The Answer IS . . .

ASK QUESTIONS!

Whether you’re looking for better grades, improved cash flow, an investor, a loan, new customers, repeat customers, a new employee (or  job), new revenue streams, the exact right set of words for a branding themeline, or some trace of your ex-mother-in-law who changed her name and left town with the contents of your wall safe . . . your odds of success increase dramatically when you:

ASK QUESTIONS! 

You might think that’s pretty basic advice, but my experience is that it least happens when you most expect it –especially with headstrong entrepreneurs.

It isn’t that business owners strut around with a know-it-all cockiness; it’s that they don’t want to waste time and it can often seem more productive to step out of a meeting, seminar, webinar, conference call, txtmsg exchange, or cocktail party, than to suck it up and stay there and have to ask questions (when time is perceived to be better spent, instead, taking action).

Does that ring a bell or am I just imaging things?

Entrepreneurs (and most men, it seems) have to be on the verge of total mental meltdown before they’ll ever stop to ask anyone for driving directions. It used to be the threat of embarrassment for being so dumb as to have gotten lost. Now. it’s more like cringing at the thought of getting a reply like: “Hey, man, you mean you ain’t got no GPS or MapQuest thing?”

Here’s the bottom line:

If you don’t ask for what you want,

or what you want to know, 

you don’t get it!

(Always? No, sometimes we get things by accident.) 

Oh, and asking questions is completely useless if you forget the answers. Write them down. Stop with all the excuses about how much time it wastes to write things out by hand on paper (assuming you actually still own a pen and can find some paper, and remember how to write ;<)).

When you write things down, you get them out of your head, create more think space, and deal better with the inevitable interruptions that occur within seconds of getting your question answered. Note taking is not only smart insurance that you’ll walk away with an undistorted idea of what you heard, it also communicates that you value and respect the source of the responses you get.

The answers to questions

are at the root of all progress.

If you’ve been focused on secondary research sources (like books, reports, and the Internet) as your primary decision making tools, you may want to get yourself out into the real world and ask real people real questions once in awhile. There’s nothing can compare with asking real customers what they really think, really listening to their answers, and really writing down what they say.

Formal focus groups? Perhaps. But just plain old informal questions (without rebuttals, defensive reasons, excuses, or “yes, but’s”) will serve the purpose just fine. You will walk away feeling gratified, maybe astonished, and definitely enlightened. So???  (That was a question.)

# # #

931.854.0474    Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”  [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Why is it so hard to just

  shut up and do what’s right? 

An awful lot of nonsense gets carried over into the business world from society and the media. But I guess that’s to be expected. After all, business is simply a mirror reflection of society’s needs and wants. And the media makes a living by attracting attention with lies and sensationalism that “play off of” society’s needs and wants.

Lies and sensationalism attract attention and create interest. That, in turn, sells newspapers and magazines and draws TV and radio audiences. Media lies and sensationalism boost Internet website visits.

The higher the numbers get, the bigger the demand created for businesses (especially big businesses with multi-million-dollar advertising and marketing budgets) to purchase message time and space. The more message time and space purchased, the more media is incited to lie and sensationalize. A vicious circle.

Bottom line?

There’s a lot of noise out there!

What I find particularly disconcerting is what appears to me to be a growing pervasiveness of leadership reliance on chatter instead of on listening.

The American public has (hopefully) had a two-year-long lesson in the societal strangulation that occurs when you make a great orator –with less than minor league leadership skills and experience– into a national leader who clearly does not know how to listen.

Not listening is by itself an unforgivable offense for any leader. Openly espousing a socialist (Marxist, some even say) agenda that literally flies in the face of America’s Constitution adds fuel to the leadership fire.

