Archive for the 'Communication' Category

Feb 17 2015

FEARLESS SELLING!

What I’ve Learned About

 

FEARLESS Selling!

 

Speak up for what you want. If you don’t spell it out, no one will ever know where you want to go. Solicit feedback.

When you state a feeling, opinion or belief, SAY that it’s your feeling, opinion, or belief…instead of implying that you’re stating “facts.” Imagine standing in your listener’s shoes.

STOP saying “all” and “every” and “ever” and “never” because you’ll start to believe yourself…and others will start to doubt you..

When others tell you your idea won’t work, don’t believe them. Instead, give it a goal and a strategy. It’s easier to move forward with a map.

STOP, LOOK, and LISTEN isn’t just for railroad crossings. Ask questions, observe and listen hard. But as Einstein said, “all we ever have is limited knowledge”…so when it’s time to move on, go with what you know!

Turn off the news. Bombardments of negative, tragic events will invade, disrupt, corrode and corrupt positive attitudes. INSTEAD: Sing. Dance. Read. Laugh. Play. Walk. Take pictures.

Positive attitudes are preserved when you respond instead of react. If you don’t react, you can’t over-react. Learn to blame less and forgive more.

Stop worrying about how you look and pay attention to how you behave. Entrepreneurial leaders instill confidence and inspire action no matter what they wear. Contrary to popular myth: Clothes do not “make the man.”

Look everyone and every thing in the eye. Good contact, not staring. Looking at your feet or over someone’s shoulder broadcasts ambivalence and fear…feelings that fail to: sell, instill confidence, inspire trust, communicate authenticity, show interest.

When the competition gets tough, get tougher by being better informed, by delighting (not just “servicing”) your customers, and by being honest.

Keep your eyes and ears alert, and your mind open. Take more deep breaths to keep your SELF in the “here-and-now” as much as possible . . . because success is the journey, and expectations breed disappointment.

Remember your family, your friends and how to laugh. Above all: Trust your SELF!

Live. Love. Make it easy.

 Some concepts inspired by www.FEARLESStheMusical.com

9781935993735_cov.indd

 

 # # #

Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and Make today a GREAT day for someone!

No responses yet

Oct 06 2014

THE GETTING-CONSULTING-BUSINESS SECRET

The definition of a consultant: someone from over 100 miles away who jumps hurdles and carries a briefcase—but it’s, oh, so much more!

Leaping Consultant

The Way to Get Consulting


  Clients is to BE a Consultant!

 

• Ask any sales pro! It’s the truth! You want to be a great baseball player? Stop thinking contracts and play baseball! You want to be a great consultant? Stop thinking contracts and BE a consultant!

• Oh, and don’t bust a gut trying to be a lawyer. (Great lawyers are great actors, not great thinkers!) You’ll grow old fast trying to draft a contract for every prospect. Besides, odds are that even if you make the sale, the contract will be broken, which creates the need for lawyers!. [Save contracts for major corporate and airhead government clients.]

Smart rule of thumb: If a handshake’s not acceptable to a prospect, the prospect’s not acceptable as a client, even (and probably “especially”) when you’re broke!

Pull-ease: STOP WRITING PROPOSALS! Don’t be a proposalaholic! It NEVER pays! You’ll waste a gazillion hours. Everyone wants a proposal so she or he can decide if you’re worth it, and to use as a guideline for hiring someone else who’s closer or less expensive. Some will take it and follow it and do the work themselves, or hand it off to a staff person to do it in-house. “BAM” (with thanks to Emeril!)…screwed again!

• “Well, I charge for proposals,” a consultant once told me. Seriously? Good luck with that. Yeah, seriously.

• Don’t waste time sending out emails trying to schedule in-person appointments. Just get on the damn phone and make the appointment!.

Okay, now that we’re past the preliminaries, consider this: The only efficient and surefire way to get clients is to start from the very first minute of discussion to serve the decision-maker AS IF YOU WERE ALREADY the consultant. In other words, BE a consultant.

Don’t worry about giving away your services on a first/second visit. Worry about not getting the business because you failed to demonstrate how much value you can contribute (which btw, does not translate into overwhelming your prospects). Focus instead on making pinpoint airstrikes.

