Archive for the 'Contacts/Networking' Category

Jul 29 2012

B2B Client Psychology 101

When to draw the line_______

                                                                   

You’ve already done all that you were contracted to do, but the client keeps making changes, causing delays in the agreed-to timeline. The result is you are unable to move forward (or even sideways) with the next phase, and unable to send an additional invoice. Okay, so maybe a “client-changes” policy should have been put in place or made clearer from the outset.

But what’s done is done, and here you are, getting stressed.

                                         

What to do? When do you draw the line?

“I know, I know,” you say,

“it’s just a matter of being more assertive.”

                                                                                

Right! That always sounds like the right answer, but you run the risk of losing the client, future business and referrals if you are perceived as too pushy or demanding, or if some request you make for added fees gets interpreted as sounding unreasonable.

                                                    

What to do? When do you draw the line?

                                                                          

Renegotiate.

Okay, that makes sense, but every professional salesperson will tell you that the starting point for virtually every successful negotiation or re-negotiation is to ask questions!

                                                                    

So maybe the answer to: “What to do? When do you draw the line?” is:

As soon as you have a strong, meaninful,

and productive list of questions to ask!

                                                                    

When you start with questions, you can use questions to make your point without risking your relationship.

Y’think?

                                                    

Well consider how you’d respond to being told that you look like a nervous wreck and should get better control of yourself vs. simply being asked: “Are You Breathing?

Think about your present circumstances. What are the three most important questions you can ask to win your client’s relationship security, project support . . .  and open the door for your next invoice? Making things change is, after all, your choice. Yup! YOUR choice!

 

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HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC
National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

Make today a GREAT day for someone!

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Jul 11 2012

Competitive Business

Your competition is in

                          

summer slowdown mode

                             

. . . so speed up!

                                

Former New York Mets manager Willie Randolph professed that winning teams needed the attitude that when they were able to get ahead of an opponent in a game or series, was the time to “put your boot on their neck.” Merciless? Maybe. A winning formula? Maybe. (Though Willie was hardly a big-winning manager.) A philosophy with merit? Sure.

It’s always worth considering options for dealing effectively with your competitors. But –unless you’re a boxer– knockouts are rarely if ever the most effective method for your reputation and long-term growth. Many successful small businesses actually use a competitor’s summer slowdown period as a chance to collaborate and exchange supportive services.

As unlikely as it may seem on the surface, down-shifting summer and holiday gears from 3rd to 2nd can be done with less negative financial impact when good working relationships with competitors can be called into play. I’ve even heard of competitive retail firms alternating seasonal slow-down periods by arranging to cover for one another.

TURN DOWNTURNS UP!

                                      

And don’t many successful professionals do that routinely? Doctors, lawyers, accountants, and many creative and tech services will provide short-term coverage for one another in a spirit of teamwork, and to make the most of opportunities to spread out overhead costs, and keep clients/patients/customers who might otherwise stray.

“WIN-WIN” isn’t just a leadership/teamwork slogan. Any situation where bi-partisanship can enhance overall performance of competitive businesses is a win for customers as well. Bartering work hours for administrative or sales personnel, for instance, can be very effective when the business owners and managers are equally committed.

Barter can be especially beneficial

for business startups and overhauls!

 

The retail world is filled with great examples. Physically-clustered competitors can usually attract many more customers than those in isolated locations. Consider the drawing power of New York City’s Diamond and Garment Districts, San Francisco’s Fisherman’s Wharf, Houston’s Riverwalk, Delaware’s Outlet Centers . . . add your own here!

The point is that while you may be looking to throw a knockout punch at your competitor, consider the opposite. A cooperative arrangement can benefit you both, and even be there to support you if your business ever goes through a slowdown period. Examine the ways you do business before turning up the heat on your competition.

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P L E A S E   N O T E   N E W  D I R E C T   P H O N E   N U M B E R
HAL ALPIAR Writer/Consultant 302.933.0911 TheWriterWorks.com, LLC
National Award-Winning Author & Brand Marketer – Record Client Sales

Open Minds Open Doors

Make today a GREAT day for someone!

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Jun 16 2012

TRANSPARENT LEADERSHIP

Seeing through it all

                        

…maybe, maybe not.

There’s an awful lot of talk in top management circles trending to the favor-ability of transparent leadership, but reality often dictates the need to exercise the exact opposite, at least for certain situations. Two-facedness? Manipulative? Irresponsible? Lacking integrity? Ruling by exception? Well, even open windows do not always afford a clear view.