One compounds the other by pulling the rug out from under small business’s ability to reverse direction of our ever-plunging economy. It is small business, and only  small business, that can create new jobs. Small business doesn’t fit a socialist agenda. Connect the dots. 

~~~~~~~~~~~~~~~~~~~~

And so, we are now also seeing a long trail of energetic young entrepreneurs moving into business leadership posts. But they have nothing much to guide them except the seats of their pants and the role model they naively swept into the White House.

The ugly thought alone of a nation of outspoken, brash young business “leaders” preoccupied with presenting instead of listening is frightening to say the least. Pep rally speeches can get people excited, but they don’t get the job done. 

And as disheartening as it is for me to even use this blog as a place to address concerns like this, I can’t help but think that America has brought herself to her knees . . . and that now is the time for every leader of every business entity to 1) get up, 2) stand tall, and 3) listen carefully to what others are saying:

customers, partners, employees, investors, referrers, lenders, suppliers, vendors, service providers, advisors, geographic and industrial and professional communities served.

We cannot just “hear” them.

We must actively “listen” to them.

We might even learn something

about not only doing what

works…but about doing

w h a t ‘ s    r i g h t !   

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“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Do You Hate

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone!

Do the WAYS

we do business

determine

the results we get?

ATTITUDES

Do you and your partners, associates, and advisers ALL demonstrate positive upbeat attitudes in practically everything you say and do? When it’s time to swallow hard, eat crow, and bite the bullet (heck of a name for a restaurant!), do you and those around you own up, face the music, take it on the chin, take some deep breaths, and then step forward, onward, and upward? 

Are high-trust responsive attitudes standard fare in all your business dealings? Do you practice and foster “OPEN MINDS OPEN DOORS” attitudes? Are you listening?

CUSTOMER SERVICE

Can you honestly say there are no exceptions ever to: the customer is always right, the customer is always right, the customer is always right? (Even when it’s a customer who has overstepped bounds, or someone you don’t particularly like?) Do you and your people try to make EVERY customer deliriously delighted. Are you invested in cultivating repeat sales with a present moment focus? Are you listening?

EMPLOYEES

Are you taking the time and trouble to get to know your people well enough to make the most of their strengths (or are you constantly trying to shore up their weaknesses)? Have you frequently matched employee need levels against Maslow’s Hierarchy (Google or Bing it if you’ve forgotten it) to most effectively motivate productive performances? Do you practice leadership by teaching by example? Are you listening?

INVESTORS, LENDERS, AND REFERRERS

Is your level of transparency what you would want it to be if you were investing in you, or referring others to your business? Are you keeping these key connections inside your inner loop? Are you tapping them as resources and regularly soliciting their input. Have you recruited them into unpaid Advisory Board positions? Are you listening?

VENDORS AND SUPPLIERS

Do you treat these resource people and companies like partners? Can you extend and generate better terms for exchanging and referring and bartering products and services? Do you keep them competitive with an ongoing bid process, and constantly review their performances while keeping open-minded to other options? Do they know where they stand with you? Are you listening?

POLICIES AND PROCEDURES

Are you running a U.S.Marine Drill Instructors Academy, or a hospice, or something in between? Is the way you run your business in keeping with the industry or profession you’re part of? Is it too much in keeping that it doesn’t stand out? Do your policies and procedures squelch innovative thinking and doing, or enhance it? How lawyer-crazed tight are your policy interpretations? 

EMPLOYMENT AND TRAINING

Are you constantly making room for top talent, and cultivating it. Are you providing enough of the right kinds of training. Are you aware of how importantly regarded expanded opportunities and responsibilities are to most people? Did you know that young people are positively more attracted to being praised than they are to sex, drugs, and alcohol? 

COMMUNITY RELATIONS

Are you and your business being good citizens in the various (professional, industry, geographic, neighborhood)communities that patronize your business and support your existence?

GOD AND COUNTRY

When you put God and country first on your business agenda, all the other pieces will fit together because both God and your country will know about your allegiance, your commitment, and where your heart is. As we sow, so shall we reap. 

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302.933.0116 or Hal@BusinessWorks.US

“The price of freedom is eternal vigilance!”   [Thomas Jefferson]

Thanks for visiting. Go for your goals! God Bless You.

Make today a GREAT day for someone! 

Dear family, friends,

neighbors, associates,

clients, Twitterers,

and blog visitors:

Thank you one and all for the outpouring of generosity, well wishes and prayers for my wife Kathy, and our family, during this difficult past week.

The bottom line is that Kathy is now -I am happy to report– back home getting some much needed R&R. Both of our work schedules were severely sidetracked, and I have missed connecting with all of you here on my blog for more than a week… our longest posting interruption in four years.

If you thought I might come roaring back, filled with fire, you may be disappointed to learn that I am only —still— filled with fire.

