SHARK TANK: Entertainment

(But NOT Entrepreneurship)

It’s entertaining. It’s helped popularize the word entrepreneur and expose the hind flanks of what entrepreneurial pursuits are all about.  But TV’s “Shark Tank” is an entertainment product of pure fantasy. It bares almost no resemblance to the day-to-day real-world inhabited by zillions of struggling ideologists trying to piece their brainstorm ideas together with some magical business glue, and create success.

There’s really nothing “wrong” with the show or its (rather engaging) celebrity sharks. And “Shark Tank” is often amusing, provocative, comical, and at times even heart-rendering, but real entrepreneurs need to dismiss the show’s odds for funding success as akin to winning the lottery. And the occasional investment “loser” who ends up a winner –just from being on the show and gaining favorable PR exposure– is highly unusual.

Yes, there are some big-time “winners” plucked from the many thousands of applicants and auditions. But for the vast majority of contenders, time and energy expenditures alone can cost a fortune in opportunity losses.

So take Shark Tank for what it is: A source of amusement at seeing SO many people work SO hard to get to the point of not having the answers to questions they knew they’d be asked before they ever even set foot on the stage. If anything, the show is a rude awakening for those who think they can simply stroll into a bank, finance company or venture capital firm, talk about how great their ideas are, and leave with bulging wallets.

First of all, it is with rare exception that a business startup (or even a successful ongoing venture) cannot be more successful by focusing on making the creator’s idea work, instead of on seeking funding support. Ask anyone you know who’s made it, and they are likely to tell you that when they made their idea work, money simply came to them from out of nowhere – customer sales and investment offers. If your idea is great, money will find you!

Remember, ANY one can have a creative idea. It’s the ability to be innovative and internally driven to take that idea and run with it–all the way through to completion–that makes entrepreneurs and entrepreneurially-minded product and service developers stand uniquely apart from all other business careers and lifestyles.

Entrepreneurs are not just saying, “Hey! Look at this!” They are saying: this is how this works, this is what it costs. This is the market. This is how we can sell it. This is the profit margin. This is the next step, etc. etc. Unlike the fake version, Entrepreneurs, REAL entrepreneurs, don’t sit on an idea, or analyze it to death, or form a month’s- or year-long study committee. They just do it! Then they adjust it. Then they do it again. Then they adjust it again. Then they do it again and adjust it again, and keep going . . . until it works!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and make today a GREAT day for someone!

HOW TO SELL TO ZOMBIES

A recent study purports that: people are now spending more hours per day with
electronic devices than they spend sleeping!

Draw your own conclusions. Regardless of the details, it’s true that we ARE rapidly becoming a planet of ear-budded Zombies… not the Stephen King kind, thank heaven, but the daily, impersonal- and-unable-to-know-how-to-relate-to-others, heads-down, technologically-addicted, kind.

So, how do we sell through preoccupied minds? And regardless of titles, we’re all in sales. (Don’t we all “sell” ourselves to others all day? Every day?) And how hard is it to get cash, a date, acceptance, when our prospect’s mind is mid-game, mid-text, mid-music, mid-call?

Okay, so how do we sell to Zombies?

Today’s sales professionals have to work much harder at gaining undivided attention. But some of the most hard-charging salespeople turn to jellyfish at the thought of having to insist on having undivided attention before pitching their wares. Fear of being too intrusive? Fear of losing receptivity?

Bottom Line: You must eliminate more distractions than you think you’re capable of. In order to do that, you must take the risk of being pleasantly assertive before you start your spiel/pitch/presentation.

This translates to being like church, the movies, and pilots on takeoffs and landings — request your prospects to turn off their cellphones, tablets, laptops, intercoms and Dick Tracy wristwatches before you get going. Oh, and (unless you’re doing an online/on-screen presentation) make sure you do too!

External sounds and sights
distract internal reasoning

When did you last purchase something from the person in front of you while reading or sending a text message, making or taking a call, watching TV, or when others around you were doing that? It’s close to impossible to make a sale in an audio/visual-cluttered environment.

