“MATTER” Matters!

In just this past week, without even trying, and with minimal exposure to advertising, I’ve seen or heard the following:

• Black Lives Matter!
• Police Lives Matter!
• All Lives Matter!
• People Matter! (Sub shop chain)
• Dog Food Matters! (Pet store chain)
• Your Gums Matter! (Plaque removal products)
• Protect What Matters! (Life insurance company)
• Kids Matter! (Goat farm sign)
• Your Package Matters! (Delivery service)
• We’re There When It Matters! (cellphone service)

And surely Firefighters Matter and EMTs Matter and Doctors and Nurses Matter. And what about animals and fish and birds and trees and plants and oceans and mountains? Can there be any doubt that Children Matter? Or Pets? How about Grandparents? Teachers? Scholars? Boy Scouts? Girl Scouts? Athletes? And then there’s Hollywood people and Politicians? (Wellllll, the jury is still out on those two).

What about Artists, Writers, and Musicians?  And Tan people? Pink people? Albino people? Yellow people? Green people? Polka-dotted people? Purple people? Handicapped people? Poor people? Rich people? Sad people? Happy people? Developmentally-disabled people? Babies?

Where does it end? Or does it?

Will “Matter(s)” be this generation’s buzzword version of “Where’s The Beef?”

Are scientists now gathering from around the world to launch their new “happening” slogan?

MATTER MATTERS!

Do we really want to go back thousands of years and pronounce that Cavemen Matter?

And there is no doubt whatsoever that ENTREPRENEURS MATTER . . . because—without them and their creations—the rest of global society would have very little to point to by way of missions accomplished.

Instead of simply choosing to accept the bottom line– that if you are a human being, a creature or planet creation, YOU matter(!)— it seems we have been instead choosing to lose trust and confidence in ourselves and buy into the implied exceptionalism of which lives matter, with the implication that no others do!

Unfortunately, stampedes are rarely stopped before innocents are trampled. But at some point each of us needs to simply stand tall, look in the mirror, and proclaim to ourselves:

I  MATTER.

# # #

Tune in here starting Tuesday, the day after Labor Day, to read and contribute comments to short DAILY excerpts from Peggy Salvatore’s new book, 30 DAYS TO A NEW ECONOMY for 30 weekdays in a row! Free. No strings attached. Why?
Because YOU Matter!

# # #

Hal@Businessworks.US    931.854.0474

YOUR CLOCK IS TICKING.

ARE YOU?

Get your eyes off this blog post for just ten (10) seconds and look around you! Serious. Turn around! Scope it out! Look at what’s behind you! Go ahead! I’ll wait.

What do you see? And do you all of a sudden hear or smell or taste something you didn’t notice when you had your face buried in your screen? Odds are you hate, or are afraid of, looking behind you. Why? Because doing that puts you in touch with the awful or distant or useless or sad or irrelevant past.

Perhaps your unconscious mind is simply trying to get you to be so busy racing for the finish line, you have a “no-time-for-that” excuse for avoiding intimacy with others, or situations, or your self? So you may be acutely aware (or–the other extreme–) completely unaware of your clock ticking.

But the bigger question is: are YOU ticking? Are you so absorbed in making the most of every minute that you lose track of what you’re actually doing, where you are, what you’re looking at, hearing, tasting, smelling, feeling?

Do you spend so much time looking so far ahead of yourself so often, that you forget about eating, or sleeping, or using the bathroom? Do you push yourself to achieve so much that you lose track of appreciating what you have already made happen?

It’s one thing to be independent and self-sufficient and yet quite another to barricade yourself into a brain-numbing tunnel of private pursuits. Some scientists may be . . . but great entrepreneurs are not and have very rarely been . . . hermits. Working in a vacuum makes it hard to breathe.

Besides instinct and all the “hustle” traits we hear about, the cornerstone for successful entrepreneuring is successful networking. Referrals come from networking. Ideas come from networking. Strategic partnerships come from networking. Marketable product and service enhancements come from networking. Investors come from networking. Sales come from networking. The contacts we truly need in our lives come from networking. Hermits don’t network.