The “roar” part has dulled a little with the awareness that I nearly lost my bride of 24 years,  with the gratefulness I have for her survival, and with the seemingly endless reminders of love and friendship from so many of you, and with what clearly have been God’s blessings.

I will soon (starting tomorrow!) address some spectacular business and personal growth-related enlightenments that charged across my path during this week’s emotional roller coaster. 

Some topics I drafted during down-time waits in the Intensive Care Unit include new perspectives on leadership, customer service, communications, and marketing, among others. You won’t want to miss these. 

I also have a thought-provoking post to share on the music of business that I’m sure you’ll enjoy. It stood half-drafted for the last eight days, so I’ll be delivering that very shortly as well.

You can of course count on my continued irreverence for government, corporate giants, and business naysayers just because, hey, somebody’s gotta do it!.

I’m working my way back to you. Please visit here as the week rolls along, and please urge others to join us. Thank you again for your loyalty, patience and support.

My continued best wishes to each of you for unprecedented great success in 2011. Hal

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www.TheWriterWorks.com or 302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone! 

STOP holding your breath!

Just don’t use these words.

Reported in today’s Marketing VOX/News, are the results of LinkedIn‘s survey of its 85 million member profiles. Among other things, the Top 10 most-overused buzz words (and word pairs) by professionals in the United States are itemized.

I have presented them here for your own personal and business branding edification, and for your editing and deletion pleasure, as you beef up your turn-over-a-new-leaf-for-2011 identity and add some transparency to your camouflaged bio sales spiel.

You know the “identity” and “spiel” I’m talking about . . . it’s that “profile” thing . . . the one you’ve plastered across the Internet with your ten-year-old, hold-your-breath-in photo? That’s the one. 

It’s that sweet, down-home, good-ol’-boy (or, you-go-girl) slick-and-nifty (you remember them?) packaged presentation of you.

How do I know? Because I’ve seen you on LinkedIn, Twitter, Facebook, Salesblogcast, BizBrag, NAYMZ, Plaxo, ActiveRain, EConsultancy, Merchant Circle, Technorati, iSalesman, WordPress, and the 37 gazillion other sites you subscribe to, or have an account with.

It’s 2011. It’s time to clean up your act!

According to LinkedIn findings (And I mean, really, how could 85 MILLION people be wrong?) :

You would be well-advised to cease and desist use of any of the following words in resumes, business blog posts, email and website content, media and direct mail advertising (and, yes, in your hot little profile) for fear of being over-buzzed:

1. Extensive Experience

2. Innovative

3. Motivated

4. Results-Oriented

5. Dynamic

6. Proven Track-Record

7. Team Player

8. Fast-Paced

9. Problem Solver

10. Entrepreneurial

In answer to your next question: No, I do not pretend to be immune from the stupidity of the masses in using these descriptive terms. I have used them all (maybe that’s how they got overused?), and –in fact– I am probably among the leaders of all active online Americans in continuing to use them (I know, I know, a visit from the devil is coming!). But I promise to start cleaning house.

And you can take that promise to the bank. You know why? Of course you do. You were waiting for this, right? Well here y’go:

Because my extensive experience in igniting innovative, motivated, results-oriented commitments to change is accompanied by a proven track-record of dynamic proportions. Furthermore, as a team player, I am dedicated to being an entrepreneurial, fast-paced, problem solver who delivers words that sell — online and beyond.

Then again, sometimes “overused” (like with my 20-year-old workboots that are more comfortable and better made than anything sold on this planet) can be a good thing — especially when “entrepreneurial” is in your blog heading!

Tune in tomorrow for a special New Year’s message.

# # # 

www.TheWriterWorks.com

302.933.0116 or Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

“But I have

promises to keep

     and miles to go

      before I sleep . . .”

— ROBERT FROST

NOTHING is more aggravating to a business professional than assurances from others that prove empty, guarantees that don’t deliver, and boxes full of promises with false bottoms.

These games waste time and money, drain energy, and create havoc for the person or organization on the receiving end.

I recently witnessed a guaranteed $1 million sale that ended up costing a great deal of anxiety and money to discover that the “sale” was a hoax.

Maybe a million dollar sale is hard to relate to, so here’s one I’m sure you’ve experienced:

An on-again, off-again client (Sam) once assured me my proposal to manage a very major (big fee) project was acceptable and that we should meet to wrap it up early the following week.

He asked me to call on Friday morning to set a time and date when we could meet and I could pick up a check.

With some overdue bills on the desk, that was a welcome thought. The accompanying feelings of relief were quickly muffled. On Friday morning, Sam was unavailable so I left a voicemail and doubled up with an email that I could be available to get together on Monday or Tuesday. Sam never responded. It was a long weekend.

I called again on Monday and had to leave another voicemail. I sent another email. Still no response.

In the meantime, the two teleconferences originally set for Monday that I had moved to Wednesday so I could be available for Monday or Tuesday were suddenly on the firing line. I tried Sam’s number to no avail three more times that day. At the end of the day Tuesday, Sam called to apologize for being very busy and wanted to meet on Wednesday.

I explained I had conference calls set up, and Sam then suggested connecting on Thursday. He had my check ready. I asked if he could put it in the mail so I could get started, and he said he needed to meet personally with me first to “go over a couple of minor points and sign off on the project.” 

