“Screw it!  I’m gonna do

what I’ve always wanted

to do, and make it work!”

     You know what?  I am a businessperson first and foremost.  From my first lemonade-and-comic-books-for-sale stand when I was six years-old, through years of Madison Avenue advertising agency creative and management work for Fortune 500 clients, I’ve been a businessperson. 

     Through a dozen years of fulltime and adjunct business marketing, management and psychology professorships on three different campuses, and through three overlap years of hosting a daily feature radio show, I’ve been a businesperson.

     Through conducting 20,000 students’ worth of management training programs, and coaching nearly 500 new business startups, plus consulting with hundreds more, I’ve been a businessperson.

     Yet, the blanket under it all, the thread that weaves it all together, the place where my heart is while my mind and hands have been busy being a businessperson, is writing.  If first and foremost, I am a businessperson, then always and forever after, I am a writer.

     Knowing this has made me a better businessperson . . . and a better writer!

     What are YOU really all about?  What do you DO for work every day?  What do you DREAM of doing for work every day?  HOW can you combine those.  [I am now primarily a business writer and writing consultant, for example — traditional advertising, Internet websites and blogs, public relations and feature stories.]  

     Am I kidding?  No.  Am I being unrealistic?  No.  What you do for work every day is your choice!  Whether you do for work every day what you dream of or not, is your choice!  If that doesn’t seem possible because it’s simply too hard for you to do what you want and to make a living at it, THAT is a choice.  Choose for it to be easy!

     Too many of us cruise control through life doing jobs we tolerate, rather than those we know we could have more fun with.  With so many people on the transition bubble right now, it may be the perfect time to simply step back, and make yourself happier and healthier and less stressed.  How?

You walk up to the mirror, throw back your shoulders, smile and say “Screw it!  I’m going to do what I’ve always wanted to do.  And I’m going to make it work because it’s my choice, and because I don’t want to dry up and shrivel up by investing myself and my energy and my heart in maintaining the status quo!  I can enlist my family’s support.  I will at least explore this thinking.” 

     Give yourself the opportunity to be a better businessperson AND a better cowboy or dress designer or sailor or artist or restaurant owner or dog trainer or landscaper or W H A T E V E R by applying your business expertise to what makes for FUN in your life.  Consolidate.  Combine.  You can try it.  You can make it work.  You need only to make the choice.  Explore!  Exhale!  Enjoy!  

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Hal@Businessworks.US or 302.933.0116

 “The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

“You can’t build a reputation

on what you’re going to do.”

–HENRY FORD

We’ve talked before about the definition of integrity being doing the right thing even when nobody else is looking.  The dictionary says it’s “the quality of having strong moral principles,” and “the state of being whole, unified and sound, without corruption.” 

I mention it here because integrity is the best kind of reputation to have.  Some customers flock to some businesses because they offer the lowest price.  Some seek only to have quality at any price.  But in today’s volitile marketplace, integrity (“HIGH TRUST”) is what sells most consistently and most profoundly.  It’s what anchors that elusive customer characteristic: loyalty! 

Consumers have been duped and led to slaughter for too many years.  Consumers are tired of hearing about businesses that make empty promises, that fallaciously attach themselves to worthy causes but fail to walk the walk when it comes to the moment of truth.  

As proverbially expressed, deeds and action speak louder than words.  

Consumers are demonstrating, across the boards, that they do not any longer want to deal with “low-trust” talk-the-talk businesses. 

     What separates “HIGH” from “LOW” trust?  Integrity. 

     How does a business gain integrity?  By gaining respect. 

     How does a business win respect?  By establishing a reputation. 

     How does one build a reputation? 

• By consistent demonstration of honesty and fairness with both internal and external customers, and appreciation that the two need to be viewed as interchangeable. 

• By recognition that the customer is always right and that there are never any exceptions to that short of legal violations or physical violence. 

• By (back to the proverbs) practicing what you preach! 

Being partly honest in business is like being partly pregnant in life. 

If your assessments of your business and the spin you’ve been putting out to the public (or, more correctly,  to your marketplace) are filled with um’s and er’s and maybe’s and sometimes’ and occasionally’s, you’re not kidding anyone but yourself! 