If you have a persuasive message to deliver, avoid noisy or TV-mounted restaurant settings, concerts, parades, movie theaters, shooting galleries, oil rig sites, airport runways, football games, school playgrounds, fire stations, the stock market floor. Staticky phone line or hectic office? Call back.

If the products or services you’re selling involve or produce sounds and/or moving images, demonstrate what you’ve got, then shut it/them down to talk. If you’re outdoors, suggest strolling to a quiet area.

High tech/electronic Zombies are not a lost cause

unless you allow them to be. Sales are your lifeline.

Don’t choose for interferences to beat you. Ask

prospects to step into the hall, or if you (or they)

can find a quiet room or area for long enough to

make your sales points.

Remember the age-old “AIDAS” marketing formula: Attract Attention; Create Interest; Stimulate Desire; Prompt Action; Deliver Satisfaction. It’s hard to do any of these with electronic verbal and visual interferences on the surface (or under the table), or in people’s pockets.

All common sense?   Perhaps . . . IF you’re riding the electronics tide, fully conscious of your day-to-day environments, firmly embedded in here-and-now thinking, and recognize a Zombie when you see one!

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Hal@Businessworks.US               931.854.0474

OPEN  MINDS  OPEN  DOORS

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

You’re 40-something and trapped!

You’re 40-something and you’re sandwiched in between aging parents and young children. trying to build a career. Even the weekends are starting to suck. The family dog (or cat) is beginning to be your BFF.

What’s next? STEP BACK, that’s what! Wherever you are, whatever you’re doing (except driving, holding a baby, operating heavy equipment, or standing with your back to a cliff or stairway), take one physical step back away from the gum-biting clamor, pinch yourself in the butt and take three deep breaths. Just three, but don’t fake it. Three. Deep. Now. Before reading more. Go ahead. I’ll wait.

Now pay attention to this: No job is worth losing because your mind gets too busy racing in and out of your neighbors’, relatives’, co-workers’ issues and shortsightedness. They don’t understand your upsets. They never have. They’re not inside YOUR brain and you don’t need them to survive your circumstances. You need your SELF to make adjustments for your SELF — NOT to please others!

You need to “rattle your own cage” and that doesn’t mean a zoo or prison vacation. It means doing some honest soul-searching about who you really are, what you really want out of life, and how you think you’re going to get there.

Rule One: Take Charge of Your SELF! Only YOU know what YOU need to do. Listening to what others have to say is a good thing. Doing what others think you should do is not. So listen all you want, but ACT on your own behalf.

For every idea you have (after the three deep breaths!) about how you need to proceed with your “sandwiched” life, write it down: each idea at the top of its own page (yes, with a real pen or pencil on real paper . . . trust me you’ll get more authentic results than keyboarding it!). Put a minus- sign at the top left and a plus+ sign at the top right, with a vertical line top to bottom down the middle of the page.

Then identify the negative and positive points related to each idea in the appropriate column. Step back again. Yes, and three more deep ones. Then analyze your ideas based on comparing the two columns and on what you honestly feel inside your gut about each point, and each idea.

Maybe you’ve been being too patient and are filled with anxiety? Maybe you’ve not been patient enough and are filled with annoyance or are simply adding fuel to the fire? Where’s the right balance?

What are you doing right this minute to achieve the right balance? You think this is an easy exercise? It’s not if you’re doing it honestly. But is it worth it? Of course it is. YOU’re worth it, aren’t you? Then work at it.

Here’s a Broadway-bound musical: www.FearlessTheMusical.com filled with love, anxiety, humor, annoyance, and resolution to inspire. It’s all about finding balance — Try some of the “song previews” and remember: You’re never alone when you seek balance. Sing. Dance. Hum. Breathe. Think. And along the way, enjoy–and TRUST your SELF! Be FEARLESS! You’ll get through it. You can do it!

