Others are not living

in your shoes…

     When your business is struggling is not the time to be joining hands with other struggling businesses.  It’s time to bail out and back off all your good-intention, admirable community do-gooder projects before they end up flushing you down the tubes and out of existence.  There comes a time when you need to muster your forces to be able to come from a position of strength.

     Clinging to involvements with borderline business value when your business is suffering, for example, simply because they’ve gained you a reliable, responsible reputation in your town or county –and you’re reluctant to let anyone down who’s counting on you– is just plain stupid!  

     The local chamber of commerce and Rotary Club and Kiwanis and Little League managed just fine before you got involved and they will survive economic downturn times because someone will always run to the rescue.  But, if your business is sliding rapidly downhill, and you’re starting to worry about upcoming meals, get off the public service merry-go-round and tend to your own needs until you are back on your feet. 

Is what I am doing this very minute

leading me to where I need and want to go?

. . . is the first question you must ask yourself. 

And, once I get to where I need and want to go, will I then be in a better position to contribute even more time, money, and effort to achieving the community goals that my present pursuits alone are draining from me and my business?

. . . is the second question to answer.

     Don’t be worried about what others will think.  Others are not living in your shoes.  Others are always quick to drain your resources when they don’t want to contribute their own.  No one will fault you for doing what you have to do to survive. 

     And in this economy, you need not feel ashamed or embarassed.  Instead, feel smart that you are taking proactive steps to make yourself better and put youself in a position to be able to contribute more to your community.  Others will be much happier to see you return a year down the road and come roaring back into the organization running on all cylinders. 

     Tuck in your tail.  Realize that the best thing you can do to help others is to help yourself first so you can be in a position of strength to reach out to those who need it, instead of offering your hand while you are standing on thin ice yourself.  Take a sabbatical and work to restore the solidity of your business foundation.     halalpiar

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You thought Da Vinci Code

was a big deal?

If you already know Twitter, step to the side for a minute.  www.Twitter.com  is a great online “social network” that –like society in general– offers a little bit of everything, and is based on “members” posting 140-character-long notes and responses 24/7 on literally any subject. 

Most of the many hundreds of thousands of members who participate actively every day are primarily involved for social contact reasons.  Many of those are super weirdos, many are super immature, many are super intellectuals, many are sports or political fanatics, many are just plain nice people, and many others are serious business networkers. 

Okay, Twitterers, step back in.

Here’s a very short story about one of the kinds of things that Twitter is uniquely capable of accomplishing:

In addition to being a complete gentleman and genuine human being, Dan Gaffney is a prominent talk radio host on Delmarva Peninsula (focused in southern and central coastal Delaware and Maryland’s “Eastern Shore” www.WGMD.com 92.7FM, “The Talk of Delmarva” out of Rehoboth Beach). 

Dan is also an active Twitter user (Tweeter).  I sent Dan a short Twitter message (A “Tweet”) asking for a best time and number I could call him with a situation I thought he might be helpful with.  Dan replied with the info.  Our hours were not compatible so I emailed him instead.

Dan read my email on the air in his next morning broadcast (today, in fact).  I was seeking contact information for a young man who had engaged me to edit his very touching children’s book manuscript story about an 8 year-old girl who dies of AIDS.  Somehow, I had managed to lose the author’s phone number and business name. 

The man had already paid me an editing fee and received half the manuscript back, but I had completed the last half of it prior to Thanksgiving and (actively hunting for him since then, including driving through neighboring towns searching for his truck), I couldn’t find him.  I knew only the type of business he was in and the general area he was from (which was within the WGMD broadcast area).  

I missed Dan’s morning show this morning, which ends at 10AM, but got an email from him at lunchtime with the author’s business name and phone number.  I have since called and left a message, and expect to reunite the author with my edited version of his manuscript on Monday.  After so much anxiety, I am truly thrilled and greatly relieved to finally reconnect.  THANK YOU, DAN GAFFNEY!

None of this would have happened without Twitter.  And this is just one little story; I have dozens. 

If you do not Twitter, you are missing a huge personal and professional growth opportunity that only comes around once in a lifetime.  Give it a try.  It’s free!  Keep open-minded.  Work it for a few weeks.  You’ll be astonished at what kinds of life and business connections are possible.    halalpiar

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“You can’t build a reputation

on what you’re going to do.”