Are you and your business, for example, making token donations to charities, or are you and your employees getting into the trenches and helping charitable organizations to raise money and move forward?

It may be time to step back and revisit your mission as well as the services you perform and that you provide both inside your doors and out.  Today’s a good day for that.  Think about it. 

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Hi there, I’m “Getting Stale!”

What’s YOUR name?

     Do you think the answer to the old question, “what’s in a name?” is “nothing!”?? 

     Whether your business name is old (Hershey) or new (Smart Car), if you don’t reassess it regularly (at least annually), odds are it needs a tweak, a facelift, a transfusion, or a lobotomy! 

     Step back from the name and ask yourself if it’s still as meaningful, insightful, engaging, and competitive as it once was.  Does it play off of or make use of positive established associations (the Prudential Rock and MacIntosh Apple)?  Does it tie itself to positive, known or established concepts (Gorilla Glue)?  Is it born of positive, known or established (even competitive) name parents (Viagra from Niagra, Hondai from Honda)?  Does it offer a double entendre experience (Cluck U Chicken)? 

     Does your business name set up a branding line, themeline, rhyming or alliterative payoff (“You’ll never bite a burger better than a BUBBA!”)?  Is the URL taken (or purchasable)?  Is it easily visualized (Friendly’s)?  Has it some unusual aspect to its meaning or appearance (The Burger King crown, the colored Google lettering)?  Does it fit with where you are and where you’re going (EZPass)?  What would it take to achieve a fit? 

     Does it need total transformation or just a slight nudge (The New York Mets from The New York Metropolitans)?  Might it be presented as a new division or department or subsidiary of the old existing name in order to gain more market relevance (MsNBC)?  Is there too much “goodwill” accumulated with the old existing name to consider a departure or could it be time for introducing “the son or daughter or brother or sister of” the old established name (“From the makers of . . .”)?

     Why are you still reading this if you have no serious doubts?  If you’re a new or small business, the kind of transition suggested is certainly simpler and less-expensive to achieve than with and old or large business.  On the other hand, old large business name transformations (ESSO to EXXON, for example) can be historic and have monumental impact if they’re executed properly. 

     I drove by Charles Brown Glass Company yesterday, and thought, had that been my name and business, I would have bitten the proverbial bullet (and probably upset my grandparents) by simply using my less formal “Charlie” to capitalize on all the icon cartoon character references out there.  Wouldn’t you enjoy telling people you worked for or delivered to or supplied or represented or bought glass from Charlie Brown?  (Maybe even hire a receptionist named Lucy and pack the glass for delivery in “Linus Blankets”?)

     I know, I know, here come the lawyers!  But it’s pretty hard to legalize someone out of using their real name even when it’s an already-famous one.  BJ’s Bar in Ocean City, Maryland, must be thrilled beyond belief that a new BJ’s merchandise buyer’s club has just opened in Southern Delaware, half an hour away, accompanied by massive regional advertising that inadvertantly urges the public to both sets of business doorsteps.  

     What’s in YOUR business name?  Does it work?  Where’s it going?  Will changing it in any way get you where you’re going quicker, more productively, more profitably?  halalpiar

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Got a flounder fillet handshake?

     How about the opposite?  I met someone the other day whose handshake practically brought me to my knees.  After we talked awhile, and I asked about it, she said her father always taught her to act tough when she was nervous, and bone-crusher handshakes seemed to satisfy her agitation. 

     Don’t you love being greeted by a salesperson who’s looking over your shoulder?  Or at your feet, the top of your head, your belly button?  Your spouse? 

     And of course there are also the ones we always jump at the chance to buy from, the ones whose faces look like they just stepped in dog poop on their way in the door, or who must surely have run over their grandmas with a reindeer, or who are still pretzeled-up with glaring angry eyes and wrinkled brows a full hour after being cut off by an oozing dump truck on their commute to work.

     And then to put the famous Horse and Dog trainers to shame, there’s the “People Whisperer.”  Or on the flip side, the backslapping loudmouth.  

