Every step you take,

 every word you say,

 every blink you blink

  . . . is marketing.

You’re a professional practice or small business owner or manager. Whether you have 100 employees or work out of your bedroom closet, the words you use (and don’t use) and the ways and places you move (and don’t move) say worlds about where you’re headed and how long it will take you to get there.

Every step you take and word you say, every blink you blink is a form of marketing to someone for something.

It doesn’t matter whether you’re trying to get your rich brother-in-law to loan you his $1,700,000 Bugatti Veyron to drive your best customer to dinner at the club, or whether you want to motivate your new assistant, or get approval to cash in a free WAWA coffee coupon that expired yesterday, you are constantly engaged in marketing.

Your business plan and loan applications are marketing documents. When you hire a consultant, you have to impress on that person or group (oh, sorry, “team”) that you and your business are worthy of her/his/their exertions on your behalf. You slide a little salesy language into explaining what your business is all about.

The thing is that most hard-nosed, competitive, aggressive business people know all this and make no bones about practicing proactive, assertive language and posturing at every turn in the road. But those who often have the most to offer in terms of creativity and innovation will typically get themselves caught up in the process, not the selling.

We can’t turn timid creative genius personalities into super sales pros overnight (and probably shouldn’t try or even want to), but we can help raise these folks up a notch by pointing out that five criteria are part of every successful marketing effort . .  and that EVERYthing is marketing SOMEthing! Your steps, words, and blinks must:

1. Attract Attention

2. Create Interest

3. Stimulate Desire

4. Prompt Action

5. Deliver Satisfaction

All five of these must be present in every form and function of marketing to bring about ongoing and long-term success. Look around you. The extent to which these five criteria are effective determines how effectively your message is being delivered to your target markets.

Look for the five in print advertisements and broadcast commercials; billboards and other outdoor advertising vehicle messages; print and video promotions and displays; online presence (websites, social media sites, etc.); sales presentations (in-person, seminars, webinars, teleconferences; trade and professional shows); public relations programs (events, news releases, etc); packaging and labeling; merchandising; even pricing can all be measured for effectiveness when they succeed at making these ten words work . . . even in your “elevator speech.” 

Remember you are being:

watched; heard and overheard; listened to (there IS a difference!); read about; sized-up; checked out; assessed; evaluated; figured out; thought about; tested; weighed; raked over; admired; followed; respected; loved; praised; scourged; mocked; appreciated; and bought

— all day, every day, even as you sleep!

The same way that you buy or don’t buy others, they buy or don’t buy you. Your best insurance for achieving success is to make the sale. Your best way to make the sale is to accept that it is what it is, and that you need to be forever on the alert to opportunities.

Opportunities are created by marketing that attracts attention, creates interest, stimulates desire, prompts action, and delivers satisfaction.

Drive your imagination forward with reality. 

# # #

Hal@Businessworks.US

 Open minds open doors.

Thanks for visiting and Make today a GREAT day for someone! 

It’s not all about the numbers . . .

How you time your

purpose and your passion

 determines your success.

“Life is timing,” says a man commonly reported to be one of the world’s top 20 motivational speakers: Charlie “Tremendous” Jones, author and editor of nine business and personal life and leadership books, including one with over two million copies in print in 12 languages.

When you want to demonstrate some proof to yourself of the importance of timing and being able to make timing adjustments, go find the nearest batting cage; swing at a round of fastpitch baseballs; then take some deep breaths and swing at a round of slowpitch softballs. (Do them in the opposite order if you really want to challenge yourself!)

Hey, sometimes it’s the little things in life, like baseballs and softballs that can humble the best of us.

The reality though is that there’s much to be said for “being in the right place at the right time,” Of course saying and doing “the right thing” is what makes the difference. Just as adjusting one’s swing to the pitch is what makes a great hitter, adjusting your purpose and passion to the circumstances is what makes for great business success.

And it’s not all about numbers!

The answers to your marketing needs, e.g., will not come out of statistical analysis of market research. Leave that stuff for the corporate and government types who need to juggle and analyse numbers to cover their butts. You have a small business to run, and there’s no time for that. You try things. They don’t work. You adjust them.