–HENRY FORD

We’ve talked before about the definition of integrity being doing the right thing even when nobody else is looking.  The dictionary says it’s “the quality of having strong moral principles,” and “the state of being whole, unified and sound, without corruption.” 

I mention it here because integrity is the best kind of reputation to have.  Some customers flock to some businesses because they offer the lowest price.  Some seek only to have quality at any price.  But in today’s volitile marketplace, integrity (“HIGH TRUST”) is what sells most consistently and most profoundly.  It’s what anchors that elusive customer characteristic: loyalty! 

Consumers have been duped and led to slaughter for too many years.  Consumers are tired of hearing about businesses that make empty promises, that fallaciously attach themselves to worthy causes but fail to walk the walk when it comes to the moment of truth.  

As proverbially expressed, deeds and action speak louder than words.  

Consumers are demonstrating, across the boards, that they do not any longer want to deal with “low-trust” talk-the-talk businesses. 

     What separates “HIGH” from “LOW” trust?  Integrity. 

     How does a business gain integrity?  By gaining respect. 

     How does a business win respect?  By establishing a reputation. 

     How does one build a reputation? 

• By consistent demonstration of honesty and fairness with both internal and external customers, and appreciation that the two need to be viewed as interchangeable. 

• By recognition that the customer is always right and that there are never any exceptions to that short of legal violations or physical violence. 

• By (back to the proverbs) practicing what you preach! 

Being partly honest in business is like being partly pregnant in life. 

If your assessments of your business and the spin you’ve been putting out to the public (or, more correctly,  to your marketplace) are filled with um’s and er’s and maybe’s and sometimes’ and occasionally’s, you’re not kidding anyone but yourself! 

Are you and your business, for example, making token donations to charities, or are you and your employees getting into the trenches and helping charitable organizations to raise money and move forward?

It may be time to step back and revisit your mission as well as the services you perform and that you provide both inside your doors and out.  Today’s a good day for that.  Think about it. 

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What better way to boost your

business than to learn how to

write killer copy and content?

     Okay, a slight departure tonight to fit in a couple of news items . . .

     The Delaware Technical & Community College Spring “Business & Professional Development” promotional booklet and the College’s “Personal Development” promotional booklet both arrived today, announcing upcoming course offerings, including two I’m scheduled to teach that a number of you have asked about.  Here are the two course offering descriptions:

     Business & Professional Development

1)  BETTER BUSINESS WORDS WORK!  Learn how to boost your business and professional practice revenues with better writing!  Focus will be on writing business plan narratives, strategic marketing plans, business correspondence, reports, creative marketing and advertising for all traditional and non-traditional media applications (Website, email, print ads, news releases, broadcast commercials, brochures, billboards, direct mail, “elevator speeches”).  For owners, managers, entrepreneurs (15 hours, 1.5 CEUs); 2/4-3/11; Wednesdays; 5:30-8pm; 6 sessions. Georgetown, Delaware Campus.  $195 EYC212 231-2  Registration Info: 302.854.6966  www.dtcc.edu/owens/ccp

     Personal Development

2)  IMAGERY WITH WORDS.  Explore ways to paint fiction and nonfiction pictures with words.  Proven methods for strengthening your creative writing skills will be shared.  Sessions include stress and time management how-to’s for writers.  Tap your inner resources and sharpen your writing wits.  All levels of writing skills are welcome.  Participants will present one-minute weekly reports and bring a work-in-progress for personalized coaching  (10 hours); Wednesdays; 5:30-8pm; 4 sessions. Creative Writing Center of Delaware in Lewes, Delaware.  $119. ENO 289 271-2  Registration Info: 302.854.6966  www.dtcc.edu/owens/ccp

     Please share this information with anyone you think might be interested who lives in Delaware or the Eastern Shore of Maryland, or (especially in the case of the IMAGERY WITH WORDS sessions, anyone who lives in the Cape May, NJ area who might commute via the Cape May-Lewes Ferry.  Thank you for your ongoing support.  Tomorrow night is back to business as usual.  Have a GREAT Tuesday!  halalpiar 

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Have we boxed ourselves

into an Internet corner?