REMIND YOURSELF:

• When you own or manage a business, every single thing you do every day is a form of selling yourself or your ideas.
• A sale is made or broken in the first ten seconds.
• The first ten seconds of every encounter is consumed by first impressions (which don’t get a second chance) and those first impressions have largely to do with handshakes, eye contact, smiles, and a moderate and engaging tone (and volume level) of voice.       It’s the attitude you project that makes or breaks. 

     Yes, of course, clothes and grooming, but I have to assume you know how to bathe and dress yourself, clean your nails and stuff like that.  But you know what?  I once saw a total slob sell a $35 million company in twenty minutes with nothing but charm and some decent financial statements. 

     You wouldn’t have taken the chain off your front door if he appeared on your stoop in the dirty, bedraggled outfit he had on.  Yet he absolutely glowed as he delivered his sales spiel.  He had the magic.  He made things happen. 

     The man had a smile and tone of voice that made you want to hang on and listen and trust him.  His eyes screamed with enthusiasm but engaged others with a sense of acceptance and camaraderie while his voice left listeners hearing only rationality and justification for the purchase decision.  It was reassuring. 

     You would never dream to have looked at your watch.  His day-old whiskers, scuffed shoes and wrinkled wrong-size suit were never noticed by the decision makers.  He listened.  He exuded confidence and pride and energy and the attitude that he had what was needed at a reasonable price.  He did in fact.  The same business is worth billions today!  So is the man who sold it.

     STOP TODAY FOR JUST A MINUTE.  Hitch up your belt and boots.  Look in the mirror and give yourself your best smile.  Shake your own hand firmly (turn your left hand pinkie up and thumb down to create the right effect!).  Tell yourself:

“I am the best there is at what I do and people need what I have to sell and they are willing to pay what I ‘m asking because I have the magic!” 

     (Right!  Now do it again like you mean it!  Without genuineness, attitude takes you nowhere!)  You might rather want to conduct this little rah-rah session for yourself in your own bathroom instead of the hotel lobby.  But do it.  And remember to pass on all the good feelings it raises because it does, and because you can, and because you never know who your next customer might be!    halalpiar

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If you have no customers

to start with, don’t start! 

Q. What single factor drives most business ventures under? 

A. Poor management. 

     You were thinking finances perhaps, or unproductive employees, or inability to compete effectively?  These negatives can certainly kill off great ideas and intentions quickly, but they all come from poor management.

     A key indicator of poor management (funding, employee and competitive status are not always evident, nor are they always indicative) is the sense of desperation (or ignorance) that accompanies strategic marketing pursuits focused on gaining new customers.

     The best source of business is existing and past business.  Period. 

     When you can present your sales message to those who have already been your customers, the task is always easier and the expense involved is always less because you are dealing with people or entities to whom you (your business) are (is) a known factor.  You have a history with them. 

     At some point, past customers have already paid you for your products or services.  They already know what you’re about and accept you for what they know.  You needn’t start from scratch to get their attention.  You need only to remind them of the positives of their experiences with you, and bring them up to date with your business.  This can be done for minimal expense. 

     The same can be said for existing customers– in spades!  You already have the ears of the people you are currently dealing with.  They wouldn’t be existing customers if they weren’t pleased with your business.  You don’t need to shout or drumroll your message.  You don’t need to underscore the benefits of your products and services. 

     You need only to maintain active communications, introduce new ideas and developments and give them what I call “Stand-On-Your-Head-And-Spit-Wooden-Nickles” service.  This can be done for zero expense!  

     When marketing gets expensive and drives businesses to the wall, is when over-zealous bursts of advertising, promotion, PR and Internet (more the former than the latter) are unleashed in attempts to get new customers. 

     NEW customers are VERY expensive to solicit and sell because you must start with the assumption that they don’t know you and perhaps never heard of you.  This means you have to get their attention, grab their hands, convince them to stay attentive and walk them through the benefits attached to your sales message, then motivate them to open their wallets.  Desired results are seldom produced. 

     Except for one in a billion odds, this is a long, drawn-out process that takes huge amounts of time, energy, and money.  Building a business slowly on the strengths of each past and present customer relationship will create new customers for you without all that draining output.