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Hal@Businessworks.US   931.854.0474

Open  Minds  Open  Doors

Many thanks for your visit and God Bless You.

Make today a GREAT day for someone!

YOU’RE 30-40 YEARS’ OLD?

There goes your past. Here comes your future. But
it’s only this minute—this very split second as you
read this sentence—that counts!

Popular observations about your age:

YOU’RE 30-40 YEARS’ OLD

It’s inconceivable that those under 30 consider you older than dirt, so you do everything mentally and physically possible to prove yourself otherwise. You get a little achy-breaky once in awhile, but–after all–you still feel invincible enough to beat yourself to a pulp on the athletic field, go cliff-climbing, hang-gliding, whitewater rafting, buy a horse, and race jet skis. Maybe you’re a late bloomer, but you fall in and out of love 15 more times, then soul-mate with one of your original 25, from when you were (aaaaah!) in your twenties.

You gloat at being able to buy your first house, then quickly realize—as nasty things go wrong that require hiring contractors—that you’re in over your head. But now, for the first time, you at least have your own neighbors and your own on-the-job friends (and a soul-mate) to commiserate with. You try a couple of churches. You drink a lot of fancy-brand beer.

If you weren’t having young children and old parents when you were 20-30, you’ve probably got both now, and you feel like you’re in the middle of a sandwich, ready to be eaten up by stress and time pressures, especially with so fewer opportunities for self-indulgence. Getting your fingers burned and knuckles rapped as you learn the politics of career pursuit, you think about starting your own business. You Google a lot.

Approaching 40, you own up to the fact that maybe you don’t actually know as much as you thought you did when you were ten years younger. You trade your Camaro for a minivan to get the kids to baseball, soccer, dance lessons, Cub Scouts, Brownies, fast-food spots. You love your spouse, but the minivan . . . Your smartphone keeps you connected to the world, but you somehow still feel disconnected. The kids anchor you to living in the present. These years are all about making and spending money, getting promoted, researching startups.

In your heart, you know there’s hope for you yet. It’s true. Just choose it. Oh, and hang in there, Kiddo! Time Heals.

Business Life Reality: Now is the only time!
How thankful are you to be who you are,
headed where you’re headed?

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WATCH THIS BLOG THE NEXT 4 WEDNESDAYS FOR

YOUR AGE COMMENTARY~~~ NEXT WEEK: 40-50
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Hal@BusinessWorks.US or 931.854.0474 or comment below

OPEN MINDS OPEN DOORS

Thanks for visiting. Go for your goals! God Bless You!

Make today a GREAT Day for someone!

STOP THE NEWS!

                                    
I want to get off!

You deserve a break today, and not because

of some hamburger company! You just do.

CONSIDER:

If it isn’t bad enough dealing with your boss, your in-laws, your whining friend, your outta-control kids (or dog!), your popped button, indigestion, and scraping what you stepped in today—off your shoes, in front of smirking passerby, with your (never-used-anymore-for-writing anyway) ballpoint pen . . . If all that’s not bad enough, you got news media!

So now all you masochists seeking pleasure from having your butts dragged through global gutters, can add yet another layer of daily upsets and aggravations to your personal shoulders —the whole damn rest of the world! Go ahead: BE ATLAS! See if anybody cares.

You think it doesn’t matter how much news you see or hear every day? (That was a short question.) Now you no doubt think I’m going to beat up on your psyche for all the reasons you fidget at work and don’t sleep at night. But, no. There’s just another question coming.

This one’s a long, take-a-breath-in-the-middle question: Does a minute (a second even) ever pass without seeing or hearing some modelesque-looking or vocabularied-up (no ers, ahs, ums, or duhs) nudnick with an earpiece who’s being told what to say, how fast to say it and where to stand . . . you know, someone who’s somberly rattling out (or yelling, as in the case of higher-paid, more famous nudnicks) every minutia of detail about world and neighborhood threats to life, limb, liberty, and the pursuit of happiness? Whew! That was long, wasn’t it?

