“Sorry, it’s NOT  FOR  SALE!”

     Think about it.  Almost everything you do and say every day is a form or function or process of  sales, or selling. (And, believe me, the more you think about it, the more you’ll agree!)

     So reality is  that if you’re not relying heavily on customer and client referrals these days, why not just label everything in your store, showroom, briefcase or website as “NOT FOR SALE!” ??? 

     You already know  that the best source of new business is old business … or current business (that translates to targeting past and present customers for repeat sales AND referrals!)

     Past and present customers  are people and organizations that already know you and rely or have relied on you and your company. They have already accepted your ability to deliver what you promise, when you promise. (Also known as “branding”!) They are aware of your reputation. They are aware of your competition and have chosen you now or in the past. 

     You don’t need to “dog and pony show”  or razzmatazz them. You DO need to remind them — clearly and often — how much you appreciate them and their support and patronage and confidence and trust. You DO need to be sure they are still totally pleased with your offerings, and find out what you need to do in order to make sure, if they’re not. 

. . . you DO need to convince them that you will stand on your head and spit wooden nickels for them if that’s what they need, in order to continue counting them as loyal customers.     

     The bottom line is  that you don’t need to convince these people to do business with you, but you DO need to convince them that you will stand on your head and spit wooden nickles for them if that’s what they need, in order to continue counting them as loyal customers or clients — and to be assured that they will continue to refer you to their friends, family, neighbors,  associates, employees, suppliers … even (for publicity and news release coverage sake) media contacts!

     Should you still cold call?  Absolutely! Should you rely on cold calls? Absolutely NOT! You always need to be out there registering positive first impressions with prospects. But remember that the bulk of your sales (studies show close to 80%) will come from established customers and clients.

     Ah, and there are fringe benefits  connected with focusing on present and past customers. Chasing repeat sales and referrals from those who have come to you before or who are presently dealing with you will prove more productive, easier to communicate with and influence, less time-consuming, and almost always more pleasant. Not so sure? How much easier is it for you to spend time with old friends than to make new ones?                                          

# # #               

 Right this minute,

is what you are doing

helping you get to

where you want to go?

     Oh, c’mon now,  I can’t be that productive every single minute; I’d be a robot! Yes, this is true; you’d be a robot; well, let’s say it’s  probably true, but you CAN be productive a whole lot more than you are right now and a whole lot more than you think you can be…and, uh, not be a robot.

     Here’s the trick:  Focus your brain on trying to be “here and now” as much as you possibly can, every passing moment. No, you’re not likely to succeed at it 100% of the time. And even 50% of the time may prove daunting. But if you are at 10% and go to 20%, that’s a major victory that will yield major benefits. Work your way to 30%, 4o%? You’re headed for the mountaintop!

     Why “here and now”?  Because everything else is fantasy, and you’re living in a reality world. When your dominant thoughts revolve around past and / or future events, ideas, experiences most of the time, it’s like trying to relocate Disneyland into a war zone.

     Your focus is not in tune  with what’s happening around you, and that’s wasted time and effort that you will never get back. (Er, in case you DO figure out how to get it back, call me collect immediately; I’ll make us both billionaires!)

     Sure, Hal, you make it sound easy,  but it’s pretty hard to not get worried about future stuff or to avoid dwelling on the past. How can I do that?

     Ah, funny you should ask.  First of all, recognize that we are talking about CHOICE. Your behavior is your choice. It can be conscious or unconscious, but it is a choice … or it’s a choice that sets up the behavior. Okay, so recognizing it’s a choice means also realizing that it’s as simple to choose to be tuned in to the present as it is to choose not to be.

     Next: Take ONE MINUTE out of your nerve-racking fast-lane life  and take some deep breaths. That will help, you get in touch with the most immediate “here and now” thing happening in your entire life: your breathing!

     If you do this in earnest, I guarantee you positive results, and I guarantee you it will help you get yourself focused on “here and now.”  IT CAN CHANGE YOUR LIFE FOR THE BETTER RIGHT NOW IN JUST ONE MINUTE!

     You will be more productive more often, starting right this minute!  What have you got to lose? Wasted efforts? GO FOR IT!   

# # #               

“As a man thinketh, so is he.”

— THE OLD TESTAMENT

“You become

what you think about.”