No, social butterflying is not the answer. Engaging with and helping others with their pursuits is a great thing but if you don’t make a point of learning from such experiences, you are essentially helping others from a position of weakness, and that’s not much help to you or to those who win your good intentions.

No one can function as effectively by her or him self with running a business, a family, even a career, as he or she can with the support of a network.

Business and professional practice people exchange business and professional practice ideas by email and text messages and on sites like LinkedIn and Referral Key and Merchant Circle to help one another start, grow, expand, downsize, revitalize and re-invent, but nothing replaces face-to-face and telephone-voice-to-telephone-voice for effective networking.

So the solution is simple: Stay grounded in the “here-and-now” as much as possible. (Deep-breathing helps.) Telephone and in-person network whenever humanly possible. The challenge is in disciplining your SELF to build these practices into every day. Three weeks of consistent effort can turn your life around.

# # #

Hal@Businessworks.US    931.854.0474

ENTREPRENEUR ON THE FENCE

Like stunned fish floating aimlessly to the surface after an underwater explosion, corporations and colleges lacking entre-preneurial mindsets have been equally lifeless for decades . . . standing on the fence, trying to decide the next move. But, Aha! That is now changing.

UNLIKE entrepreneurial thinkers and doers (who have long known that an “ostrich attitude” only produces a head-full of sand), corporate and campus leaders –for very different reasons– have failed for decades to embrace entrepreneurship as a viable management methodology.

Shell-shocked by a quicksand economy, slippery-sloped job ops, and blink-of-an-eye marketplace changes, big business and academia are now beginning to regain consciousness as corporate and campus entrepreneurship training centers, programs, teams, and projects are rapidly moving front and center.

Reality is that America’s businesses and institutions of higher learning can no longer afford to manage from the “analysis paralysis” platform that requires months of committee meetings to recommend action instead of simply acting and adjusting immediately, then acting and adjusting again.

It takes an entrepreneurial mindset to dig out of the holes corporate managers and academic administrators have found themselves embedded in . . . to be airlifted out by technology-piloted choppers if need be . . . and accept the fact that entrepreneurial ideas, actions, instincts, and traits are yet again tantamount to paving the way for economic rebirth.

As quickly as we once reined in or abandoned Theory X, Theory Y, Theory Z, One-Minute Manager, Quality Circles, MBWA, Just In Time, Empowerment, Assertiveness Training, Anger Management, Lean Management, MBO, BOSCARD Management, and a hundred other such success fad formulas and piecemeal methodologies . . . we have come full circle from the 1980’s to realize we must think like entrepreneurs and act like entrepreneurs to truly make a difference!

CORPORATE ENTREPRENEURSHIP

The perpetual champion of management success, CORPORATE ENTREPRENEURSHIP, was billed in 1981 training program promotions by this blog post author, as:

“the new tack in the race for innovative business solutions that work”

— and reinforced by INC. Magazine‘s Executive Editor Stewart Alsop II (in April 1981):

“Entrepreneurship is in, it’s hot . . . a renaissance in American society, especially for entrepreneurs now buried in large corporations.”

Regardless of size, sales, or clout, if your business or academic organization is not already riding the new, revitalized 2015-2020 entrepreneurial wave of “Reality Success” that builds cruise-control managers into enlightened decision makers, you can be sure your competition is!

When it’s time to put more heart, more walk-the-talk attitude, and fewer politics into your business –to  ignite dormant organization spirit and foster more innovative business and market leadership thinking– CORPORATE ENTREPRENEURSHIP coaching and hands-on training can be your answer.

# # #

Hal@Businessworks.US    931.854.0474

America Needs

Entrepreneurial Leadership

It’s time for another Teddy Roosevelt/Harry Truman/Ronald Reagan to step up to America’s leadership challenge. History has shown us that “more of the same” leadership style following in the “too big for your boots” footprints left behind by prior leadership has produced either a false sense of progress and security, a lethargic aura, and/or a cavernous hole “too big for the planet’s britches.”

The days of corporate, governmental and politician “muckity-mucks” and their analysis paralysis approach to problem solving have long passed. This is 2015 and “We the people” can no longer endure those we elect to represent our interests wrongfully.

