“The real voyage to discovery

is not in having new landscapes,

  but in having new eyes.”

— Marcel Proust

For your people to have “New Eyes,” they need only have new food for thought that fits and boosts the dynamics of their individual personalities.

• This includes some effective but unobtrusive, practical stress management techniques they can take home, and a fresh perspective on how to revitalize often lazy or overkill communication skills.

• The combination of strengthened self-control and ability to “come across” more effectively serves as the foundation for absorbing and applying new levels of leadership and competitive teamwork coaching.

All of that –and more– is delivered with the 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now! 

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

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       Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

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hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

“Employee Stress” Blocks Productivity, Vision, Focus & Health, which Costs Employers Over $300 Billion!

 What’s YOUR share?

“UNTANGLING KNOTS”

When is a knot not a knot?  Stress is like that “eye of the beholder” thing. Twenty-five years, for instance, can be forever, or a blink, depend- ing on how we’ve chosen to experience it and how we choose to see it.

Sticking a thumb out to paint scenery isn’t the same as sticking it up to show approval, or down to show rejection, plugging it into a hole to stop a leak, or waving it to hitch a ride.

Neither is twenty-five years of delivering mail the same as twenty- five years of raising a family, or hammering rocks OR tuning pianos, driving trucks, stuffing pickles into assembly-line jars, selling services to corporate muckity-mucks, doing heart transplants, being a techie, running a retail store… OR plucking escargot-bound snails off jagged rocks at low tide.

Yet, we humans do all of these things to earn a living and label them as stressful.

In fact, “most stressful” to you could well be “least stressful” to me, and vice versa. To you, twenty-five years could be an eternity of pain and anguish. To me, it might be a heartbeat of joy. Some may consider it a flash of fantasy.

Or perhaps we’ve chosen to suffer what seems like a permanent backache, endless constipation, depression, addiction, or —the opposite— we’ve cultivated some ever-deepening smile wrinkles by choosing to foster a happy, healthy, productive work-and-home balance.

Every end result gives rise and a clue to the source and choices and choice reversals made or not made all along the way.

Where does CHOICE begin and end? Or does it? Maybe it’s an eternal blanket and functions only when we’re aware of its pervasiveness. Surely it doesn’t float innocuously to our shoulders from the heavens and plot to do us in, even as we sit stunned by its presence, and puzzled by its origin and intention.

But: VOILA! As truth will have it, stress doesn’t come from outside of us. It doesn’t come from other people or circumstances—or from our jobs!

All physical, mental, and emotional stress is inevitably the result of a choice we make or have once made (perhaps within this very minute… or a week, month, year, decade or lifetime ago!). So it’s fair to say we can stop blaming others and circumstances for having put us under stress. We have only ourselves to blame.

But blame doesn’t get rid of stress and may even make it worse.

As we have championed ourselves to “bring it on,” we are equally well-equipped to “let it go.” We need only to:

A)  RECOGNIZE AND ACCEPT that it’s the result of a choice we just (or once) made,

 AND

B)  FOCUS OR REFOCUS OURSELVES on the most immediate split-second here-and-now minutes of our lives… our heartbeats, our pulses, our breathing.

When we pay attention to our breathing, our pulses, our heartbeats, we are returning our minds to this very minute, and every passing minute.

Why does this matter? Because stress only exists in dwelling on a past moment (older than a minute, or even a few ticks)… or worrying about a future moment (more than seconds or minutes away) that hasn’t yet come—and may never come!

Simply being aware of this thinking is often enough to make the difference. If you’ve read this far and are not interested in more, at least be interested enough in helping your SELF by trying and practicing these “Are You Breathing?” steps. They work and they’re free!

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Start 2017 SMART. 

 Start with THE 2017-2020 management and staff training and development program:

“MY BUSINESS WORKS” is a 3-part, hands-on, on-location engagement that is Money-Back Guaranteed to make a difference in individual participant commitment and achievement levels, in propelling your business mission forward, and in increasing your sales revenues.

Because these How-To sessions are customized to fit the specific needs of your business, your people, your customers/ clients/ patients, and your sales, scheduling is extremely limited, so act now!

