Archive for the 'Business Growth' Category

Mar 11 2010

Let Salespeople Sell and Marketers Market!

Should “A-Rod” 

                            

be negotiating

                                

terms for Scott Boras

                                                     

to play third base?

                                                                

     With immediate apologies to all those “not a baseball fan” types who prefer brawn-over-brain sports that require heavy drinking to appreciate, and, oh yes, apologies also to all those who suffered great heartache at having to see Olympic curling competition come to an end.

     It’s just that even Herman’s Hermits have heard of baseball’s super-star Yankee slickster, and America’s champion sports agent (No, not the Tom Cruise character from the “Show me the money!” movie). And everyone knows that neither of these guys could do the other’s job with even a shred of success. Besides, it hooked you into reading this, right? 

     Well, this is not much ado about nothing because business owners and managers insist everyday on putting the avalanche of marketing burdens on the shoulders of salespeople who haven’t a clue about the most appropriate tools to use, nor any sense of the command of psychology needed to make those tools work effectively. And designating marketing people for sales roles can be an even bigger joke.

     Marketing is not sales. Sales is a function of marketing.

     Marketing is also the umbrella over all these other functions: pricing; packaging; online and offline promotion, merchandising, and advertising; online and offline public relations, community relations, investor relations, industry relations, business alumni relations, and much of customer relations; professional practice development; formalized networking, blogging, and social media activities; website design and development; and “buzz” (word-of-mouth) marketing.

     Sales has many parts to it. Not the least of these is that being a sales representative means running one’s own small sales performance business complete with bookkeeping and all the other migraine-promoters. But sales is sales.

     Marketers are the planners, organizers, strategists and creators. Salespeople are the movers and shakers. Salespeople are the lifeblood of every organization. Marketers provide the support services that bring prospects to the point of sale. Salespeople sell!

     If you want your salespeople to do a better job of selling, let them sell. Take away the responsibility for marketing that drains their energy, makes them crazy and is beyond their comprehension to begin with, and let them sell.

     Give the responsibility for marketing to people who are trained to do marketing. Let them come up with the words and pictures and designs and plans and budgets and strategies and slogans and jingles and branding lines and media plans and scripts and news releases and online program approaches.

     When their work succeeds at driving prospects to your door, reward them for the results; but then let your salespeople do their job! 

     Of course they all need to interact and share insights with one another. The more each team and individual knows about what makes the other(s) tick, the more successful all of them will be, and so will be your business. Your greatest challenge is to motivate everyone to do what they do best to take your business in the direction you want it to go. That’s leadership, and only you can do that!

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Mar 09 2010

COLLABORATION (The New Business Mantra)

Are you playing

                          

with yourself?

                                      

. . . business is

                                  

a team sport!

                                                                                   

     Don’t you just love it when a word older than the Civil War makes a comeback and ends up on top of the heap? Collaboration. It’s the hot new buzz word in business. Who knew? It’s strategic alliance, cooperation, shared interests, communication, interaction, productivity, and teamwork all rolled into one.

     Whoa! And it’s not a legal, structured entity so there are no lawyers involved. What could offer greater promise for success?

     Did you think that just because you run your own business, you no longer need to worry about or deal with anyone else? Did you think “Solopreneuring” would or should render you independent? Did you think when you hung out your solo practitioner shingle, you could function completely on your own?

     No more. Maybe small business hasn’t yet caught up with the giant union-based companies feeding on bailout tax dollars, or the Silicon Valley techies housed in converted warehouses with coed bathrooms, and elevated bunkbeds hovering over their computer workstations. But small businesses ARE collaborative.

     Successful small business owners recognize they cannot withstand today’s economic forces with their incessant coastal flooding and gale warnings simply by hunkering down and having an inflatable lifeboat ready.

     Doctors (including those who directly compete) can no longer exist without other doctors’ referrals. Downtown business membership organizations (including many directly competitive retailers) work together to stimulate customer foot traffic. Online and offline services are sharing services with other online and offline services.

     Many compatible and/or competitive businesses are partnering up for centralized buying services in order to exercise greater clout in winning product and service quantity and shipping discounts. Many others share creative development talents. There are even collaboration website resources like http://www.collaboratingentrepreneur.com for small business owners (which is well worth a visit).

