Peoplepreneurs

Regardless of your career, your career interests, your day-to-day pursuits, your life circumstances . . . regardless of how rich or poor you are, how much or little you are loved, or love, how educated or intuitive or salesy you are . . . regardless of whether you are a small business owner or manager or a government or corporate muckity-muck, and whether you’re a doctor, nurse, lawyer, accountant, grave-digger, tire-changer, astronaut, roofer, artist, teacher, or hamburger flipper:

You need to think like an entrepreneur.

You don’t need to BE an entrepreneur. In fact, most who think they are, probably are not.

Thinking like an entrepreneur translates to taking more reasonable risks.

It means recognizing the expertise you lack, accepting that, and then surrounding yourself with those who can bring those missing links to the table.

It means staying focused on making your ideas work, not on making money. As you get closer to making your ideas work, the money will simply come to you; it will appear seemingly out of nowhere. If you pursue money, your ideas will fail. This conclusion comes from a gazillion tons of experience. Need examples? Try me. Call the number below. No strings attached. I’m happy to share what I’ve learned the hard way.

Thinking like an entrepreneur is taking steps on your own behalf instead of waiting for opportunities to come to you.

Thinking like an entrepreneur requires endless testing of your ideas.

It holds out the expectation that you will fall all over yourself to delight (not just service) your every customer, and that you will constantly solicit the customer feedback you need to adjust, adapt, and adjust        again.

Does it matter if your “customer” is a patient or patient family, a client, someone paying you for a service or   a product, rich or poor, with three eyes or one, old or young? Of course not.

Entrepreneurs, true entrepreneurs, are passionate about everything they do, every day of the week. But they  are also realistic enough to recognize when their passion outstrips the ability to make their ideas work, they will not go down with the ship!

Is this walking a thin line? Not if it’s a reasonable and realistic line to start with (in other words, you’re not  “betting the farm” to get where you want to go). When something doesn’t work, you take away what you learned and start out in a new direction making the most of that experience.

Does that remind you of life? Well, how about that? So, how far away from thinking like an entrepreneur has your brain strayed?

Is it time to be a peoplepreneur?

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

DEAR BOSS:

What can the matter be?

Gallup Research says odds are that your

employees may be costing you a

lot more than you think.

How so?

Fewer than a third of employees , says Gallup, are “Actively Engaged” with their work! (Does that furrow your brow?)

And more than half are “Disengaged” from their work! One out of five is, in fact, Actively Disengaged! (Does that make you snort?)

If you think it’s not true, maybe it’s because some of your people are just good actors! (Does that make you applaud as the cash falls from your pockets?)

But guess what? YOU are the boss. YOU are responsible. You can delegate authority, but you canNOT delegate responsibility.

Bosses who try to “pass the buck” inevitably fail. Bosses, however, who accept full responsibility and who lead by leading instead of by telling, who make genuine ongoing efforts to create a bond with their employees are the ones who help ensure and foster active employee commitment and –in the process– help ensure and foster black ink on their organizations bottom line!

So where do you start?

You start with the decision to start. This is a typically easy and quick step. You either want to be a better leader or you don’t.

Assuming your screen-tapping fingers are still capable of the task, START with a WRITTEN-ON-PAPER-WITH-A-PEN goal of where you’d like to end up, and if your goal statement is ever to work, it MUST be:

Specific       Realistic      Flexible     Due-Dated

If you stick to working through this in any meaningful way and steer clear of attempting shortcuts, this is a typically hard and slow process. But don’t be discouraged, the harder you work at this, the better your odds for success.

Next, review your goal statement at least daily. Sometimes hourly is necessary. Change it as you open new doors, uncover new problems, discover new directions, meet new people, discover new techniques. Remember, a key criteria is flexibility . . . a sudden storm can quickly disrupt a leisurely canoe trip and force a change in direction. Unexpected removal of a roadblock can shorten and speed up a long drive. When you get this far, check out: HOW to make your goals work.

BUT

Believe it or not, don’t share your goals with anyone else who doesn’t also have written goals, or who isn’t working with you on a shared goal. Why? Many people are either consciously or unconsciously invested in seeing others around them who strive to succeed, become failures. Doubt this at your own peril.

Assuming you’ve kept your homework out of the dog’s mouth and actually done what you’ve accepted as necessary, and are getting into the swing of real handwritten-on-paper goals that are flexible, realistic, specific and due-dated, and that you are constantly upgrading them, and carrying them with you all the time and reviewing them as often as you check your wristwatch or smartphone messages, you need to start teaching your people to do the same thing for themselves.

Start them out with a deeeeep breath!

THAT process is a good beginning. But it can only start if YOU start!

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

YOUR MEMORY CAN KILL YOU!

No, huh? Memory can kill? Of course it can!  STOP reading for a minute and recall your biggest life upset… go ahead, but just for a minute. That’s all you need to get the idea.

The more we dwell on past events and behaviors and thoughts, the deeper we dig into the world of neurosis, and the sicker emotionally and physically that we make ourselves.

Memories serve a couple of valuable purposes when they are used productively in the present moment.