News stories posted yesterday and today recount the equivalent of a meteorologist “Storm Watch” from an FBI Assistant Director who has issued warning statements that there is strong reason to believe the United States may be moving closer to the next 9/11, in the form of a massive terrorist attack on government, business and personal computer systems.  

     Alarmist tendancies aside (and doubtless, we all cringe at the thought), it is probably needless to say that the impact of such an event could be total devastation, and horribly crippling at the least, to life as we know it.  Or would it? 

     Would a “Cybergeddon” destroy our nation?  Hardly.  If anything, such an event would instead steel our commitment to root out and punish these evil impersonators of human beings.

     Surely, Americans are–and have always been–first and foremost, fighters and survivors.  It is in our blood to serve as defenders of freedom, and protectors of the free world. 

     This will not change no matter how sick and ruthless our nation’s enemies become.  This will not change no matter what President and Congress are captaining our ship.  This will not change no matter what loss of power nor amount of suffering borne.

     We need look no further than the freedom we enjoy from the vigilence of our brave young men and women of our armed forces to know the spirit of our country and all of what’s right about our citizens. 

     If indeed an attempt at Cybergeddon is imminent, so is the resistence of Americans everywhere, so is the spunk and gumption and resilience and resolve that runs through our veins, so is our faith in God and country and in friends and neighbors, faith that will –in the end as in the past– win out.

     We are a people of determination as fierce as our compassion. 

     Our ingenuity is as pervasive as our vast entrepreneurial resources.  

     Let those who would seek to undermine and murder and be mindless, also be served the same fair warning that was once before unfurled as the rally cry for The American Revolution:

Don’t Tread On Me!            

halalpiar

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When did the plumber

and the weatherman 

get their operations? 

     Am I living on another planet, or what?  When did the plumber become a mechanical contractor?  When did the weatherman become a meteorologist?  (Don’t get me wrong.  Meteors are interesting phenomena, but I only care about temperatures, rain and snow.  For meteors, I have the Science Channel.) 

     Oh, and please, when did an “operation” become softened to a procedure?  (Probably when numerous hospitals became medical centers, chiropractors became sports physicians, and cardiothoracic surgeons became heart specialists).  Ah, yes, and of course 99% of procedures are also routine procedures! 

     Speech therapists, who specialize in helping people speak and swallow better, no longer want to be called speech therapists; now they’re speech pathologists.  (Don’t pathologists specialize in dead people?)  

     Many salesmen and saleswomen who became “salespeople” during the sexual revolution are now (more PC) sales associates.  Like the trouble with mailmen and female mailmen finally settling into a state of  androgenous mush to become universally known as postal workers.  Oh, and have you noticed how few companies have employees anymore?  How about Members as in “going to work at the clubhouse.” 

     When I was in school, we had a janitor to clean the building.  Then the janitor became a custodian which no doubt upset many legal custodians (and, correspondingly, numerous lawyers and attorneys and attorneys at law — all of whom, in my judgement, deserve to experience upsets!).  Ah, but take heart, now the old guy is called a maintenance facilitator, leaving little doubt as to custodianship! 

     I hope we don’t all begin confusing the MVB with the DVM and start getting our cars in for flea and tick treatments, and tail light inspections for our dogs!  By the way, in this age of specialization, a canine ophthalmologist?  This is for those near-sighted pitbulls? 

     So what does all this mean? 

     For small businesses (especially startups) and big business HR departments and others who make these decisions: Don’t parade yourself around on stationery and business cards and websites as “CEO” when you’re a one or two-person firm, or as a large company “Director” of something that no one else is involved with (So how can you be directing?). 

     That kind of inflated title stuff worked in olden times, before every bank in town had 14,000 vice presidents, but not today. 

     “Founder,” by the way, is equally unimportant unless you started Dreamworks or Microsoft or Google.  If it’s that important to your ego, put it on a sticky note on your bathroom mirror to remind yourself of your genius talents.