     Business employee alumni associations are cropping up with collaborative applications designed to capitalize on the life and career paths of former (retired or moved on) employees who have maintained loyalty and/or contact since leaving. New revenue streams and solidified client sales have evolved from these collaborations.

A FREE, do-it-yourself, 2-page Business Employee Alumni Association

How-To Guide is available via email to me at the address below.  

     The point is that if you’re playing with yourself (pardon the double entendre), you are living in the dark ages, and you need to come up for air, look around, and see how you can help yourself (and others) by combining forces, interests, and financial pursuits. No contracts, no lawyers, and no money required. Go for it!

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Mar 08 2010

The Winnah: A Sales Personality!

 Cars, Copiers,

                              

Cabbage,

                                  

Colonoscopies,  

                                                                                                                                                                                                                                                                                                                                   

 Microchips,

                               

or French Fries

                                                         

     It doesn’t matter WHAT a salesperson sells. It’s HOW he or she makes a sale that counts. 

     If you’re “in sales,” you know what this is about. And if you’re NOT “in sales” (technically speaking), you ARE in sales. Think about that one for a minute. Aren’t all of us engaged in some form of selling every day?

     Not knowing or accepting that you are in sales even though you’re not “in sales” is probably a bigger roadblock to your success than a dysfunctional family (which each of us reportedly has!).

     Savvy sales managers and business owners recruit “sales personalities,” not robots dripping with product/service knowledge. Of course salespeople cannot be effective without substantial product/service knowledge, but they also cannot be effective if they are not social animals. Performance features are easy to teach; performing is not.

     We are human so it’s only natural that we gravitate toward people with personalities that come across as authentic — people with “sales personalities.” Why would this be the case? Here we go with this sentence that sounds exaggerated but is true: All customers make all purchases (even those that seem completely unemotional) based on emotional buying motives, not logical, rational, objective ones.

     You may want to re-read that last sentence and give it some open-minded consideration. Human beings do not buy product or service features. They use product or service features to justify their purchases.

     Those people gifted with “sales personalities” are able to sell virtually anything. If I’m looking to hire someone to sell rocket ship parts to scientists, I’ll take a guy who sells railroad cars full of ketchup packets to university buyers over an interplanetary science major who has major research experience in rocket ship construction.

     The ketchup guy can learn the rocket ship parts business. It’s not likely the scientist is going to all of a sudden learn how to turn on the charm and be a great listener. The scientist will typically be preoccupied with talking about what the scientist is interested in talking about, not about first hearing and processing and then emphasizing the benefits the buyers are seeking.

     The scientist will tend to emphasize features (which could just as easily be presented in writing and diagrams) and probably gloss over if not downright disregard any emotionally-based purchase considerations that may –as just one example– have to do with how the buyers’ decisions may have the impact of helping to protect organizational integrity.

     If you own or manage a business and need strong sales support, put aside industry-specific and technical backgrounds as criteria. Focus your recruitment efforts instead on finding someone who’s proven to be a quick learner, who has enthusiasm, exceptional listening and communication skills, and who has demonstrated ability to sell. Period. You’ll get more for your money.

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Mar 04 2010

FIXING BROKEN CASHFLOW

Hold your nose

                             

and dunk under

                                      

 the wave . . . or 

                                     

 ride it to shore!

                                     

     Surfers (not the TV channel kind!) are actually smarter than they look. They know enough to take a deep breath and either dunk under a wave to get out of the way, or stand up and ride it onto the beach. When your business cash flow is outbound, it’s time to make that same decision.

     If you choose to dunk under — like leave town, change your name, and disappear into some cave or head for the islands (until your butt’s hauled back to jail) — go for it! But prepare (at least) for a stiff neck from looking back over your shoulder 16 hours a day … maybe work for a chiropractor?

     My guess is that when payables tip the receivables scale into the stratosphere, most of us will opt for survival instead of surrender. Certa Bonum Certamen say the Latins (“Fight The Good Fight”) and giving our businesses CPR is certainly preferable to filing Chapter 11. Rule of thumb: One first aider beats a full house of lawyers.

     Okay, so where to start? Make the unpleasant calls to creditors; beg for mercy; give them (and stick to) payback plans. Stay in communication with them no matter how awkward, uncomfortable or embarrassing it feels. DO NOT borrow money to pay back loans; it will catch up with you.