When every word you say and move you make is public to all around you, it can be inhibiting to decision making that might be for the good of all involved. Adhering to a policy of transparency can instead take on a neurotic life of its own which can prevent meaningful forward motion.

Consider, for example, the advisability of sharing content of investor or prospective investor discussions as they occur, with all employees. . . or, publicly airing the private meeting critique of an under-achieving employee. Actually, many if not most sensitive-type bits of information might best be kept private and only be shared on a need-to-know basis.

We badger government officials to maintain transparency because they are elected and paid by us to represent our interests, and we are entitled to know what they think and say, and how they behave. But business (thankfully, for the cause of cultivating entrepreneurial spirit and the capitalism that fuels our economy) doesn’t conduct itself that way.

Private enterprise shareholders are entitled to know how business management represents the interests of a given company, but not have a say in every issue. Shareholders are instead invested in the integrity of the management that represents the company they are invested in.

Effective transparent leadership may translate to open-door management for many, but even those who take their doors off the hinges have been known to beef up their effectiveness with periodic whispers and private notes. Because sharing everything with everyone can easily create more problems than it solves.

Another way to think of it is simply that not every organization member is capable of understanding areas of specialization beyond what she or he is directly involved with, and to expect that that’s the case is to invite confusion and delay that will block progress. It’s healthy to look at the total leadership picture before throwing all the doors and windows open.

To paraphrase Lincoln’s famous quote: “You can be transparent to all of the people some of the time, and you can be transparent to some of the people all 0f the time, but you can’t be transparent to all of the people all of the time.”

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Hal@Businessworks.US    302.933.0116

Open Minds Open Doors

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Feb 05 2012

TEST Where You’re Going

Get it in writing . . . 

The Hardest Business Task!

       

Yes, test your objectives. Yes, test your strategies. Yes, test your tactics. And, yes –first and foremost– test your concepts. It’s the only sensible way (before spending money on ideas that might sound great, but that fail to produce), to make sure your pursuits are solidly grounded and integrally connected. 

~~~~~~~

What’s the hardest task in business? It’s really not hiring and firing, or funding, or maintaining operations, or making sales (though HR, finance, operations, and sales people may all want to lay claim to having the most difficult jobs). The hardest task is getting it in writing. Huh”? What’s “it”? And what’s so hard about writing? Writing what

I believe the most challenging of all business tasks is getting your direction and contingency plans straight. (Considering widely-published SBA findings that over 90% of business failures are attributable to “poor management,” knowing where you’re going is certainly Job One for most entrepreneurs.)

Writing your objectives clearly, simply, specifically, realistically, flexibly –and with a due date attached– has proven time and again to make the difference between revenues and profits, between success and SUCCESS!

                                            

The more principals, partners, investors, advisors, managers involved, the harder the task. It becomes exponentially difficult because –to have any value– everyone involved must agree at least somewhat with every word. In other words, agreeing on a precise target is sometimes the most trying of all challenges.

                                                                 

Is it (your target objective) the same as your Mission or Vision Statement?

No, but it probably needs to directly reflect both.

                                                                

Whatever the objectives (or goals) are that you verbalize for yourself or your business, they need to be:

A) Missions in and of themselves, and they must fit conceptually under the umbrella of your own or your company’s overall Mission Statement.

[If your objective(s) fail to measure up to your overall Mission Statement, or don’t quite fit under its umbrella, re-examine where you’re headed with things. You may need to switch gears, or direction, or timing, or desired results.]

B) Following the path of your Vision Statement.

[If this isn’t happening, redirect your focus or re-visit your Vision Statement to consider some adjustments.]

Can you make changes and still be “on-target” with your pursuits? Absolutely! Remember that flexibility (together with realistic, specific, and due-dated) is one of the key criteria for effective goal-setting. If you’re not reaching the goal you defined, be flexible enough to redefine it, or change the tactics you’re using.

                                                               

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 12 2012

The Small Business Career Trap

You got ideas?

                           

You’re ready to trade in

                              

that corporate career?

                          

Don’t be too quick!

 

 

Created by cover-your-butt, tunnel-visioned corporate types, who are busy going nowhere, the “Small Business Career Trap” puts a stranglehold on reentry to the corporate world once someone has “defected to small business life. It’s like deportation. Change your mind? Oh, no, that’s not allowed. Make a come-back? No way, José!

“Tunnel-visioned”? Well, sure– because the assumption behind that label is that you can play either football OR baseball, not both, and that once you switch sports, you can nevermore capture the credibility in the field of expertise you left behind. Ridiculous? Of course. Michael Jordan isn’t the only athlete to master multiple sports.

The kind of corporate mentality narrowmindedness that fosters (and nurtures) this kind of thinking discounts the wealth of unique contributions a small business-experienced individual can potentially make to stimulate the prevailing lethargy of so much corporate life.

And paradoxical, don’t you think, that the attitude strikes at the heart of the very same types of entrepreneurial contributions that no doubt accounted for launching every corporate entity to begin with?

As long as the political climbers at corporate giants refuse to honor the value of small business experience, and continue to fail to take advantage of the opportunities to integrate and cultivate more entrepreneurial spirit in their organizations, there is little hope that the big boys of business will ever favorably affect the economy.

And adventuresome entrepreneurial wannabe’s need to accept the reality

that big business-to-small business career moves probably have no return route.

                                             

This can be pretty disconcerting whenever you (the traitor) reach the point in small business (and you surely will) of realizing you are indeed smarter and more talented than corporate counterparts, MBAs and all.

It will become transparently clear that you could bring greater success to corporate productivity and profitability pursuits than people presently responsible for achieving these goals. Nonetheless, if no one will open the door, your only choice may be to return home and keep looking (Good Luck!) or break the door down.

Not many welcome mats are

laid out for forceable entry.

Will this ever change?

Short of revolution, it’s not likely.

                                                   

If you should have any doubts, by the way, that corporate mindsets are so deeply entrenched in fears of recruiting and hiring entrepreneurial thinkers and doers, just scroll through some corporate help wanted ads. Find just one that addresses small business expertise, a sense of urgency, and the ability to respond and adjust. Good luck again!

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Jan 05 2012

“DOCTOR BUSINESS”© (2 of 2)

How To Boost Healthcare

 

Practice Volume NOW!

 

Hi Doc! You’re back? [See yesterday’s post for Part I] Well, that’s great because THIS post will get you started with a practice volume boost agenda that you will never get from a medicine world insider