Marketing is not a rational, unemotional, objective, cut and dried, black or white series of numbered quantifiable events. It’s an art. It’s a psychological-based creative art form. It requires substantial experience with and adaptations of psychology. It seeks to impact peoples’ minds with a message. Every person’s mind is different!

What about how you conduct yourself? What about leadership? Good timing and making good timing adjustments means there are some important “Don’t’s” to guide you as you step up to the plate:

• PLEASE DON’T say one thing to an employee, customer, associate, consultant, referrer, supplier, sales rep, investor, lender, and then do another!

• PLEASE DON’T promise any of those people what you can’t deliver.

• PLEASE DON’T promise what you won’t deliver.

• PLEASE DON’T ask for meeting options, and then change them when you get them.

• PLEASE DON’T set meetings or appointments (note especially, professional practices) and then keep people waiting without some definite, reasonable, truthful, and on-time explanation. Acknowledge people waiting in line! And, by the way, a visiting sales rep should be treated just as importantly to you as your best employee or best customer.

• PLEASE DON’T host a meeting and then interrupt it with non-emergency cell calls or txtmsgs that really could wait.

• PLEASE DON’T call for a meeting and then change it on the fly at the last minute.

This is all starting to sound like a reminder list for exercising integrity? HA! YES!

HOW you time things, HOW you time your purpose and your passion is what others measure you by. It’s your own yardstick that you create. So, yes, integrity it is. Sizing up when and where to swing your bat counts alot. HOW you swing it counts most! 

Drive your imagination forward with reality.

Open minds open doors.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Twitter opportunities

bail small business out

 of still sinking economy!

Opinion, after creating thousands of small business marketing and management programs, and many life observations:

Since the debut of television, no other media vehicle has had such positive and pronounced impact for small business as Twitter. LinkedIn is a distant second and Facebook doesn’t even make it to the table.

________________

A little background . . .

• In case you haven’t noticed: since 2008, there’s been relentless government pursuit of globalization at the expense of business, marked by the near strangulation of entrepreneurial ventures and accompanying choke-hold on free market competition.

• In flagrant disregard for America’s economy, America’s employment opportunities, America’s military, America’s healthcare, and America’s self-esteem, spread-the-wealth idealogy has trampled the nation’s economic heart and soul beneath its runaway tank treads.

• America’s 30 million small business enterprises –the proven source of over 90% of all new jobs– have been chewed up and spit out while bungling corporate giants and their muscle-brained unions have been handed tax-dollar bailouts that have accomplished nothing.

________________

So where does Twitter come in and what’s “rightbackatcha!” all about? Twitter, first of all, is a powerful outbound social media entity. Among many applications, it allows for small businesses to broadcast availability of products and services out to the world at no cost. In today’s economy, this access is a Godsend.

More and more small businesses are taking advantage of the opportunities Twitter provides, and are discovering that INTERNET globalization opens new revenue stream pathways unimaginable just 5 or 6 years ago. Business today comes from many surprise sources . . .

A local plumber gets a service call from Betty whose cousin lives 2,000 miles away but cut and pasted his clever Twitter quote into an email to Betty because it mentioned the town Betty lives in. Betty figured that was better than the Yellow Pages. Voila!

LinkedIn, FYI, is a much more sedate, more corporate medium. It lacks both the flair and immediacy of Twitter.  

Facebook? Forget about it! For business, Facebook doesn’t cut it! Let it help you keep your Friends and family together and communicating, but don’t expect it to make sales for your business.

If you run a small business and you have a website, why do you need to find people to drive to your Facebook page to try to get them to visit your website? It won’t happen. The process is too big a run-a-around. Visiters bail out. Why waste time and money and energy?

Send people direct to your website! Facebook also demands constant monitoring to police inappropriate posts that you don’t want associated with your business.

So, now you’re on Twitter, but it’s not working? That’s only because YOU’RE not working.

If you “work” Twitter, you are careful not to flood it with repetitive sales-pitch messages, and you have fun with it by being social. Yes, that’s what makes it part of “social” media.