— EARL NIGHTINGALE

     Don’t roll your eyes  and raise your sarcasm to a fever pitch until you try it. If you REALLY try it with your whole heart and soul and a burning desire, you will prove that initial resistance attitude wrong. All wrong.

You will do it IF YOU WILL DO IT! 

     And what do you guess  is the only thing that can keep you from doing it, from becoming what you think about? Well, now, if you know me, you can probably guess the answer.

     If you’re a new or infrequent visitor to this blog, you may not know that I constantly bang away at the realization you may want to consider (that behavioral science studies have proven conclusively) that all human behavior is a conscious or unconscious choice.

     If you pretend  that you are unable to become what you think about (now, I do mean really and truly brainwash yourself, and mercilessly drive yourself to the finish line, vs. a token ten-minute or ten-hour or ten-day or ten-week or ten-month commitment), then you must know that “un-ableness” is a behavior.

… and doesn’t that then make it a conscious or unconscious choice? 

Of course it does.

So why doesn’t EVERYone make the choice to become what she or he thinks about?

A)  Most people don’t choose to realize it’s a choice.

B)  Many people don’t choose to accept that it’s a choice, and

C)  Even those who do choose to realize and accept that the behavior of becoming what you think about is a choice choose to make it hard for themselves for that to happen.

— ————————

     It’s just as easy, often easier in fact,  to consciously choose for a behavior to be easy as it is to consciously or unconsciously choose for it to be hard.

     So, let’s suppose you’re on the hunt  for a relationship (love or business makes no difference to the process) or perhaps some massive amount of income. And if you’ve ever hunted anything, you know that it requires complete and total focus to be successful.

     So, how important to you is what you’re seeking?  If it’s genuinely worth it, turn on the charm and 1) think yourself succeeding, 2) think yourself succeeding, 3) think yourself succeeding as much as you can, every minute, every hour, every day.

     You must see yourself  in your mind’s eye enjoying your reward. Don’t want to do all that? Then you’re not serious about it, so just go back to that can of beer and your spider solitaire game, or TV football or soap opera, and call it a day. Oh, and stop torturing yourself with promises to do better. Just accept that becoming what you think about is a choice that you don’t choose to make.

     If you’re willing to choose  to accept the challenge of thinking yourself into success, however and you’re ready to choose to go for it, and pursue what you want even through the miserably low periods you’re certain to encounter (because we can’t control everything that’s outside of our minds), then do it. And call or email me to tell me about it.

     The people who believe all this are the ones who have done it. That alone should be a message! 

# # #

Your FREE subscription: Posts RSS Feed

Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

When You Can’t Get +

Don’t Settle For –

     We are all humans  (I believe; at least my blog diagnostics don’t show quality visits here from Animal Planet — or any other planet, for that matter!) and because we are (human), it is part of our pattern of emotional instincts that when we cannot get positive recognition, we settle for ANY kind of recognition, and will sometimes resort to seeking NEGATIVE recognition when nothing else is forthcoming.

     Negative recognition  is, after all, better than no recognition at all, right? Wrong! Unless of course you happen to be 3 years-old … or a manic-depressant … or a masochist … or a hermit … or a piece of broccoli! 

     Aha!  But many of us ACT 3 years-old when we are not getting pats on the back (or fanny, if you’re on a sports team; or on your knee or the back of your hand if you’re a patient … why do doctors always pat reassurance into your knee or back of your hand?) This is true for sure.

     The point is  that seeking negative recognition is a mentally unbalanced and emotionally unhealthy behavior. Consider if you will that those who make a practice of this, are those who frequently prompt wars, fights, arguments, teenage “groundings” (remember those?), military court-marshals, disciplinary actions, prejudice, divorce, abandonment, murder, jail terms, HIGH risk!

     When we can’t get positive recognition  for something we’ve done or said or thought, we have a tendency to turn in the direction of seeking some alternative (vs. just letting it go, because letting go is life’s most difficult task!) In other words, we drag ourselves down to the point where getting verbally bashed actually serves as a payoff!

     Yeah, right;  poor me; I really did screw up; I deserve all the criticism; beat me! (HA!HA! At least I finally got myself noticed!) Hey, folks: this is a sick mental/emotional state that calls for professional guidance. We all take it on the chin sometimes, but when someone is out seeking to take it on the chin, there’s a problem there.