~~~~~~~

 

“Marketing” is a reflection of society. YOUR marketing is a reflection of you and what you are really all about. So it’s important to keep in mind that marketing is both external (websites, signage, traditional and social media, direct mail and email, promotions, PR events and news releases, and internal.

Internal is the most effective. I refer to it as “Quiet” marketing. It includes such things as the appearance of your personal self–neat, clean clothes and a scrubbed look, your office and waiting room, your equipment and staff, and the manner in which communications are conducted . . . on paper, online, in person, and on the phone.

This means active listening, clear simple speech, using examples and diagrams, soliciting questions and feedback, and applying this attentiveness to not just patients, patient families, staff, and associates — but to other doctors and nurses, lawyers, pharmacists, insurance providers, suppliers, detail reps, even cleaning and delivery people.

Quiet marketing also includes paying careful attention to the frequency and quality of communications with those in your networking resource and referral systems, and to your SELF. Why? Because Quiet marketing success at any level has most of all to do with how you conduct and represent yourself to others!

This translates to how you walk, talk, sit, stand, listen, touch, gesture, and treat everyone around you every day.

These actions add up to the statement you make about who you really are, and why you are trustworthy of the confidences and care of others.

Remember: someone is watching your every move, and noting your every word.

                                                          

Effective marketing also requires consistency in looks, words, color schemes, traditional and online media use, branding theme identification. [You don;t need an “I’m lovin’ it” slogan or any less-than-professional statement, but some appropriate identity that patients can relate to is essential]

Your marketing messages surface through observations of your interior and exterior office decor, your business and appointment reminder cards, stationery and uniforms, promotional literature, educational talk materials, ads, signs, merchandising items, online content and access to you, newsletters, and news releases.

All of what you do and the message you seek to project must be absolutely and strongly reinforced by your staff in everything they do and say with every office contact, every minute, every day. No exceptions.

Professionalism in the eyes of a patient means more than training and skills. It includes appearances as noted and–most critically– professional empathy and reassurance skills . . . because every patient and potential patient (regardless of pretenses) is literally filled with fear. Fear is very real to 99% of the population.

Perceptions are facts.

What we perceive is what we believe.

And Perceptions + Performance = Referrals.
 

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Hal@Businessworks.US    931-854-0474

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Dec 08 2011

‘Tis The Season for this and this and th. . .

BAH! HUMBUG!

                                 

‘Tis the season to be spiteful, act angry, hide from creditors, put off paying bills, smile fake smiles, eat more sweets and fattening foods, drink more booze and soda and energy drinks, smoke more cigars, spit on the floor, sleep late, and curse the relatives who give you cheap gifts. 