In other words, someone mentions or thanks or repeats (RTs) your comment (“Tweet”)? Reply with a thank you!

Say: “rightbackatcha!” or express some form of appreciation. Even a “TY” will do.

But don’t disregard others for the sake of ramming home your sales message. Your “Followers” will drop like flies.

About “Followers,” incidentally, if you’re not selling something that EVERYone needs (rubberbands, toothbrushes, water), you don’t need 36 trillion Followers; you need Followers who share your interests or who fit your market target. Be selective.

If you’re going to “play the numbers” and amass as many as possible, be prepared for the fallout. You will inevitably attract weirdos who will waste your time and energy.

So, someone tells you you’re great or that they like your quote or the title of the song you mention or the product or service you represent, tell ’em “rightbackatcha!” or say Thanks (or THX). But you ignore sociability at your peril.    

Drive your imagination forward with reality. 

Open minds open doors.  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

There comes a time

in the life of 

every business owner 

where lines become

B–L–U–R–R–E–D  

 between love and sales!

Even though with one of these, you fall into it, and the other you never want to have fall at all, there are endless similarities. Just consider a few musical messages when you substitute one for the other:

Put A Little Sales In Your Heart . . . Sales Make The World Go ‘Round . . . All You Need Is Sales . . . Sales Is A Many Splendored Thing . . . Silly Sales Songs . . . Sales And Marriage . . .  They Call It: Puppy Sales . . . Sales, Sales Me Do . . . Makin’ Sales In The Afternoon With Cecilia . . . Sales Are In The Air . . . Sales Are But A Little Boat Upon The Sea . . . Sales, Sales, Sales . . . When A Man Sales A Woman . . . What’s Sales Got To Do With It? . . . Sales Will Keep Us Together . . . Feel Like Makin’ Sales . . . To Sir With Sales . . . Give Me Sales . . . Stop, In The Name Of Sales . . . Chapel Of Sales . . . Game Of Sales . . . A World Without Sales . . .  Sales Letters In The Sand . . . Takin’ A Chance On Sales . . . You’ve Lost That Salesin’ Feeling . . . Will You Still Sales Me Tomorrow . . . Sales Me Tender . . . Can’t Buy Me Sales . . . Sales Will Keep Us Together . . . You Get The Best Of My Sales . . . April Sales . . . Young Sales . . .  

If you’re here looking for a great list of love songs

with “love” in the title, I don’t want to disappoint you:

 GO HERE!

__________________

Ah, but –fun aside for a moment, there are a couple of really huge “Lovin’ Sales” problems to consider:

1)  If someone who holds control over you or your business –like the government or a major customer, investor, supplier, or partner– hasn’t a clue about real entrepreneurship, and what it’s like to love your work, you’ve got troubles. 

These are people and entities who need to see your work as a committed relationship — in much the same way you might offer up testimony as part of a business plan and budget to impress lenders. I mean, I did once have an accountant who lectured me that my business was a legal entity that needed to be thought of as a separate person.

(That assertion of course simply reinforced my conviction that accountants lacked human feelings, and made me think that maybe my business was the one person in my family who was not dysfunctional! Kidding ;<) er, almost.) 

The point is that if those with control don’t appreciate your relationship with your business, you are losing sales you deserve to make, and income you need to grow.

2)  If you’re not 100% tuned-in to the reality that without sales, there is no business, you are living in fantasyland! In other words, your business cannot survive and thrive if you keep it locked in orbit around your great business idea at the expense of a monumental sales effort on your behalf. This is 2011. This economy will not tolerate you sitting.

(The alternative of course could simply be to apply to your state DOT or local roads department for cone placement training — security, benefits and no brain use!)

If you’re staying in the game, you need to devote more time and energy to selling than you have been. Nobody else can sell your business as well as you. It’s your baby. It’s your DNA. You feed, finance, insure, staff, and nurture it. Now get out and sell it. If you make 3 calls a day, make 10. If you make 10, make 20. Whatever it takes.  

