mainstream media doesn’t want us to think positive.

     Mainstream media sells more advertising  by focusing news reports on trivia like who has what right to tell the President the truth, or what some Hollywood buffoon thinks about cap and trade or our healthcare system.

     Mainstream media wants your mind  dwelling on what horrible torture is delivered to some child or domestic animal, or who died in what terrible accident. So what’s bad, ends up squashing what’s good. And — from childhood — we get brainwashed about that.    

     But, you know what?  That’s not an excuse for not reaching a genuine helping hand out to others. Just because the media is invested in sensationalizing and editorializing, doesn’t justify buying into their onslaught of negativity any more than bad toilet training as a baby justifies murder as an adult.

     The point is that it’s a choice.  All behavior is a choice. And you know what else? Choosing to help someone in need will give YOU a better sense of self-worth, which translates to self-esteem, and which — by the way, for the benefit of those more hard-nosed business folks among us — translates to self-confidence, which (ah) just so happens to often translate to sales. Hmmmm.

# # # 

Perceptions Sell and

Perceptions UNsell!

What you perceive is what you believe… and what you believe is FACT, even when it’s not!

     It makes a big difference  how you, for example, define a traffic jam depending on your frame of reference. If you’re from LA, the Bronx, the DC Beltway, or Gumboro in Southern Delaware, the New Jersey Pine Barrens, or Rangeley in NW Maine, what you perceive can vary from endless seas of hornblowing standstill cars, to a pickup truck and two motorcycles waiting for a freight train.

     Perception is selective  and varies every minute of every day. You walk into a party and immediately scope the gathering to find a hot-looking member of the opposite sex who’s serving up inviting looking eyes because you are single and on the hunt. The next party-goer enters and immediately seeks the bar, looking to unwind with a free drink. The artist who comes in the door looks past all the people, and the bar, to find the wall where her painting is hung. And so it goes.

     Selective perception  is also what customers exercise when they are sizing up a product, service, showroom, salesperson, commercial, ad, brochure, warranty, or website. You are using selective perception right this minute by having read this far into this blog post. 

     So a good part of the challenge  for your marketing is to capture prospects’ perceptions and imaginations by properly setting the stage. This — as with any stage — is accomplished with colors, props, backdrops, lighting, spatial arrangements, sounds, and often smells and touch… activating the five senses.

     And isn’t channeling selective perception  what the bombardment of opinion forms, attitude surveys, customer questionnaires, R&D studies, media ratings, and focus groups are all about? In order to make a sale, we need to understand what makes our customers tick.

     This is accomplished  most thoroughly and most rapidly by first finding out and figuring out what makes each of us, as business owners and managers, and entrepreneurs, tick! Once you have a better idea of what turns on your attention, your desires, your interests, and prompts you to action, you’ll have a better idea of how to ignite your customers.

Why does that matter?

Because perceptions sell, and perceptions UNsell! 

# # #

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!