 

Sound familiar? Remind you of someone you know? You might consider printing this or this or this out and mysteriously leaving an anonymous copy (or scissored excerpts) on that person’s desk, carseat, windshield, or stuffed into her or his coatpocket. 

Having come from poverty– I can genuinely appreciate the humbugness of truly destitute people at this time of year, as well as the humbugness of struggling business owners and managers who spend their days battling the threats and destruction of our nation’s economic quagmire, and their nights worrying about it. 

And I feel deeply saddened by anyone who continually chooses to not rise to the occasion of Christmas Season joyfulness — even non-Christians — because it is a season of great joy for all people of any faith, but as so many of us have learned about the leading horse to water proverb, none of us can make someone else’s choices.

Even with all good intention and wisdom, we really can’t reach into another human brain and push buttons and adjust frequencies and turn dials that will produce a happy, healthy, positive attitudes. All we can do is try our best to create positive supporting environments for those who choose misery, and keep the door open to them.

I say these things now, because I’ve been all over this issue of wasting life and opportunities through assorted career roles — from college teaching/counseling to management training/consulting/counseling to business and professional practice development consulting/counseling, to family and group counseling– and this period, now through February, has traditionally brought these dreaded negative behaviors for many to the surface.

Probably the single most useful tool for the vast majority of those I’ve worked with over the years is the one post that I keyword to most often on this blog, and recommend most to those I find in times of need is THIS. Literally thousands have raved to me about its value. It is highlighted in three of my books. It works. 

What else works? Prayer and gratefulness.

God Bless You. Thank you for your visit.

Please return soon.

 

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Make today a GREAT day for someone!

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Dec 05 2011

Mr. Obama: You’re Wrong!

Still stuck in your 4-week-old delusion? You said: “America has lost ambition and imagination.” Remember? You prodded businesses to “Do the things that built the Golden Gate Bridge and the Hoover Dam. Unleash all the potential in this country!”  

 

Well, you’re wrong,

 

Mr.Obama. The only thing

 

America has lost is

 

leadership. And the only

 

thing lacking in America’s

 

30 million small businesses

 

is trust in YOU!

 

 

I hear every single day from clients, associates, business friends and neighbors that YOU, Mr. Obama, are what’s wrong with this country! You have continuously chosen to ignore small business in America, when even those who surround you admit that only small business can reverse your dying economy!

It doesn’t take a rocket scientist to see that job creation is what will turn us around, and it shouldn’t take much more than the feeble skills of a community organizer to see that new job creation comes exclusively from small business. That means genuine (real and guaranteed) innovation and job creation tax incentives for small business.

It is YOU, Mr. Obama, who have seen fit to wipe out the financial and free choice futures of our children and grandchildren with your foolish and misguided healthcare plan. It is YOU who have single-handedly dismantled our peace through preparedness military, rendering us more vulnerable to terrorism than ever before in history.

Not only that, you have literally made America the laughing stock of other emerging nations on the planet. Your programs for social reform have created nothing but dependencies and joblessness. You have made our economic future a bleak one. Your political priorities have always taken a front seat to our nation’s well-being.

Oh, and if you’re wondering where “30 million” came from when your administration counts only 20 million? Talk with your statiticians who –obviously following your lead– chose to simply not legitimize sole work-at-home proprietors as “real” small businesses. I, for one, am one, and make a living at it, and pay taxes for the privilege.

You have misled this country and the small business universe that makes it go. You appear to all the world as a clown, “The Emperor With No Clothes,” who chooses self-indulgence and self-aggrandizement over the needs of those who elected him. You have done injustice to those who trusted and believed in your empty promises.

Small business owners are sickened by your failures, but we DO have a choice: November 6, 2012! 

                                                    

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Hal@Businessworks.US  302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Dec 01 2011

BUSINESS STARTUP

Startup Fever

 

Channeling startup energy wisely is certainly a paradox. In fact, channeling startup energy wisely is an almost impossible task because the heat of the moment tends to override the rationality of the brain. Emotions, in other words, pack more punch than objectivity and a measured approach. Hmmm, remind you of dating days?

Isn’t this also the reason successful marketers always direct their sales messages to trigger emotional buying motives instead of rational ones? Benefits, not features. I mean, do you really care what’s under the hood if it gets you where you want to go, doesn’t break down, is snazzy, and you think it makes you look good driving it?

If a car turns the neighbor’s head every time you pull into the driveway, and jumpstarts your brain into dreaming of being a big-name, cross-country race car driver just as a result of you buckling up and adjusting the mirrors, you buy it. You may offer 101 other more rational, logical reasons, but that’s just a justification cover!