     Bottom line:  Call yourself what you are!  Say what you do!  Stay away from fancy and misleading language.  Make-believe titles, overblown and over-inflated job descriptions do disservice to your organization, regardless of whether you’re a Mom & Pop operation or a Fortune 500 mega-corporation.  

~~~~~~~~~~~~~~~~~~~~~~  

FOR ONE-MAN-BANDS AND MULTI-NATIONAL CORPORATIONS AS WELL, ONGOING SALES SUCCESS IN TODAY’S BUSINESS WORLD IS ALL ABOUT BUILDING AND CULTIVATING “HIGH TRUST” LEVELS. 

THIS IS ACCOMPLISHED BY CONSISTENTLY  DEMONSTRATING STRAIGHTFORWARDNESS, A COMMITMENT TO AUTHENTICITY AND SOCIAL CONCIOUSNESS LEADERSHIP . . . AND –REGARDLESS OF INDUSTRY– TO BEING FULLTIME DEDICATED TO THE PROTECTION AND PRESERVATION OF ENVIRONMENTAL WELL-BEING.

 ATTITUDE IS THE CORNERSTONE.

     # # #

THE RUSH TO TRUST!

     Staying with the “Low Trust” issue raised in yesterday’s post, have you noticed recent responses to this red flag? 

     I have.  There’s a sudden proliferation of “Trust Us!” and “Trust This!” marketing messages (even from the usually unsavvy Better Business Bureau with its “Start With Trust” branding theme) being used –wishfully, hopefully– to ring out the old and ring in the new.

     That’s great, businesspeople . . . the wishing and hoping . . . but without some substance to back up the slogans, you’re just digging the hole deeper.  Why?  The public is tired of lip-service.  Can you blame them? 

     Customers and consumers alike (note ther’re not always the same!) are looking for businesses to do business with that give solid performances, and that maintain solid track-records for having consistently EARNED trust and confidence. 

     Buyers have learned the hard way to be more selective.  Enough with all the politics and empty political promises!  The public is fed up with companies that claim to be “green” at their front doors while dumping ill-treated wastewater out their back doors into neighboring rivers and streams, then pass along increases to customers for the cost of upgrading waste treatment. 

     The public is sick of (and from) wake-up-in-the-morning coughs delivered to respiratory systems by subdued-in-appearance power plants that placate daytime observers by claiming to be technologically advanced as they spew toxic fumes into the night skies. 

     And these are of course the same entities that wage relentless battles with alternative energy proposals that will force them to clean up their acts.  You know who they are.  They’re also the ones who never hesitate to pass any expense increases they’re forced to comply with along to their customers.

     Talking about being trustworthy and earning trust are two different things.  One’s an inexperienced schmoozer; the other co-pilots your jet!  Customers want to deal with businesses that walk the walk!

     Trust and ethics go hand-in-hand, but ethics go beyond behavioral benchmarks into life and attitude value systems. 

     I work with a solid client company in a shaky industry.  In what is generally considered a fast-paced, fly-by-night industry (we’ll stay with the airplane metaphor), where average career tenure is generally measured in months, my client has employees who’ve celebrated 20 and 30-year anniversaries by keeping in step and up to speed, and earning public trust along the way. 

     How do career tenures like these translate to the public-at-large? 

     Stability.  Reliability,  Honesty.  (Ah, there it is.  Businesses that cultivate long-term employee relationships are regarded by most of us as “high trust.”) 

     But, wait!  There’s more.  These veteran employees have also built a reputation for community involvement and charitable support.  They are the same businesspeople who spearhead local fundraising campaigns, who donate generously of their time and money to needy organizations in the towns and cities that support their business interests. 

     Oh, so it’s a give and take scenerio?  No.  It’s a do-your-work-as-honestly-and-diligently-as-you-can-and-respect-the-community-you-do-your-work-in scenerio.  It breeds trust.  Trust breeds sales.  Sales breed profits.  Profits breed success.  Success breeds a strong enonomy.  It’s time.    halalpiar   

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    “WE DON’T SWIM

     IN YOUR TOILET

   . . . SO DON’T YOU

     PEE IN OUR POOL!”

      As a youngster, I remember snickering at seeing one of these comedic placards that you always find in tourist trap souvenir stores (and the one next to my friend’s father’s fish tank!).

     Well, you know what?  That maybe-not-so-silly little pool rule seems to me to have some surprisingly important value when you apply the notion to working in someone else’s office, joining in someone else’s conversation, sitting in on someone else’s meeting, visiting in someone else’s home, entering someone else’s private space, and being entrusted to spend someone else’s money. 

     Break it down and it’s all about respect, which sometimes these days appears to be going the way of buggy whips, 8-track cassettes, and carbon paper.  The only trouble is that buggy whips, 8-track cassettes, and carbon paper are all things, and have all been replaced by newer better stuff.  Respect (aka R-E-S-P-E-C-T, as in the song!), though, is a value, not a thing.  And I’ve never heard of an adequate substitute. 