     If that someone is you, get help! If it’s someone who works for you, get that person help. Having to evidence negative behavior to get noticed (ala temper tantrums) can end up costing your your business, lickity-split! It only takes one knife-blade, one bullet, one match!

     Remember all behavior is a choice.

     Some people get stuck not realizing or practicing that. Sometimes a professional is the best one to get that behavior UNstuck. 

     Oh, one other thought,  be more conscious of how important positive recognition is to 99.99% of all employees (and children) and make a practice of dishing it out a whole lot more than you probably think is needed or appropriate. It’s hard to offer too much

# # #

What’s Killing Your Business?

So much positive feedback on  “What’s Your T-Shirt Say?” posted the other night:  http://halalpiar.com/2009/10/boost-your-business-in-3-minutes/ that I thought another evaluative exercise might be in order.

     Don’t scream, “Hi-YaaaAHHHH!”  in mock sarcasm and kick in your monitor screen when you read the next sentence that describes your homework assignment.

     If you’d like to boost your day-to-day and long-range business sales and operations  with 20 minutes of concentrated effort (and no consultant fees!), take a deep breath  http://halalpiar.com/2009/05/4-steps-in-one-minute-zero-stress/ and write your business’s obituary. Whaaat? Yup! Read the first 16 words of this paragraph again!

     No, it’s not easy.  Yes, it’s worth it! The exercise will be enlightening to say the least. The insights you gain may provide a guiding light to the revitalization of your business. Plenty of participants in my various entrepreneurship seminars have found this experience invaluable.

     Take any approach you like.  Don’t worry about spelling, grammar, and punctuation. At this point no one else in the world will see what you write anyway. The only requirement is to be honest with yourself.

     Some suggested questions to answer:  Itemize the highlights of the life of your business …

• When it was born?
• Who were the parents? 
• Where? 
• What was the startup business type and goal? 
• Why? (i.e., what prompted entering a particular industry or profession and what was the  intended result?) 
• How (what process used) did it get started? 
• How did it get to where it’s been in this last year of it’s life?

     What was the cause of death? 

• Any survivors? (Parents? Brothers? Sisters? Children? Grandchildren? Quotes/Testimonials from any of these people?)
• Service arrangements? (Will there be a viewing? Will services be private? Should there be an “instead of flowers” request?)      

     Spend as much or as little time as you like  (20 minutes usually works). Your goal is to present as complete a picture as possible of the life of your business if it were to end today, and to focus on achievements and contributions made.

     In your final analysis, after you’ve finished your write-up,  step back and ask yourself if the cause of death is your true exit strategy. Should there be more accommodation for having more children and grandchildren? Are the highlights the ones you most desire?

•  
  • Would you change the highlights if you could? 
  • What would you do differently if you could prevent the business from dying today? (Life saving surgery, if you will)
  • What would you do to ensure the business a longer life starting right this minute if you had the ability to step in now and spare it from death?
  • PSSSSST! What are you waiting for? 

# # #               

“Listen To Your Customers!”

     There is no single-sentence piece of advice,  guideline, or rule of thumb in all of business that’s more important. Your employees may be your greatest asset, but your customers are the reason your business lives, and the reason you get up out of bed and go to work every day.

     You are the boss.  That means — among 37 million other things you need to tend to — that, first and foremost, you must be putting yourself in the right place at the right time every day to be able to LISTEN to (absorb and process, not just hear!) your customers.

     Find out  what your customers REALLY think of your name, logo, themeline, reputation, service, branding, advertising, marketing, community involvement, pricing, packaging, cleanliness, vehicles, experiences with your products / services / employees / website . . . 

     You must ALWAYS  be asking for customer  opinions,  advice,  input,  suggestions, contacts, referrals, resources, networks … and then putting that information to work. Take it with a grain of salt if you like, but don’t blow it off or gloss over it!

I once knew a boss  who did all this listening, who actually hired professional facilitators and researchers to run opinion surveys and focus discussion groups, who gathered whole file cabinets full of customer information, and let it collect dust right up until the day he was forced to close his doors because he never heeded customer advice to upgrade his inventory of services

. . . and he never followed up  on the referrals and contacts his customers provided. It was just easier to do business the old way, using old systems, old inventory, old-thinking employees, and old contacts. It became a business too old for its own good.