     Consider reputable debt consolidation services. Fill in staff-cutback areas with interns. It’s true a recent President kind of ruined that idea, but truth is that if you’re willing to provide the proper guidance and leadership, you can literally build an empire on the enthusiasm and energy of young interns.

     The best source of interns (and usually a structured program that keeps students focused and offers employers recourse) will come from your nearest community college, though some major universities have established highly successful internship (often called “cooperative education”) programs.

     Interns will occasionally work for free, sometimes for commission or bonus arrangements, and often for minimum wage or less. They require ongoing supervision. You may have to fill out evaluation forms and meet with a faculty or administrative advisor once a semester. That’s it. If this is something you want to make work, make it work.

     If you’re a one-man-band, ask family members for hours in exchange for breakfasts or dinners out, or periodic sports or concert tickets … i-tune cards? Be creative.

     One boss I know who’s struggling to get his business back on its feet reports getting productive work hours from his cousin’s teenage son in exchange for covering periodontal work (teeth braces) not covered by insurance. He gets six months of work from another relative in exchange for new tires on two family cars.

     Be creative. Make it work. Ride it to shore!

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Mar 03 2010

You’re paid to make decisions, yes? No? Maybe?

If every decision you face 

                         

is a coin toss, you’d make a 

                                           

good referee. But business 

                                     

and life decisions demand

                                              

 L  E  A  D  E  R  S  H  I  P

                                                                     

     Referees toss coins and make judgement calls about physical actions and movements within physical boundaries. Small business owners and managers must make informed decisions about psychological, mental and emotional  behaviors as well as physical ones, and business has no boundaries.

     Business owners and managers focus on accumulating coins, not tossing them. Referees need 20/20 vision. Business owners and managers require leadership vision. Referees put together all the pieces of a complex, moving jigsaw puzzle. Business leaders never have all the pieces.

     According to the likes of great minds as diverse as Albert Einstein and Henry David Thoreau, all we ever have is limited knowledge. Certainly that’s no truer anywhere than it is in business, especially because daily business decisions revolve around how others think, and we can never know all of what others think.

     Customers, associates, employees, suppliers, competitors, prospects, referrers, professional advisers are all focused groups of individuals with common interests but uncommon (i.e., unique) minds and brainpower. This depth of differences (and the selective perception filters of each) call for decisions that are customized and personalized as much of the time as possible if they are intended to have impact.

     Other than mathematicians, accountants, and engineers, not many careers thrive on rational, logical, objective, unemotional decision making. And EVERY purchase decision–no matter how rational, logical, objective and unemotional (even rocket-ship parts!)–is in fact emotionally-triggered.

     What all this means is that business decision making needs to go FAR beyond refereeing into the land of leadership that recognizes the individuality of emotional platforms and experiences, and that addresses those with respect, grace, and finesse. Decisions are the lifeblood of leadership.

     Making decisions that motivate others to strive wholeheartedly to achieve is what great leaders of the universe have done through the ages. The dynamics apply equally to Washington, Lincoln, Churchill, Eisenhower, and Reagan as they do to Gates, Jobs, and the owners of the successful “Mom and Pop” deli down the street from your home or office.

     It’s probable that there are hundreds if not thousands of factors to be weighed in every small business decision, from investor and government influences to inventories and service supply lines, to the demands of unions, communities and the weather.

     We can only decide based on what’s available to weigh, our related base of experience, the input we get, and our gut instincts. True leaders decide, then move on. Make-believe leaders (usually those of political and big business persuasion) analyze to death then drag out decisions past the point of relevancy.   

     If you own or manage a business, you are paid to make decisions. Coin tossing is simply another form of knee-jerking and winging it. “None of the above” produces decisions that cultivate consistent high impact, long-term results. But leadership does.

                                                                     

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 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

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Mar 01 2010

The Death of Small Business…

REALITY IN YOUR FACE:

                                           

When it’s time to let go . . .

                                                                                                            

     As I’ve been reminded again twice this week, facing death is never easy, and I think I can make that statement with some conviction because I’ve probably experienced all kinds and proximities of death in one way or another. Some (like family members, heroes and pets) can be devastating; some take a lesser toll, but none escape the memory banks.

