Archive for the 'Best Practices' Category

May 23 2008

Dear Environmentalists . . .

Well, you must finally be happy to have less gas available, and be paying astronomical amounts at the pump to fill up your tank.  

Oh, yes, and it thrills you to be paying equally mind-boggling amounts to your local grocery store to fill up your refrigerator and kitchen cabinets, right?

                                                           

Why, you might ask, would I say that? 

Because, of course, you still have spotted owls and views of nature that are unspoiled by wind farms, and polar bears (which you would surely love to cuddle with and invite into your home) running free across the Artic Circle.

And, no doubt, these are all creature survival things that matter intensly to struggling young families, and single parents, and senior citizens on fixed income, and handicapped people living on disability checks, and hurricane victims, right? 

I mean, just ask any of them how important the plight of spotted owls is when they’re scratching and clawing for their next meal.  See how utterly devoted they are to protecting the polar bears when they can’t afford needed medical care.  Yeah.  Go ahead and ask them. 

Get your environmentalist priorities straight!  If you think human beings come first on this planet while you’re busy protesting nuclear energy and hugging trees, you might want to consider rearranging your protest priorities.

Maybe Al Gore did invent the Internet. 

Who knows? 

Stranger things have happened. 

But he surely is as wrong as the sorely misguided (a generous adjective) Nobel Prize Committee when it comes to the subject of global warming. 

Ask any credible scientist. 

                                                         

And contrary to Mr. Gore’s representations, YOU as an individual CAN MAKE A DIFFERENCE!  Get started.  This is grassroots stuff.  Set an example.  Teach others.  It’s all about stepping up to the plate!  It’s all about choosing the path of self-sufficiency for our own human species before worrying about other lower forms of existence. 

Regardless of endangered species contributions to our aesthetic senses, or the amount of tear-jerking endorsements and crusading that’s thrust in our faces by Hollywood’s finest, we need to remember that putting human preservation first is the only way we’ll ever be able to have positive impact on the preservation of other species.    

The bottom line is that more drilling is needed to relieve the oil/gas price crisis and related food price crisis because America has enough oil to allow us to completely eliminate dependency on greedy Arab nations. 

                                                              

But, oh, hey, it might mean losing some endangered species!  Well, I love and subscribe to National Geographic too, but I like to believe that we as human beings are a slightly more important species to risk losing than some owls and bears, and some upturning of the balance of nature.  We’re smart enough to RE-balance whatever we might upset. 

Because we as humans have the ability to think, we have the ability to make changes in our environment that preserve and protect the human species in addition to balancing nature. 

But it has to start with our elected representatives in Congress having the foresight and integrity to initiate expanded oil drilling efforts and to stop bending over to the special interest groups that seek to preserve owls over humans (and human pocketbooks!).  Call your Representative.  Express yourself!        

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www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

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May 07 2008

WHADDAYAWANT? SET A GOAL!

 Money? Health? Fitness?

                              

Sex? Happiness? Security?

                                    

 Sales? Contacts? Religion? 

                 

 Profits? Fame? Or What?

  

People don’t set goals because they’re afraid of failing. You set a goal to achieve something important for yourself by a certain date, and you don’t make it, so you’re a failure, yes? No!

Why”No”? Because having a deadline or due date is only one of the factors necessary for a legitimate goal.

 __________________________

If a goal you set doesn’t include all five of the following criteria, you don’t have a goal. You have a “wish!” And if you think Tinkerbell is going to deliver your wish to you on a silver platter, you’re living in fantasyland! 

1)  A goal must first be SPECIFIC. To say you want to increase sales is not specific; unit sales or sales dollars? How much of an increase? Vs. what? Use exact numbers.  

2)  A goal must be REALISTIC. Sure, anything is possible, but it’s probably not realistic to have a goal of being President of the U.S, or of climbing Mount Everest if you’re 85 years old [That’s not to say that someday . . .] any more than it would be to open a business today and expect to be a “Fortune 500” company in a year or two [Again, maybe some day . . .] or—unfortunately—to write a poem that will create world peace by breakfast time tomorrow. Be sure that your goal is something that really is possible to achieve.

3)  Then, guess what? Your goal has to be FLEXIBLE. This is where most people fall short in their goal-setting. “If I don’t make the date or the numbers I’ve set, I’m a failure.” But not if you keep your goal flexible. If you miss the target date or level of accomplishment, move the target! It’s okay! It’s allowed! It’s YOUR target. You can do anything you want with it. Setting a new deadline or changing the dimensions of what you’re aiming for is part of what being flexible is all about. A goal shouldn’t control you!    

4)  You most assuredly need a DUE DATE or DEADLINE so that you know what you’re aiming for.

5)  Put it IN WRITING . . .  NOT into a keyboard, and carry it in your wallet next to your cash. Every time you change it to keep it flexible and on target, RE-write it and replace the prior version.

In other words, “To increase fourth quarter sales by 10% over last year’s total ” is better than “To increase sales.” And if the fourth quarter looms on the horizon and it doesn’t look like 10% will be possible, adjust the goal to 9% or 8% and perhaps add the difference to next year’s first quarter goal.

SPECIFIC, REALISTIC, FLEXIBLE, DUE-DATED and IN WRITING works for personal, family, and life goals as well as for business and social change. Oh, and unless you happen on to someone else doing the exact same thing and want to share goals and goal-thinking, DO NOT SHARE YOUR GOALS. You’d be amazed how many people would try to discourage you and undermine your thinking!                  

Remember: It works if you do!

                                                

# # # 

Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

 

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May 01 2008

MARK TWAIN SAID . . .

“The difference between 

                            

the almost right word

                       

and the right word is 

                              

really a large matter— 

                                           

’tis the difference

                         

between

                    

the lightning-bug

                   

and the lightning.”

                                                    

                                                                 

     Whether for business or pleasure, for commercial reward or literary accolades . . . when you’re writing an advertisement, commercial, website, direct mail piece, news release, brochure, billboard, matchbook cover, a poem or short story, a fiction or nonfiction book chapter, a technical report, business plan, magazine or newspaper item or feature, a speech, photo caption, letter to the editor or a letter to your lover . . . remember Mark Twain’s words above.

     He was right, indeed! 

     Ah, you may say, but he’s ancient, and that was in the days of yore!  The truth?  He might just as well have said it this morning! 

     Writers will do themselves (and their readers) the greatest justice, achieve maximum impact, and most effectively march their persuasion skills to the beat of a different drum when they follow one simple rule of thumb (or pen, or keyboard). 

     It is the single most dramatically productive guideline that directly addresses the sentiments of Mark Twain’s quote, and where oh where does it originate? 

     Why from surgeons of course!  Where else?  And where did those super skilled, robotic, ice-water-veined ER and OR scalpel-slicers learn the trick? 

     Why, where else but from the friendly neighborhood carpenter. And guess what?  If you, dear communicator friend, will follow their lead (the surgeons and carpenters — not the hammering, drilling, screwing and scalpeling), you too will discover that getting through skin, wood, paper, airwaves, and cyberspace all have one thing in common! 

     You will (I personally guarantee it) end up putting your message across more clearly, more effectively, and more persuasively than ever before if you’ll simply remember to:

Measure twice and cut once! 

                                                                              

And so, the difference between the lightning-bug and the lightning is not far from the difference between the Conscious and the UNconscious.

They are not extreme opposites.

In the case of the bug and the lightning, one begets the other (grammatically). Consciousness also often prompts UNconsciousness, and vice versa.

In business decision making, FLEXIBILITY is king! And when there’s no time to measure, gut instinct has to kick in!

# # #

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302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

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