• Recalling something pleasant can actually soothe the neurological system.
• Recalling a mistake can help us make a corrective adjustment to a current course of behavior or activity and help ensure greater odds for success going forward.

But when we get ourselves lost in our memory banks, even in the process of engaging positive past experiences, it’s as easy to slip out of the reality of the present moment as it is to take off a glove. The difference is that removing a glove has some conscious awareness attached. Focusing on a memory can easily suck us into a tunnel of no return.

You think this is not about you? Think again. All of us have an inherent instinct to recall past events, thoughts, actions, experiences a few times a day. Some of us are actually paid to do this and build careers around it: archaeologists, CPA s, historians, history teachers, researchers, scientists, therapists, and detectives all come to mind.

And doesn’t everyone fantasize about something that was once great and, conversely, about something that was once terrible?

So what do we do with all this awareness and how does it relate to entrepreneurial leadership?

What we need to do –to be maximally productive at work and in life– is to consciously use past memories as tools for enhancing present moments and for planning future events. And then STOP! When a memory goes beyond present-moment consciousness, it can cause accidents and illness. It’s just like worrying about the future! Both cause stress, actually: DIStress!

Okay, so now that we have that sitting on the table, what do we do to make our memories work for us instead of against us? And how can we help those we are responsible to for servicing with “leadership”?

• Work harder at staying focused and more tuned in to the present moment as much as possible.
• Keep our sights set on what is happening right now in front of us.

And your 5 best “Make Memories Work FOR You” Tools

1) Breathing Deeply (it need not be conspicuous!)

2) Exercising regularly (it need not be strenuous!)

3) Eating foods and food portions with genuine (vs. advertised) nutritional value

4) Sleeping enough to wake up feeling rested and alert

5) Anchoring your soul in a faith-based harbor!

Is that so hard? Well, if we choose for it to be hard, it certainly will be. But since all behavior is a choice, we can instead choose for it to be easy. Think like an entrepreneur about your SELF as well as about your ideas. Be innovative. Challenge. Rise to the occasion. These aren’t just guidelines for building businesses and professional practices. They’re guidelines for life!

Because without a solid foundation of being focused on the here-and-now present moment as much as possible, we will –like an abandoned enterprise– quickly become then-and-there.

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

If  PINKI-ELLAFONTAY

causes excessive bleeding,

liver or kidney disease, cancer,

congestive heart failure, death or

suicide, be sure to tell your doctor.

Are you kidding? Does anyone out there in pharmaceutical fairyland realize how utterly ridiculous they sound trying to bury imbecilic disclaimer utterances like this in the middle of fantasy advertising film footage of joyful, beach-skipping, pool-jumping, exhilarated couples and families and pets?

Do you overpaid ad agency wackos think the whole world is stupid?

Surely you jest? I mean who in their right mind is going to run out and buy (or request an Rx for) your moronic brand name medication after one-tenth of a second of thought about the purposefully misleading messages you dare to flood the airwaves with? That’s like promising a pink elephant!

In case you haven’t noticed, this is 2016. We are far beyond such childish displays of intentionally deceptive, insulting, brain-wasting messages.

And your market research people are wrong. No one rushes to their pharmacy or doctor (or undertaker) requesting your stupid-named, stupidly-advertised, wildly over-priced brand because they identify with the actors and actresses and phony scripts in phony settings set to jubilant music with schmaltzy-voice over announcers rattling out disclaimer warnings like they were available ice cream toppings.

Let’s get rid of this nonsense in favor of reality and straightforward educational presentations. How about messages that reach out and grab?

Sorry, but I really don’t need to see animated intestines dancing on my TV screen accompanied by threats of death from constipation or diarrhea to appreciate the plights of those who suffer such inhumane ailments.

How refreshing would it be, instead, to see and hear advertising that teaches how to carefully question (and carefully listen to the answers provided by) my healthcare professionals?

It really IS time for pharma businesses to start acting and talking like responsible adults with more concern for the well-being of human beings than for lining their pockets with astronomically disproportionate salaries and for covering their butts with thinly disguised legal jargon . . . just in case their great products should fail. And don’t blame the government. We all know they are clueless. EXPLAIN government-mandated disclaimers. Don’t bury them.

Stop the foolishness. Speak the truth. Teach us. Show us. Educate us. Be specific, don’t gloss over. Use honest true facts, not make-believe charts and misleading visuals. Be the kinds of teachers you’d like to see your children have. INTEGRITY is the word! Now would you like to know how I REALLY feel? 😉

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

     Go back 20, 50, 100 years! Surprise! The names and locations change, but the stories are mostly the same. It will be like missing a week of C-SPAN or THE BIOGRAPHY CHANNEL. Nothing Earth-shatteringly new goes on.

Cold Calls Jolt Business

With FEARLESS! Reality

Love it or hate it, there is nothing like a bunch of cold sales calls to snap a ho-hum corporate or entrepreneurial business attitude into a realm of FEARLESS! reality. (Sorry, had to sneak in the link to my big project!)

It’s the place where the proverbial rubber meets the road, but typically gets dismissed as trivial, or “jittery” or time-wasting (“Other people are paid to do that!”). It’s oh so easy to wave it away with comments like: “I already did that stuff” or “I’m way past that” or “who needs it?”… or some other lame excuse.