You better believe this: If it’s not terrorism glaring through ski-masks, or paying the price for cavalier attitudes about the seriousness of Ebola, or the ineptness of the VA , the CDC, the WH and Congress, or war zone updates on bombings and surprise WMD cache findings, it’s body counts, student demonstrations, racially-charged bullet exchanges, the stock market, Shark Tank, some athlete run-a muck, or insufferable Hollywood-type feigning make-believe insults.

If it’s not any of those things, it’s fictitious global-warming and severe weather (the great standby for upsetting news), the neighbor’s trash blowing across your yard, or your empty wallet, refrigerator, or gas tank.

Don’t let it be your empty HEAD!

Feel like you’re juggling seagulls?

Want to lighten yourself up?

Do the following for one week

(if you dare!)

I absolutely guarantee it will change your life for the better. But you have to be willing to take the risk. What’s to lose, stress?

1. JUST BREATHE— Take some nice deep ones—as often as you can remember to each day.

2. TURN OFF THE WACKO (TV, RADIO, AND ONLINE) NEWS REPORTS – If something major happens that will engulf your life, you’ll know it; someone will come running to pound on your door and give you the scoop!

3. THROW AWAY ALL THOSE NUT-CASE NEWSPAPERS AND MAGAZINES YOU READ— Toss ‘em under the bus! Better yet, let them pile up somewhere (not at your door!) for the week and when you get back to them, you’ll be startled to see that nothing has changed . . . just names, places, amounts, severity, intentions.

4. TURN OFF YOUR TEXT AND EMAIL BOMBARDMENT— “Smokeless tobacco,” “Death-by-milk class action lawsuits,” and “37 ways to paint your garage floor” will all still be clogging up your in-boxes a week from now anyway. Besides it’s rejuvenating to delete hundreds at a time!

5. TAKE A HOT SHOWER. SIT. TALK TO YOURSELF. READ A BOOK— Comedy or love stories beat news-related drama.

6. PICK OR BUY YOURSELF FLOWERS. PAY MORE ATTENTION TO NATURE.

7. TAKE MORE WALKS. SMILE MORE. CURSE LESS. SPEND MORE “FAMILY TIME.”

8. BE THANKFUL FOR WHAT YOU HAVE. AND MAYBE EVEN TRY CHURCH AGAIN.

And no, it’s not irresponsible,

or global withdrawal, or pretending all’s well.

It’s a break. You need one. It’s a choice.

Do something about it.

You won’t believe the difference in just one week!

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 Hal@BusinessWorks.US or 931.854.0474 or comment below

The definition of a consultant: someone from over 100 miles away who jumps hurdles and carries a briefcase—but it’s, oh, so much more!

The Way to Get Consulting

  Clients is to BE a Consultant!

• Ask any sales pro! It’s the truth! You want to be a great baseball player? Stop thinking contracts and play baseball! You want to be a great consultant? Stop thinking contracts and BE a consultant!

• Oh, and don’t bust a gut trying to be a lawyer. (Great lawyers are great actors, not great thinkers!) You’ll grow old fast trying to draft a contract for every prospect. Besides, odds are that even if you make the sale, the contract will be broken, which creates the need for lawyers!. [Save contracts for major corporate and airhead government clients.]

• Smart rule of thumb: If a handshake’s not acceptable to a prospect, the prospect’s not acceptable as a client, even (and probably “especially”) when you’re broke!

• Pull-ease: STOP WRITING PROPOSALS! Don’t be a proposalaholic! It NEVER pays! You’ll waste a gazillion hours. Everyone wants a proposal so she or he can decide if you’re worth it, and to use as a guideline for hiring someone else who’s closer or less expensive. Some will take it and follow it and do the work themselves, or hand it off to a staff person to do it in-house. “BAM” (with thanks to Emeril!)…screwed again!

• “Well, I charge for proposals,” a consultant once told me. Seriously? Good luck with that. Yeah, seriously.