Ah, and remember there are always three decision-making entities involved (sometimes one person with three different hats): The CEO, the CFO and the COO, or (depending on your expertise) the VP of Sales and/or marketing. A “sold” CEO may yield to the money-manager. And, the purpose of every first sales call is not to make a sale; it’s to get another sales call!

Great consultants (and great salespeople) listen 80% of the time. They suggest with questions–have you considered…? Great consultants call on practical and directly-related examples of experience or knowledge-base. Great consultants ask for examples and diagrams and opinions, and then weigh it all before offering recommendations.

When you demonstrate your thinking approach and knowledge base, and do it in a passionate but gracious and understanding manner, you are clearing a path for a prospect to experience how you’ll work and what you’re all about right from the git-go. Consider it a “test drive.” Consider how different the consultant model was just five years ago!

Instead of asking endless stupid questions, ask enough to find out the biggest surface problem and make simple, straightforward, practical (but not know-it-all attitude) suggestions. Express these as what you BELIEVE (not “think”) might be the most productive or meaningful or rewarding solution direction (What has the prospect suggested as a goal or pursuit direction?)

Here’s the thing. If you can’t sit on the same side of the table physically, sit on the same side of the table mentally. And you may not like hearing this because you may think it’s “old-fart” stuff, but you should know it is the truth: What all of us buy all of the time is TRUST. So put yourself in the other person’s shoes. Period.

Happy Consulting!

# # #

 Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

 

No responses yet

Aug 18 2014

CAN YOU BE TOO PREPARED?

You’re on the threshold

 

of a presentation.

 

Are you “overkill” ready?

 

 

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

 

Need more of a call-to-action? Click here:  86400

Hal@BusinessWorks.US or comment below

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

Jul 19 2014

IF YOUR IDEA IS GOOD, YOU NEED TO KNOW. . .

  THE FIVE PROVEN STEPS TO

 

  ENTREPRENEURIAL SUCCESS

 

  THAT MAKE IT HARD TO FAIL

 

1.

BE passionate about your ideas and make them work with the help of others. This means, of course, being emotionally committed to what you’re doing 24/7. By doing that, odds are you’ll never have to solicit and recruit others to your crusade. They will see a place for themselves and gravitate there on their own.

When that happens, others’ commitments will be more solid and grounded than if you had gone out hunting for them and then had to talk them into joining forces. It’s a proven fact: When people make their own decisions about what they want to do, they are happier, more dedicated to achieving results, and they do a better job!

 

2.

Often ACT first and plan second. This does NOT mean rashly jumping from the frying pan into the fire. It instead suggests that over- indulgence in evaluating, assessing, diagnosing, and long-term planning (I call it “analysis paralysis”) wastes time, money, energy, and opportunities.

Entrepreneurial leaders take action, make adjustments, act again, make adjustments, and act again. Except for formal loan and investor-required formal business plans, they limit their planning to the short term — hour, day, week, month. And even those plans are temporary and flexible. Not unlike being too focused on one’s goals instead of the path that leads there, watching the finish line causes stumbling and falls.

 

3.

Always RESPOND instead of react. A key ingredient in the success of this pursuit is stress management. Bottom line: If you always respond instead of react, you can never over-react. If you never over-react, you will be faithfully followed. Built snugly into this thinking is this important awareness:

HOW you respond to someone who

(or something that) is out of control

. . . IS WITHIN YOUR CONTROL.

And we know this because? Because every behavior — yours, your employees’, your customers and prospects — is a CHOICE. It’s just as easy to choose to make a situation easy as it is to choose to make it hard. It may require some conscious stress management effort but, in the end, leadership is measured by ability to gain results through control and responsiveness!

 

4.

LEARN as much as you can about yourself –your SELF– may be the single most important determinant of entrepreneurial leadership because it is the foundation, the cornerstone, of each of the above criteria, and of any others you might add to the list. Without knowing what makes you tick, you cannot pretend to understand others enough to be a true leader. TALK TO YOUR SELF. Oh, and remember to listen!

 

5.

USE hands-on specifics. Keep a journal. Date every entry every day. Separate facing pages into “What Happened” on the left and “How I felt” on the right. This discipline helps sharpen your skills to separate fact and observation from opinion and feelings. Write, draw, diagram, paste photos, spit, whatever floats your boat. It’s YOUR journal.