If you’re not lovin’ your sales every day, no one’s going to be lovin’ to buy what you have to sell. Period. 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Not “Pie-eyed” intoxicated

. . .Pie-eyed as in bleary

from studying

 too many pie-charts!

Actually, if you have this ailment, you are either reading too much of USA TODAY, or you are reading too much into your competition.

Try the following exercise on behalf of the entrepreneurial professional practice or small business that you own or operate or manage or partner with. It will give you an “Aha!”

• First, draw a pie. Whatever kind you like is fine. Next draw a slice that approximately represents what you think is your business or professional practice share of the primary market you’re engaged in (SOM, as corporate biggies call it).

• Do something to highlight it: color, fill it in, draw your favorite fruit into it, add crumbs or a topping if you want.

• If your slice is too small to fit any decorative ingredients, put an arrow off to the side that shows your sliver and decorate your arrow (or if the sliver is simply a reflective glint off the pie tin, you may want to consider closing down and trying some other business . . . or there’s always government work that requires no pies and no thinking).   

• Next, assuming you do have a reasonable or promising piece of the pie in front of you, take an educated guess at what you imagine the sizes of the other market portion slices that each of your key competitors controls.

• Draw in and label those slices. Are you still with me, or have you been nibbling?

• Now stand back (or lean back) and take a good, hard look at this pie. It’s a graphic representation of the market your business is in. What’s going on in the middle?

• Scribble a little tornado into the dead center of the pie, overlapping all the tips of all the slices. That is where everyone in your market is killing each other, fighting to get a bigger share.

Just think about how much time and energy and money is spent in that little area of commotion. That little battlefield becomes so consuming and wasteful that many business owners and managers fail to see what else is happening.

Pay attention for a minute to what’s outside the pie (the box, the bun). What do you see? Endless space? More pies?

Have you, in other words, been staring at one star in the sky and not noticing the rest of the solar system? Or beyond? Have you been focused on one tree and ignored the forest? How about just concentrating on your one slice and seeing only what else is in the pie? There is a limit to the amount of toppings you can add, you know.

So why not (are you ready for this?) . . .

e–x–p–a–n–d—– t–h–e—– p–i–e—–?—–?—–?

What happens to your SOM when you make the pie larger? Yes, yes, the competition grows bigger too. But are you in business to succeed or to kill your competition? When you are the entity responsible for making the pie bigger, you are also going to capture the lion’s share of the increased market because you are the one opening the floodgate.

Instead of we’ve got better stuff and we’ve got cheaper stuff and we provide better service deals, what about looking around to see how many prospects there are out there who do not own or use ANY of your existing market products or services, and then take the high road that “We want EVERYone to experience this type of market offering!” 

Not sure? Call or email me. I love making pies bigger. Yum! Happy weekend. See you Saturday!  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Itttttttt’s a wrap!

Waitaminute! What makes you so sure?

You’ve been working at this deal for awhile now. It finally looks like things have fallen into place. You are almost ready to count your chickens before they’re hatched. You’re 99% sure that the long-sought-after customer/client is, at last, in your pocket.

You’ve started paying attention to champagne ads, and checking booking schedules for that dream cruise.

Winning with the who who’s in your pocket all depends on how much you learn from past mistakes. Yes, most of us have been there at least once. It’s called:

Presumptuousness

Presumptuousness is cornerstoned by assumptions. Not a lot of architectural integrity there. In case you haven’t given it much thought lately, assumptions can be dangerous. A necessary evil, so to speak, that can often be the result of a series of correct hunches, and still be wrong.

In business, politics, and life, not many attitudes can be more foreboding.

In other words, anytime you decide that you think you know it all, you can be sure someone or some circumstance will come along and prove you wrong. It’s something like a distant cousin to Murphy’s Law.

When that dark shadow crosses your mind, stop what you’re doing. Take a deep breath. Stretch.

Ask yourself if what you believe about the outcome of that big deal looming over your checkbook’s future –or about the genuineness of the partner(s) or principal(s) involved– is based on fact or opinion.