     The problems for brand new business ventures are even greater!  Where do you get past and present customers when you’ve just opened your doors? 

     If you have no customers to start with, don’t start! 

     If you have a small handful of customers to start with, you need to be prepared to commit your every waking minute to nurturing and cultivating that small handful until it’s an armful, and then a truckful . . . 

     Failure to do exactly that is one reason 9 out of 11 new businesses fail in the first 3 years and that it takes 5 years on average just to break even financially.  This notion goes full circle back to the top of this post: poor management! 

     If you’re an entrepreneur and this hasn’t scared you off, be prepared to pursue your ideas to the exclusion of all other pursuits, and recognize that this level of sacrifice often breaks up personal relationships and entire families.  Still there?  Then stop reading this and get moving!  halalpiar

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Talk that’s never walked

cannot survive in business.

     If you’ve heard me railing against the incoming government’s total lack of business experience, it’s with good reason.  Neither the new President nor the new Vice President have one iota of business experience.  Can you honestly sit there reading this and think that it really doesn’t matter to you?    

     Does it matter to you that neither of these velvet-tongued politicians have a shred of management experience?  Can you honestly sit there and say that that doesn’t matter that neither of these people have ever even managed a state national guard unit? 

     You know what?  If you answered “yes” to either or both of the last two questions, you are simply not a business owner or business manager or savvy entrepreneur (so I don’t know why you’re reading this in the first place), OR perhaps it’s possible that you’ve been hoodwinked, manipulated, and brainwashed by the media, or by the eloquent rhetoric that oozes from these two leaders’ mouths?  Are you a victim of talk that’s been talked but that’s never been walked?   

     Oh, I’m being disrespectful?  Sorry you would think that.  No, I’m not in the least. 

     I AM being brutally honest here though.  You may not want to hear this but if you have disrespect for the Presidency, that is your CHOICE.  You can just as easily choose to respect the office, regardless of your inability to relate to the person who holds it.  Even deep dislike for disreputable or disingenuous presidents past (except perhaps Clinton) never tarnished the respect for the office they held. 

     Business vs. politics.  The difference is this:  business success is built on hard work and innovation and follow-through, not loose talk that sounds nice.  It is not built on unrealistic fantasyland ambitions, nor empty promises.  Business success does not sprout from sounding great and delivering nothing.  It certainly is not the product of inexperience and disrespect for those who have business experience. . . and unlike politics, popularity contests do not breed success.

     Representing a state is not the same as managing a business. 

     Dealing with others who represent other states is not the same as building employee and customer loyalty; it’s not the same as making sales.  Trading off favors to get what you want is not the same as keeping AR and AP in balance, generating ROI, cutting costs and devising new revenue streams, getting/keeping/motivating top employees and vendors, fostering product and service innovation, dealing with the forces of the marketplace and the competition, and creating new and repeat sales! 

     It’s not the same.  It’s not even close! 

     So what’s a business owner or manager to do?  Answer: A better job!  We have to work harder AND smarter because we have no national leadership that understands what makes us tick.  The track-record is that business is viewed by our nation’s new leaders as nothing more than a source of money with which to fund socialistic programs instead of stimulate job creation and economic growth. 

     We have no national leadership that can appreciate and value and stimulate entrepreneurship.  Is there even a sliver of national leadership respect for the fact that it’s entrepreneurs who have made this country what it is, and that it’s our brave young military people who have kept it that way?  Or will we be getting lip-service alone?  Tuesday’s as good a day as any to decide.  Listen carefully to what’s not said. halalpiar

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Check out and contribute to the daily growing 7-Word Story started 131 days ago (inside a coffin).  Click on the link to the right, or go to the “BOOKS” tab at the top of this page, then to the top headline link.

Aerodynamically, the bumble 

bee shouldn’t be able to fly, but 

the bumble bee doesn’t know it 

so it keeps on flying.

–MARY KAY ASH (Founder, Mary Kay Cosmetics)

     A class exercise I’ve done in many management training programs, including a week ago with a diverse team of BURRIS LOGISTICS company leaders has participants stand arms distance from others and follow three simple 1-minute sets of instructions.  It is worth 3 minutes to be Mary Kay’s bumble bee!