Attend group and individual “personal and professional growth and development”-type discussion and counseling sessions. Take advantage of local adult education programs that focus on self-expression — from giving speeches and stand-up presentations to writing or painting or photography or music or handicraft courses. DISCOVER YOUR SELF!

 # # #

Hal@TheWriterWorks.com or 931.854.0474 or comment below.

OPEN  MINDS  OPEN  DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

2 responses so far

Jun 25 2014

CHOOSING SALES SELLS!

Only 10% of salespeople

                                                   

make more than 3 contacts

                                                         

with a prospective Customer.

 

sales contacts80% of sales are made

                                                               

on the 5th to 12th contact.

 

 

It doesn’t take a genius to figure out the message behind these stats from the National Sales Executive Association, as brought to the surface on LinkedIn by

Douglas Green, National Field Market Manager, Healthcare at LanguageLine Solutions, Austin, TX.

 

Take the bitter pill! If you own or manage any part of a small or medium-size business, or if you are part of an individual or group professional practice, like it or not, you ARE a salesperson! If you can’t accept that and move forward, your business or practice won’t move forward. It is that simple.

So let’s explore this for a minute:

As a salesperson, what keeps you from making more than three contacts with a Customer or prospective Customer? What makes you stop short? Hint: It’s not likely to be the prospect or the circumstances. It’s your CHOICE — active or past– that’s holding you back!

If you’re so easily discouraged in representing your ideas/products/ services more than three attempts, imagine your credibility–never mind the credibility of your ideas/products/services–plummeting in the eyes of someone or group or entity after you’ve made only three attempts.

But whom, you may ask, wants to visit with someone five to twelve (12!!!) times to make a sale? A top performer, that’s who! The top performer you are capable of being, if you CHOOSE to be!

Frustration doesn’t fall from the sky and land on your shoulders. It’s something you intentionally or inadvertently CHOOSE.

Here’s a cage-rattler for you, from the good-fortune experiences I’ve had working with and learning from some of the world’s greatest salespeople: IT IS at least AS easy to choose to make the challenge of 5-12 contacts easy as it is to choose to make the challenge be hard.

And you must be lost in the Stone Age if you interpret “contact” or “visit” as a physical movement of your being back and forth to a prospect’s space. It’s true that physical back-and-forth trips may actually be called for in the case of high-ticket projects, but most of the time, contacts and visits take the form of phone calls, emails, text messages (when requested or agreed to ahead of time), or –Heaven Forbid!– a handwritten note or two (Huh? Handwritten?). Yes really! It’s all about Communication.

It should go without saying, but I’ll pop the comment in anyway: It’s not probable that 5-12 prospective Customer contacts will succeed if they constitute a bombardment or avalanche anymore than if they are as far apart in time as most dentist visits, so common sense must be paired with choosing persistence.

The bottom line: If you want to rise above the rubble, make a conscious choice to rise and a conscious choice to not be sidetracked.

Play the 10%-80% odds! Remember that Consistency Sells! And guess what else? Repetition sells, repetition sells, repetition sells. Repetition . . .

# # #

 Hal@BUSINESSWORKS.US        or comment below

Thanks for visiting. Go for your goals! God Bless You!

 Make today a GREAT Day for someone!

No responses yet

Jun 04 2014

BUSINESS OWNER MIXED MESSAGES

When is a pat on the back

                                              

  really a kick in the butt?

A client tells you your service is great, then complains about it later to others. Assuming nothing changed along the way to erode the value of your praiseworthy performance, your sense of anguish may simply be the result of of a mixed message. Mixed messages find their way into everyday business exchanges with increasing regularity.

“Pretty good job . . . for a woman!” is a typical example. “You’re doing this the right way, but you need to slow down and think it through better!” is another. Have you ever heard something like: “We need to move forward with plans to collaborate, but not at the expense of our own department (division, team, group)?”

Mixed messages are nonproductive. Mixed messages often couch hidden agendas. Unlike much problem solving that requires “two to tango” and cannot be realistically addressed by a single entity alone, mixed message situations can be resolved by one person taking preventive measures. These include paraphrasing, note taking, feedback, diagramming, and offering/ requesting examples. 