Go back to your drawing board long enough to make sure you have some contingency plan in place to offset any pending disaster. (What’s worse than looking for a job when you have no job, or having the boat motor die miles from shore with no oars, or hosting a BBQ party and running out of fuel half-way through the steaks?)

I once hosted a huge New Year’s party that ended with guests in winter coats, hats and gloves at the punchbowl when the heating plant died in 20-degree weather. Ah,the lessons of life live and learn.)

It never hurts to follow the Boy Scout motto:

“Be Prepared!”

Or Henry David Thoreau:

“Be forever on the alert!”

Business owners make assumptions every day, sometimes every hour. It’s part of the game of business.

We need to project income and expenses, often for 3-5 years out,to satisfy prospective investors and lenders with business plan financials. We need to devise marketing and operational plan budgets farther in advance than most entrepreneurial comfort zones tolerate.

One of the reasons older entrepreneurs are typically more successful than younger counterparts is simply experience. Most business success seems to me to be able to be reduced to making effective educated guesses.

“All we ever have is limited knowledge” 

. . . that one was Einstein

So next time, you think you know who’s in your pocket, think again!

Even Presidents have learned this the hard way, presuming voter support that never materializes.

# # #

Hal@Businessworks.US or 931.854.0474

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone! 

Businesses have customers.

Shrinks, lawyers and CPAs have clients,

But you, Doc,

have patients!

—————–

If you have a doctor-friend in your life, you might want to share this post. Useful, straightforward “business” posts for healthcare professionals are not typically or readily available. You may also want to consider how these same dynamics apply to you in your business or non-medical practice.

———-

So what, you say?  Here’s what: Given that healthcare has now become even less predictable (than the plights of business, shrinks, accountants, and lawyers) as we edge ever closer to that Obamacare precipice, you may already be starting to lose patients as you lose patience.

I mean, businesses, CPAs, and lawyers already see the staggering new costs handwritten on the walls. And shrinks? Eh, who ever knows about shrinks?  Anyway, it’s all about you, Doctor. You are being called on as never before to rise to the occasion and bite the business bullet. You must grow your practice in stagnant times. 

This means riding out the economic storms and going with the insurance provider flow even when all you want to do is practice medicine and be fairly paid for your expertise, training, experience, and compassion. Ah, but there stands Obamacare in your path! And you can’t get over, under, or around it. 

So, you’ve got to get through it!   

The only way to “get through” it –to survive and thrive in the next few months and years ahead– is to build and strengthen patient loyalty.

Patient loyalty is the single most critical component of practice growth, especially in hard times. It triggers increased  patient volume and stimulates referrals faster and more cohesively than any other factor.

———-

Here are the five key sets of values that determine success in acquiring and strengthening patient loyalty:

1. Your professional skills, resource network, and “Google-ability”

2. Your training, experience, and regional word-of-mouth reputation

3. Your patient-centric care approach and reassuring “bedside manner”

4. Your office staff’s abilities to communicate clearly and pleasantly, and to handle insurance reimbursement tangles quickly and simply

5. Your effectiveness in managing patient support, diagnostics, and referrals

Notice that the first four value sets above are ones that you should control and/or that should rely almost entirely on you. The fifth one, however, depends on others. This distills down to the reality that you must first attack the first four and fully capture or re-capture them into your control before moving into value set five territory.

Why? So you can strengthen the area that’s not in your control by coming at it from a position of strength in the four areas you are able to harness.

Take a hard look at the ten qualifiers suggested in the first four numbered value sets above. Can you rate yourself a “9” or “10” in each? In which areas are you weakest? What do you need to do –specifically– to get to those ratings in each suggested category? Can you identify three steps you can take next week to lead yourself there?

When you can honestly give yourself those 9-10 ratings, move on to #5 above and ask yourself what specific actions you can take now to improve the ways you manage patient support, diagnostics and referrals. Are you, for example, using resources that keep you in case management control over each of your patients?

The farther away from Med School and Internship and Residency you are, the more vulnerable you may be to economic invasion, and the more important it becomes to self-assess on a regular basis. Quarterly works. It might be the most rewarding investment you can make in your practice . . . or the most costly one to avoid.