     Customer Focus Groups  (targeted discussion sessions moderated by a professional presenter and interviewer) can be the most useful customer opinion and information-gathering tool you can use. Odds are, though, like professional business writing, it’s almost always (like probably 99.9% of the time) best to hire an outside professional to get the job done.

     Why?  One reason is that objectivity is critical to meaningful feedback. Two is that your customers will speak much more freely with an “authorized outsider” than they will with you and/or people in your organization.

     Outside professionals bring fresh perspectives and objectivity both to the table. And these are particularly valuable attributes when it comes time to interpret the findings. They are paid for what they do, Because they are not put on salary, they are really not “beholden” to you beyond the immediate assignment.

     You can usually count on  more honest and direct conclusions and hypotheses.

     Focus group format, facilitation, agenda, and especially the words that are used  can make a huge difference in what you learn… as different as the replies generated by asking someone WHY he or she was late, vs. asking HOW can being late in the future be avoided?

     Bottom Line?  How can you provide customer service or manage customer relations if you don’t know exactly and with certainty what your CUSTOMERS consider to be “service” and “relations”? It could mean something completely different than what you think.

FOCUS GROUP QUESTIONS?

Call or Email: 302.933.0116 or Hal@Businessworks.US  (“FOCUS GROUPS” in the subject line) 

# # #               

Call it whatever you want…

     Call it an incubator,  a co-op, a strategic alliance, shared platforms, networking, whatever you want . . . the bottom line is that the long-term business success effects of this sucky economy and dollar devaluation are going to be measured in terms of how much you can be both a leader AND a team player!

     The US Army teaches  that — among other things — to be a great leader requires also being a great teammate and follower. You can lead your business straight over the cliff by ignoring all other businesses around you and “going for broke,” if you choose a path of arrogance.

     The major difference  between arrogance and self-sufficiency and independence is that the first of these is an attitude. Combining forces with other businesses doesn’t render you helpless. If it does, you’ve selected the wrong business to work with, or you have an attitude problem.

     Combining forces with other businesses  should put your business — and the others — in a position of strength. It means that one business picks up where the other leaves off to the mutual benefit of all involved. Money can be involved, but it doesn’t always have to be. Ego is almost always involved; don’t let it be. Self-importance loses wars, and crushes business ventures!

     A Two-Way WIN-WIN:  I work with a bright young business that specializes in Internet marketing (website design and services, email and SEO programs, etc.). We combined website development interests because that firm’s strengths were tech-driven and mine were content-driven. We share responsibilities on work generated and produce a better, more complete product by focusing on what we do best.

     A Three-Way WIN-WIN-WIN:  A local liquor store and area deli have combined forces at a local fire department to raise money for an area charity by paying the fire department space rental and soliciting donations for admission to a “Giant Wine & Cheese Tasting Festival” that includes vendor donations of wine and cheese from a couple of dozen manufacturers and distributors who supply the two stores. Actually, if you think about it, this is like a 30-Way WIN situation.

     Can your business share  a workspace? A receptionist? A display area? A parking lot? A truck or delivery service? A database? Utilities? Cleaning services? Expertise? Research? Resources? Sales teams? Payroll services? Meeting rooms? Advertising media expenses? THINK about it!

     The next chapter in American business  will revolve around ways to economize even more than you are right now. The challenge will be to make the most of every resource, including those of neighboring or allied businesses. OPEN MINDS OPEN DOORS.   

# # #               

What’s Your T-Shirt Say?

Would you agree that when you’re at the top of your game and performing at your best, that the business you own or manage improves?

Would you agree that your business reaps the benefits of your attitude and performance with improved productivity, enhanced reputation and increased sales?

Of course it does, so how do you overcome the plateful of daily garbage in front of you and get yourself to that point?

     One solution  that has worked for thousands of participants in management training  workshops I’ve run:  Try designing your own T-Shirt!  No, you need not be artistic. You need only be honest with yourself.

Take 3 minutes to follow these 6 steps:

1.  DRAW  (assuming you do still own a pen or pencil) and label 3 blank T-shirts (“A” “B” and “C”) on that piece of scrap paper that’s sitting by your monitor.