• Don’t waste time sending out emails trying to schedule in-person appointments. Just get on the damn phone and make the appointment!.

Okay, now that we’re past the preliminaries, consider this: The only efficient and surefire way to get clients is to start from the very first minute of discussion to serve the decision-maker AS IF YOU WERE ALREADY the consultant. In other words, BE a consultant.

Don’t worry about giving away your services on a first/second visit. Worry about not getting the business because you failed to demonstrate how much value you can contribute (which btw, does not translate into overwhelming your prospects). Focus instead on making pinpoint airstrikes.

Ah, and remember there are always three decision-making entities involved (sometimes one person with three different hats): The CEO, the CFO and the COO, or (depending on your expertise) the VP of Sales and/or marketing. A “sold” CEO may yield to the money-manager. And, the purpose of every first sales call is not to make a sale; it’s to get another sales call!

Great consultants (and great salespeople) listen 80% of the time. They suggest with questions–have you considered…? Great consultants call on practical and directly-related examples of experience or knowledge-base. Great consultants ask for examples and diagrams and opinions, and then weigh it all before offering recommendations.

When you demonstrate your thinking approach and knowledge base, and do it in a passionate but gracious and understanding manner, you are clearing a path for a prospect to experience how you’ll work and what you’re all about right from the git-go. Consider it a “test drive.” Consider how different the consultant model was just five years ago!

Instead of asking endless stupid questions, ask enough to find out the biggest surface problem and make simple, straightforward, practical (but not know-it-all attitude) suggestions. Express these as what you BELIEVE (not “think”) might be the most productive or meaningful or rewarding solution direction (What has the prospect suggested as a goal or pursuit direction?)

Here’s the thing. If you can’t sit on the same side of the table physically, sit on the same side of the table mentally. And you may not like hearing this because you may think it’s “old-fart” stuff, but you should know it is the truth: What all of us buy all of the time is TRUST. So put yourself in the other person’s shoes. Period.

Happy Consulting!

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 Hal@BusinessWorks.US or 931.854.0474 or comment below

Greetings Business Owners,

Entrepreneurs and CEO’s!

Here’s “what’s in it” for YOU!

” What’s in it for you?”

First, if you’re not answering this question for every one of your customers and investors and supporters –every day, in everything you decide, do and say– you’re either not serious enough about your business interests to continue reading this (Thank you and goodbye!), or you’ve lost touch with reality (Hang in here for a few paragraphs and restore your awareness!). Hopefully, you practice rewarding those who keep you in business with more than they ever bargained for.

Reality Check: You only came here because you thought there was some benefit for you, right? There is. Read on.

Just in case you think I’m being too smartass, realize that none of us are open to new ways of thinking without being jostled. Some require more of a jolt than others depending on one’s state of mind at any given moment. A blog post doesn’t leave a lot of room for niceties when the subject matter revolves around boosting business results and the dynamics of attitude adjustment (and, no, I’m not talking about it being 5 o’clock somewhere!).

That leaves us with a choice between mollycoddling or being in your face. Pampering gets us nowhere. Spirited confrontation without physical or verbal abuse consequences, though, is not always bad. If we respect one another, we can disagree and still respect and learn from one another.

Okay, let’s get to the part about what you get for reading this far. Here–for you to chew on and digest– is some new revelation food for your business brain that I guarantee you will make a positive difference in moving you rapidly closer to your deepest personal goals in life . . . the tasks you want to achieve to make a difference on Earth:

1) There is no such thing as time management.

2) There is no such thing as stress management.

You can manage what you do, but if you’ve learned how to manage time, call me; we can make a fortune together! You can manage how you respond to stressful situations, but if you can manage stress sources, call me; again, we can make a fortune together. Oh, and on either of these pursuits, yes, you may need me. Yes, if you want to call me on that point (my number is below), I’ll be happy to explain.

Here’s the bottom line: You cannot manage time or stress, but you can manage how you choose to deal with time and stress restraints. When you choose to consciously control the ways you behave so that you respond to stress instead of react to it, you will be be happier and healthier and be far better at growing your business. You will be getting more done in less time.You will be choosing to make the most of the time you have left on Earth.