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Hal@Businessworks.US

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Your salespeople may be

costing you more

than sales!

Not unlike a new puppy, new (and old) salespeople who aren’t trained properly are likely to mess things up. In the end, they’ll cost you more than sales. Remember it’s your name, your image, your integrity, your authenticity, and your reputation on the line every time one of them opens her or his mouth or taps out a keyboard message.

 _______________________________                                                     

For your (actual, but names changed) Scenerio Pleasure . . . 

“Good Morning.Thank you for calling B. Bigg Sportswear. This is Sally. How may I help you?”

“Hi, Sally! I’m Larry from LLL –that’s Little Losers Limited– and I’m looking for B. Bigg, please; can you connect me?”  

“Er, no, B. Bigg is not here. In fact, ther…”

(Stepping on the end of her sentence) “Well when will ‘B.’ be back?”

(Realizing she has a sales spammer on the line, and smiling, since “B. Bigg” is a fictitious brand name) “Oh, eight and a half weeks!”

She chuckles and starts to explain that she’s kidding, but Larry interrupts her again . . .

“Alright,well, since I met with B.Bigg downtown there the last time I was in the area, I’ll just call back then; no need to leave a message.”

“Right.Well you have a nice day, Larry from LLL!” (now laughing to herself as she hangs up since –on top of there being no B. Bigg– the “town” has only 450 residents in it and the only place to meet is the gas-station-convenience-store).

Sally can’t wait to tell Mr. Star (company president, and retired world-class athlete with lots of industry connections) about the call. He will no doubt comment on how befitting Larry’s company name is.

_______________________                        

We all know about no such thing as a second first impression, but how often do we take the trouble to monitor the first impressions our salespeople are putting out. Appropriate, targeted, perceptive training short-circuits these “moments of no return.”

So, what’s the solution? Be –and stay– on top of your salespeople until you are confident that they are representing you and your business in as professional a manner as you want them to. This doesn’t mean “get on their case.” What it means is to make sure you provide them with the proper training (and re-training) and support — ongoing!

In life and work,

one-night stands never work!

A bad economy is not a legitimate reason to slack off in this pursuit. Just consider where you’d be without sales and with a bad reputation. Reinforcement at every level is critical in sales management.

If you are too busy owning and operating, or if you’re just not cut out to be a sales manager, go get one. Get the best person you can find –NOT the best salesperson — the best sales manager.

Great Salespeople Do Not

Make Great Sales Managers!

Some outstanding resources you can count on to steer you in the right direction:

Doyle Slayton www.SalesBlogCast.com

Jonena Relth www.TBDConsulting,com

Meredith Bell www.YourVoiceOfEncouragement.com  

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

Yeast, the Sun,

and Leadership.

I get (and agree with) what Paul Ryan’s advice to Mr. Obama was all about when he visited the White House yesterday and reminded the man that “leadership starts at the top,” but I take some exception to the semantics of what that advice might suggest as it is applied to the rest of the world. 

———————————————-

Leadership, like yeast, like the sun on the horizon, rises from low places. It starts, often below the surface, and grows to recognition, then to love and respect or –sadly, in many cases– to fear and loathing, with little room left in-between those two extremes for tolerance and apathy. The problem is that yeast and the sun are fairly predictable.

Some aspects of leadership are also predictable.

Qualities like being able to inspire and motivate others, for example, are part of almost every description of leadership since the beginning of time.

Truth and reality, however, measure all leadership by one word alone.

What’s your best guess?

What single word sums up “leadership” most definitively?

Surely you know the word if you think about it enough. It’s authenticity. Authenticity of character, of personality, of purpose, of attitude, of responsiveness, of courage, of self-image, of the nature of the people involved, of the nature of the tasks to be done. It cannot be manufactured, pretended, stolen, replaced, avoided, dismissed, disregarded, or disarmed.  

Almost never to be found near government or political enterprises or management: authenticity. And rarely does it appear in corporate life when it isn’t guarded — easy to understand when UN-authentic people hovering at the top feel threatened. Yet, say many, true authenticity must also be free, so how could it be guarded?