Email Hal today: Hal@BusinessWorks.US or simply call Hal direct at 1.931.854.0474 for a prompt assessment discussion, or to schedule a callback at your convenience. 

[NOTE: Participant ages, educational levels, and physical conditions have no bearing on program content or expected results]

# # #

   Hal Alpiar is a 35-year-experienced professional coach and trainer. A business and career development mentor, Hal actively consults in marketing/PR/sales and stress management. Twice voted “Professor-of-the-Year,” he is also a national award-winning book author and national award-winning branding creator.

Serving clients nationwide since 1981, Hal has helped over 25,000 business and healthcare professional participants in his training programs, classes and workshops, and many more through his published books, articles, and over 1600 blogposts.

 [NOTE: For more details, click on About Hal tab at the top of this page]

# # #

hal@businessworks.US

STRATEGY / CONTENT / CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

WISHING FOR CREATIVITY?

Take this lesson from farmers:

Stop wishing and start cultivating!

• If you truly seek or expect creativity (or crops)  to flourish—plan your objectives, strategies, and tactics… dig the soil, get rid of the rocks, add nutrients, plant seeds, provide water, allow for sunshine, and get rid of energy-draining weeds.

  

• If of course you prefer fantasyland, go right ahead. But for your own wellbeing and those who live and work with you, don’t waste time looking for shortcuts, and don’t waste energy under some false pretense that you dwell in reality.

• So, okay, you ARE serious about wanting to be more creative, and/or wanting to find more creative souls to support your quest, here are some tips I guarantee will kickstart your creative juices, or the talents of those to whom you delegate. And age is not a factor.

• Study and practice stress management so your emotions, body and mind are better prepared to free up and stimulate creative deeds and thoughts that already exist. You may think you or someone else has no real creative skills, but the truth is that the talent IS there; it just may not have been productively stimulated. Learn how to use deep breathing to untangle your creative spirit.

• 
  

  Dismiss trivial, unimportant problems. Farmers don’t bother with stray pebbles. Stop torturing your mind. Simply learn to say to yourself: “Oh, well…” and then move on, when small things don’t go your way. Expectations, remember, breed disappointment.

• Do things differently. If you wash your left side first when you shower, switch over to wash your right side first. Take a different road to work than you normally do, even if it means getting up a few minutes earlier. Notice what you see along the way. Force yourself out of bed one morning and watch the sun rise. Serious!

• Take creativity trips and make creativity visits… fair grounds, animated movies, art and sculpture museums, a symphony instead of “Top 40,” a crafts show, daycare center or kindergarten, experimental theatre, an animal shelter, flower gardens, zoo, waterfalls, caverns, rivers, lakes, the ocean, a walk in the woods… ANY AND ALL with your eyes and ears and nose and tongue and fingertips alert to what’s new and different.

• OBSERVE people. Sit with a notebook in Grand Central or Union Station, or a sidewalk café, a high school or college sporting event you wouldn’t normally visit, a graveyard or cemetery, ask for a tour of your local fire department, or—if you’re really brave and have a strong stomach—a local jail. Visit a manufacturing plant… and observe and listen and absorb new images and thoughts and ideas.

• Keep a journal for 3 weeks. Date each entry. Heading for left-hand page: “WHAT HAPPENED” and for facing right-hand page: “HOW I FELT.” Among other things, this helps improve your ability to separate fact from opinion. Can’t think of what to write? Then draw something. Spit on the page. Do SOMEthing each day!

• All this is for openers. And completely up to you. But if you want more, let me know.

If you stumble and fall, get up.

Brush yourself off.

Think about what happened.

Adjust the process or steps you took.

Then do it again!

After all, your new found channels of

creativity could be birthing the next

“Nationwide is on your side” or “Got Milk?”

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

IN SEVEN WORDS, WHO ARE YOU?

If you can’t answer that question for your SELF and

for the business you own or operate or represent,

odds are no one else can answer it either…

and it’s a good bet that things are

probably going nowhere fast!