One of the Tuesday conference calls (involving a dozen people) was last-minute rescheduled –you guessed it– to Thursday.

Sam, as it turns out, was “called out of town at the eleventh hour” on Thursday and didn’t bother to let me know until his email arrived two minutes after the rescheduled conference call that I was supposed to be in, was completed.

He sent me an email on Friday saying he promised he would be at my office first thing Monday. I took a deep exhale and shuffled my Monday schedule around so the morning would be clear.

Sam called at noon Monday to say he was sorry for not getting to me earlier, but assured me he would be stopping in later that afternoon, at 2pm. At 2:15pm, an email arrived announcing that the week had just become “too crazy” and would the following Monday afternoon be okay to meet. You know when you can feel the meltdown is on the way?

I politely told Sam to take a hike. I had to run double-speed to make up the lost time and attention to other clients and pay the overdue bills. This is of course all in addition to my churning stomach and missed sleep.

I know, I know, I did a lot of stupid things , but only because I start with trust, and expect people to keep their word. 

It’s happened before. It will no doubt happen again. I would never dream of being what I consider to be so “insolent,” so I have a hard time accepting that some people out there really don’t care about honoring their commitments.

“Promises are made to be broken” they might say. Well, I’ve learned the hard way to be more suspect of people who assure me of anything. It’s really not hard–especially these days– to communicate, unless a conscious choice is being made to confuse, confound, annoy, not deliver, take the high road, or pretend to be too busy to be concerned about other’s commitments. 

Show me. Don’t talk about it.

And when you miss the first shot and don’t call . . . don’t call! I’m not interested. Sam ruined it for both of us! Here it is: Demonstrate respect and follow through with what you assure others of, and you’ll never lose credibility, or business. And you stand to gain: a high-trust reputation. 

 # # # 

302.933.0116    Hal@BusinessWorks.US

Thanks for visiting. Go for your goals! God Bless You.

“The price of freedom is eternal vigilance!” [Thomas Jefferson]

Make today a GREAT day for someone!

P A Y     N O W !

F o o l e d   y o u,  h u h ?

(You thought maybe the two words were: %@~&  *#^! ?)

Well, consider this: The last thing small or medium-size professional practice or business owners or managers want, is a surprise!

Nobody wants a management or staffing surprise. Nor an operational or equipment surprise.  And –in my lifetime, and discounting the futile pursuit of a winning lottery ticket– I’ve never met or even ever heard of anyone in search of a financial surprise! 

News Flash . . .

Unexpected, unplanned-for immediate

payment is due on the spot!  “PAY NOW!” . . . OW!  

Unfortunately, with many (normally till-dipping) hands being forced by sputtering national and global economic crises, financial surprises have become all too common going forward from 2008.

The kinds of trigger fingers that pull off high-pressure instant payment demands are big-time stress creators. 

Listen,” he says into the phone, “your 4pm Friday order requested RUSH delivery; it’s 8am Saturday; if you can’t get here to open your business and pay the $742.37 due, I have no choice but to ship it back and you’ll get it in a week or two!” (AAaaack!) 

                                      

I’m sorry no one told you that the minute you sign this, like you just did, you are guaranteeing immediate cash payment of $27,000.

If you can’t come up with that amount by the end of the day, a warrant will be served requiring payment in full in ten days plus $5,000 in interest, late fees, and attorney costs.

So what’s it gonna be? 27 now or 32 big ones a week from Thursday?” (AAaaack!) 

                                             

The good news is that you have no outstanding delinquencies.

The bad news is that you have only until Friday to produce $38,579.46 in back taxes for the IRS Agents who called to say they’ll be here at 9am sharp.

No, the accountant didn’t know that the prior accountant had been withholding the withholding . . .” (AAaaack!)

                                      

Are you getting ulcers just from reading these? Okay, well, maybe at least a little lump in your throat?

How do you think YOUR customers, clients and patients feel about YOUR collection tactics? Are you leaving them breathing room? Have your policies stretched enough to accommodate today’s hard times?

Are you taking full advantage of the opportunities to strengthen your reputation for being a high-trust, integrity-based, good citizen business by helping out those who’ve been loyal patrons?

People who were there for you when you needed customers, who have returned time and again, who have referred others, who treat you and your staff like members of their community. (To borrow an old slogan from the world’s leading experts in product and service consistency and change just one word: THEY deserve a break today!)

You “OWE” it to them? Absolutely.

And when you SHOW it to them, sit back and enjoy the magic carpet ride it puts you on! Your business will fly over the competition and never slow down because everyone appreciates a business that proves its appreciation for the business it gets!

No need to give the store away. Simply do what you can to make it easier for your customers, clients and patients to pay for the goods and services they purchase from you. . . the same way you’d like suppliers and vendors to treat you.

We all need to lean a bit on one another these days, and surprise financial demands and pronouncements serve only to short-circuit those opportunities to cultivate and build a loyal following on human values.

Dignity and respect and helping others go the extra mile accomplishes more than shouts, pouts, threats, and late charges. Idealistic and naive? No, realistic and experienced.  