     Now this may seem like an inappropriate transition into business, but — if you really think about it — it’s  not. Our businesses are living, breathing entities that are devoid of emotion but that maintain all the outward expressions of existence. Our businesses actually experience all the highs and lows that we’ve come to associate as the exclusive domain of human life.

     If you’ve ever had to close down or bankrupt a business, or experience major business losses due to fire, flood, earthquake, burglary, or embezzlement, you surely can relate to this . . .

     Elizabeth Kübler-Ross, the world’s foremost expert on “death and dying,” identified the five emotional stages we all experience:

1)Denial and Isolation  2)Anger  3)Bargaining  4)Depression  5)Acceptance 

                                                  

     She said all of us must experience each of these five stages to one degree or another in the order they are shown with EVERY loss experience. Some of course get stuck and never make it to #5. As business owners, managers, and entrepreneurs, we experience bits and pieces of these five stages with daily losses.

     Kübler-Ross noted losses are not limited to human death, and can  include the loss of a limb or faculty, or ability … loss of a valuable possession (home, car, a business), loss of companionship (including divorce and separation), loss of freedom (including jail), loss of a job, loss of a client, loss of a prospect or opportunity, loss of self-esteem, loss of authority, etc.

     To a lesser degree, we even experience these stages when we lose a dollar, a photograph, a letter, an address, a contest, and so on. So what’s the point? 

Healthy successful people do everything humanly possible to channel all their energies and mental focus on reaching the Stage of ACCEPTANCE as quickly as possible, and on maintaining themselves at that level as permanently as possible.”

     Everything else is non-productive. Everything else leaves us feeling deflated, defeated, and negative. Some stay in these places their entire lives. Some are institutionalized. Some don’t survive.

     Stages 1-4 are pure torment. We must go through them, but the goal needs to be to move through them as rapidly as our minds and bodies allow us to. Getting through the maze may take friends and rescuers. We have all performed that function for someone else, but perhaps have forgotten?  

     Keep always in the front of your mind that no matter how hopeless it may feel to be stuck somewhere in denial and isolation, or in anger, or in a bargaining position, or a state of depression, it IS a matter of choice!

     The minute we choose to accept loss, and continue to choose that, the quicker we can get on with a happy and productive existence and make the most of the short time we each have here on Earth … make the most of the relationships and purposes we’ve been blessed with.

     We need not choose to lock ourselves into suffering and misery. Life and business life are way too short to have wasted time and energy with anything besides being happy and healthy and in active pursuit of our dreams.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT day for someone

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Feb 28 2010

Integrity and Authenticity Win Sales

Arrogance

                            

and obstinancy

                                            

are not solutions to 

                                 

sales, job creation,

                                                      

 or healthcare!

                                                                  

     If you’re searching for role-models to run up some business success, don’t waste your time copying what government and union “leaders” practice. Arrogance and obstinancy don’t work. Running roughshod over the public and small business doesn’t cut it.

     Consistently practicing integrity and authenticity (not just talking about it) is what wins sales. Treating every person you encounter with respect, every day, is what wins support.

     Giving genuine help (meaningful tax incentives) to small businesses to create jobs will produce the jobs needed to turn the economy around. This canNOT be accomplished by government plans to use the $30 billion TARP funds that are intended to offset the national deficit. All that that will accomplish will be to dig the economy even deeper into debt by having the 100% inept SBA provide loans for small businesses to pay off other loans. Seems to me that’s the definition of a vicious circle!  

     Union management is cashing in its presidential election chips and driving federal government puppets (with state governments sadly falling into step) into making decisions and spending money that no one has. These are the dynamics that are driving the American economy into the ground. 

     How far do you think you would get if you were legally insolvent and went on a family spending spree — cars, cruises, expensive restaurants and entertainment, new appliances, a vacation home…? What makes that irresponsible behavior acceptable as a government or union path?

     Has anyone asked small business people what they think the best economy solutions are? (No, not the Small Business Administration, which is comprised of corporate and government administrators who have little if any hard-nosed small business know-how or experience.)

     Yet, in the entire history of the United States, hasn’t it ALWAYS been job creation by small businesses that have bailed out sour economies? 

     It’s all about misplaced and misguided priorities. There is NO way to fix healthcare without first fixing the economy. And there is NO way to fix the economy without small business birthing new jobs. 