Personal productivity comes from being constantly aware that all behavior is a choice and that you can just as easily choose to make your self more in control of internal and external stressful sources an easy thing to do as you can choose (or continue to choose) to make it a hard thing to do. Be aware that consistently choosing these key ingredients of self-control and self-confidence cannot solve all problems because we are all sometime-victims of bad choices/decisions we intentionally or inadvertently chose in the past. When that happens, don’t compound your struggles by throwing CHOICE out the window. Buckle down instead and restart your meter!

SUCCESS is what’s in it for you, and you will get there by choosing to be in control of how you respond to stress and by choosing how you can best use the time you have available . . . remembering, of course, that SUCCESS is the journey not the destination, and that all of life is an interruption!

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I

You’re on the threshold

of a presentation.

Are you “overkill” ready?

I once worked for an “overkill” boss. It took me awhile to figure this out because he constantly gave me the impression he thought I wasn’t up to snuff with reality, until I discovered that he was simply an OCD  poster boy . . .

“Did you key up the audio so it’s loud enough for those with hearing disorders? Is it timed to come on just as I say ‘New campaign’? Is there a crisp, clean unused legal pad and new pen with keyboard access in front of every chair at the meeting table? Who’s escorting them into the room?

“You’re wearing pinstripes, right? And plain dark suit? No crazy neckties. And kill that erring! Did you check the thermostat? You’re sure the agenda board is 100% perfect and visible from every seat? Their limo is ordered? What time’s their flight? Lunch arrangements? What about lunch arrangements? “

Of course that was just the beginning of his diatribe checklist. He would go on to the exact type and amount and freshness of the tuna salad and bread and veggies and dip and chips and cheese and crackers and fruit, and juice and soda to be served. “What’s the dessert? Who’s making it? Have you tried it?” and on and on. You’d have thought our ad agency sales pitch was a White House attempt at negotiating a global war peace treaty. “WHO,” he would always ask, “is in your pocket?”

BUT WAS HE WRONG?

I’d be interested in your thoughts, but I can tell you this much: While I never became the fanatic he was, I learned to respect the value of being fully prepared ahead of every client and potential client interface — in person, on the phone, and on the computer screen. While I agree that his cage-rattling directives were often excessive, over-the-top, I have come to realize that –in fact– he had a point: You can never be TOO prepared!

And perhaps most important: being fully prepared –including having some contingency plans– helps build self-confidence as well. Why? Because it leaves your mind clear to deal with the person(s) in front of you and adapt to he/her/them and/or the circumstances. If you’re not fully prepared, you may be too preoccupied with fumbling to notice nonverbal responses or room temperature or your own agenda . Sales, remember, are made in “the here and now“!

What is business (and professional practice) all about after all? The customer/client/patient/prospect . . . RIGHT? What else could it possibly be about? So if you think on this a minute or two –or a lifetime’s worth– you will undoubtedly come to the conclusion that your entire career existence is dependent on your’s and your organization’s abilities to attract and keep, and grow your customer base. What else is there?

Even if you work for a nonprofit, and think you exist to make the world a better place, you’ll never succeed without developing a base of supporters. So how does one maximize the odds of attracting and keeping and growing a support base of any kind? With as accurate and perfect and communicative a presentation as possible at every opportunity you get to make a point. You need not become an OCD basket case or a pushy salesperson to make this happen.

You must quite simply put yourself in your audience’s (of one or one million) proverbial shoes and present information at his/her/their level wrapped around expressed needs and interests. Oh, and that can ONLY happen if you listen carefully (at least 80% of the time) to what each and all of them have to say. If you’re unsure or can’t feasibly do this, hire a firm that will do it for you with surveys or focus groups or whatever methods work for your industry or profession.

Otherwise, you’re you’ll find yourself

working inside a box 

that you’ll never learn to think out of!

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