2.  IMAGINE  that the 3 T-Shirts are real and that each has some word or words and/or some image or images on it that represent YOU . . .

A.  The way you used to be

B.  The way you are right now.

C.  The way you want to be.

3.  NOW FILL IN  the blank space on the front of each shirt with each A, B, and C message.

4.  STEP BACK  and ask yourself what each message means and what each communicates?

5.  OKAY, NOW ASK YOURSELF  why you are at B instead of C? What’s holding you back? (FYI, Odds are it is something you are consciously or unconsciously choosing.)

6.  WHAT CAN YOU DO  now (tonight, this morning, this afternoon) to be able to wear the “C” message on your T-Shirt right now? What is it that you need to choose differently? (Are you choosing to delay yourself? It’s just as easy to choose action now!)

# # # 

Don’t give away the store!

     As bureaucratic nooses tighten  around small business necks, it’s natural for feelings of desperation to begin setting in, and to respond by reducing prices in order to make sales. It doesn’t take long to be traveling on this road before you’re giving away the store!

     Resist the temptation to undercut your value  by offering “more competitive pricing.” Easy to say, you may say, but when the guy down the street is selling comparable products and services for lower prices, and is getting more people in his door, reality dictates lower prices!”

     Bull! You’ll only be worsening the economic stress on your business.

     Reality dictates  that you will be more successful than the price-slasher down the street by sticking to the prices you have and offering instead more value. Are you being innovative enough to offer product and service line extensions that help customers economize?

[This is not the same as lowering prices. This means offering a high-end mattress cover that zips on and extends old mattress life for a fraction of the price of a new mattress. This means adding the availability of inexpensive payroll services to the lineup of accounting practice offerings. It means adding energy-efficiency, fuel-economy, etc.]

     Do you and 100% of your staff  have a “kill ’em with kindness” attitude 100%  of the time with 100%  of your prospects and customers? Not 99%.  100%.  Truth? What needs to happen to get to 100% of the time with 100% of your prospects and customers? 

Is getting to that point going to cost you more or less in real

dollars and real stress than increased sales at lower prices?

     Like giving a salary raise  to someone instead of a one-time bonus or other reward, and ending up with a permanent long-term financial drain, when you lower prices, you run the big-time risk of never being able to raise them back up again.

     Your customers  will expect your low prices to stay low and when you try to raise them, they’ll head for competitors who offer more value.

     In the end, the smart response  to economic stress is to build and boost and promote value, and not give away the store.    

# # # 

Is your business too frivolous

to survive this economy?

Of course not!

ONE: Find the people you need as new and repeat customers or clients.

TWO: Show them how they’ll benefit from your product or service.

THREE: Push an emotional trigger.

That’s it!  Let’s put it this way: if you think your business is too frivolous for you to be able to make sales in this crummy economy, you’re right! Fold up the tent and go home!

If you believe that people  are only spending money on basics right now and that they haven’t enough spare dollars to afford your products and services because they’re hardly “essentials,” odds are that you are also letting that attitude show in the ways you conduct and promote your business.

I don’t care if you’re selling  designer soap, dictionaries, Swedish Massage, venture capital pool memberships, jeweled toiletpaper holders,or gold-plated shoelaces … now is not the time to be timid in your promotional messages … or be turning out all your store or office signage lights at night … or going into US Postal Service-style retreat mode.

Now is the time  to rise to the occasion, to innovate, to put in extra hours, to go the extra mile, to show people why they can’t live without your products and services. I know, I know, there’s no excuse like the present. That’s true. There’s also no loss like losing a business.

So toss your chin back there, Buckeroo!  Go get your glove and get in the game. Remember that YOU CHOOSE to give up or slow down or make excuses. It’s just as easy to choose to charge forward and speed up and own up to your shortcomings. Everyone has shortcomings.

“Yeah, sure, easy for you to say,”  you say, “but you don’t know how hard it is and what a struggle I’m having just to pay the rent and salaries!” Ah, but I do know. I also know that feeling like it’s hard and feeling like it’s a struggle are — guess what? — right! — choices!!

Choose to feel like it’s easy and choose to feel like you’re on cruise control.

It will be and you will be.

# # #