     The government, and union management,must learn that the solutions they seek will not come about by banging the door harder. A battering ram doesn’t produce progress or better answers. It really is time to listen to those who know best about how to jumpstart small business to create jobs — small business owners and entrepreneurs.

     Surely they will produce more meaningful answers than other politicians or big business union management.

Integrity and authenticity start with genuine respect, listening, and attentiveness. Can we please see some evidence of those behaviors offered to the small business community?

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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Feb 25 2010

“TWITTER Doesn’t Work for My Business!”

If TWITTER

                                

“doesn’t work”

                                         

for your business,

                                         

maybe you don’t either!

                                

     With cha-ching, cha-ching becoming a  sound of the past, many owners have resigned themselves to “try anything” to lift their businesses up out of the muck, get things back on track, make more sales, bring in more customers, pay the bills, and put some money in the bank again.

     A lot of “old-timers” are even giving social media a try. They’re baffled, but are willing to “give it a shot!” They locate www.Twitter.com, fill in the blanks, set up an account, then put up one feeble 140-character post every week or so telling the world how great their business is.

     They wait. No Twitter-types break down the doors.

     They walk off shaking their heads and vowing never to return. “TWITTER doesn’t work,” they tell people. “It didn’t get me any business, and besides, what do I care if somebody in Amsterdam, Hong Kong, Honolulu, or Kalamazoo hears about my little local service business in Pleasantville?”

[Pssst! What works for your business will only work for
your business if you make it work for your business.]
                                                     

     You wouldn’t run (and pay for) one ad or commercial and think that’s going to produce droves of visitors. Why would a few Twitter “Tweets” (which of course you’d not pay for)  do the trick? And, by the way, why would anyone — even someone who puts posts on Twitter a few times a day — think that telling Twitterland how great a business is, will send the masses stampeding to their doorstep?

[Pssst! You can only make something work for your business
if you work for your business. It’s called “walk the talk.”]
                                                           

     TWITTER can work wonders for any business that’s willing to put in the effort to make it work. Making the absolute most of 140 characters takes considerable skill; you can’t breeze in and wing it like a car salesman. It takes brains, organization skills and marketing savvy. A psych degree helps. 

     Are the dynamics any different for FaceBook, LinkedIn, or any other social media networks? No. The closer you study these sites and see what makes them click, so to speak, the better your odds for making them be productive for your business. And you can’t beat the price, so the learning curve trade-off is a worthy investment of time and effort.

     Finally, the lame excuse for avoiding social media because it’s worldwide when they only service local customers? Today’s world has shrunk from a basketball to a marble in terms of instantaneous multi-directional communication. Through social media like Twitter and FaceBook and others we suddenly have “friends” we can be in regular daily contact with from our laptop on Flatbush Avenue in Brooklyn, to Greg in Canada, and Pamela in Australia, and Doyle in Dallas, and Jonena in San Diego, and Victoria in Thailand.

     Do you think any of the millions who are exposed to online messages, might have a friend or relative in Brooklyn (or Pleasantville)? Do you think they might refer to one another the same ways you do? So why not be global, even if you are a little local service business. Hey, you really never do know where business can come from. It might even come from TWITTER.   

Hal@BUSINESSWORKS.US Thanks for visiting.

Go for your goals! God Bless You! Make it a GREAT Day!

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Feb 24 2010

TIME OUT FOR FAMILY!

Life lessons from

                              

an 8 year-old!

                                                                                          

     Yeah, I know, I know. Everyone has brilliant kids and grandkids. Just ask; you’ll get an earful, and that’ll probably be accompanied by an accordion photo show from the wallet or purse. The thing is we all talk about how bright kids are, but do we really listen hard to what they say and think hard about what’s behind the words they put out?

     Do you think they’re trying to tell us something?

     Check out the following messages which were bundled together and hand-lettered onto a little wall plaque gift from my 8 year-old granddaughter (who I was astonished to learn, has her own blog!):

Life is a question. No person on earth is your enemy but you. You can’t deside what you were born with but you can deside how you end up.

Being happy is beyond a feeling. Its a way of life. Questions are endless but only one awnser is you.

You can dream without imaganation but you can’t dream without a beleif.

You are who you are and know one can stop you.”

— Gwyn, Age 8 

     Where’s the business message? When times are tough and everyone seems to be struggling to make sales and dig out from under, temptation is great to work harder longer hours and let some family time slip away.