But truth is that –something like a cold shower– it’s a great wake-up experience, a terrific way to recharge batteries, and it will definitely flash you back to what’s really important in business: HOW you communicate with a prospect to turn her or him into a grateful and loyal customer.

This does not happen with marketing automation.

It does not happen via email.

It does not happen on Twitter or LinkedIn or Facebook.

It doesn’t happen with clever advertising or cataclysmic branding lines.

Those may all be contributing factors that lead up to a purchase decision, but –in the end– it happens in the flesh, in person or on the phone, or through a referral from someone who’s been sold in person or on the phone. It often occurs when an online-generated order is easily and pleasantly placed — or bungled. A prospect becomes a customer when perceived value of your product or service rises to the surface.

If your marketing program is not delivering the sales you believe are possible, lead your support team to the sidewalk and make cold calls. Have them all make cold calls. Be reminded of the importance of listening 80% of the time, of addressing energy to the prospect’s concerns, issues, questions, observations, not yours. If your team needs some refresher points or sales training first, do it. Or bite the bullet and recruit some outside help. A fun/challenge attitude helps!

Then talk about the process, about what happened with each encounter, about the time and effort involved, and start to adjust your sales program and approach to reflect what you and your team learn from the experience . . . 2-3 days of pounding the pavement will be well spent, even as it may seem wasteful.

The best time to put this exercise to work is when things aren’t working the way you think they should. Can you and your team spare the time? The next question is the answer: Can you spare the lost or inadequate sales? Remember when you strip away all the decorations, the reason for being in business is to engage and nurture and please your customers. And even when this consciousness is present, there’s a tendency to overlook street smarts learning.

Cold sales call selling is like an electric jolt reminder. And if you stay open-minded and pay hard attention to what you and others learn from the process, your business will grow.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

Entrepreneurial Leadership?

… Practice “The 5 Freedoms”

World renown family therapist and author Virginia Satir spoke with me once after a workshop she ran at the University of California. She told me that small business growth and strength, and family growth and strength could both be most readily achieved with the acceptance and conscientious practice of what she aptly called “The 5 Freedoms.”

I share these with you here, now, not as some plaque to hang on your wall, or slogan to bang into your head, but as a road to travel. You may want to slow your brain down and digest each, then ask yourself how your family, small business or professional practice might grow stronger, quicker, by following your commitment to pursue this avenue.

The 5 Freedoms

by Virginia Satir

To see and hear

what is here,

instead of what should be,

 was, or will be.

To say what one

feels and thinks,

instead of what one should.

To feel

what one feels,

instead of what one ought.

To ask

for what one wants,

instead of always waiting

for permission.

To take risks

in one’s own behalf,

instead of choosing to be

only “secure” and

not rocking the boat.

How and when and where can you use this road to help guide your business and family development interests? Please be sure to let me know if this message works for you, if it helps you think big, and to share it (together with your own thoughts if you choose) by clicking on your choice of social media buttons shown below.

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Hal@Businessworks.US     931.854.0474

What will you do with

your time this year?

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Hal@Businessworks.US          931.854.0474

Are You Making A Difference?

‘

Until your life and career purposes are interwoven as one, you’re not

likely to be on the road of making a difference for yourself, or for others.

Making a difference may not always measure up to what others consider as success, but there’s little doubt that making the kind of difference in life that really matters requires determination, dedication, commitment, stick-to-it-ive-ness, and resolve.

Okay, you may say, that all sounds good, but what does it actually mean for me in my life, in my work?

It means that –no matter how or where you live, no matter what kind of work you do or career you are in or aspire to, making a true difference in life demands that you do the best you can possibly do, and then more… and that you never give up your pursuits no matter how many discouraging roadblocks block your path, no matter how many opinions cloud the intersections you come to, no matter how many temptations seem to reach out for you to change your path.

It means that –no matter how you feel when you wake up every morning, no matter how stressed or tired, you must remember that you are the only one who can carry your own torch, who can take steps every day on your own behalf by doing what you do best for others… family, friends, co-workers, partners, customers, clients, patients, community, church, and –of course– pets!

Is this a diagram to study? No it’s simply a model from which to create your own diagram that fits your own life and career circumstances, but the model does represent the key ingredients most of us need to move forward with and toward on a daily basis to get where we want to go. The circular motion indicated is not to say we should run around in aimless circles; it is to say that this kind of flow awareness is what it takes to make things happen.

As Shakespeare’s Falstaff once said:

“Discretion is the better part of valor.”

In other words, let your daily pursuits be guided by good judgment. And perhaps the most important message to keep in mind — because it literally dictates everything else, every word and every action, is that every behavior is the result of a choice that we make or that we once made. So if everything we say and do today is a choice, then why choose to make things hard on yourself when you can just as easily choose to make them easy, including how and when you deal with others.

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Keep your head cool and your feet warm

God Bless You and thanks for your visit!

OPEN MINDS OPEN DOORS

Make Today A Great Day For Someone!
hal@businessworks.US