As a country and as American citizens, we simply cannot any longer tolerate elected representatives of the thinking that literally stomps on and casually pushes aside adhering to the very tenets of the Constitution that has made America great . . . the same feeble-minded political-payoff-and-payback representatives who then proceed to excuse their behaviors with shoulder shrugs and palms-raised declarations that “I tried! And, besides, it’s someone else’s fault!”

We are far beyond the point of receptivity we’ve naively granted to those who challenge and undermine our Constitution.

We are long past acceptance of those who see fit to substitute their own delusional self-indulgent needs in exchange for that which binds and ensures us of the rights to freedom of life, liberty and the pursuit of happiness. We are weary of the lies, deceit, blame, second-guessing, unresponsiveness, societal repression, citizenship indignity, false-alarms, and global disrespect that now shrouds our nation.

So where can we turn for restoration, reconciliation, and re-kindling of spirit?

Let’s consider the perceptive, “say-it-like-it-is” and “Git R Done!” attitude of an entrepreneur. Let’s face it: we have no other worthwhile choice at this point in history — not if we are serious about the survival of our children, grandchildren, and great grandchildren.

Small business owners and managers understand this need to untangle ourselves perhaps best of all. It’s called adaptability, tackling priorities, turning problems into opportunities, moving forward– entrepreneurial leadership! Business owners and operators who fail to do this, fail.

The truth behind the old expression: “Words do not cook rice” is something every entrepreneurial thinker/doer knows from experience. Certainly our Congress (and, in varying degrees, every government agency) fails to understand that revitalization time is here. Now. There can be no better nor more effective force to drive the realization of filling this need than a proven entrepreneur, one with the fortitude and courage to walk the talk.

# # #

Hal@Businessworks.US    931.854.0474

“Pretty good job… for a woman!“

“Thanks for nothing” types of “mixed” messages pervade today’s society– in meetings, phone calls, emails, texting, even music! “Don’t smoke, don’t drink, and don’t curse,” he warns his new employee. Then the boss frantically pats down his pockets and exclaims with frustration: “Sh*t! I must have left my pipe at the bar!”

“All the world’s a stage…” proclaimed Shakespeare. At one time or another, we all play roles and mask ourselves in some way. If we become aware of ourselves when we are putting on a performance, that awareness gives us the freedom to reject unproductive (unless you’re “on stage”) playacting in favor of authenticity.

And (yes, apples are great, but) certainly, A is for AUTHENTICITY too! It is Authenticity, after all, that is the overriding human quality which serves us best in both life and work

. . . yet, short of hiring someone to monitor or videotape our daily words and actions, it can be difficult at best to be aware of when we are “putting on airs” or undermining someone else or sabotaging current circumstances. Why? Because playacting is often an unconscious knee- jerk reaction to another person or situation.

So what are we to do to begin eliminating or at least minimizing phoney images and communications?

Awareness of life/career damages from disingenuous behavior is the beginning. So, you’ve already started. Next comes making a conscious effort to strengthen your resistance to assume or take on these self-destruct roles. You need to “catch yourself” by keeping your mind and body in better balance with the real you:  the deep-inside you.

Accept from the outset that–unless you’re another Mother Theresa–you may be unlikely to ever achieve 100% authenticity. But know that even slight improvements will enhance your personal respectability and community standing, and will dramatically increase others’ acceptance of your ideas and trust.

Once you are aware of this thinking and accept that “being more genuine” will rocket-boost your life, work, and play pursuits, begin to take more deep breaths. That alone will help you ground yourself in times of trouble and, ultimately, clarify your here-and-now focus in ways that win you more intrinsic happiness and more extrinsic rewards.

Being more aware paves your path to greater control and spotlights that everything you say and do is a choice that you make or the result of some choice you have made at some point in life. Simply by being more “Choice-Conscious,” you will find yourself better able to illuminate your strengths and free up your uniqueness . . . bring your real self, your authenticity, to the surface in more of what you think and say and do.

 # # #

Hal@Businessworks.US          931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

Birthing Healthcare Business

Until you’ve worked on the front lines of a medical or therapeutic group practice, a private healthcare facility, or on a pharmaceutical or medical device core management team, you’re not likely to ever appreciate that healthcare entrepreneurship is a radically different beast.