Okay, so cross off corporate authenticity. And what are we left with? Family life and small business. Why? Because there is less need to lie, make excuses, and cover one’s butt, and because entrepreneurial attitudes are not so affected and convoluted by status-ladder-climbing and artificial allegiances.

–————————————-

TEN EXAMPLES of authenticity:

1. Giving credit where credit is due.

2. Speaking up for what you believe in and supporting others who share your purpose.

3. Accepting responsibility without excuses.

4. Acknowledging screw-ups and owning up to your mistakes, also without excuses.

5. Taking immediate corrective action when called for instead of analyzing and seeking blame.

6. Being focused on the present “here and now” moment as much as possible.

7. Always acknowledging the human factor in every decision and action, even when others pass it over. Business transactions are impacted by illness, injury, and family issues.

8. Nurturing (and cultivating) positive and productive behavior and attitudes consistently.

9. Soliciting and respecting the opinions of others . . . praise in public and criticize (constructively) in private.

10. Treat every employee and every customer like the special people they are, the way YOU want to be treated, every day, all of the time, without exception.  

————————————

How do you measure up, stack up, size up, match up? What three steps do you need to take now to give rise to more of that authenticity you have inside you? Can you take that first step right now?

It is, you know, a choice. 

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Thanks for visiting. Go for your goals. God Bless You.

Make today a GREAT day for someone!

 Every business has two

Organization Charts.

One is invisible!

Whether you’re looking for a job, struggling to keep one, or you’re running the whole dog and pony show, you need to be aware that every business has two power charts. The official organization chart (even if there’s only a small handful of employees) is one. The other is the real one. The real one is invisible, and hard to figure out.

It can be understood even though it’s invisible, but it takes persistent and careful observation of what’s not written down or computer-diagrammed. What? Sounds like a Harry Potter “Invisibility Cloak.”

Why bother? Because it affects who gets hired and fired, who gets promotions and raises, and who gets elbowed out of the action.

And probably needless to say, every professional salesperson and business owner needs to be able to size up and use the power charts of customer/client organizations and prospective customer/clients . . . or be prepared to waste a lot of time, money, and energy chasing after the wrong people.

Decision makers are seldom the check writers.

5 THINGS TO WATCH FOR:

1. Who supplies the reliable information?

A decision maker or someone having close access to the real decision maker is the source.

2. Who has social contacts with the owner or top management people?

Social connections may have been achieved through long-standing friendships, or a spouse with good connections, or through activities in some political, community, athletic or religious organization. Or they could be more shallow and more short-lived, as with SM.

3. Which long-time employees have quietly cornered power?

Look for someone who has assumed (or been assigned) authority to approve memos, reports, plans, diagrams. Even if their initials on the project mean nothing, by making themselves a part of the approval chain, these (usually) senior employees can delay or kill a project by leaving it quietly on their desks, or in their email hold or inboxes. Negative power, yes, but it’s power nonetheless.

4. Which co-workers have relatives or former bosses in the ownership or top management hierarchy?

They may have realistic expectations of promotions that will turn them into powerful people eventually.

5. Who is currently involved in a co-worker romance?

Of course “fishing off company docks” is never okay or smart, but it happens with greater frequency than most think (including in the White House and California Governor’s mansion). Keep in mind that while some day, the relationship may end, at the moment, you might be faced with a duo commanding power from two different directions in the same business or organization. Once you understand the power structure, you’ll know how to get results and who is really important to your future with the company. . . or with running the company.

Just so you know there’s nothing new about organizational politics and manipulation: The above, with some updating added –believe it or not– appeared in the November 28, 1976 FAMILY WEEKLY as a “JOBMANSHIP” feature by S. R. Redford. Thank you, S.R., wherever you are!     

AND HAPPY SWEET 16TH TO MY FANTASMAGORICAL GRANDDAUGHTER, TALLEY! I LOVE YOU!

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Hal@Businessworks.US or 302.933.0116

“The price of freedom is eternal vigilance!” [Thomas Jefferson] 

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