(Not for use while driving or operating heavy equipment or on a rooftop or edge of a cliff, or if drunk or with 2 broken arms, or if you’re standing in the path of a buffalo stampede 😉

     I also suggest you get someone (preferably with a soothing voice) to read these 3 steps to you and that you step back from the computer and simply do as asked.  I promise these next 3 minutes can change your life for the better, immediately!

1)  Stand relaxed, feet apart, hands at your sides. Take a couple of deep breaths. Go ahead. Breathe… good.  Now, slowly let your arm (either one) rise slowly from your side until it’s out in front of you and parallel to the ground.  Next, without lowering your arm, bring your arm slowly to the side, and keep moving it back still parallel to the floor to a point where it starts to feel uncomfortable, then stop. 

Good, now take inventory of where your arm ended up.  Next, bring your arm slowly back until it’s out in front again, then slowly back down to your side.  Good.  Challenging stuff here, huh?

2)  Now imagine that you are going to do the exact same thing again, but this time with your eyes closed . . . and just pretending to do it.  Take a couple of deep breaths and close your eyes.  Eyes closed now, imagine that you slowly let the same arm raise itself from your side until it’s out in front of you and parallel to the ground.  Good. 

Next, imagine that your arm is again moving slowly to the side, still parallel to the floor and imagine you are still slowly moving it back, and back some more and that you go right through that point where you’d stopped before and you just keep going, very easily and with no discomfort — to a new point that’s far past where you stopped the first time, and you keep going until that new spot starts to feel a little bit uncomfortable, and you stop there.  Good. 

Now, eyes still closed, pretend you are taking inventory again of where this new stopping place is and then imagine that you slowly return your arm back to that spot in front of you, and slowly lower it back down to your side.  Okay open your eyes again, now.  Wow!  Good job!  We’re two-thirds done!

3)  Okay, now, here’s the last step.  Just as we’ve already done, take a couple of deep breaths.  Good.  Now, eyes open, slowly let the same arm raise itself from your side until it’s out in front of you and parallel to the ground.  Good. 

Next, let your arm move slowly to the side as you did before, still parallel to the floor and that you are still slowly moving it back, and back some more and then just like you did with your eyes closed, that you go right through that point where you’d stopped before and you just keep going, very easily and with no discomfort — to a new point that’s far past where you stopped the first time, and you keep going until that new spot starts to feel a little bit uncomfortable, and you stop there.  Good.

Now, eyes still open, take inventory again of where this new stopping place is . . . got it? . . . and then slowly return your arm back to that spot in front of you, and slowly lower it back down to your side.

     You did what?  You surpassed yourself!  You exceeded the point you went to the first time by simply imagining that you could in fact perform much better.  You didn’t need me.  I was just your coach.

     The bottom line here is that you can surpass yourself and your own expectations of what you are capable of doing simply by relaxing your mind and your muscles (with deep breathing in this case) by imagining yourself accomplishing what you want, by visualizing yourself as succeeding.

     Try this with someone who needs a little lift (or an entire class if you’re a teacher or trainer).  If you practice it and take your time with it and sound encouraging, you will be astonished with the kinds of results this exercise produces for others as well as yourself.  Try it.  It works.  Call me if it doesn’t, or if you want more info (931.854.0474) or leave a comment below.  Happy arm exercise!

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Hal@Businessworks.US

Open Minds Open Doors

“My assistant’s love life? 

…more than I wanna know.” 

(And I’m actually afraid of her finding out about mine, so I keep a distance!) 

“And what’s so bad about that?  After all, I’m not running a social service organization here; this here’s a business.  There’s no room for touchy-feely, warm/fuzzy, cuddly-wuddly (“cuddly-wuddly”?) stuff — least of all between me and the people who work for me.  If we don’t keep a respectful distance, the work will never get done, and my granddaddy always said: “Don’t fish off company docks!”

WOW!  Some good arguments there, Mr. Hardass, and I’m sure that strategy has worked well for you because you’re still in business while others around you keep tumbling.  But, you know what?  Odds are for sure that you’re not getting the productivity levels you deserve out of those you employ.  Here’s why:

KEEPING THE BEST PEOPLE means treating them like they are the best, all the time, no exceptions, even when they screw up and you choose to feel angry about it. 