Non-healthcare business entrepreneurs—minus the excessive regulatory compliance baggage—can afford to be more freewheeling than their healthcare provider-based counterparts.

Healthcare entrepreneurial ventures can carry astronomical price-tags for R&D. The accompanying array of complicated startup legalities, convoluted tax restrictions, partner negotiations, branding and marketing (Healthcare is NOT about smiling doctor billboards!), recruiting and interviewing, position statements, community relations, and building a referral base is enough to confound many dedicated providers who lack even basic business training or experience.

So what? Who cares? You might ask.

This is not to trivialize the amount of hard work and suffering that accompanies the launch of non-healthcare entrepreneurial enterprises—particularly those ventures giving birth to non-healthcare-related hi-tech products and services. It is simply that healthcare has it harder!

Initial non-healthcare-related business investments are often from friends and family who are happy to just get their initial money back.

But healthcare investors are often professional investor outsiders with no knowledge of your business, who want unrealistic return on investment, who are not interested in your sweat equity, and who want to own controlling interest in exchange for the funding they provide.

These wealthy individuals often seek to be “part of the action” and are willing to pay for it, but who will not let business founders off the hook if things fail — and, curiously, many who fit this description seem always to appear at the moment when you most need it.

The #1 underlying message here is DON’T NEED IT! When you most need money, you can be sure you’ll be communicating it without even a word, and that’s like blowing a game-starting whistle to send in the circling sharks. You think TVs “Shark Tank” name has no basis?

Underlying message #2 is STAY FOCUSED ON MAKING YOUR CORE BUSINESS WORK INSTEAD OF LOOKING FOR A QUICK FIX BY EXPANDING OR EXTENDING IT TOO PREMATURELY . . . TRUST YOURSELF AND BE REALISTIC.

So, if you have a choice between starting up a decorator windshield wiper blades company and establishing a business that aims to produce anti-bacterial clamps for micro-surgical openings, or starting up an orthopedic group practice, avoid healthcare pros money woes and go for the wiper blades! (But don’t think a year of that qualifies you to be in the windshield business, the windshield washer fluid business, and the rearview mirror business—or to think a 500-unit order means you need to break ground for a monster manufacturing plant!)

Just in case that thought crosses your mind, go back to the #2 message above, and if you do it right, you’ll be accommodating the #1 message without even trying. Because? Because you won’t need money because you’ll be too busy building your business and blowing out the walls of your garage!

If you’re truly “locked in” to a healthcare business startup, step carefully, listen carefully, speak and write carefully, and don’t let any amount of cash infusion take control out of your hands unless you have something else ready to put your hands on, and can (and are willing to) walk away comfortably. And remember–above all else– that Healthcare Leadership can mean only one thing . . . and it’s not Obamacare or “Lean” Management!!

 DOCTORS, THERAPISTS,

PRACTICE MANAGERS

 HOSPITAL EXECUTIVES

. . . ARE NOT

CORPORATE MUCKITY-MUCKS

You and your practice or facility are not likely to be a Fortune 500 corporate entity. So there’s no need to pretend being a marketing guru.

In fact, if you are feeling even a little bit over your head with marketing, you’re likely to be wasting money, time, and energy!

Maybe you’re unearthing a monster budget expense at the behest and/or persuasion of some big-time marketing company, PR firm or ad agency you’re working with or thinking of hiring? It can often feel (and be real) that such entities are simply throwing away your money to create a mumbo-jumbo branding program aimed at earning an award for themselves.

If you’re working with or considering  “experts” who are trying or promising to “position” you as the brightest star in the heavens . . . you may want to re-think it with a dose of reality.

Reality? Yes, you are a healthcare provider. That makes you an entrepreneur. Entrepreneurs challenge the system. In healthcare, they use (or retain) innovative thinking to establish, re-establish and upgrade the authenticity of themselves and the “saleability” of their services, careers, investments, and reputations.

You can accomplish this with: much less expense of money, the same expense of time, and sometimes greater expense of energy. Oh, and –by the way– having and practicing a sense of entrepreneurial reality tends to get far better value and results than engaging one of the “big-time-expert” groups noted above.