     We speak of having to earn respect.  We’re told as children to respect our elders . . . and keep a respectful distance from the neighborhood mongrel, and from strangers who offer candy.  Yet, something here is missing. 

How many friends, family members and work associates can you honestly say you respect? 

How many do you think respect you? 

(Have you earned it?) 

How important is respect to your life pursuits? 

Your career? 

Your love life? 

Your feelings about your SELF? 

     What can you do to make this better than it is, or turn it around if it’s headed in the wrong direction?  What specific steps can you take now that are genuine (vs. quick-fix), to help yourself gain greater respect from others?  How much of your answer to the last question relates to the amount of respect you put out to those around you?

     A good place to start may be to take inventory so that you have a clearer image of those who are “around you”!   Draw a target —three or four concentric circles— on paper and decide who is closest to you (put them or he or she in the middle circle), next closest person/people (next ring), and so forth.  Of course, include animals if you like. 

     A few rings worth will give you a more accurate and balanced and realistic idea than the image you may have of these relationships that you carry around in your head.  If you’re happy with your circles, congratulations!  If you think you can do better, the R-E-S-P-E-C-T song isn’t a bad place to begin!  (Oh, and by the way, there is no end to respecting others!) 

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

Well, you must finally be happy to have less gas available, and be paying astronomical amounts at the pump to fill up your tank.  

Oh, yes, and it thrills you to be paying equally mind-boggling amounts to your local grocery store to fill up your refrigerator and kitchen cabinets, right?

Why, you might ask, would I say that? 

Because, of course, you still have spotted owls and views of nature that are unspoiled by wind farms, and polar bears (which you would surely love to cuddle with and invite into your home) running free across the Artic Circle.

And, no doubt, these are all creature survival things that matter intensly to struggling young families, and single parents, and senior citizens on fixed income, and handicapped people living on disability checks, and hurricane victims, right? 

I mean, just ask any of them how important the plight of spotted owls is when they’re scratching and clawing for their next meal.  See how utterly devoted they are to protecting the polar bears when they can’t afford needed medical care.  Yeah.  Go ahead and ask them. 

Get your environmentalist priorities straight!  If you think human beings come first on this planet while you’re busy protesting nuclear energy and hugging trees, you might want to consider rearranging your protest priorities.

Maybe Al Gore did invent the Internet. 

Who knows? 

Stranger things have happened. 

But he surely is as wrong as the sorely misguided (a generous adjective) Nobel Prize Committee when it comes to the subject of global warming. 

Ask any credible scientist. 

And contrary to Mr. Gore’s representations, YOU as an individual CAN MAKE A DIFFERENCE!  Get started.  This is grassroots stuff.  Set an example.  Teach others.  It’s all about stepping up to the plate!  It’s all about choosing the path of self-sufficiency for our own human species before worrying about other lower forms of existence. 

Regardless of endangered species contributions to our aesthetic senses, or the amount of tear-jerking endorsements and crusading that’s thrust in our faces by Hollywood’s finest, we need to remember that putting human preservation first is the only way we’ll ever be able to have positive impact on the preservation of other species.    

The bottom line is that more drilling is needed to relieve the oil/gas price crisis and related food price crisis because America has enough oil to allow us to completely eliminate dependency on greedy Arab nations. 

But, oh, hey, it might mean losing some endangered species!  Well, I love and subscribe to National Geographic too, but I like to believe that we as human beings are a slightly more important species to risk losing than some owls and bears, and some upturning of the balance of nature.  We’re smart enough to RE-balance whatever we might upset. 

Because we as humans have the ability to think, we have the ability to make changes in our environment that preserve and protect the human species in addition to balancing nature. 

But it has to start with our elected representatives in Congress having the foresight and integrity to initiate expanded oil drilling efforts and to stop bending over to the special interest groups that seek to preserve owls over humans (and human pocketbooks!).  Call your Representative.  Express yourself!        

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Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!