~~~~~~~~~

www.TheWriterWorks.com  

302.933.0116 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You.

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 Coming soon to your  

expanding consciousness

. . .Two of the world’s three 

most important words!

Besides “Please” (which does not have a special day devoted to it), “Thank You” may be the world’s most important words because –in every language and every neighborship  in every country– they make people smile inside.

You can prove it to yourself just by thinking for a minute that it’s Thanksgiving time: 

• the general business climate begins to relax
• our thoughts turn to family — our “family-families” of course, but it’s also an appropriate time to take stock in and remember our “business families” as well.

And while we’re on the subject of thankfulness, let us not forget all our military and “first responder”  (police and fire and EMS) families. They are, after all, the ones who have given us the freedom and the opportunities to choose and achieve, who make it possible for us to pursue new horizons, and ways to grow our business interests, which support our families.

“Thank you for your service to our country!” with a sincere handshake and straight look in the eye addressed to the occupant of every passing military uniform or veteran hat is a rewarding and meaningful practice all year, 24/7. “Thank you for your service to our community!” is an equally important expression of appreciation to local, county, and state first responders.

If these are not routine practices

for you, try them out this week!

I had the pleasure for a number of years of serving as management consultant to H&H Swiss, a precision metal manufacturing company in Hillside, New Jersey. It was the company’s tradition to send out Thanksgiving cards to customers and friends every year instead of Christmas cards. Their mailings expressed timely thanks for business friendship, and never got lost in the “holiday shuffle.”