Just to be sure we’re on the same page here, I’m talking about –specifically– how to increase patient volume, how to stimulate patient and patient-family loyalty, and how to strengthen referral bases, channels, and networks without having to bet the farm!. Is that what you’re looking to accomplish?

Stay with me on the next few weekly blog posts and I’ll tell you HOW… or call or email me (info below) if you can’t wait!

Let’s start with the idea that what truly “sells” people is to be entirely focused on them and not on ourselves. Chest-beating, posturing messages about how great you think you are and smiling-face billboards, ads, and Facebook pages –regardless of expense involved– make no difference whatsoever. In fact, they often do the opposite… annoy, antagonize, create doubt and distrust, and send the people you’re trying to reach galloping off to your quiet competitors.

So do you have to be “quiet”? No, but you do need to be your authentic self. You do you need to be more conscious of the training and talent and experience gifts you deliver in your vital societal role as a healer and healthcare provider. Because THAT is your best marketing!

Is that hard? Of course, especially given the volatility, misdirection, intrusiveness, and mismanagement of government agencies, insurance companies, and today’s Obamacare circus, but –in the end– difficulty (as most entrepreneurs learn) is a choice.

There is much more coming to you at this blog in the hands-on, specific-how-to-steps departments in the days ahead. So, do return for more on how to get started and how to re-start.

In the meantime . . .

CHECK THIS disarmingly true, insightful post

at www.HealthcareTalentTransformation.com  

by David Lee Scher, MD, titled:

“Five Ways Physicians Can Change Patient Behavior“

 # # #

Healthcare Pros STILL

Flushing Money Down the Drain!

Thanks for your visit. We have recently relocated to Cookeville Tennessee (between Nashville and Knoxville), home of Tennessee Tech University. Return here often for new posts in this series for Doctorpreneurs©and Healthcare professionals.

Why not just open the window and throw your money out? Why bother spending it on meaningless, confused thinking about marketing? Why keep feeding the nonperformance of media, mobile apps, direct mail magazines and newsletters, social media and, oh yes, outdoor advertising? Can we look at this open-mindedly?

The business and sports worlds have fed your fires since childhood that you must be competitive at all costs in order to win… that’s 100% false for healthcare professionals! In fact, many healthcare pros have marketing success expectations as unrealistic as imagining that a heart attack can be treated with a BandAid®

REALITY: No one “buys” billboards with smiling doctor faces (or, even worse, the recent trend toward somber looks!). Most people are not so stupid as to think that hospital “magazines” and “newsletters” with feature (dressed-up PR) stories are interesting or meaningful enough to be worth reading. My guess is that –other than the few and far between genuine healthcare educational mailing pieces– most of these exorbitantly expensive items go straight to the recycle pail. All this nonsense came and went thirty years ago. [Interesting how America’s healthcare institutions are accelerating these feeble old-fashioned attempts at marketing. Is it some kind of knee-jerk attempt to cope with the Obamacare muddle?]

BOTTOM LINE: No one cares! The public simply doesn’t care how great hospitals, doctors, therapists (or any professionals for that matter) think they are! Healthcare consumers may have more (and more personal) issues on the line than other kinds of consumers, but they really and truly only care about the same thing that every consumer cares most about: What’s in it for me? Period.

So if you’ve read this far, perhaps it would be useful to explore and reassess your current “marketing” practices, and decide if your money could be better spent on strengthening patient, patient family, and referral network relations. If you’re looking for a role model institution, consider the Sloan Kettering Cancer Center… you’ll find no shallow representations of professional skills… “Treatment” is their specialty, and it applies to everyone who enters their doors. Oh, and guess what? The only expense is training and training maintenance time.

Marketing –if it’s done right– might sometimes succeed at building brand loyalty for some products and services in some markets and marketplaces. But when the two end-results people seek most from healthcare professionals are 1) Reassurance and 2) Trust, it’s not likely either will ever be achieved with empty images or promises.

Doctorpreneurs© Copyright Hal Alpiar, 1994. All rights reserved.

BandAid® is a Registered Trademark of the Johnson & Johnson Company

 # # #