You might try, instead of anger, to choose (yes, anger is your choice!) the path of a constructive guide by:

1) Taking some deep breaths to calm down your neurological system, relax your muscles and stimulate more oxygen to your brain to become more alert.  You may have to quietly walk away or gently close your door to force yourself to concentrate on your breathing for a minute or two, then

2) Chalking it off to a learning experience for the employee (AND for your self for not having forewarned or kept on top of the issues involved) and taking some solice that the employee probably feels badly enough without being chastized.  Try instead asking for (in writing by the end of the day!) three ways to specifically prevent that kind of screw-up in the future, which puts a positive focus on problem prevention (vs. negative nonproductive scolding).

3) Remembering that Maslow’s Heirarchy still rules HR’s motivational universe of successful companies.  Small frequent rewards that specifically address the personal needs of each individual always motivate best, and can usually be more economical.  A recognition seeker will prefer a plaque to cash.  The parent of a crooked-toothed teenager will prefer one-time orthodontist bill payments over a permanent salary raise. 

The point here is that you will never be able to know what makes your people “tick” –and each marches to a different drummer– UNLESS you make more of an effort toward intimacy!  How will you ever know about the teenager’s teeth, for example, unless you’ve had some kind of informal small talk discussion with the parent over lunch or coffee?  Would you even know that person has a teenage child?

And it doesn’t stop with that.  We often change our wants and needs literally overnight.  A local TV interview, for instance, with the regognition-seeker may satisfy that need to the point where a plaque has no meaning. 

The teenager’s grandmother may have just come up with the cash for the braces, prompting the parent to be more interested in ressurecting pursuit of new tires for the family car.  (Again, a much cheaper and more appreciated one-time-expense reward for good work motivates more than a permanent ongoing salary raise!)  The trade-off to taking the time and trouble to know your employees better is that it will –in the end– cost you less and increase your business productivity levels.  

So, bedroom habits?  No.  Getting a fix and keeping tabs on each individual employee’s changing wants and needs?  Yes.  Listening carefully?  Yes.  Caring enough to provide the kinds of support –within reason of course– that those who work for you really need?  Yes.  Take the time; it pays!   

halalpiar

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The Problems Start Tuesday!  

If you own or manage a business, you’d better sit up and take notice at the plans being made for the week ahead.  [And what I am about to say here is not out of bitterness or sour grapes.  It is out of common sense.  It is out of respect for those Americans whose vigilence and acts of bravery have given us the freedom to be able to speak out and challenge abusive leadership no matter its source.]

     So, Is it just my imagination (isn’t that a song?) or doesn’t it seem inappropriate (like taking poverty-stricken people to a casino) and inauspicious (not conducive to success) AT THIS PARTICULAR STRESSED-OUT TIME IN AMERICAN HISTORY to be spending so frivilously and lavishly for Presidential Inaugural celebrations? 

     Okay, maybe it’s just me.

     Am I dreaming that Joe-the-plumber Americans have been rocked back on their heels with worries about how to take a more fiscally responsible personal and business spending path right now?  Am I alone seeing that most Americans appear to be clutching their pocketbooks like never before?  Or am I just fantasizing all this?

Why would ANYone with a conscience (hmmm) who is about to take control of the planet’s most powerful country, including all the ingredients that determine our nation’s economic well-being –or state of dissipation as the case may be– think for even two (2) seconds that over-spending for such self-aggrandizement and self-serving ends is an okay thing to do? 

     Do you think it’s okay?  I certainly don’t.  I don’t believe your’re “entitled” to a honeymoon when your family is starving just because you ran a successful political campaign.  And I believe we are obliged to question the man’s judgement. 

     What would ever make the new president think he is endearing himself to those he’s been chosen to represent by pissing away (pardon the term; it’s the most accurate I could muster) their hard-earned taxpayer dollars? 

What makes it okay to lend mere lip-service and tacit approval-by-avoidance to skyrocketing forclosure and bankruptcy levels then turn around to hold an extravagant party to celebrate oneself with cash wrenched from our wallets and our children’s piggybanks and our aging parent’s fixed incomes? 