When an entrepreneur starts a business, she 0r he is typically filled with emotions that seem to run at cross-purposes. Money. Where will it come from? Where will I get the money I need? Will it be enough? Workspace. How much do I need now? Later? Where? What’s the deal? Insurance? Yikes! Equipment? Furnishings? Accountant? Lawyer? Advisory board? Employees? Benefit plans? Strategic plans? Business Plans? Hours of operation? Website? Pricing? What? Huh? Packaging? Promotions? PR? Advertising? Sales? Phone System? Reception? Presentations? Partners? Investors? Lenders? Logo?Suppliers? Branding?Memberships? Networks? Jeeze! Maintenance? Distribution? Referrers? Community? Titles? Whoa! Signage? Name? Mission statement? Elevator speech? Professional or industry relations? Goals? Target markets? And on and on . . .

                                         

According to the most recent SBA studies I could muster (the WH doesn’t want to publicize new small business data), 9 out of every 11 new businesses reportedly fail within the first 10 years, and it takes an average of 6 years just to break even financially. Pretty miserable odds for all that emotional and financial expenditure.

But —considering that your idea and your support systems are great, and the alternative is a secure go-nowhere job with the braindead government or some big corporate shabang position with nothing but ladders to climb before you sleep– entrepreneuring at least gives you adventure, challenge, opportunity, freedom, and fun.

So the answer IS: Channel all that explosive chain-reaction energy. (Try increased attention to deep breathing, yoga, exercise, power walks, eating and sleeping right.) Channel the energy into filling the gaps of business needs that you lack, so you can concentrate on what you like and do best, which will maximize your performance.

You’re lousy at writing or marketing or managing others? Hire someone with a proven track-record to step in and free you up. Sometimes just one or two people can fill all three of these for-example roles. See where and how to consolidate tasks and functions that you can pass along. (But remember responsibility cannot be delegated.)      

The point is that startup entrepreneurs need to jet down and focus their total energy on the “here-and-now” of what they’re doing: find the needs, determine the costs, fill the needs. Shop around for services. Be a detective. Line up at least 10 times the amount of money you think you’ll need. 10? Yup! Guaranteed! 

 

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Hal@Businessworks.US

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

Nov 28 2011

CREATIVITY WAKE-UP CALL!

Are you taking your music to the grave?!

                                                                           

 STOP HIDING

                                   

 YOUR ACORNS!

 

You are not a squirrel. Stop saving up your best-effort production, creation, plan or idea for “the right moment!” With a deader-than-doornail economy getting deader every day, there’s no time like the present to get that great creative genius product of yours out of the closet or back of the drawer, dust it off, and make it work!

To make it work, first means freeing it from the imaginary chains you’ve wrapped around it and the hiding place in your home, office, truck, notebook, recording, harddrive, or your mind. It will never achieve what you hoped for it if it’s locked away. Put it into your daily work schedule. Treat it as if it was a key client or customer project.

TRUST YOURSELF. Give yourself a chance. What’s the worst thing could happen? It gets rejected? You think maybe there’s only one person or audience for your special creation? The odds for fame and appreciation will be better after you’re dead? Regardless of your skills and calling, that’s not likely. And it’s a choice.  

Try to look at it this way: Posthumous success is failure to achieve what’s been rightfully earned in life during that lifetime. Most of us agree that of course the dead are to be honored in some fashion. Military courage and sacrifice certainly count the most. I’m not attempting to strip that love, respect, gratitude and reverence away.

The point is that posthumous recognition doesn’t accomplish anything. It fails to provide you the incentive and opportunity to do even greater work because it affords you a springboard for awakening other talents of yours and for inspiring others who will enjoy and benefit by and emulate your efforts.

Oh, and perhaps it’s blatantly obvious, but I believe it’s still worth mentioning just to raise consciousness: we only go around once in this life. We get only one “here and now” every passing minute. Do you truly want to take your music to your grave? It’s a choice to never make a choice.

An action step you take today can pay you back tomorrow. Action you never take hasn’t even a chance of being worthy of your talents and authenticity. And action you keep making excuses not to take is actually a step backwards. If you’re not a squirrel, stop hiding your treasures. If you have “yes, buts” — contact me. If you think you’re losing your mind, try this! And you still have doubts, here’s one of my favorite quotes to pin on your wall:

 

Remember time waits for no one.

Yesterday is history.

Tomorrow is mystery.

Today is a gift.

That’s why it’s called the present.”

— B. Olatunji     

                                                             

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Hal@Businessworks.US   302.933.0116

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

No responses yet

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