Think about this:

With very rare exception, every great branding line, theme line, identification line, logo line, jingle line, motto, slogan,

and email “Subject” . . . is 7 words or less.

This is not to suggest that websites and online articles should be short. Remember, that just because you have great graphics to offer or viral- bound videos or Earth-shattering embedded links included doesn’t mean you can expect sales or even attention.

On the Internet,

Graphics may serve to attract attention, and maybe even stimulate desire, but words are what sell. Words bring about action. Words deliver satisfaction. Words alone can answer the only “radio station WII-FM question” every consumer has with every purchase:

Successful exceptions to the 7-words-or-less identity formula are few and far between, and are usually the product of creative and manage- ment teams that work days on end —often weeks or months. The right words do not come easy, especially for those branding lines that succeed at breaking the 7-words rule of thumb.

Examples that come to mind are often created with intentional violation of limited word memorability by going way over the top (like the purposefully-long catchiness of ACE Hardware advertising phraseology and rhythm) . . . or by segueing a 7-words-or-less message directly into a memorable piece of music (like Farmers Insurance: “We are Farmers… dum, da, dum, dum, dum, dum, dum, dum”). Yes, and sometimes one small extra word will cut it: “Like a good neighbor, State Farm is there.”

But REALITY? Reality is that “7 words or less almost always work best” . . . which is why the challenge attached to coming up with those words is so daunting. It’s not a matter of going into a closet with an armload of junkfood, and emerging a couple of hours later with the “genius” one-liner.

The kinds of 7-words-or-less combinations that work magic (“Do it!”, “I’m lovin’ it!”, “America runs on Dunkin’”, “Should I stay or should I go?”, “It’s in you!”, “Thank heaven for 7/11”,  “We’ll leave the light on for you”— Add your own!) are most often born only after weeks or months of studying the products, services, markets involved, and even then creating an innovative little twist on the most provocative way to represent the message.

Consider that it’s long been the ad agency absolute rule for successful drive-by billboards to max out at 7 words because more than 7 cannot typically be read and absorbed at parkway speed. The same is true for email subject lines. Here, by the way, in case you missed it, is a “Clear Channel” billboard with no words OR graphics… just their name on the “provider plate” at the bottom:

Most ideal, of course, is:

A)  to have 7-words include the brand or company name (but it needs to be a natural fit; forcing it defeats the purpose), and/or

B) to use a (good taste) double entendre whenever possible, and

C) to, of course, rhyme when the occasion permits.

The trick is to make it all flow in a natural way… especially in the use of humor! When anything seems or feels forced, it defeats the purpose… and will usually backfire.

Here’s an assignment you can do, and grade yourself on: Carry a piece of paper with the first 7 words you can think of that describe your SELF and the first 7 words you can think of that best describe your business. Look at it every day for a week and as you do, edit it, change and substitute words. Keep at it even after you think you have an “Aha!”

(BUT BEFORE YOU KISS YOURSELF IN THE MIRROR BECAUSE YOU HAVE JUST PRODUCED BRILLIANCE, and just for curiosity, how do your two sets of words compare?)

[Hint: You’ll wish you had done this pen to paper and kept each scribbled out version along the way. That scenario learning curve far surpasses electronic notepad use.]

MUCH more about all this in quick take-home thoughts that span decades of successful branding experiences can be found –no obligation, no tracking cookies, no arm-bending, no strings attached, no bombardment of followup emails, no deals— just good free input stuff at https://www.halalpiar.com/todays-branding-tip/

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Make today a GREAT day for someone!

“The price of freedom is eternal vigilance!”    [Thomas Jefferson]

Hal@Businessworks.US         931.854.0474

Guidance to 500+ Successful Business Startups

Creating Record-Sales for Clients Since 1981!

“Today you are you,

that is truer than true.

There is no one alive

who is youer than you“

— Dr. Seuss

“Show me an authentic boss

. . . I’ll show you a winning leader!”

Real. Actual. Genuine. Bona Fide. Not False or Imitation. “Honest-to-Goodness.” Being Exactly What is Claimed. Good Faith. Sincerity of Intention. Legitimate. “The Real Deal.”