     I cast my vote against that idea. I’ve never known a business growth or sales situation to suffer from working harder, but I’ve seen many lives destroyed by breadwinners working longer hours.

     Of course there are bills to be paid, but there are also children to be raised and family roots to be planted, and nurtured. There’s an age-old excuse that surfaces frequently for the convenience of those who’ve chosen to set themselves up to get sucked into working longer hours.

     They say: “It’s the quality of the time we spend together as a family that counts.” Hard to argue with that, right? It makes sense, right? The trouble is that emotions don’t make sense, and families are all about emotions. Don’t let the sudden lack of financial independence thrust you into a family-distancing role of martyr. The stress alone isn’t worth the commensurate loss of life it cultivates.

     There are always other options.

     One major option is to stop thinking you have to carry the full load on your shoulders. Hold a family meeting. Keep it lighthearted, but discuss financial circumstances openly and honestly. Ask for ideas and input and don’t rush to judgement on thoughts shared that may at first seem empty or naive … like Granddaughter Gwyn’s philosophizing above.

     All well-intended thoughts have a meaningful core or point of origin. Search these out. Give the benefit of doubt. Ask yourself what you can learn from them, what they may cause you to think of. A small business is much more of a living entity than a giant corporation. It’s like a member of the family (and especially if it’s a family business!) so give it the benefit of others’ thoughts as well as your own.

     The more you ask for and listen attentively to input, the more you stand to gain in both respect and sales. The better your odds of achieving by working harder AND smarter without having to work longer.

Hal@BUSINESSWORKS.US 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

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Feb 23 2010

Need Leadership? Choose Women!

It’s A Best-Kept Secret

                                       

… Among Men.

                                                                 

     From my early days in Madison Avenue’s “Top 10” ad agencies, where I worked for the industry’s two most famous and successful leading ladies, to active roles in women’s rights marches, to a professorship career which led me to ignite a campus women’s program,  followed by group counseling facilitator days with a female partner, I learned I was barely able to hold a candle to the feminine wiles of business leadership.

     I moved into serial-entrepreneur pursuits with a bevy of talented female business associates (the most important and influential of these being Kathy, whom I married 23 years ago), I have always preferred working with women. I can’t speak for many product industries, but to my way of thinking, women have always been smarter about all the things one needs to be smart about in running a service business and dealing with clients.

     And TODAY, I can finally say to all those smirking owners, investors, and VCs who’ve always equated quarterbacks, fighter pilots, and five-star generals with required business leader traits and qualities: “See. It’s not just me who thinks women are better business leaders!”

     The Guardian Life Small Business Research Institute has just released new findings that predict women entrepreneurs will create close to 6 million new jobs in the U.S. by 2018, more than half the expected new job total. “That’s great,” you say, “but so what? How does that make women better business leaders?”

     Ah, it’s HOW this new job creation tsunami will occur that’s important. Women entrepreneurs are reported in this research study to be “more customer-focused, more likely to incorporate community into their business plans, and more adept at creating opportunities for others,” according to a report of the findings earlier today by Lisa Pateus Viana in the “Small Business” section of FOXBusiness online.

     Viana says these characteristics are “helping women excel in 1) running a business 2) keeping employees driven and productive and 3) building a loyal customer base.” She goes on to say that the research shows “the only things more important to women entrepreneurs than their customers are family and religion,” and proceeds to make a strong case for the values of something few male counterparts strive for: a sense of balance.

     It seems to me that the only ones who disregard the validity of these kinds of study findings are those who have never learned to accept themselves or be able to respect others anyway. So, good riddance to all those stimulus/bailout-dependent corporate and government muckity-mucks who think entrepreneurship is an irritating business nonevent without promise.

     And let’s hear it for the emerging new stronger-sex business leaders! In fact, if we cut them some slack, they may actually create us some millions of new jobs sooner than later! 

~~~~~~~~~~~Visit Hal’s Recent Guest Blog Posts~~~~~~~~~~~

Comment below or direct to Hal@BUSINESSWORKS.US Thanks for visiting. Go for your goals! God Bless You! Make it a GREAT DayGet blog emails FREE via RSS feed OR $1 mo Amazon Kindle. Gr8 Gift 4 GRANDPARENTS: http://bit.ly/3nDlGF

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