With most of us looking forward next week to the annual trekking or hosting of our assorted dysfunctional “family-families,”  it may be appropriate to pause to appreciate not just all the good food and relationship renewals, but also the accomplishments of our “business families.”

Remember that special favor

someone did for you

 this past year? That extra

effort you were too busy

to acknowledge?

No, you needn’t start doling out cash bonuses, or even turkeys. But you might want to hand out, instead, your sincere appreciation for those special contributions of time and commitment that surfaced within your “family-family” as well as your “business family.”

Go ahead. Take the risk. It’s a reasonable one.

Let each person know how much you genuinely appreciate her or him going the extra mile. Nothing to lose. Everything to gain. 

~~~~~~~~~~~~

302.933.0116    Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals! God Bless You,

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!

 Know someone looking for work?

Send this post along as a 

reminder of HOW to look.

As editor of a 100-page JOB HUNTER Action Guide for outplacement counseling, and a former professor of career development, I have three critical observations to share with today’s desperate job search market:

1. Learn what you have to about yourself, and about how to manage your stress (take some deep breaths) effectively enough to not allow others (anyone, really) to pick up on your desperation feelings.

No one wants to refer or hire a person who’s busy scraping and scrambling to stay alive.

So even if scraping and scrambling is in fact what you’re doing, pack it away when you start each day. Keep your mind on positive thoughts even when you’re staring negativity in the face.

Surround yourself with positive people and positive experiences every chance you get. This includes the TV shows you watch, the music you listen to, the emails you send and FWD, the room(s) you live in, and the things you read.

2) If you’re not on Twitter, figure it out. Do it. It will force you to be concise, think on your feet, and be responsive. It will provide job connections and opportunities you won’t find in your local newspaper or even in key industry publications. If you keep your Twitter account (which is free) and activity focused on getting a job and on being social without over-indulging in chit-chat, there IS payback.

When you go back and forth on Twitter, and gain confidence that somebody out there loves your comments (called Tweets), you will simultaneously be training yourself to think and communicate in resume terms.  Your resume will get tighter and more impressive as it gets Twitter-streamlined.

Twitter’s 140 character per Tweet limitation is like boot camp for your job hunter brain.

Your interviewing process will likewise benefit by the 140-character discipline habit because you will start getting to the point of what you are trying to express quicker, and more simply. Bosses want responsive, uncomplicated job candidates. Long-windedness and fat vocabularies are great if you’re looking to be a politician or librarian, but send out the wrong signals otherwise.

3) No matter what your background or skill set, and no matter what the job you seek is all about, you must recognize that you and you alone are –in the end– the one who has to land the job. No resume writer or career coach or counselor can do that for you. That means one thing: You must learn and practice everything you possibly can about marketing because you are marketing yourself!

Your resume needs to accomplish one task only. And more than one page (unless you’re seeking a professional position requiring a CV) won’t cut it!

It must get your foot in the door. It must land you an interview.

More than one page says you don’t know how to be concise and you don’t know how to prioritize, and you don’t know what’s important. Most interviewers throw these out without a glance.

You need –like a professional marketing program– to play out EVERY contact, THANK every contact, and focus on AIDAS: Attention, Interest, Desire, Action, Satisfaction . . .

• ATTRACT ATTENTION (with your demeanor, not flamboyance)
• CREATE INTEREST (by HOW you present yourself –format, as well as WHAT you present –content)
• STIMULATE DESIRE (by demonstrating your own desire for the challenges and opportunities, not the salary and benefits)
• BRING ABOUT ACTION (by asking for follow-up, a test period)
• PROMPT SATISFACTION (by providing follow-up; this can be tricky; consider consulting a professional career coach)

~~~~~~~~~~~~

931.854.0474 or Hal@BusinessWorks.US  

Thanks for visiting. Go for your goals!

 “The price of freedom is eternal vigilance!” [Thomas Jefferson] 

Make today a GREAT day for someone!