1)  PARAPHRASING. Instead of simply taking statements at face value and then squirming with them later, ask: “Do I understand you correctly to mean . . . (and repeat back what you think you heard, using your own words)?”

2)  NOTE TAKING. The biggest problem with note taking is that most people do not take notes. And even when they do, they fail to directly request the speaker to allow for it. “Would you mind please slowing down on (or repeating) that point for me  so I can make note of it because I don’t want to forget what you said.” is not just called for; it’s flattering to the speaker. But write it!!

3)  FEEDBACK. Speakers need to pause periodically and take inventory: “How are we doing here so far? Do you have any questions? Is all of this information clear?” Listeners need to politely interrupt periodically and take inventory: “Excuse me. Can we take a ‘Time Out’ minute here to summarize this last bit of information? I want to make sure I understand what you mean.” Write it!!

4)  DIAGRAMS. When speaker or listener is not 100% sure that communications are clear, ask for a diagram of the information; arranging keywords and ideas visually helps ensure accuracy, and can often illuminate a new perspective.

5)  EXAMPLES. Ask for them. Very few exchanges of information fail to become transparently clear when examples are offered and discussed.

Getting tangled up in miscommunication can be frustrating, annoying, and stressful. One person who is determined to “get it right” the first time, and who is willing to accept that it may take longer and be more work, will ultimately experience greater accuracy in dealing with others, and accuracy spells success.                               

# # #

 Hal@BUSINESSWORKS.US  or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

No responses yet

May 28 2014

LISTEN TO THE QUIET . . .

Small business owners, doctors, lawyers, accountants, consultants, and sales reps…

 

It’s all about what you DON’T say!

 

It’s what you don’t say that makes a sale, that brings in new patients and clients and customers. Try sharing this bit of wisdom with any fast-talk car dealership or mattress store (the most distrusted U.S. businesses) then step back to get laughed at… which, all by itself, should be sufficient to convince you.

It’s true that being on the sales end of the spectrum in any given conversation, presentation, meeting, or conference, carries with it the responsibility to pay attention more, listen more, and shut up more! I’m not always smart enough to DO it, but I try because I think the old axiom that we should listen 80% of the time and talk 20% is true!

Besides forcing me to listen more carefully, the 80/20 formula enables me to be more patient with others and myself. It also prompts me to be more concise, more to the point — we inevitably choose our words and examples more carefully when we do take our 20% slice of a discussion.

People buy from knowledgeable people who excel at active listening. We like to hear –or at least I do– about what we don’t know when we ask for it but, Boy! I really resent the intrusion on my time and mindset by those who flaunt it when I plain just don’t care? Talk does not cook rice!

Oh, and how about those who simply pay no attention to my verbal, facial, and body language signals? How do they miss my scowls, my squinted or rapidly-blinking eyes, my folded arms and jittery feet? Ah, then there are those who stare dumbly into space, or at my shirt collar, shoes or hair (or lack of), or their own hands or feet?

Or, yikes!… their wristwatch!

How many times have you—as a prospective customer/patient/client—been scared off by a know-it-all sales rep/ doctor/ lawyer/ accountant/ consultant? You know the type. “Everything is under control, my friend” (not a particularly ingratiating line from a friend I’ve never met). The great sales asset of genuine empathy is an entirely different matter.

Perhaps you’ve heard someone tell you: “Don’t worry. Be happy.” Worse yet, that was the song my former CPA played on his outgoing phone message. After producing an April 14th “minor” ($10,000) “IRS payment that needs to be paid with tomorrow’s taxes,” you’ll surely understand why I referred to him as “former.”

Instead of hearing and responding directly to my purchase interests and concerns, I get tons of information I don’t care about. And how much do you love token, dismissive head nods offered as pathetic attempts to pretend to be listening, but serving instead as a “yes but” lead-in to the next round of information dumping? Can you hear me now?

Oh, and to underscore the point, many in-person information overload spiels are accompanied by the spieler paying more attention to whom or whatever is going on behind me (or being more tuned into a blinking smartphone). And only heaven knows the distractions that keep telemarketers telemarketing.

Dynamics like these always make it tempting to ask:

“Uh, did you hear anything I just said?”

But I just walk away or hang up. How many of your prospective customers, clients, patients just walk away, or hang up?