     How many of these qualities do you carry in your pocket and empty onto the table when you’re talking, meeting, and dealing with others? How often? How influenced are you by good or bad moods? By past experiences or self-doubts? By your own past or present choices?

     Does it matter whether the “others” are customers, prospects, employees, associates, investors, or suppliers? Does it matter whether you’re on the phone, in person, texting or emailing?

     How much do incidents, environments, and issues beyond your control play a part?

     What is it that you are most afraid of having others you work with, or sell to, learn about the real you?

What’s in the back of your closet

that you’re choosing to put

in the front of your mind

that’s holding you back from

being the up-front person

you’ve always wanted to be?

     Have you made yourself be a victim of circumstances? Is this an identity you cling to?

     This is not some ridiculous Hollywood exposé, or some empty suit government or political probe. This is about you, your business, your daily performance, and the way you “come across” to others.

     Here’s why it matters. When you own or represent a business, the business is an extension of your ego. It is the career stage on which you have chosen to perform.

     Depending on how true to character you allow yourself to be, and how persuasively you present yourself and ideas, your business will rise and fall with the curtain calls and appreciative audience applause.

     If you elect to play a hard-nosed character, and you’re convincing in that role, you will attract hard-nosed critics and audiences who may not hang around until intermission . . . or who are harder-nosed than you!

     I’m not suggesting you or I or any of us has the ability to simply turn the authenticity faucet on and become (now finally “SAINT“) Mother Teresa. But I am saying that we all have certain qualities of genuineness as human beings.

     Exercising these strengths of character (in spite of closed closets) will serve to free up unnecessarily-guarded business behaviors and–in the process–open opportunities we may never have thought possible.

     It’s a choice that I can encourage, but only you can make. I urge you to take the risk to rise above your past memories, your own doubts and show more customers, employees, and suppliers more of what the real you is all about. Let them see that they can trust your judgement and earn your confidence.

     You don’t have to “become one of the guys” to let others know that you possess compassion and humor alongside your insightful and visionary leadership. Hey, give it a try. You may even like your self better. Have fun!

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hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

931.854.0474 Coaching for Higher Branding Impact

Business Development/ National-Awards/ Record Client Sales

Personal & Professional Growth/ Creative Entrepreneurial Thinking

Business Decision Time:

COMPRESSION or EXPANSION?

Sometimes it’s a clear-cut conscious decision. Other times, it’s like deciding to eat more or eat less depending on your mood, the notches on your belt and what’s put on the table in front of you.

But the bottom line is that –in business–  while many factors and variables need to be weighed, too much time is often wasted deliberating, which serves to host that dreaded government disease: “Analysis Paralysis” . . . where nothing ever gets done, or even decided.

When you look carefully at the downside possibilities of either a business expansion or compression option (vs. potential rewards) –and determine that the risk involved is reasonable— AND when you see a clear path for taking a first step: take the damn first step!

If it doesn’t seem to be working as you imagined, make adjustments — to the path and/or your imagination.

Change The Towel!

Are you convinced the direction is right? Whether you answer yes or no (unless you see insurmountable financial or legal odds stacking up), don’t be so quick to throw in the towel when something goes awry. Instead, change the towel!

What do you learn from listening (which needs to be 80% of the time) to what your existing and prospective customers say about the towel? What’s their take on the changes you make in product or service or facility or staff or pricing or value?

Take away what you hear and learn and adjust the size, and/or the shape, and/or the color, and/or the consistency . . . then take a second step.

“Nobody counts

the number of ads you run;

they just remember

the impression you make.”

— William Bernbach, All-Time Madison Avenue Ad Agency Guru

[With special thanks for the reminder and source to @DigitalShawn on Twitter]

And get yourself in stride for what may turn out to be an endless road of adjustments. While government decision-makers (and competitors of the same mindset) assess and evaluate and review and consensus- seek and never move forward, you can be light-years ahead.

Go for it! It’s all a matter of choice. And the choice to stand still, or to shrink or expand your business is always yours! Don’t belabor it. Be FEARLESS! Trust yourself.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!