     You don’t believe it?  Here’s a perfect example (and you won’t hear much about this from the idolizing, fawning, he-can-do-no-wrong mainstream media): Teetering on the precipice of financial collapse, the State of Maryland is reported to be coughing up ELEVEN MILLION DOLLARS for inaugural expenses. 

     The list of how many millions of dollars are about to be wasted is exceeded in shamefulness only by the list of dire financial circumstances surrounding the States that are being arm-bent into donating. 

Here’s a question:  Given the sorry state of America’s economy, if it was YOUR inauguration, do you think YOU might forego some of the megamillions of dollars worthy of pomp and circumstance and direct some (or heaven forbid, all) of the funds earmarked for partying into some high need areas? 

     Small business incentives, for example, could serve to create jobs.  Many self-sacrificing, battered, struggling military families could use their own “bailouts” — cash for food, transportantion and heating fuel (with apologies to Internet inventor Al Gore whose global warming theories . . . well, you can finish the rest of that sentence) would take America a great deal further than a week-long bash!

     On top of the points I made in a recent post here. . . that we are now faced with the two top leaders of our country possessing zero (0) business experience between them and, correspondingly, no appreciation for entrepreneurs being the ultimate catalysts of change . . . we are also forced to stand by helplessly watching Tuesday’s shameless splurge of outrageous expenses that could be better used to save lives and buysinesses.

     You own or manage a business?  Beware!  Stay alert!  Don’t get hurt!  We are on our own more than ever before.  Let’s keep our shoulders together and move forward as a unit of influence.  We are, after all, here to leave our marks on the world, aren’t we?  We have to make opportunities from the problems we face, the REAL problems , , , the ones that start on Tuesday.   halalpiar

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You will get what you want

if you help enough other

people to get what they want!

     Scenerio: You’re supposed to be an entrepreneur.  You got yourself into a business startup situation that’s cash short and you’ve got to make it work but can’t afford the tools you need, or even the workspace.

     Scenerio: You own or run an established business that has been steadily shrinking with the economy and the future is looking glum because you can’t seem to drive the customer base you need to buy your products or services.

Aw, those are two totally different situations, Hal. You can’t address them both in one blog and solve them with one solution.

Yup!  You’re probably right.  I also don’t pretend to have all the answers.  But I am pretty good at igniting sparks.  I mean, all ya gotta do is rub two businesses together to start a fire!  How about the two examples?

The entrepreneur thinks she needs cash to furnish an office and pay for workspace to start her computer seo consulting enterprise.  The old guy runs a 5o year-old lumber yard and his historically reliable contractor customers are at a construction standstill.

With the lumber yard so quiet, surely there’s a spare corner’s worth of office space somewhere that’s easily furnished with makeshift benches, shelves and tabletops.  There shouldn’t be any shortage of electric lines and even soundproofing should be readily available.

With all the belt-tightening going on, homeowners are turning inward to add onto and improve existing living space on their own, armed with do-it-yourself books, neighborhood teens looking to make a few bucks to support their text message and ipod habits, and a trial and error attitude.

The entrepreneur sees the opportunity and moves in for the kill — but it’s a mutual benefit kill.  With win-win as an objective, the strategy unfolds.  She barters for the space and makeshift furniture in exchange for email blasts to his homeowner database announcing free seminars run by local (out-of-work) contractor experts teaching attendees how to add a room onto their homes, how to convert an attic or basement into living space, etc.

Homeowners learn for free.  Homeowners purchase materials at the lumber yard and hire contractor/teachers for parttime on-site consulting.  The entrepreneur gets commissions on the referrals, makes numerous business contacts from among the homeowner classes, and helps pump up the lumber yard website by tying in a contractor blog site for helping unemployed roofers, framers, etc. find work.

Disneyland?  Not if you decide to make it work and are willing to try out new ways of doing business that help you achieve your goals without spending money.  It starts by opening your mind to possibilities, and by figuring out that you will always get what you want if you help enough other people to get what they want.  There are millions of scenerios out there.  Be one.       halalpiar

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