C’mon, people! If you’re in sales, or healthcare, or law, or consulting, and you can’t get it together enough to listen attentively enough to prospective customers, patients, or clients, and be able to address their needs, go work for your nearby automobile or mattress dealer. You’ll fit right in.

# # #

Hal@BUSINESSWORKS.US  or comment below.

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

 

One response so far

Apr 22 2014

Doctors, Therapists, Practice Managers, Hosp…

 DOCTORS, THERAPISTS,

 

PRACTICE MANAGERS

 

 HOSPITAL EXECUTIVES

 

. . . ARE NOT

 

CORPORATE MUCKITY-MUCKS

 

You and your practice or facility are not likely to be a Fortune 500 corporate entity. So there’s no need to pretend being a marketing guru.

In fact, if you are feeling even a little bit over your head with marketing, you’re likely to be wasting money, time, and energy!

Maybe you’re unearthing a monster budget expense at the behest and/or persuasion of some big-time marketing company, PR firm or ad agency you’re working with or thinking of hiring? It can often feel (and be real) that such entities are simply throwing away your money to create a mumbo-jumbo branding program aimed at earning an award for themselves.

If you’re working with or considering  “experts” who are trying or promising to “position” you as the brightest star in the heavens . . . you may want to re-think it with a dose of reality.

Reality? Yes, you are a healthcare provider. That makes you an entrepreneur. Entrepreneurs challenge the system. In healthcare, they use (or retain) innovative thinking to establish, re-establish and upgrade the authenticity of themselves and the “saleability” of their services, careers, investments, and reputations.

You can accomplish this with: much less expense of money, the same expense of time, and sometimes greater expense of energy. Oh, and –by the way– having and practicing a sense of entrepreneurial reality tends to get far better value and results than engaging one of the “big-time-expert” groups noted above.

Just to be sure we’re on the same page here, I’m talking about –specifically– how to increase patient volume, how to stimulate patient and patient-family loyalty, and how to strengthen referral bases, channels, and networks without having to bet the farm!. Is that what you’re looking to accomplish?

Stay with me on the next few weekly blog posts and I’ll tell you HOW… or call or email me (info below) if you can’t wait!

Let’s start with the idea that what truly “sells” people is to be entirely focused on them and not on ourselves. Chest-beating, posturing messages about how great you think you are and smiling-face billboards, ads, and Facebook pages –regardless of expense involved– make no difference whatsoever. In fact, they often do the opposite… annoy, antagonize, create doubt and distrust, and send the people you’re trying to reach galloping off to your quiet competitors.

So do you have to be “quiet”? No, but you do need to be your authentic self. You do you need to be more conscious of the training and talent and experience gifts you deliver in your vital societal role as a healer and healthcare provider. Because THAT is your best marketing!

Is that hard? Of course, especially given the volatility, misdirection, intrusiveness, and mismanagement of government agencies, insurance companies, and today’s Obamacare circus, but –in the end– difficulty (as most entrepreneurs learn) is a choice.

There is much more coming to you at this blog in the hands-on, specific-how-to-steps departments in the days ahead. So, do return for more on how to get started and how to re-start.

In the meantime . . .

CHECK THIS disarmingly true, insightful post

at www.HealthcareTalentTransformation.com  

by David Lee Scher, MD, titled:

Five Ways Physicians Can Change Patient Behavior

 

 # # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

No responses yet

Apr 16 2014

HEALTHCARE PROS’ MONEY WOES

Healthcare Pros STILL

 

Flushing Money Down the Drain!

 

Thanks for your visit. We have recently relocated to Cookeville Tennessee (between Nashville and Knoxville), home of Tennessee Tech University. Return here often for new posts in this series for Doctorpreneurs©and Healthcare professionals.

 

Why not just open the window and throw your money out? Why bother spending it on meaningless, confused thinking about marketing? Why keep feeding the nonperformance of media, mobile apps, direct mail magazines and newsletters, social media and, oh yes, outdoor advertising? Can we look at this open-mindedly?