Why Millennials and salespeople 

need to NOT  start every response 

with “So…” and then– to top it off

— fail to answer what’s asked. If

you’re in the job market, or a sales

presentation, it would be like not

 taking a shower for a few weeks!

Q. Who is your very best friend?

A.  So… Jeremy and Charlie and Kim and Sheila are the people I see most often.

———————

Q. What was your Mother’s most important advice?

A.  So… my Mother always made me eat all my cereal.

———————

Q. When did you leave the house today?

A.  So… I never actually went home last night, y’know.

———————

Q. Where do you work?

A.  So… my company is in the city and yesterday I had to drive in.

———————

Q. Why did you do that?

A. So… I think there are lots of ways people can respond.

———————

Q. How much money is in your pocket?

A.  So… my wallet is in the car.

Go ahead and ask a reasonable fact-fetching question of one of the 80 million people born between 1977 and 2000.  The odds are good that –no matter how specific your inquiry may be– the answer these days often starts out with “So…” and then proceeds to not give a direct answer.

Do these “So…” first-responders imply disinterest? Evasiveness? Insecurity? Incompetence? Un-socialability? Dumbness? Distrust? Early dementia? Lack of self-esteem? Poor listening skills? Disinterest? Societal disconnect? Snobbishness? Perhaps some. Perhaps all.

First of all, according to Jane Solomon’s post on DICTIONARY.com, “So” can be used as an adverb, a conjunction, a pronoun, an interjection, or an adjective. And the “spread” of it into popular use today as a sentence opener, especially among young people, is “probably due to the tech boom” and specifically, “programmers,” according to NPR’s Geoff Nunberg. The GRAMMARLY Blog suggests Facebook’s Mark Zuckerberg is partly to blame for “notoriously using ‘So…’ to start sentences.”

It’s been suggested that “So…” is the new “Um…” or “Uh…” or “Er…” nervous hesitancy used to fill the verbal air while momentarily thinking about what to say prior to responding, but I am doubtful. “Um” and “Uh” and “Er” are simply sounds.

“So” is an actual word. It is a connecting word. It is not a question/ answer connecting word. It is a cause-and-effect connecting word, and is used to connect a thought, word, or action with a consequence.

A BBC host says that at the beginning of a (non-consequential) sentence, using the word “So” is an attempt “to try to sound important” and “intellectual.” A popular psychologist calls it a “weasel word” used to “avoid giving a straight answer.” Not a good practice for any business, and especially for small business, which is much more vulnerable to “beating around the bush” than corporate types who often seem to thrive on being indirect.

FAST COMPANY says “So…” at the beginning of an answer “Insults your audience… Undermines your credibility… and Demonstrates discomfort with the subject matter.”

Mark Mason in The SPECTATOR, says it’s due to “accommodation” because we try to be part of groups and often simply do and say things that others in the group do and say. It, he says, “spreads like the flu.” He cleverly ends his (“It’s SO Annoying”) post  on the subject with:

“As ye so, so shall ye reap”

So it’s contagious! Some top TV news analysts have begun integrating the (shall we call it) evasiveness into their summary statements. And it’s inching it’s way into the 40+ crowd. Personally, I have no problem with starting a sentence with “So…” unless it’s the beginning of a sentence that is answering a direct question.

Bottom Line: If someone in a job interview or “sale size-up” meeting says, “So, tell me about your (or the product/service) background, you might consider it an endearing attempt to help you feel comfortable, but if you respond (or answer ANY direct question) by starting with “So…” your job (or sale) prospects may very well be doomed. It can easily be received in the same fashion as you folding your arms and staring at the door! Not giving a straight, direct answer can be taken as a mixed message.

# # #

hal@businessworks.US

STRATEGY/ CONTENT/ CONNECTION

Higher impact. Lower costs.

——————-

Business Development/ National-Awards/ Record Client Sales

Entrepreneurship & Expansion Coaching    931.854.0474

Go for your goals, thanks for your visit, God Bless You!

OPEN  MINDS  OPEN  DOORS

Make Today A Great Day For Someone!