The business and sports worlds have fed your fires since childhood that you must be competitive at all costs in order to win… that’s 100% false for healthcare professionals! In fact, many healthcare pros have marketing success expectations as unrealistic as imagining that a heart attack can be treated with a BandAid®

REALITY: No one “buys” billboards with smiling doctor faces (or, even worse, the recent trend toward somber looks!). Most people are not so stupid as to think that hospital “magazines” and “newsletters” with feature (dressed-up PR) stories are interesting or meaningful enough to be worth reading. My guess is that –other than the few and far between genuine healthcare educational mailing pieces– most of these exorbitantly expensive items go straight to the recycle pail. All this nonsense came and went thirty years ago. [Interesting how America’s healthcare institutions are accelerating these feeble old-fashioned attempts at marketing. Is it some kind of knee-jerk attempt to cope with the Obamacare muddle?]

BOTTOM LINE: No one cares! The public simply doesn’t care how great hospitals, doctors, therapists (or any professionals for that matter) think they are! Healthcare consumers may have more (and more personal) issues on the line than other kinds of consumers, but they really and truly only care about the same thing that every consumer cares most about: What’s in it for me? Period.

So if you’ve read this far, perhaps it would be useful to explore and reassess your current “marketing” practices, and decide if your money could be better spent on strengthening patient, patient family, and referral network relations. If you’re looking for a role model institution, consider the Sloan Kettering Cancer Center… you’ll find no shallow representations of professional skills… “Treatment” is their specialty, and it applies to everyone who enters their doors. Oh, and guess what? The only expense is training and training maintenance time.

Marketing –if it’s done right– might sometimes succeed at building brand loyalty for some products and services in some markets and marketplaces. But when the two end-results people seek most from healthcare professionals are 1) Reassurance and 2) Trust, it’s not likely either will ever be achieved with empty images or promises.

Doctorpreneurs© Copyright Hal Alpiar, 1994. All rights reserved.
BandAid® is a Registered Trademark of the Johnson & Johnson Company

 # # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US    931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

One response so far

Mar 20 2014

MOVING – ONWARD AND UPWARD!

“Got here safe & sound, Y’all!”

 

AND STILL UNPACKING AND SETTING UP NEW OFFICES . . .

GUESS WHERE?????  Email your guess: Hal@Businessworks.US  (“New Office” in Subject Line) Winning guesses entered in drawing for a FREE first edition signed copy of HIGH TIDE fictionalized account of America’s biggest drug deal! See www.HighTideNow.com

Thank you for your visit.

If you’re new to this blog, please mark your calendar to return on April 16th for the beginning of Tax Return Recovery, and to help kickoff an exciting new series of posts you won’t find anywhere else!

If you’ve been visiting here regularly since the birth of my blog in April, 2008 (and now closing in on 1500 posts), thank you even extra!

You, especially, will want to return April 16th to see what’s in store for innovative, spirited business and healthcare professionals. You’ll get  proven new ways of thinking to boost your sales and make the most of your leadership skills — for profit and nonprofit businesses and professions alike. You’ll get coaching that works in the office and meeting room, on the phone and on paper, on the smartphone and the computer. You will get specific how-tos for building and enhancing your leadership posture in your industry, your marketplace, and your community.

When you return here April 16th, you will get the beginning of an input stream that no one else dares to share . . . on ways to feel better about your SELF (no product or service sales pitches, no lectures, no gimmicks). You’ll get ways to be encouraged, ways to make a difference with your career and family pursuits, ways to rise above the clutter.

You’ll get solid substance based on more years of experience than you probably are old. Not just passive observations, you’ll get frontline/hands-on experience with over 2,000 business consulting and return engagements AND with more than 20,000 students and management training participants. PLUS –as incredible as it’s always been–it will be free on this blog. Try it. You’ll like it. Send your friends.

In the meantime, to better serve our Entrepreneurial Clients (Including Business Startups, SalesPropreneurs©, Doctorpreneurs© and Corporate Entrepreneurs©), BUSINESSWORKS.US and TheWriterWorks.com, LLC will be in the process of relocating to another State. You’ll get the details as soon as we’re settled. In the meantime, Happy Spring!

See you the day after taxes!!!

 # # #

FREE blog subscription Posts RSS Feed

Hal@Businessworks.US

Open  Minds  Open  Doors

Make today a GREAT day for someone!

No responses yet

« Prev - Next »




Search

Tag Cloud